Magic Valley Home Video Conversions

10/22/2025

07/11/2025

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The world’s first digital camera wasn’t created in Silicon Valley—it was built in a Kodak lab in 1975 by a young engineer named Steve Sasson. Using parts from existing electronics, Sasson assembled a prototype that captured black-and-white images at 0.01 megapixels and stored them on a cassette tape. The camera took 23 seconds to record a single image—but it worked.

When Sasson presented the invention to Kodak executives, they were intrigued—but cautious. Kodak was a dominant force in photography, earning billions from film sales. The idea of a camera that didn’t require film posed an existential risk to their business model. Despite filing patents, the company decided not to pursue digital development aggressively.

As digital imaging technology advanced in the following decades, competitors raced ahead. Kodak, once a household name, struggled to adapt and eventually filed for bankruptcy in 2012. The missed opportunity became one of the most cited examples of technological disruption and corporate hesitation.

Sasson’s invention changed the world, but Kodak’s reluctance to embrace it showed how protecting the present can sometimes cost the future. 📷🧠



Sources:
Smithsonian National Museum of American History, The New York Times, IEEE Spectrum, Steve Sasson Interviews

12/23/2024

Looking for last minute stocking stuffers? We have you covered with our gift cards! We are located between Twin Falls and Filer. Give us a call/text 208-358-7383. Put any amount towards your loved ones home video conversions to get the ball rolling. $5, $25, $100, $1000. From now till the end of the year, when you purchase a gift card we will automatically take $5 per tape transfered off your loved ones order so on top of their gift card savings your could be saving them 100’s of dollars off their order! Don’t wait till it’s too late! Hit us up today for extra savings!

08/28/2024

Hey everyone! It’s that time of year again, fair week! If you’re at the fair don’t forget to stop by and enter our drawing for free home video conversion valued at $230! All you have to do is go to our page, like follow and share and your welcome to fill out our form. All we need is your name, number, and email address, if you have one 🙂. We will pick our lucky winner next Tuesday on September 3rd and announce it on Facebook! Have fun at the fair! 🙂

07/12/2024

Morning hike with some family to pillar falls. Not for the faint of heart 🤪

06/10/2024

Don’t send your precious memories in the mail if you don’t have too! Call us today to schedule a pick up, drop off, or appointment to go over your order! 🙂

05/08/2024

True Story 🤪

05/07/2024

My workspace used to be in my garage😎