Project Social

07/01/2024

The secret(s) to creating a highly successful brand?

1️⃣ Understanding your dream client – Tailor your content and offerings to their needs, desires, and pain points.

2️⃣ Show up consistently – This will establish you as a go-to source in your niche.

3️⃣ Evolve and adapt – Being flexible ensures you stay relevant and continue to meet the ever-changing needs of your customers and the market.

4️⃣ Engage authentically – This builds trust and credibility with your community & allows your brand to resonate with your customers.

And if you need help cultivating a brand that authentically mirrors your values? Get in touch with our team!

06/28/2024

Tell us we aren't the only ones... 😂

06/27/2024

Real Talk: Nearly 5 billion people will use social media this year...
.. And brands can take advantage of all that (^) by creating online communities to skyrocket engagement & customer retention. (Spoiler alert: there's no better way to grow your brand & boost your bottom line.)

Unsure how to create an online community? We got you. ⤵️

Step 1: Define your community's purpose & goals.

Step 2: Create high-value content that's deeply interesting, specific & helpful.

Step 3: Include your customers in the conversation.

Step 4: Engage consistently.

Step 5: Use a social media management tool.
.. And if you wanna build an online community withOUT the blood, sweat & tears? Call the pros! 😉

06/26/2024

This is your sign ... you need a newsletter.

And so do we.

It's true. Despite the TikToking, Instagramming, Lemon8ing, BeRealing world we live in, Email marketing is still king. How is this so? Sign-up for our newsletter and we will tell you. Link in bio.

06/25/2024

Don't mind us. We're just gushing over this website we created for ...

What do you think? Let us know in the comments!

06/24/2024

There is a whole friggin' LOT of social media advice out there...

But the truth? Most of it doesn't help you meet your goals. In fact, a lot of it actually pushes you farther away from them. 😭
.. That's why we're helping you cut through the fluff & busting these commonly held social media myths.

What do you think? Did any of these surprise you?

06/18/2024

Here are three facts you didn't need to know about your phone.

1. Mobile phones are dirtier than toilet handles
2. Your mobile is more powerful than a spaceship
3. Scientists can charge phones using urine

06/17/2024

Want to grow your brand's social platforms? Do these 10 things DAILY!

1️⃣ Post new content – Whether it be posts, reels, or stories.

2️⃣ Check industry mentions (social listening) – Discover your relevance within your audience's social circles.

3️⃣ Respond to comments & messages – Make it a habit to read & respond to questions, messages, etc.

4️⃣ Damage control (if necessary) – Address bad reviews and/or unhappy customers.

5️⃣ Analyze metrics – Numbers reveal *exactly* how your social media efforts are doing.

6️⃣ Work on future posts or updates – Use a social media scheduler to schedule content ahead of time.

7️⃣ Reach out to your followers – Pick 2 or 3 followers and craft a personalized message.

8️⃣ Engage with new people – Respond to mentions and comment on suggested posts!

9️⃣ Connect with influencers – Find and reach out to influencers in your niche. You can offer to send them a free sample & have them post something about your business in return.

🔟 Follow back – Focus on following people or businesses related to yours –especially those who are authorities in your field.

And if that sounds like too much to handle? Reach out to the pros! We're happy to help.

06/03/2024

Is your instagram profile putting it's best foot forward?

Here's a little checklist for ya...

✔️ Optimize the name in your bio & clearly state who you are. (Bonus if it's easy to remember!)

✔️ Add aesthetic to your page via highlight covers.

✔️ Use your bio to explain who you are & what you do.

✔️ Include relevant keywords so people can find your account via search.

✔️ Link your website, blog, or something you're wanting to promote!

✔️ Always include a CTA – even if it's simply follow for more!

✔️ Make it fun!
.. And if you need help? Call the pros. 😎

05/30/2024

There's no getting around it. People are searching for your business on Google...

Here's how to show up:

🌟 Claim and optimize your Google My Business profile
🌟 Get listed on relevant directories
🌟 Fix basic SEO issues on your website (Need help? We got you!)
🌟 Create pages for your products & services
🌟 Give searchers useful product and service info
🌟 Build a few backlinks (Again, we got you!!)
🌟 Ask for reviews and respond to them

Small business SEO is an essential marketing component. Alas, it can get overwhelming!

If you need help building brand awareness and driving traffic to your website, our SEO gurus are here for you.

05/29/2024

We hate to break it to you... But looks matter. A lot.

By consistently showing up on Instagram with a specific voice, POV & design, you’ll be able to build brand recognition & improve your discoverability.

Therefore, you'll need to pick brand colors and fonts that you love – and stick with them!

If you're creating content in Canva, use the brand kit feature. And if you don't have high-quality photos, invest in some.

What questions do you have about branding? Our team is here to help!

05/14/2024

Have you found your business niche?

(If not, this is a pivotal step in your journey of content creation.)

As for ours? Well, you can probably guess. 😉

Your niche should be a realm that you're passionate about. And it should align seamlessly with your target audience.

Need a play-by-play? Our Social Strategy in a Day walks you through it!

Download it from our website. >> projectsocialfw.com

05/13/2024

Social media can be hard! Swipe for 5 questions to help you come up with content...

Each of these questions will help you craft compelling hooks that will keep people interested – either watching your reel or reading your post.

Which one is your favorite?

05/08/2024

Don't be fooled by your social media analytics!

Here's what they actually mean...

High reach + low engagement = not aligning with your audience.

High engagement + low reach = nurturing your current followers, but not new people.

Low reach + low engagement + increase followers = high conversion rate.

High reach + high engagement + no follows = great content but profile is lacking.

Have questions? Or want to leave your social media strategy to the pros? You know who to call. 😉

05/07/2024

Project Social is the brain child of Samantha Drumm and Brittany Voxland, who combined forces in 2021.

Essentially, we're a no-BS, boutique-sized creative agency that offers strategic solutions to solve problems & deliver that slingshot punch underdogs need to defeat Goliath brands.

It doesn't matter whether you're a one-woman-show or a company of hundreds, all our services are infused with strategy and packed with unmatched creative flair!

Visit our website to see what we mean! >> projectsocialfw.com

05/06/2024

Can anyone else relate? 😂

*insert face palm*

05/02/2024

Your brand is so(ooooo) much more than a pretty logo...

▶️ It's the feeling you want to ignite in customers *every* time they hear or see your company name!

Our team uses exceptional design and strategic thinking to help companies acquire and delight dream customers. Then, we package it all nicely in a 24-page brand book!

That includes...
✔️ primary and secondary logos
✔️ a custom brand color palette
✔️ icons and brandmarks
✔️ typography
✔️ business card design
✔️ visualizations.. and more!

Trust us – it's guaranteed to be the topic of convo at your next biz meeting.

If you're looking for the guidance needed to propel your biz forward, get in touch!

05/01/2024

Close your eyes and imagine…

Okay, hold on, don't close your eyes cause then you won’t be able to read this! 🤦

So, imagine if you could learn how to create systems and processes that would allow you to get organized and plan ahead for you social media posts, so that instead of spending your time on the things that drain you, you could spend it on the things that energize and excite you 💥

Sounds good right?

Well, we’ve been in the social media business for a while and our client’s would surely agree with one thing.

It's absolutely possible!

We'll break it all down for you in our guide: YOUR ENTIRE SOCIAL STRATEGY IN A DAY! https://loom.ly/wWxbrXA 😉

Introducing Social Strategy in a Day: Your Ultimate Social Media Strategy Companion! 🌟 Elevate your online presence with Social Strategy in a Day – the game-changing digital product designed to revolutionize your social media strategy! 🌟 🎨 Craft Captivating Content: Unleash your creativit...

04/24/2024

Chat.gpt for SEO? You're probably using it wrong. ⤵️

Mistake #1: Asking it questions it doesn't have the answers for – (When asking about keywords, remember that AI has no clue how often things get searched.)

Mistake #2: Expecting perfect results from your first prompt – Make sure to ask follow-up questions and to clarify results.

Mistake #3: Asking it to "write an article" – The content will just be a mishmash of what's already been said thousands of times.

Long story short: AI is a powerful tool – but only when you understand how to use it.

And if you're hoping for it to write stellar content with no direction whatsoever, keep hoping!

04/22/2024

Here's a quick little SEO checklist for your business' website...

1. Short, descriptive URL
2. Title in H1
3. Showcases experience & expertise
4. Gets to the point lickety split
5. Internal links from other pages
6. Optimized images
7. Aligns with search intent
8. Good readability
9. External links to useful sources
10. Optimized for featured snippets
11. Internal links to useful resources
12. Compelling title and meta description
13. Relevant schema markup
.. And if this seems like a lot? We're here to help. 😉

04/19/2024

Social media is STILL one of the most effective, low-cost promotional tools. (Sorry, we don’t make the rules!)

However, a lot of folks get confused about what it's not...

❌ an instant solution
❌ a one-size-fits-all approach
❌ just about follower count
❌ solely a sales platform
❌ a replacement for customer service
❌ a place demanding perfection
❌ a standalone marketing strategy

If you want help harnessing the power of social media to grow brand awareness, connect with customers & reach new potential buyers, download our social media strategy guide through the link on our website! >> projectsocialfw.com

04/18/2024

What is strategy first? And why does it matter?

Whenever we start working with a client, we use strategy to determine the best course of action. That means...
→ asking questions
→ challenging assumptions
→ researching meaningful insights
→ packaging everything up in easy-to-implement tactics

Our mission is to create simple, effective and unexpected marketing moments for our clients. If that's something you can hop on board with, shoot us a message. 💌

04/15/2024

STOP paying for these tools...

- Email Marketing
- CRM Management
- Booking Systems
- E-Commerce
- Membership Registrations
- Analytics Tools
- Overpriced Hosting
- Form Management
- Employee Calendars
- Digital Downloads
- Donation Management
- Invoicing
.. or at least let us make them easier to manage!

With a strategy-first approach, our clients spend less and stay more organized. We use software that requires minimal maintenance – so your marketing budget is spent on bigger & better things. (wink)

04/12/2024

How much info is TOO much info?

We'll be honest. It's confusing to know what to put — and what not to put — on your website.

However, these 6 pages are all you need to share your message withOUT overwhelming your audience. 👉

Save this post for later or share it with a fellow entrepreneur!

04/11/2024

What if you could perfect your ENTIRE social media strategy in ONE day?

(Sounds crazy, we know. But it's not.)

Our Social Strategy in a Day resource has *everything* you need to shine online...

🌟 Craft captivating content – Effortlessly organize and schedule your posts, guaranteeing a consistent & engaging presence across all social platforms.

🌟 Define your niche – Helping you identify the unique aspects that set you apart.

🌟 Understand your audience – Gain a deep understanding of your followers' preferences, behaviors & demographics.

🌟 Craft irresistible captions – Understand how to write captivating, click-worthy captions.

🌟 Maximize your impact – Supercharge your social media efforts with data-driven insights!

The best part? You can purchase for just $19 on our website! >> projectsocialfw.com

03/01/2024

Hi there! We're Project Social, a no-BS, boutique digital marketing agency based in Fort Worth.

But why are we telling you this? For the bajillionth time?
.. Because connecting with others is one of our *favorite* parts of the job! And given how busy our social media feeds can be, it's unfortunately a rarity nowadays.

So, without further ado, here are some completely random facts about PS that you definitely need to know:

1️⃣ We specialize in comprehensive killer websites, social media, & branding packages for our incredible clients.

2️⃣ ALL of our services are infused with strategy & packed with an unmatched creative flair.

3️⃣ We've worked with some of Fort Worth's finest brands! Including (but not limited to) Ellerbe Fine Foods, Restore + Revive, and The PlaySpace.
.. Now we want to get to know you! Drop a random fact in the comments.

02/28/2024

What's the difference between personal branding photography and headshots? And which one is right for you?
.. Well, aren't we glad you asked!

Headshots are exactly what they sound like – photos of people showing their head and shoulders. (Think: LinkedIn profile pictures.)

On the other hand, personal branding images showcase who your brand is, how your company works, what you have to offer, and the value you bring your customers.

Essentially, a branding photoshoot offers a behind-the-scenes peek into your biz. It's all about representing your brand in an authentic way!

And honestly? Every business owner needs both!

If you have questions, breaks them down in this fabulous article! >> https://loom.ly/EifF1Es

02/26/2024

SAVE this post to boost engagement, get more followers & ultimately boost sales!

What social media questions do y'all have? Drop them below & we'll respond!

02/23/2024

Here are 3 reasons why you NEED to be consistent...

1️⃣ For your audience – Consistency creates a positive experience for your audience. When your audience knows what to expect and can rely on you, they're more likely to trust and support your brand.

2️⃣ For Instagram – Consistency shows Instagram that you're an engaged user who checks all the right boxes. This will increase the visibility of your content, boosting your organic growth.

3️⃣ For yourself – Consistently showing up means building your skills and increasing your ability to serve your audience. Keep pushing forward, sis!

02/21/2024

Is your organic social growth slower... than... expected... ?

You might not have all the pieces of the puzzle. Organic social is a small cog in a *very* big wheel.

📱Organic & paid social media
📱Advertisements
💻 Website & SEO
💌 Email marketing
🎈 PR and events
🖥️ Paid search advertisements
👩 Influencer marketing .. and so much more!

Not every business needs every element! However, most business can't solely rely on organic social to get the job done.

Wanna chat about your business needs? Hit us up!