Chris Cano at Betterme Productions

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Chris Cano at Betterme Productions

Betterme Productions is a Gainesville, FL video production team that captures the stories of individ
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05/15/2024

Many video production companies refer to interview-based videos as 'Talking Head' videos, but we reject this dehumanizing term.

Whether it's a customer sharing their experience of how your business transformed their life or a community member expressing gratitude for your non-profit's mission, carefully-captured testimonials are the best way to tell a genuine, human story in a time when people are increasingly skeptical of what they see online.

Read more here: https://bettermeproductions.com/video-production/talking-head-testimonial-videos

04/24/2023

04/06/2023

Every business that provides a service to people has a powerful story about the impact that they make on others. We love working with businesses small or large to help them to convey the meaning behind their work through inspirational videos.

At Betterme, we work closely with our clients to brainstorm, plan, and create powerful video content that truly resonates.

Recently, we have had the privilege of working with Sage Wellness Gainesville, a mental health office in Gainesville that's making a real difference in people's lives. Through a deliberate pre-production process, our aim is to create videos that capture the essence of their vision and inspire healing and well-being.

We're proud to be part of their journey and excited to continue creating meaningful content with our clients.

04/04/2023

At Betterme, we don't just love what we do - we love who we do it for.

Working with passionate individuals like Rebecca who share our enthusiasm for creating compelling videos is what truly lights us up.

Last year, we had an amazing experience producing a video for Thompson Earth Systems Institute at University of Florida to support their program called Scientists in Every Florida School. We're excited to share with you the video next week!

Stay tuned for some science inspiration 🔬🧬

10/11/2022

Autumn is the perfect time to take a stroll at Gainesville’s Sweetwater Wetlands Park!

Did you know the creation of this 125-acre park in 2015 was an innovative project designed to restore the natural flow of water to Payne’s Prairie, and to filter and improve water quality for Alachua County residents?

07/13/2022

Our clients are our best collaborators on a video production project!

As a client, your feedback is crucial to helping us help YOU achieve YOUR vision.

Here are some tips on how to give feedback to a production company that’s editing your video.

07/11/2022

When you think of a real estate video, you might think of a run-of-the-mill virtual home tour.

But our client Todd Louis with understands that every home has a story, and that's what we set out to share in this video.

We hope you enjoy this visual journey through an amazing home in High Springs, Florida.

06/20/2022

Don’t get hangry jumping through hoops just to order takeout!

When you’ve gotta eat but you don’t have time to cook, ActiveMenus now makes it easy to order food directly on Google.

We helped them advertise the new feature with this video.

06/01/2022

Know your audience!

Reaching the right people with your content is a must for achieving your marketing mission.

Who's in the middle of your target?

05/31/2022

Knowledge is power, and children are the future stewards of our planet!

That's why we loved producing this story about the Scientist in Every Florida School program and their mission to connect every Florida K-12 student with meaningful science role models and experiences.

Please watch & share to show your support!

05/24/2022

We were honored to be a part of the fundraising mission for the upcoming Sarasota Performing Arts Center, which will be a world-class venue for the performing arts in Southwest Florida.

After sharing the video at the event, the team raised an impressive $1.7 million to advance the project. We are proud to have pulled off this production in 30 days, from writing the script to filming in Sarasota, New York, and Chicago, to editing this powerful story for the Sarasota community.

Can't wait to see this amazing vision come to life in the coming years!

03/31/2022

As a busy marketing or communications professional, it can feel daunting to constantly come up with ideas for new video content.

While you can't force inspiration, you can learn to look for triggers that kickstart your creative process.

Here are 5 ways to come up with video ideas for your business or nonprofit.

03/24/2022

You know you want to make a video for your business or non-profit, but you're not sure how to filter out the good production companies from the lackluster ones, or how to avoid being taken advantage of when you have no experience in the video production world.

Here are 5 common fears that people have about working with a production company, and how to resolve them so that you can move ahead confidently with your next video production project.

03/16/2022

Do THIS before filming your next video for your business or nonprofit:

This simple but often overlooked step can make the difference between a shoddily-produced video that flops versus inspirational content that truly resonates with the people you're trying to reach.

12/22/2021

How to Make a Capstone Video for Your Brand ... in 1 Minute!

12/15/2021

Today's Tip of the Week:

The Different Types of Shots You Can Use to Tell a Story with Video

12/08/2021

How to LEVEL UP your videos in a big way with these 5 small investments

12/01/2021

"How long should my video be?" is a question we get asked a lot. Find out the answer in this week's Tip of the Week.

Address

111 SE 1st Avenue, Suite 217
Gainesville, FL
32601

Website

https://bettermeproductions.com/

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Videos

🌿🔬 The Scientists in Every Florida School program (SEFS) is inspiring the next generation of environmental leaders by connecting K-12 students with real-life scientists. Through this program, students learn about the importance of science in solving real-world problems and become curious critical thinkers. As promised, here is a clip from the video our Betterme Productions team created for SEFS. Like this post if you would have loved to learn from a real-life scientist when you were a student! Learn more about Scientists in Every Florida School program here: https://betterme.video/sefssite #BettermeVideoProduction #SEFS #CreatingCompellingVideos #VideoInspo #FloridaVideoProduction #VideoProductionCompany #FloridaFilmmakers #VideoMarketing #CorporateVideoProduction #VideoProductionServices #FloridaBusiness #MarketingVideo #ScientistinEveryFloridaSchool #UniversityofFlorida #ThompsonEarthSystemsInstitute #STEMeducation #FloridaLeadership #environmentalleadership #scienceeducation #climateaction

Gainesville's Sweetwater Wetlands

Autumn is the perfect time to take a stroll at Gainesville’s Sweetwater Wetlands Park! Did you know the creation of this 125-acre park in 2015 was an innovative project designed to restore the natural flow of water to Payne’s Prairie, and to filter and improve water quality for Alachua County residents?

Slices Concession

Fun fact: Americans consume ice cream the most when compared to any other country! 🍨 So it's no surprise that Slices Concession, the nations largest wholesaler of fully-working, used ice cream & soft serve machines has been so successful. We helped tell their story with this video. So grab some ice cream and enjoy!

How to Share Feedback on an Edit

Our clients are our best collaborators on a video production project! As a client, your feedback is crucial to helping us help YOU achieve YOUR vision. Here are some tips on how to give feedback to a production company that’s editing your video.

Every Home Has A Story

When you think of a real estate video, you might think of a run-of-the-mill virtual home tour. But our client Todd Louis with @coldwellbankermmparrish understands that every home has a story, and that's what we set out to share in this video. We hope you enjoy this visual journey through an amazing home in High Springs, Florida.

Ordering Food Just Got Easier

Don’t get hangry jumping through hoops just to order takeout! When you’ve gotta eat but you don’t have time to cook, ActiveMenus now makes it easy to order food directly on Google. We helped them advertise the new feature with this video.

Who is Your Audience?

Know your audience! Reaching the right people with your content is a must for achieving your marketing mission. Who's in the middle of your target?

We Need a Scientist in Every Florida School

Knowledge is power, and children are the future stewards of our planet! That's why we loved producing this story about the Scientist in Every Florida School program and their mission to connect every Florida K-12 student with meaningful science role models and experiences. Please watch & share to show your support!

The Sarasota Performing Arts Center: A World Class Venue

We were honored to be a part of the fundraising mission for the upcoming Sarasota Performing Arts Center, which will be a world-class venue for the performing arts in Southwest Florida. After sharing the video at the event, the team raised an impressive $1.7 million to advance the project. We are proud to have pulled off this production in 30 days, from writing the script to filming in Sarasota, New York, and Chicago, to editing this powerful story for the Sarasota community. Can't wait to see this amazing vision come to life in the coming years! #sarasota #southwestflorida #Florida #art

5 Ways to Come Up With Video Ideas

As a busy marketing or communications professional, it can feel daunting to constantly come up with ideas for new video content. While you can't force inspiration, you can learn to look for triggers that kickstart your creative process. Here are 5 ways to come up with video ideas for your business or nonprofit.

Common Fears About Working with a Video Production Company

You know you want to make a video for your business or non-profit, but you're not sure how to filter out the good production companies from the lackluster ones, or how to avoid being taken advantage of when you have no experience in the video production world. Here are 5 common fears that people have about working with a production company, and how to resolve them so that you can move ahead confidently with your next video production project.

The Simple, But Often Overlooked Secret to Kicking Off a Successful Video Production for Your Business or Nonprofit

Do THIS before filming your next video for your business or nonprofit: This simple but often overlooked step can make the difference between a shoddily-produced video that flops versus inspirational content that truly resonates with the people you're trying to reach.