
04/03/2025
Day 2 of ad tips! Facebook used to cap image text at 20%—think a grid where only 5 of 25 squares could have words, or your ad got flagged.
They’ve dropped that rule now, but here’s the trick: keep text minimal anyway!
Cluttered images—like a giant ‘SALE’ banner—kill clicks because people scroll past the mess. One example showed a clean photo with one clear line wins every time. Less is more, even with no rules!