ProResource

02/13/2025

This year has been a doozy, and we're only 6 weeks in.

If you had a CEO communications strategy heading into 2025, you might be re-thinking it.

If you didn't have one, now is the time to implement one.

In our latest blog, we break down the eight components of a successful CEO strategy, focusing on what's needed in 2025. (Spoiler: LinkedIn is your secret weapon.)

Markets are shifting. Stakeholders are demanding more, and transparency isn't optional anymore. But here's the good news: with the right communication strategy, you can stay ahead of it all.

Ready to take control of your narrative? Read more at https://www.proresource.com/2025-ceo-communications-strategy-own-your-leadership-narrative/

11/19/2024

If you already have nonprofit board experience and are looking to step into a corporate board role, please join Ralph Ward and me for our LinkedIn Live on Thursday.

Ralph is a board expert, and he's going to be sharing tips about the differences between nonprofit and corporate board roles, and how you can prepare to make that move.

https://lnkd.in/eEeF9Dnb

11/18/2024

One of our CEO's favorite quotes from Betsy Atkins's Be Board Ready. If you are committed to having board roles as part of your career, the ideal role may not magically appear.

Sometimes you need to take the role that is offered, learn from it, build relationships with the other board members, and then step into another board role.

10/31/2024

Hope everyone has a fun Halloween!

10/30/2024

Just like Rome wasn’t built in a day, trust on LinkedIn isn’t built overnight—it’s earned through consistency, competence, and character. Here are some ways to build trust with your network:

✅ Highlight your accomplishments: share case studies and link to articles that feature your expertise.

✅ Show your character: post consistently, lead by example, and highlight what you’ve learned along the way.

✅ Make your intentions visible: articulate your mission, values, and vision in your About section.

Every interaction is a chance to build trust. How are you strengthening yours?

10/29/2024

“What’s wrong with using AI to write my LinkedIn posts?”

CEOs tell me they put a topic into GPT and back it comes with a pretty reasonable post.

Why shouldn’t they do that?

It’s free and it only takes a couple of minutes.

Here’s what I say –

AI posts don’t differentiate you.

A post that GPT writes for you is a post it could write for 1,000 other people.

AIs are rich with "common knowledge."

But they don't have your personal experience, your insights, your perspective, and your lessons learned. That lives uniquely in your head.

The AI doesn’t have that information. It creates a generic post that does nothing to position you as a thought leader.

You are not making a case for "why you."

You are just adding to the noise.

10/28/2024

So many CEOs are concerned about what people will think if they start being active on LinkedIn.

We posted some stats about that last week - here are a few more.

Spoiler alert - it reflects very well on you.

Check out the report for more stats:https://webershandwick.com/uploads/news/files/Social-CEO-Study.pdf

10/21/2024

What do your employees think about you being active in social media?

In this survey, Weber Shandwick asked executives how they perceived their CEO, and compared the differences between CEOs who were active in social media vs. the CEOs who weren't.

CEOs who were active in social were perceived as:
🎯 More forward-thinking
🎯 Better communicators
🎯 More open and accessible
🎯 Better listeners
🎯 More inspiring
🎯 More technologically savvy

It reflects well on you to be active on LinkedIn!

10/17/2024

LinkedIn is an excellent platform for leaders to voice their thoughts, build relationships, and inspire others to take action toward a common goal.

Here are 6 powerful ways you can use LinkedIn as a leader. Each one helps you elevate your influence and make a lasting impact:

1️⃣ Promote your initiatives
2️⃣ Control the weather
3️⃣ Ask for feedback
4️⃣ Build meaningful relationships
5️⃣ Engage with your team

Which of these do you think is most important for leadership on LinkedIn? Or is there something else you’d add to the list?

10/11/2024

Honored to be included in this Forbes article from Jodie Cook about LinkedIn consultants!

It's interesting to see how other LinkedIn branding experts go about helping their clients.

There is such a range of options now for anyone who needs help raising their visibility and building their brand on LinkedIn.

Business leaders are hiring help to build their personal brands on LinkedIn. These professional LinkedIn consultants explain what they do and how much they charge.

10/10/2024

Telling stories is powerful—but only if they lead somewhere meaningful. To make your LinkedIn storytelling truly impactful, start by asking these 3 questions:

1. What does your audience want to learn or achieve?
2. What do you want them to feel?
3. What action do you want them to take?

When you focus on these questions, your stories won’t just inform—they’ll transform.

10/09/2024

Do you see yourself as a natural ?

Most CEOs and executives would say no.

But being able to tell stories effectively is an important skill for any leader.

Stories help you connect with your employees, customers and partners on an emotional level, making your vision and values more relatable and memorable.

They help you inspire, motivate, and influence others, so you get more people on board with your ideas and drive action.

What's your first step in improving this skill?

Choosing the stories you need to tell!

Start here - check out this list of 12 stories every leader needs to be able to tell.

https://www.proresource.com/storytelling-for-executives-can-you-tell-these-12-stories/

10/08/2024

You’re posting regularly, engaging with your network, and sharing valuable content...

But the results just aren’t there.

Sound familiar?

Many people on LinkedIn feel stuck, wondering why their content isn't getting the expected traction.

Most assume it’s the algorithm — or maybe they just need more followers.

But here’s the truth:

It’s not always about reach.

Most of the time, the problem is how you're using the platform.

Small, often overlooked mistakes could be the reason you're not seeing results.

Here’s what we see time and time again:

Mistake #1: Leaning too much on curated content.

We've all done it — sharing links, articles, and videos from other sources, thinking it's helpful.

But here's the catch: LinkedIn doesn't favor content that takes people off their platform. In fact, to your audience, it feels like a homework assignment.

"Here, read this article I found."

Most people won't.

Mistake #2: Relying too heavily on ChatGPT for content.

ChatGPT is an amazing brainstorming tool. But when your content sounds overly polished and generic, it falls flat. The real power of LinkedIn lies in sharing YOUR insights, stories, and expertise — that's what attracts your audience. Don't let AI dilute your voice.

What's the solution?

Create original, personal content that speaks directly to your audience. LinkedIn is built on connections and authenticity, not on sharing links or over-automated posts.

If you need ideas of what to post about, ask our JudyAI! She will come up with one idea after another until you find one you like.

Or, of course, we can write your posts for you. We interview you once a month, then draft your posts for the coming month. That makes it so easy!

But if you want to write your own, get inspiration from our AI!

https://lnkd.in/dWRM4vAN

10/07/2024

“Stories are business cards that get you in the room where you want to be.”

Telling stories is a powerful way to connect with others.

Your story allows people to see the real person behind the title. And stories make whatever you talk about far more memorable.

If storytelling doesn’t come naturally to you, let our writers help.

They interview you, then turn what you tell them into compelling LinkedIn posts.

10/01/2024

Almost half of startup failures stem from misreading market demand, while about a quarter result from a weak founding team, according to .

This underscores the critical role of having a strong, adaptable, and aligned founding team to navigate the challenges of launching a business.

A solid team brings diverse perspectives, strategic thinking, and resilience — all crucial for accurately assessing market demand and making smarter decisions.

So how can you build that dream team?

LinkedIn provides the perfect platform to:
🎯 Attract top talent with aligned values and complementary skills
🎯 Network with potential co-founders, investors, and advisors to strengthen your core
🎯 Stay ahead with industry insights and trends

Your team is your strongest asset. Invest in building it right!

09/30/2024

We all talk about being seen as a thought leader like it's obvious everyone needs to be one.

But the investment of time and effort needed to become a true thought leader is considerable.

And you might not need to do that to achieve your goals.

Maybe it will serve you better to be an expert.

Or a leader.

Our latest blog post talks about the differences between thought leader, expert, and leader, and what specific actions you need to take on LinkedIn for each.

https://www.proresource.com/do-you-really-need-to-be-a-thought-leader/

09/27/2024

Why do some leaders seem to effortlessly attract opportunities, loyalty, and success?

You know what the answer is - they have a powerful personal brand.

But we're not talking about ego-enhancing social media stunts or self-promotion.

We're talking about a brand that represents who you truly are and sets you up to achieve your career goals.

An authentic brand allows you to:
✅ Control your narrative
✅ Connect with your people
✅ Build credibility and loyalty
✅ Boost your business

We dig deeper into these four long-term benefits of personal branding in this blog.

Take a couple minutes to skim and pick up insights that could transform how you approach your leadership visibility and impact.

A personal brand is not about posting what you had for lunch on social media. Personal branding is not about spin.