Radio Update

02/19/2025

From Stephanie Blue

The difference between country radio and other formats is pretty simple…it’s the connection. I’ve been on-air for 20 years and in that time I’ve had the opportunity to work in a plethora of formats: CHR, Top 40, Adult Contemporary, Rock, Country, Rhythmic Top 40…the main difference among t...

02/19/2025

From John Lund

The spring ratings begin April 3 if you’re in a diary market. Plan now for a successful sweep. As you drive through the spring each week, consider these "Rules of the Road" - the drive to get higher ratings.

02/18/2025

Imaging in Seattle WA, GM in Richmond VA, Afternoons & APD in Orlando FL, Morning Talk Show Co-Host Houston TX and more!

Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to [email protected].

02/18/2025

Matt Feinberg on the power of cross-media campaigns.

It’s natural to emphasize our station; it’s how we make our money. However, another way of showing a potential client that you care about their business and want to help them is to talk about cross-media campaigns.

02/17/2025

New music from Sabrina Carpenter, Selena Gomez & benny blanco, Drake, Jack Harlow, The Lumineers, Jason Isbell, Zach Bryan and more!

Here are fourteen of the new songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 350+ new songs across radio formats, email me at [email protected].

02/17/2025

Positioning and promoting high-profile on-air personalities with strategic imaging. From Tracy Johnson

Whether it’s a simple personality positioning campaign or a series of promos, stations should use every opportunity to spotlight character traits. Personalities can be stars if they’re positioned and promoted to increase their profile.

02/15/2025

This week's top content.

According to our internal data, these are the top ten things you all clicked on this week. If you’d like to create content for Radio Update and get paid for it email [email protected].

02/14/2025

From John Lund

People brighten their houses with a new coat of paint, shampoo the rugs, and Simonize their cars to make them shine. While your station may need painting and rug cleaning, and the station van needs waxing, what do you do with your programming to brighten the sound? Here are some ideas to spike liste...

02/14/2025

VP & Market Manager WI, Morning Show & APD Spokane WA, GSM Fort Wayne IN, Promotions Washington DC and more!

Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to [email protected].

02/13/2025

From Andy Meadows

Within minutes of the first quarter it was evident to everyone watching that the Eagles were in fact the far superior team and this wasn’t going to be close. So, what lessons can radio learn from the example Philadelphia set this year, and how can we apply those same philosophies to lead our stati...

02/12/2025

Watch all of Ep 18 Tale of 2 Gwens with here on Radio Update https://radioupdate.com/video-tips-tricks-series-new-episode/

02/12/2025

From John Lund

Focus your prep content on local relatables. Commit to sounding local to cater to your audience’s interests to keep listeners connected and engaged. Take your national show prep and make it sound local. Share things that are fun or interesting to see or do in the area.

02/11/2025

VP of Marketing NAB in Washington DC, GM in Juneau AK, On-Air in MI, Engineer in Houston TX and more!

Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to [email protected].

02/10/2025

New music from LISA BLACK PINK, Alex Warren, Giveon, The Black Keys, Brandon Lake, Pecos & the Rooftops and more!

Here are fifteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 350+ new songs across radio formats, email me at [email protected].

02/10/2025

Tracy Johnson on how to have for more inclusive on-air conversations.

There's a thin line between an engaging, personal performance and a self-absorbed show that causes listeners to feel alienated. Allowing the audience to feel part of the conversation is the only way to feel like they're part of it.

02/09/2025

A timely article from Stephanie Blue

If your family is anything like mine, your kids LOVE to bring extra things home! It could be random papers, rocks, a granola bar their friend didn't want and gave to your kid, stuffed animal, McDonald's toy their friend gave them, GERMS. Influenza is taking over most of the country. Influenza is tak...

02/08/2025

Another artist to watch from Stephanie Blue

The music reminds me of my early aughts club days. They make you want to get up and move, and that’s exactly what we need right now. I dug a bit deeper and I did not expect to find the background of Magnus Ferrell.