ROACH

04/04/2025

03/19/2025

Based on a first look at the 2025 Wisconsin Film Festival schedule, here are a few recommendations. The festival runs April 3-10 around Madison.

01/22/2025

"In the editing room, I cried like mad,” David Lynch said about making The Straight Story, a film based on a true story co-written by John Roach and Mary Sweeney. Lynch will be remembered for this unrelenting intensity.

Cinema’s greatest weirdo also made one of our greatest family movies.

11/20/2024

This week marks the fortieth year of production for ROACH Projects. The first gig undertaken was a shoot for Miller Brewing and its famous brand Miller Lite. The assignment took us to Vail, Colorado, to shoot the US Olympic ski team as they competed on a slalom course to set a standard for NASTAR. This program, sponsored by Miller Lite, allowed amateur skiers around the country to compete against times set by the best skiers in America. The content was to be used as a video news release on sports segments on local stations and networks. Once on-site, I suggested a different take on the event to our client and friend Bob Bertini of the Miller Comms team. Instead of their competitive times, I suggested ranking the falls of the US Olympians. For greater effect, we used slow motion. So falling, an experience all skiers share, became the hook. The piece was successful and aired on scores of outlets, noting that none of the Olympians were hurt in their spill. Viewers were comforted to know that even the best of us occasionally fail, and we get up, dust ourselves off, and learn from it. We still do work for Molson Coors, their Miller brands, and other clients. We're grateful to all the clients, staff, and freelancers we've worked with over the last forty years. We are still falling and learning. And enjoying every minute of it.

10/26/2024

MADISON (WKOW) – A local basketball coach and his family recently experienced a deeply emotional moment as they watched a documentary about their tragic journey through loss and recovery for

10/25/2024

"A Road at Night" covers a lot of ground and could leave viewers experiencing a range of emotions. Its creators hope to land a deal with a streaming service.

10/24/2024

Thank you to Doug Moe for this early review in Madison Magazine.

The Roach Projects documentary features interviews with family members, as well as former and current Wisconsin Badger Men's Basketball players, coaches and administrators.

03/25/2024

Howard Moore's heartwarming return to the Kohl Center earlier this month gave us a chance to share a little of what makes him so special. There's much more to come.

03/07/2024

We were honored to help introduce Howard Moore and his family at the Wisconsin Men's Basketball game on March 2. Keep them in your heart.

04/16/2023

We're working on a documentary, a project that intrigued us both personally and professionally. Here's the trailer, shared for the first time this weekend at the Wisconsin Film Festival.

04/05/2023

Not only is this a fun place to think about, it was a fun project to work on with our friends at Dairy Farmers of Wisconsin. We couldn't be more proud that this April Fools' Day project got a lot of attention from media outlets and consumers, earning well-deserved praise for award-winning Wisconsin Cheese.

11/17/2022

Why use video? Let us show you.

10/25/2022

Our name is no longer on the door of Suite J.

It’s a new day in terms of work models, and we are embracing it.

ROACH Projects is happy to announce our new offices at Serendipity Labs at 525 Junction Road in Madison. Our phone numbers and email addresses remain unchanged.

In addition to our private office space -- affectionately known as the Rumpus Room -- we'll have individual, team and board room configurations to help us do our best work for our valued clients.

Please let us know if you’d like a tour. We’d love to see you.

John Roach
Founder/CEO