11/21/2024
About two-thirds of every dollar spent at a small business stays in the local community. But beyond sales, small businesses contribute to Fort Wayne’s growth in other significant, yet perhaps harder to quantify ways – expanding horizons, shaping character and supporting creative culture.
Just ask Taber Olinger, one of the first boutique retailers to take a chance on Downtown’s revival. In 2015, she opened her first shop, Fancy & Staple , a modern-day general store that sells unique home goods, books, candles, jewelry, children’s toys and more.
“I felt this city had so much potential,” Olinger says.
Over the years at Fancy, she’s hosted community concerts and events, and provided wall space for artists to display work as well as sidewalk space for a mutual aid food pantry. In 2020, the concept for her second shop, Hopscotch House , was born in response to her customers’ desire for her to expand her children’s section.
Just as small businesses might be more agile and inclined to meet community needs, they’re also counting on the community to support them, particularly amidst the pinch of post-pandemic inflation.
“People don’t realize how important it is to shop small and support small businesses, like mine,” Olinger says. “Every single sale makes a difference. Every ‘like’ on social media helps, and every share is so important.”
To encourage you to spend your dollars local this holiday season, we’re teaming up with Hopscotch House to bring all paid subscribers to The Local a special $5 off any purchase in November. Learn how to sign up and claim your free offer (and learn more about Olinger’s shops) on our website.