Marketers Take Flight

08/29/2024

🛑 Want to supercharge your productivity and take your efficiency to the next level? 💪🕒 I’m spilling all the secrets for my upcoming podcast season!

Whether you’re crunching to meet deadlines or eager to transform your mindset, this season is for YOU. I’m sharing fail-proof strategies to help you achieve any goal and bringing you inspirational stories from other AEC Marketing Mavericks. 👩‍✈️ 🛫

Check out this season 4 sneak peek and tell me: What topic are you most looking forward to hearing this season?

08/27/2024

You know what’s awesome? When the fruits of your labor finally come to fruition!

I experienced this recently when I worked on my brand-new season of the Marketers Take Flight podcast for months and released the trailer TODAY!

Now, the Season 4 trailer of the Marketers Take Flight podcast is ready to be enjoyed by YOU! Listen now on Apple, Spotify, or your favorite podcast player! 🎧✨

08/26/2024

🌟 Overcoming Obstacles to Saying No: A Guide for AEC Marketing Pros 🌟

In the AEC industry, marketing professionals often juggle multiple deadlines. Mastering the art of saying "no" is key to managing workloads effectively. Here are four common obstacles and how to overcome them:

Obstacle 1: “I’m not good at saying no.”
💪 Solution: Practice makes perfect. Start small and build your confidence!

Obstacle 2: “I want to be helpful.”
🤝 Solution: Offer alternatives or suggest others who can assist.

Obstacle 3: “I don’t want to miss out.”
🚀 Solution: Remember, saying YES to one thing means saying NO to others. Focus on key goals.

Obstacle 4: “They have more power than me.”
🛠️ Solution: Ask for clarity and help with prioritization. Example: "How will this affect my other assignments?"

Pro Tips:
💡Use a time tracker to show task durations. This supports deadline negotiations.
💡Get clear on your top 3 weekly priorities.
💡Mastering "no" is about managing your time and priorities effectively.

💬 How do you handle saying no in the AEC industry? Share your tips below!

08/22/2024

🌟 Ready to keep raising the bar on your proposal skills? Module 4 of the Proposal Pro Course, Strengthen Future Proposals, is your key to continuous improvement and lasting success!

This final module is all about refining your approach and leveraging every project as a stepping stone to greater efficiency and effectiveness. You'll learn the Proposal Pro Close Out Process, which introduces enhanced procedures and templates designed to streamline your future proposals.

🔄 The Proposal Pro Close Out Process: Streamline your future proposals with our enhanced procedures and templates.

🤝 Conduct Internal Debriefs Like a Pro: Learn to extract valuable insights and feedback from your team to refine your approach.

🗣️ Facilitate Client Debriefs Like a Pro: Master the art of gathering critical feedback from clients to continuously improve your proposals.

🚀 Continuous Improvement: Embrace strategies that ensure you not only meet but exceed expectations with every proposal you submit.

Join me in Module 4 and transform every proposal into an opportunity for growth and success. >> www.marketerstakeflight.com/proposalpro

08/21/2024

🌟 Ready to elevate your proposal reviews from basic checks to strategic wins? Module 3 of the Proposal Pro Course, Oversee Review & Deliver, is designed just for you! Dive deep into the essentials of conducting effective reviews that do more than just tick boxes for spelling and grammar.

In this module, you'll learn how to lead reviews that critically assess and enhance every aspect of your proposal, ensuring it's not only clear and compliant but also compelling enough to sell. From preparing your team for impactful review meetings to mastering advanced recovery techniques, we cover all the essentials to ensure your proposals are delivered on time and with maximum impact.

👉 Enroll now and start leading proposal reviews that make a difference!
www.marketerstakeflight.com/proposalpro

08/20/2024

🌟 Attention AEC Marketing Managers! 🌟

Are you looking to streamline the onboarding process for your new proposal coordinators? The newly updated Proposal Pro Course is your perfect training companion. Designed specifically for those new to proposals, this course equips your new hires with the skills to manage proposals independently in just 4 weeks!

Why choose the Proposal Pro Course?

🚀 Fast-Track Learning — Quickly bring your team up to speed with our comprehensive PROS Framework.

🛠️ Practical Proposal Management Skills — Your coordinators will master skills from planning to delivery that they can use right away.

👤 Independent Management — Empower your new team members to manage proposals solo, enhancing efficiency and cutting down on oversight.

Don't miss the opportunity to transform your team into proposal management pros. Enroll your new coordinators today and watch them thrive as confident, independent proposal managers!

🔗

In just 4 weeks, master the art of coordinating, writing, and delivering winning proposals. Without the confusion of where to start, the frustration of missed deadlines, or the uncertainty of proposal compliance.

08/19/2024

🌟 If I had to pick a favorite module in the Proposal Pro Course—which, just like a parent isn’t supposed to have favorite children, isn’t easy—it would definitely be Module 2: Research & Draft! This is where my passion for creativity really lights up as we dive into writing and structuring standout proposals.

Here’s why I love this module:

🎯 Elements of Persuasive Proposals –Explore the core of what makes a proposal not just good, but great.

✍️ Writing Proposals Like a Pro – I share my favorite writing techniques that turn standard text into compelling stories.

👁️ Engaging the Proposal Reviewer – Learn how to keep your audience hooked from the first word to the last.

🎨 Visual Appeal in Proposals – Discover how to add visual elements that pop and make your proposals visually irresistible.

🔍 Pro Strategies to Get Proposal Content – Efficient tactics for gathering and organizing content that streamline your drafting process.

📝 Join me in Module 2, where we unleash our creativity and craft proposals that not only meet the client's objectives but exceed them.

Enroll now and let's win more proposals >> www.marketerstakeflight.com/proposalpro

08/16/2024

Let’s dive into Module 1 of the Proposal Pro Course: Plan & Prepare! This module is your first step towards mastering the proposal process, ensuring that every team member knows exactly what to do and when.

Here’s what you’ll learn:

👥 Defining Team Roles & Responsibilities – Clarity on who does what for seamless collaboration.

🔍 Dissecting RFPs – With my step-by-step RFP Review Cheat Sheet, you’ll never miss a detail.

📝 Creating a Management Plan – Understand and implement a fail-proof Proposal Management Plan.

⏰ Scheduling Like a Pro – My Proposal Pro Schedule Formula will keep your proposals on track whether it’s a 7- or 30-day turnaround.

🚀 Effective Kick-Off Meetings – Start each proposal with confidence and precision.

🌟 Acing Shortlist Presentations – Prepare to wow your clients every time.
Jump in now and start building a foundation that wins more proposals and lessens the stress. Enroll in the Proposal Pro Course and let’s make your proposal process as streamlined and successful as possible!

Enroll here >> www.marketerstakeflight.com/proposalpro

08/09/2024

🌟 Calendar Hack for Working Parents: Mastering the Back-to-School and Sports Season! 🌟

As the new school year approaches, many of us working parents are bracing ourselves for the juggling act of managing work, school, and sports schedules. Here's a game-changing hack I've perfected over the years that keeps everything running smoothly.

🤩 Hack: Consolidate All Calendars into One 🤩

At the beginning of each school and sports season, I dedicate 15-20 minutes to add every school holiday, sports practice, and game directly to my work calendar. Here’s why this is a lifesaver:

👀 Visibility for All: By having everything in one place, anyone at work who has access to my calendar can see what I have going on. This transparency helps manage expectations and avoids scheduling conflicts.

📅 Proactive Planning: I can easily spot potential conflicts each week or month. This foresight allows me to make informed decisions on when I can control work meetings and how to manage deadlines effectively.

👨‍👩‍👧‍👦 Family Coordination: I send calendar invites to my husband’s work calendar as well. This way, he’s in the loop about school closures and game days. For extended family members who want to attend events, I share invites with them too.

This approach maximizes my time and ensures clear communication with everyone involved. It’s a small investment of time that pays huge dividends throughout the season.

🏅 Bonus Tip: Setting up these calendar items at the start of the season means you’re not constantly updating and adjusting. It’s one less thing to worry about in your busy schedule.

This hack has truly been a game-changer for me, helping me balance important family events and work commitments seamlessly.

💬 What are your go-to calendar hacks for managing family and work schedules? Share your tips below!

08/07/2024

Are you ready for this?! This August 29, I’m teaming up with the Society for Marketing Professional Services (SMPS) to bring you a not-to-be-missed webinar: "The Anatomy of a Value Proposition: Using the Differentiation Framework to Write Proposal Content that Gets Shortlisted."

In this session, I'll walk you through my Differentiation Framework, a powerful tool I’ve used to pinpoint specific differentiation aspects of your firm for each proposal. This process is one of my secrets to crafting persuasive proposals.

Expect to walk away with practical tips on crafting a standout proposal that gets you shortlisted.

🔗 https://onlinelearning.smps.org/products/the-anatomy-of-a-value-proposition-using-the-differentiation-framework-to-write-proposal-content-that-gets-shortlisted

08/05/2024

Hello! If you’re new around here, this is a great place to start. I’m Lindsay Diven, an AEC marketing professional and podcast host living in Gainesville, FL. I’m here to help you achieve both your professional and personal goals.

There’s nothing I love more than hearing from listeners when they’ve achieved one of their goals and I’m so happy you’ve found my little corner of the internet!

Here on Marketers Take Flight you can expect productivity tips, inspirational stories, and a little tough love, and of course the occasional glimpse of my labradoodle, Lenny.

I’m so happy you’re here! Now please tell me: when and how did you first hear about me?

08/02/2024

'If you do please everyone, you are not making enough progress.' - Sheryl Sandberg

Let me share a little story from my journey as a marketing leader that really brings this quote to life.

Picture this: I was hired to lead a marketing department, tasked with developing processes and systems, and either training up or hiring new staff. Sounds straightforward, right? But here’s where it gets interesting…

At this firm, I wasn’t the only marketing leader. There were several of us, scattered across the country, but we barely communicated. Each of us was in our own silo, reaching out only when absolutely necessary. This wasn’t my style. I believed in collaboration, sharing ideas, and working together to create something greater.

So, I thought, ‘Why not get all the marketing leaders on a call? We could standardize our templates, share proposal sections, and streamline our processes.’ It seemed like a no-brainer to me. But, boy, was I wrong!

My attempt at fostering collaboration didn’t sit well with the corporate leaders. Turns out, there were some unspoken rules I had unknowingly stepped on. But guess what? That didn’t stop me. I focused on making our proposal processes more efficient and effective. And you know what? Our win rates in my areas soared!

This experience was a tough but invaluable lesson. You can’t please everyone, nor should you try to. Progress often means stepping out of your comfort zone and ruffling a few feathers. So here’s to pushing boundaries and making real progress!

07/26/2024

Why do I love what I do? Believe me, there are MANY reasons, but one answer would definitely be the high achievers who inspire me each day to keep going. 🌟

A few people that come to mind are our small, but mighty marketing team at Full Sail Partners. Without Evan, Jenn, and Dodie, we wouldn’t be able to crank out the creative content each week. 💪

And, thanks to some of my upcoming podcast guests – Michelle and Cathy. These marketing mavericks will be coming on the show to share their journeys. 🎙️I can’t wait for you to be inspired by them! After taking several months off from the podcast, I’m energized to not only be recording new episodes but this also gives me a reason to talk to great marketers in our industry.

Tag the person or people that make you love what you do below! 💬

07/19/2024

If time travel were possible and you had the opportunity to sit down with yourself one year ago, what would you say?

Let’s be real, my list of advice could easily be a mile long, but if I had to narrow it down to three things, this is what I would say:

1️⃣ You’re going to be okay. Life throws curveballs, but you have the resilience to catch them and throw them right back.

2️⃣ Keep pushing forward. Every step, no matter how small, is a step towards your dreams. And, if you have a bad day, push forward the next day.

3️⃣ Just start. Everything you need, you already have within you.

In a way, I feel like this list is also my future self reminding me that it’s up to me to make things happen. We often wait for the perfect moment or the right opportunity to come along. But remember, if your ship doesn't come in, swim out to it. You have the power to change your work life, your personal life, and everything in between. Don't wait for someone or your firm to make the first move. Dive in!

What’s one thing you wish you could tell yourself a year ago? Share below! 🌟

06/26/2024

🌟 Mid-Year Check-In Alert! 🌟

Can you believe we’re halfway through 2024 already? It’s the perfect time to revisit those personal performance goals you set at the start of the year. 🎯

I’m excited to share a throwback to Episode #9 of the AEC Marketing Strategies podcast, where we dive deep into a mid-year goal review. 🚀 In this episode, I outline four essential steps to help you achieve your goals in the final months of 2024:

1️⃣ Identify your goals and refresh your memory.
2️⃣ Examine your current progress and actions taken.
3️⃣ Pinpoint what's working, what’s not, and set mini-milestones.
4️⃣ Create a solid plan to knock your goals out of the ballpark.

Listen to the episode and get re-energized for the rest of the year! 🎧 👉 https://www.marketerstakeflight.com/9

Let’s finish 2024 strong! 💪

P.S. Stay tuned for some exciting announcements in July! 📅

06/21/2024

I’m taking a break. My office doors are closed for the next few days, but I'll return on July 1st with refreshed ideas and new (podcast) plans!

A much-needed break is in store, so I'll be cruising with my family to celebrate my mom's 70th birthday! We set sail tomorrow. Hit me with all your cruise tips.

06/20/2024

Hey there, savvy AEC marketer! 🌟 I see you, working tirelessly to craft content that speaks to your industry's unique needs while trying to balance other deadlines (I see you proposals!).

Dreaming of a content strategy that actually resonates with the AEC audience? Let's turn that wish into a reality. With Content Marketing Clarity, you're not just getting a course – you're getting a targeted roadmap tailored just for AEC.

Ready to elevate your content game? 🚀 Click the link below and dive in with confidence. Your AEC audience awaits!

Enroll here >> https://www.marketerstakeflight.com/clarity

06/18/2024

Unlock content marketing success! 🔑 Take a sneak peek at each module designed exclusively for AEC marketers. Swipe to discover the Content Marketing Clarity Course. 🔄

1️⃣ Defining the Ideal Persona: Understand your AEC audience in-depth and create content that truly resonates.

2️⃣ Crafting Magnetic Content: Harness the power of storytelling tailored for the AEC sector.

3️⃣ Efficient Campaign Planning: Implement blueprints designed to roll out successful marketing campaigns within the AEC landscape.

4️⃣ Ex*****on & Measurement: Act with precision in the AEC market and measure your milestones to optimize further.

This isn't just more training; it's your AEC-specific roadmap to mastering content marketing. 🚀

⏳ Enroll now in Content Marketing Clarity. Dive in, enhance your toolkit, and witness transformative results.

Secure your spot and get ahead of your competitors! 🔗 marketerstakeflight.com/clarity

06/17/2024

Ready for a sneak peek into what some superstar AEC marketers are saying about Content Marketing Clarity? 🌟 Swipe to see!

🔸 Melise dove deep into the power of pinpointing the ideal persona, connecting it seamlessly with branding and making more informed decisions.

🔸 Geryl experienced the course as a structured, enlightening guide tailored for the AEC industry. She praised the adaptability of varied learning styles and the value of staying relevant in today's digital world.

🔸 And Christyn? She walked away empowered, ready to transform her campaign strategy with newfound confidence—and got a promotion shortly after finishing the course!

Considering jumpstarting your content marketing (and possibly your career)? Don't just take it from me—let these testimonials light your path. Explore more and join the Content Marketing Clarity family at marketerstakeflight.com/clarity. 🚀

06/14/2024

Curious about content marketing for your AEC firm? Let's simplify the process. Here are your three options to improve your content game:

1️⃣ VIP Experience for the All-In Marketer: If you're someone who wants the comprehensive package with every resource and perk, the VIP option in Content Marketing Clarity is your fit. This includes the full course content, private podcast, and 1-on-1 personalized strategy review session. Plus get two masterclasses to create and deploy your social media, 15 social media caption templates, and a guide to turn your colleagues into content promotion machines.

2️⃣ Self-Study for the Independent Learner: Ready to deep dive into content marketing at your own pace? Our Self-Study option offers the 4 core modules of Content Marketing Clarity via video lessons and a private podcast.

3️⃣ And if you're certain now's not the right time for content marketing, I respect that too. Every choice in marketing is valuable, and sometimes it's about timing.

⏰ Decision time is now! Hesitation can cost opportunities. Ensure your firm's future shines bright by choosing the right path with Content Marketing Clarity. But act quickly – stay ahead of your competitors!

Secure your transformative journey at marketerstakeflight.com/clarity. Make the decision that will elevate your marketing game. 🤩

06/12/2024

Ever wonder if your AEC firm is truly ready for a game-changing content marketing campaign? Get your answers in this week's throwback episode - #135 of the AEC Marketing Strategies podcast.

06/11/2024

Content Marketing Clarity is NOW OPEN for enrollment! 🎉💫🔥💯👏😱‼️

For AEC marketers, content marketing is a strategic weapon that not only positions your firm's expertise but also builds trust with clients BEFORE the RFP is out. 📈

Visit MarketersTakeFlight.com/Clarity to dive deeper and secure your spot! 💌🙌

Inside "Content Marketing Clarity," I'll guide you through 💻:

✔️ Crafting a content marketing campaign with 7 key decisions that ensure momentum from day one.

✔️ Curating and creating content that speaks to your ideal persona, leveraging both new and repurposed material.

✔️ Promoting with a calendar of activities and learning the art of social media captions for maximum engagement.

✔️ Measuring success, reporting to firm leadership, and refining your campaign for optimal results.
.. And a whole lot more!

Get ready to reignite your passion for marketing, build online rapport, and be a key contributor to your firm's growth. 👊🤸‍♀️

Head over to MarketersTakeFlight.com/Clarity to save your spot in my transformative course! 💌

06/10/2024

How serious are you about your morning routine? 🕒 Is it the same every day or dictated by something else—your mood, your workload, or the time of year? 🤔
I've been working on fine-tuning my morning routine this year. I've got two morning routines. 🌅

My morning ritual begins when I wake up. I get dressed, take a 30-minute walk 🚶‍♀️, shower 🚿, and grab coffee ☕! Since it's summer 🌞, I don't have to take any children to school. This will change in August.

Then, I have my workday start-up ritual. With my coffee in hand ☕, I head to my "office" at home 🏠. I power up my computer 💻 and review my Daily Big 3 📝 and schedule 📅. I spend a few minutes reviewing email ✉️ to make sure no emergencies came in overnight. Then I get to work on my Daily Big 3. Only after completing a Daily Big 3 task do I go back to review emails and Teams Chats 💬.

I feel like having a set routine helps me get out of home mode and into work mode. Also, by focusing on my Daily Big 3 first, I get closer each day to achieving my goals and projects 🎯.

How do you start your days, friend? 😊

06/06/2024

If you’re an AEC marketer, then listen up! Here are my top three tips for creating a content marketing campaign that attracts your ideal clients:

✨Clarify WHO you’re trying to attract
✨Simplify content creation so you’ll be more consistent
✨Amplify your hard work with purposeful promotion and repurposing

There you have it!

If you thought those tips were helpful, here’s one more: Sign up for my FREE masterclass “3 Effective Strategies to Boost Your AEC Firm’s Online Presence.”

Save your seat here: marketerstakeflight.com/boost

06/05/2024

Ever felt your content's too salesy or not impactful enough? 🤔

Dive into my latest episode where I reveal the ideal mix of promotional and value-added content for AEC marketing, ensuring you’re not just promoting but truly aiding your audience. 🛠️📈

Listen now to master the art of balance in content!

🔗https://www.marketerstakeflight.com/134

06/04/2024

That dream you’re too afraid to say out loud. Say it anyway.

If I let my fear of being judged by others dictate my future plans, I wouldn’t have ever started my podcast. Now, I’m recording episodes going into my 4th year of podcasting!

No matter how big or small it may seem, breathe life into what’s possible for your future by verbalizing it.

Go ahead: proclaim that dream of yours in the comments below!

06/03/2024

I've been crafting content marketing campaigns for over 10 years for several companies.

Over the years, I have developed a step-by-step process to get clear on my targeted audience, simplify my content creation, and amplify the promotion of that content. This process produces marketing that cuts through the online noise to get my firm found by the right decision-makers.

I can't WAIT to share with you my passion for content marketing in my FREE masterclass," 3 Effective Strategies to Boost Your AEC Firm’s Online Presence."

Save your seat here >> marketerstakeflight.com/boost

Then comment below with an emoji to show how excited you are!

05/31/2024

Sometimes, we all need a little nudge. Maybe it’s a kind reminder to get outside for some fresh air, or maybe it’s an encouraging push try to new things.

If you’ve been longing for a way to finally jumpstart your content marketing program to help generate leads for your AEC firm, then this is your friendly nudge to sign up for my FREE masterclass.

You won’t regret it!

Get the details and save your seat here: marketerstakeflight.com/boost

P.S. This is a photo I took in our backyard one evening last fall. The colors were too beautiful not share with you.

05/23/2024

Is anyone else having as crazy of the end of the month as I am? My May seemed like one big blur of logistics, school trips, school dances, and work deadlines - not to mention the end of school for my daughter and the end of summer break for my son, and getting him back to college for summer football camp.

But help is on the way! Why not take the stress of starting your next content marketing campaign off your plate, and leave that heavy lifting to me?

I'm here for all your content marketing needs with my Starter Kit!

With the Starter Kit, you'll:
✨ Define clear growth goals: Make critical decisions about your firm's growth objectives and chart a course for success.

✨ Identify your ideal persona: Discover who your audience is and understand their needs within the AEC industry.

✨ Create or repurpose captivating content: Craft content that magnetically attracts your audience, with or without technical experts' involvement.

✨ Streamline your marketing efforts: Maximize your content marketing impact while juggling other deadlines.

Ready to take your content marketing game to the next level? Click the link below to grab your FREE Starter Kit and start your next campaign today! ⬇️

https://www.marketerstakeflight.com/starterkit

Say goodbye to content marketing struggles and hello to growth! Grab your FREE Starter Kit now and launch your next campaign with confidence. 🚀

05/21/2024

If I wrote a book about my life, the title would be “Always Folding Laundry” 👚🙍‍♀️because laundry seems to be never-ending in my house.

If you were to write down the story of your life, what would your title be? You never know… it could be all the rage at a book club meeting 📚 in the future!

(P.S. - Do you have a laundry chair too where your "clirty" clothes go? Full disclosure, my clirty clothes chair doesn't look this glamorous!)