GetSynchronicity

05/12/2022

Taking a leap of faith and committing to a booth experience outside of the norm at MODEX 2022 takes a company that is truly dedicated to innovation. KNAPP North America's bold departure from the status quo was both successful in terms of visitor metrics and by the fact that they were recently recognized by The American Business Awards with a Silver Stevie in the Exhibition Experience category.

If you missed seeing their booth in person, take a look at our YouTube video for a tour of this interactive, dynamic booth experience.

05/12/2022

Congratulations to KNAPP North America on their 2022 Silver Stevie from The American Business Awards! Their dedication to innovation extended to their MODEX 2022 booth where they deployed 3D models of state-of-the-art fulfillment centers that provided a dynamic digital and interactive experience for visitors. This award in the Exhibition Experience category was truly deserved!

08/19/2020

Corporate storytelling is more important than ever. Could yours use improvement?

Connecting with your target audience is tough, even under the best of circumstances. Connect face-to-face, you can see your listener’s reactions. Connect virtually … it’s a crapshoot. They might be listening … or they might be playing digital Solitaire. No matter how you’re communicating, ...

05/19/2020

Having a virtual business meeting? Who isn't! Here are 2 important elements anyone hosting a virtual business meeting must consider.

Virtual meeting technology platforms abound, but creating a successful virtual meeting architecture takes more than clicking “Connect.” To ensure a successful, educational and engaging virtual meeting, make sure you consider these two important meeting-architecture elements. Large Group Interact...

04/10/2020

"Going digital" doesn't mean "going broke." Read how to go Digital on a shoestring.

Virtual Face-2-Face Engagement: Fast, Easy, Cost-Effective With sheltering-in-place and social distancing temporarily placing event marketing programs on hiatus, what’s an event marketer to do? Hit the reset button. Transition from face-to-face marketing to “interface-to-interface marketing.” ...

01/23/2020

Internal biases can also effect how your company views event success. It's time to unpeel the onion.

MPI recently published a blog entitled, “Event Planning & Unpeeling the Cultural Onion.” It explores the importance of understanding how your target audience’s cultural experiences drive their actions and reactions. The “onion” metaphor is apt; we all have multiple layers of attitudes; som...

08/26/2019

Want to connect with more qualified prospects at tradeshows?

Exhibiting at trade shows is a lot like using the popular dating app, Tinder. If you’ve never used Tinder before, here’s (briefly) how it works:. Photos of nearby users appear on your screen. You make a split-second judgement to hook-up (swipe right), or ignore (swipe left.). Rinse & Repeat. Att...

06/18/2019

Marketing is getting more and more personalized. But what about Trade Shows? Can you personalize THAT experience?

Recent studies regarding customer communications have shown that 85% of Marketers say that their customers expect a personalized experience. Even more report a measurable lift from their personalization efforts. This month’s IGNITE explores this Personalization Trend and offers a few tips on how t...

05/19/2019

Is it time to rethink some of your past event marketing decisions? Have times changed while you haven't?

Times change; technologies change; people change; attitudes change. Ask yourself … are you making engagement marketing decisions based on past assumptions that may no longer be true? For example: Assumption: Augmented Reality (AR) is too expensive. Reality: It’s more affordable than ever. Assump...

04/30/2019

Account-based Marketing isn't just for Sales Reps any more.

Trade show programs typically rely on a shotgun approach to generate individual leads. Account Based Marketing (ABM), on the other hand, focuses on infiltrating highly-specific, target accounts. New digital tools are bridging the gap, delivering personalized attention, hyper-focused message outreach...

02/08/2019

Interactive Technology is a powerful trend at Tradeshows.

11/19/2018

Social Media is all about communication. Consider these three critical communication concepts.

In the November issue of Forbes, Kathy Caprino explores three critical communication concepts that help strengthen relationships, forge stronger bonds, and improve communication skills. These key concepts also enable you to engage, inspire, and connect more powerfully with your target audience at tr...

10/29/2018

Speaking at corporate meets is a great opportunity ... and fraught with peril. Try these easy-to-implement tips to ensure success.

There is only one thing worse than a rude audience at a corporate meeting; a polite one. They smile, make eye contact, but their attention is elsewhere. The goal is to create an engaged audience. Here are a few proven tactics that generate audience attention. I. Write Your Own Introduction Your pres...

10/23/2018

"Design Thinking" isn't just for the MOMA anymore.

In our last article we talked about the importance of applying design thinking to meeting strategy for mission-critical meetings. This article delves into the process, providing a high-level guide. But first, a quick refresher. “Design is not style. It’s not about giving shape to the shell and n...

10/01/2018

Design-thinking isn't just for design anymore.

Your organization is in the midst of a massive shift. You’ve got an important meeting coming up. You need to transition from transactional to transformational leadership. Stimulate cross-functional collaboration. Or create a culture of innovation. What do you do? “Content-first”? “Participan...

09/17/2018

Connecting with prospects on a tradeshow floor is like speed dating ... you get 1 minute to make a good impression, and quality leads are hard to find. Here are some tips.

Professional trade show brand ambassadors skillfully pre-qualify attendees to identify the right prospects and to uncover individual needs and pain points. R...

08/21/2018

It's all about keeping it fresh ...

It’s hard to remember a time when “experiential” marketing was new. Now, it’s so normal that marketers are challenged with keeping it fresh and effective. Brands are definitely doing more experiential. An industry-wide research study found that 1 in 3 brand marketers anticipate a growth in t...

08/10/2018

Cause Marketing connects with Millennial ... and pretty much everyone else. Take a look at how to make it work for you.

Cause Marketing helps create a personal connection with trade show attendees who are looking to establish a personal relationship with brands. It helps exhib...