12/03/2025
Retail crime and safety threats are rising, despite reports suggesting theft is declining. The National Retail Federation’s 2025 report, developed with UF’s Loss Prevention Research Council (LPRC) highlights increasingly complex, tech-driven challenges such as organized theft, online fraud and in-store violence. Criminals are leveraging social media to coordinate attacks, prompting retailers to adopt new security measures and prioritize worker safety.
LPRC urges early preparation, better data, and collaboration among retailers, law enforcement and tech partners. Federal efforts aim to combat organized retail crime through legislation and centralized reporting. Read Hayes (pictured first), a UF research scientist and director of UF’s LPRC based at UF Innovate, partners with over 200 organizations to deliver evidence-based solutions that enhance store safety and customer experiences.
In the SafePlaces lab at UF, Hayes and his team simulate retail environments to help identify opportunities to deter would-be criminals. LPRC teams are also studying ways to improve safety beyond store walls, testing parking lot technologies including license plate readers and flashing deterrent systems designed to discourage potential criminals and reassure law-abiding shoppers.
“Retailers are under pressure to keep their stores safe, welcoming and competitive,” Hayes said. “The more we can understand offender behavior, customer expectations and emerging technologies, the better we can help retailers, communities and law enforcement reduce harm.”