BirdHouse Advertising

02/24/2022

🔸 𝐅𝐨𝐫 𝐚 𝐧𝐞𝐰 𝐞𝐧𝐭𝐫𝐚𝐧𝐭 𝐭𝐨 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭, 𝐭𝐡𝐞 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 𝐨𝐟 𝐧𝐞𝐰 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐦𝐞𝐭𝐫𝐢𝐜. 𝐁𝐮𝐭 𝐚𝐬 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐦𝐚𝐭𝐮𝐫𝐞𝐬, 𝐢𝐭𝐬 𝐞𝐦𝐩𝐡𝐚𝐬𝐢𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐬𝐡𝐢𝐟𝐭 𝐟𝐫𝐨𝐦 𝐚𝐝𝐝𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐭𝐨 𝐛𝐞𝐭𝐭𝐞𝐫 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐨𝐧𝐞𝐬 𝐢𝐭 𝐡𝐚𝐬 𝐛𝐲, 𝐟𝐨𝐫 𝐢𝐧𝐬𝐭𝐚𝐧𝐜𝐞, 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐭𝐡𝐞𝐦 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐨𝐫 𝐫𝐞𝐝𝐮𝐜𝐢𝐧𝐠 𝐜𝐡𝐮𝐫𝐧.

02/22/2022

𝑻𝒉𝒆 𝒐𝒏𝒍𝒚 𝒕𝒓𝒖𝒆 𝒎𝒆𝒕𝒓𝒊𝒄 𝒐𝒇 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒇𝒐𝒓 𝒂 𝒏𝒆𝒘 𝒔𝒆𝒍𝒍𝒆𝒓 𝒊𝒔 𝒑𝒓𝒐𝒇𝒊𝒕𝒔 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒊𝒕 𝒕𝒂𝒌𝒆𝒔 𝒑𝒓𝒐𝒇𝒊𝒕𝒔 𝒕𝒐 𝒔𝒕𝒂𝒚 𝒊𝒏 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔. 𝑾𝒊𝒕𝒉𝒐𝒖𝒕 𝒕𝒉𝒆𝒎, 𝒓𝒂𝒏𝒌𝒊𝒏𝒈 𝒎𝒆𝒂𝒏𝒔 𝒏𝒐𝒕𝒉𝒊𝒏𝒈!

02/21/2022

A 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 𝙨𝙪𝙥𝙥𝙡𝙮 𝙘𝙝𝙖𝙞𝙣 is mandatory for winning in eCommerce !

02/19/2022

𝑾𝒉𝒚 𝑩𝒊𝒓𝒅𝑯𝒐𝒖𝒔𝒆 𝑨𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈 𝒑𝒓𝒆𝒇𝒆𝒓𝒔 𝑪𝒐𝒔𝒕-𝑷𝒆𝒓-𝑪𝒍𝒊𝒄𝒌 𝒐𝒗𝒆𝒓 𝑪𝒐𝒔𝒕-𝑷𝒆𝒓-𝑰𝒎𝒑𝒓𝒆𝒔𝒔𝒊𝒐𝒏𝒔?

With CPC you get:
🔸 track record for number of clicks your ad is getting and how it is performing
🔸 control over amount spent on ad traffic
🔸 to advertise on high-search volume keywords and get the benefit of both clicks and exposure
🔸 optimization of check out flow

On the other hand, with CPI it is difficult to gauge the effectiveness of branding campaigns, since it is difficult to track click-throughs. Additionally the investment in CPI will probably not have a very good ROI, and on high search volume keywords your ad could easily get lost in the shuffle.

𝘈𝘴 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘈𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯 𝘊𝘰𝘴𝘵 𝘪𝘴 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘵𝘺𝘱𝘦 𝘰𝘧 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨!

02/17/2022

𝑹𝒆𝒔𝒖𝒍𝒕𝒔 – 𝑭𝑹𝑬𝑬 𝑻𝑹𝑨𝑭𝑭𝑰𝑪:
Amazon Posts serves as a bridge between social media marketing and a straight e-commerce experience. Amazon Posts is interesting mostly because it reduces friction and integrates so well with the Amazon platform. If you want to learn about other innovative ways to promote your e-commerce company, let our agency know. We can keep you in the loop and partner with you to integrate custom digital marketing strategies.

02/16/2022

𝑾𝒉𝒐 𝑺𝒉𝒐𝒖𝒍𝒅 𝑼𝒔𝒆 𝑨𝒎𝒂𝒛𝒐𝒏 𝑷𝒐𝒔𝒕𝒔 𝒕𝒐 𝑷𝒓𝒐𝒎𝒐𝒕𝒆 𝑻𝒉𝒆𝒊𝒓 𝑷𝒓𝒐𝒅𝒖𝒄𝒕𝒔?
Every audience has a unique social media experience, and understanding how your shoppers see the world is part of building an effective marketing strategy. Fashion brands are in a fantastic position with this platform. Promoting high-quality images of your products right next to your competitors? It’s a dream come true for most fashion brands.
If your brand has tons of relevant social media content, you’ll be able to repurpose that and promote it directly to Amazon shoppers.

02/15/2022

𝑪𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒊𝒎𝒑𝒂𝒄𝒕𝒇𝒖𝒍 𝑷𝒐𝒔𝒕𝒔:
🔸 𝘛𝘦𝘭𝘭 𝘢 𝘴𝘵𝘰𝘳𝘺: build on the visual story behind your image in in the caption.
🔸 𝘒𝘦𝘦𝘱 𝘪𝘵 𝘴𝘪𝘮𝘱𝘭𝘦 𝘧𝘰𝘳 𝘧𝘢𝘴𝘵𝘦𝘳 𝘪𝘮𝘱𝘢𝘤𝘵: complicated images take longer to understand, so they are more easily ignored.
🔸 𝘚𝘩𝘰𝘸 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘢𝘯𝘥 𝘪𝘵𝘴 𝘷𝘢𝘭𝘶𝘦: inspire customers to imagine using your product by showing it in a realistic setting.

𝑨𝒅𝒅𝒊𝒕𝒊𝒐𝒏𝒂𝒍 𝒕𝒊𝒑𝒔:
- Use emojis (👉,🔥,⭐,✔️)
- Write impactful captions to play with customer's emotions

02/14/2022

𝑾𝒉𝒂𝒕 𝑨𝒓𝒆 𝑨𝒎𝒂𝒛𝒐𝒏 𝑷𝒐𝒔𝒕𝒔?
Amazon Posts is Amazon’s social media initiative designed to help shoppers find new products and engage with their favorite brands.

𝑾𝒉𝒚 𝑨𝒎𝒂𝒛𝒐𝒏 𝑷𝒐𝒔𝒕𝒔 𝒊𝒔 𝒎𝒂𝒏𝒅𝒂𝒕𝒐𝒓𝒚 𝒇𝒐𝒓 𝑩𝒓𝒂𝒏𝒅 𝑫𝒊𝒔𝒄𝒐𝒗𝒆𝒓𝒚?
🔸 A new way for Amazon shoppers to discover your
brand or help your existing customers to see your
brand in a new way.
🔸 you can educate and inspire shoppers to explore your brand’s feed and keep them coming back.
🔸 Posts is a great way to maintain a consistent brand presence on Amazon.

02/13/2022

02/13/2022

A great tool for driving relevant traffic to your Storefront and make people aware of your products catalog can be Product Collection Campaigns in 𝑺𝒑𝒐𝒏𝒔𝒐𝒓𝒆𝒅 𝑩𝒓𝒂𝒏𝒅𝒔.

Strategy: Do reverse-ASIN of your top competitors and pick most frequent single-words. Run 𝙋𝙧𝙤𝙙𝙪𝙘𝙩 𝘾𝙤𝙡𝙡𝙚𝙘𝙩𝙞𝙤𝙣 𝑩𝒓𝒐𝒂𝒅-𝑴𝒂𝒕𝒄𝒉 on these keywords with bids as low as 15 cents and keep doing negative-exact on daily basis to train amazon's algorithm.

02/12/2022

𝑷𝒍𝒂𝒚 𝒘𝒊𝒔𝒆𝒍𝒚 !

Quick tips to instantly lower down your ACOS.
🔸 Extremely aggressive negative exact all search terms with only clicks and no sales for the last 65 days of data.
🔸 Check ASIN targeting campaigns and keyword campaigns with no ranking focus (bids not high enough and rankings are bad). Pause all targets which have ACOS higher than 50%. These are not contributing to organic traffic heavily and this spend could be utilized much better elsewhere.
🔸 Create Brand Keyword defence campaigns. Run Phrase and Broad Match Modifier on your own brand name at a moderate bid in SP, SBC and SB-PC and these mostly give an under 10% ACOS.
🔸 Crate hanging fruit campaigns.
🔸 Create ASIN defense campaigns for increased organic revenue.

These quick tips will help you in lowering the ACOS (and TACOS) without sacrificing ad sales.

02/10/2022

𝑹𝒖𝒏 𝑷𝑷𝑪 𝒔𝒆𝒑𝒂𝒓𝒂𝒕𝒆𝒍𝒚 𝒐𝒏 𝒂𝒍𝒍 𝒕𝒉𝒆 𝒗𝒂𝒓𝒊𝒂𝒕𝒊𝒐𝒏𝒔 𝒐𝒇 𝒂 𝒔𝒊𝒏𝒈𝒍𝒆 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒐𝒏 𝒔𝒂𝒎𝒆 𝒔𝒆𝒂𝒓𝒄𝒉 𝒕𝒆𝒓𝒎.
Initially would cost high on ad spend but with time sales would be boosted hence total revenue would increase. The trick here is that all your variations would capture maximum spots on the search engine results page (SERP) hence your probability of winning the sales on SERP for that search term would be maxed out. Additionally it would also increase your brand awareness as the customer would see your brand periodically on the same page.

02/09/2022

𝐁𝐫𝐚𝐧𝐝 𝐁𝐨𝐨𝐤, 𝘸𝘩𝘺 𝘥𝘰 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘰𝘯𝘦?

A brand book is an instruction manual detailing a brand’s personality. Typically, it will outline the history, visuals, voice, and mission of the brand’s communication.

🔸 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐜𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲:
Once a brand book is in place, you’ll begin to establish credibility to your customers or users and credibility leads to loyalty.

🔸 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲:
A brand book will primarily be a point of reference for those in the creative departments. Creating or revamping a brand book will require time, research, and work but at the end of the day it would be fruitful for the brand itself.

🔸 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐬:
As a result of the tactics above, you’ll begin to see your brand’s personality reflect and resonate with the customers. A loyal organic traffic would be generated and this way the overall conversion rate could be increased. When the components are thoroughly implemented the results are palpable.

02/08/2022

𝑾𝒉𝒚 𝒑𝒆𝒐𝒑𝒍𝒆 𝒔𝒉𝒐𝒑 𝒘𝒉𝒆𝒓𝒆 𝒕𝒉𝒆𝒚 𝒔𝒉𝒐𝒑?
🔸 Value
🔸 Relationship
🔸 Exclusivity
🔸 Convenience

In e-commerce, success lies upon 4 factors.
✴️ Does your product have value?
✴️ Is your product convenient?
✴️ Due to exclusivity, is your product in-demand?
✴️ Do you have a strong customer retention relationship?

02/07/2022

𝑨𝒓𝒆 𝒚𝒐𝒖 𝒍𝒆𝒂𝒗𝒊𝒏𝒈 𝒕𝒉𝒆𝒔𝒆 𝒔𝒂𝒍𝒆𝒔 𝒐𝒏 𝒕𝒉𝒆 𝒕𝒂𝒃𝒍𝒆?

Run seed campaigns, waterfall campaigns and catch all campaigns in Broad Match at low bids ($0.15 - $0.65) with high budget.

🔸 Get sales at really low ACOS & cheap CPCs, even in competitive niches
🔸 Brand Ads can boost brand awareness heavily since they're capable of generating millions of impressions in no time

02/06/2022

𝑾𝒂𝒏𝒕 𝒕𝒐 𝑫𝒐𝒎𝒊𝒏𝒂𝒕𝒆 𝒐𝒏 𝑨𝒎𝒂𝒛𝒐𝒏?

Build a strong Brand!
Your branding should set you in your league. Customers should not think twice about whom to approach for a solution to their problem. Strong branding can help accomplish this.

The following are the signs of strong branding:

✴️ Delivers your company’s message precisely
✴️ Gives you credibility amongst your competitors and customers
✴️ Builds a lasting impression with your customers
✴️ Motivates purchases & repeat customers
✴️ Develops a strong brand loyalty

02/05/2022

02/03/2022

01/28/2022

01/28/2022

01/28/2022