ProResource

10/31/2024

Hope everyone has a fun Halloween!

10/30/2024

Just like Rome wasn’t built in a day, trust on LinkedIn isn’t built overnight—it’s earned through consistency, competence, and character. Here are some ways to build trust with your network:

✅ Highlight your accomplishments: share case studies and link to articles that feature your expertise.

✅ Show your character: post consistently, lead by example, and highlight what you’ve learned along the way.

✅ Make your intentions visible: articulate your mission, values, and vision in your About section.

Every interaction is a chance to build trust. How are you strengthening yours?

10/29/2024

“What’s wrong with using AI to write my LinkedIn posts?”

CEOs tell me they put a topic into GPT and back it comes with a pretty reasonable post.

Why shouldn’t they do that?

It’s free and it only takes a couple of minutes.

Here’s what I say –

AI posts don’t differentiate you.

A post that GPT writes for you is a post it could write for 1,000 other people.

AIs are rich with "common knowledge."

But they don't have your personal experience, your insights, your perspective, and your lessons learned. That lives uniquely in your head.

The AI doesn’t have that information. It creates a generic post that does nothing to position you as a thought leader.

You are not making a case for "why you."

You are just adding to the noise.

10/28/2024

So many CEOs are concerned about what people will think if they start being active on LinkedIn.

We posted some stats about that last week - here are a few more.

Spoiler alert - it reflects very well on you.

Check out the report for more stats:https://webershandwick.com/uploads/news/files/Social-CEO-Study.pdf

10/21/2024

What do your employees think about you being active in social media?

In this survey, Weber Shandwick asked executives how they perceived their CEO, and compared the differences between CEOs who were active in social media vs. the CEOs who weren't.

CEOs who were active in social were perceived as:
🎯 More forward-thinking
🎯 Better communicators
🎯 More open and accessible
🎯 Better listeners
🎯 More inspiring
🎯 More technologically savvy

It reflects well on you to be active on LinkedIn!

10/17/2024

LinkedIn is an excellent platform for leaders to voice their thoughts, build relationships, and inspire others to take action toward a common goal.

Here are 6 powerful ways you can use LinkedIn as a leader. Each one helps you elevate your influence and make a lasting impact:

1️⃣ Promote your initiatives
2️⃣ Control the weather
3️⃣ Ask for feedback
4️⃣ Build meaningful relationships
5️⃣ Engage with your team

Which of these do you think is most important for leadership on LinkedIn? Or is there something else you’d add to the list?

10/11/2024

Honored to be included in this Forbes article from Jodie Cook about LinkedIn consultants!

It's interesting to see how other LinkedIn branding experts go about helping their clients.

There is such a range of options now for anyone who needs help raising their visibility and building their brand on LinkedIn.

Business leaders are hiring help to build their personal brands on LinkedIn. These professional LinkedIn consultants explain what they do and how much they charge.

10/10/2024

Telling stories is powerful—but only if they lead somewhere meaningful. To make your LinkedIn storytelling truly impactful, start by asking these 3 questions:

1. What does your audience want to learn or achieve?
2. What do you want them to feel?
3. What action do you want them to take?

When you focus on these questions, your stories won’t just inform—they’ll transform.

10/09/2024

Do you see yourself as a natural ?

Most CEOs and executives would say no.

But being able to tell stories effectively is an important skill for any leader.

Stories help you connect with your employees, customers and partners on an emotional level, making your vision and values more relatable and memorable.

They help you inspire, motivate, and influence others, so you get more people on board with your ideas and drive action.

What's your first step in improving this skill?

Choosing the stories you need to tell!

Start here - check out this list of 12 stories every leader needs to be able to tell.

https://www.proresource.com/storytelling-for-executives-can-you-tell-these-12-stories/

10/08/2024

You’re posting regularly, engaging with your network, and sharing valuable content...

But the results just aren’t there.

Sound familiar?

Many people on LinkedIn feel stuck, wondering why their content isn't getting the expected traction.

Most assume it’s the algorithm — or maybe they just need more followers.

But here’s the truth:

It’s not always about reach.

Most of the time, the problem is how you're using the platform.

Small, often overlooked mistakes could be the reason you're not seeing results.

Here’s what we see time and time again:

Mistake #1: Leaning too much on curated content.

We've all done it — sharing links, articles, and videos from other sources, thinking it's helpful.

But here's the catch: LinkedIn doesn't favor content that takes people off their platform. In fact, to your audience, it feels like a homework assignment.

"Here, read this article I found."

Most people won't.

Mistake #2: Relying too heavily on ChatGPT for content.

ChatGPT is an amazing brainstorming tool. But when your content sounds overly polished and generic, it falls flat. The real power of LinkedIn lies in sharing YOUR insights, stories, and expertise — that's what attracts your audience. Don't let AI dilute your voice.

What's the solution?

Create original, personal content that speaks directly to your audience. LinkedIn is built on connections and authenticity, not on sharing links or over-automated posts.

If you need ideas of what to post about, ask our JudyAI! She will come up with one idea after another until you find one you like.

Or, of course, we can write your posts for you. We interview you once a month, then draft your posts for the coming month. That makes it so easy!

But if you want to write your own, get inspiration from our AI!

https://lnkd.in/dWRM4vAN

10/07/2024

“Stories are business cards that get you in the room where you want to be.”

Telling stories is a powerful way to connect with others.

Your story allows people to see the real person behind the title. And stories make whatever you talk about far more memorable.

If storytelling doesn’t come naturally to you, let our writers help.

They interview you, then turn what you tell them into compelling LinkedIn posts.

10/01/2024

Almost half of startup failures stem from misreading market demand, while about a quarter result from a weak founding team, according to .

This underscores the critical role of having a strong, adaptable, and aligned founding team to navigate the challenges of launching a business.

A solid team brings diverse perspectives, strategic thinking, and resilience — all crucial for accurately assessing market demand and making smarter decisions.

So how can you build that dream team?

LinkedIn provides the perfect platform to:
🎯 Attract top talent with aligned values and complementary skills
🎯 Network with potential co-founders, investors, and advisors to strengthen your core
🎯 Stay ahead with industry insights and trends

Your team is your strongest asset. Invest in building it right!

09/30/2024

We all talk about being seen as a thought leader like it's obvious everyone needs to be one.

But the investment of time and effort needed to become a true thought leader is considerable.

And you might not need to do that to achieve your goals.

Maybe it will serve you better to be an expert.

Or a leader.

Our latest blog post talks about the differences between thought leader, expert, and leader, and what specific actions you need to take on LinkedIn for each.

https://www.proresource.com/do-you-really-need-to-be-a-thought-leader/

09/27/2024

Why do some leaders seem to effortlessly attract opportunities, loyalty, and success?

You know what the answer is - they have a powerful personal brand.

But we're not talking about ego-enhancing social media stunts or self-promotion.

We're talking about a brand that represents who you truly are and sets you up to achieve your career goals.

An authentic brand allows you to:
✅ Control your narrative
✅ Connect with your people
✅ Build credibility and loyalty
✅ Boost your business

We dig deeper into these four long-term benefits of personal branding in this blog.

Take a couple minutes to skim and pick up insights that could transform how you approach your leadership visibility and impact.

A personal brand is not about posting what you had for lunch on social media. Personal branding is not about spin.

09/25/2024

"I don't have the time!"

That's the single most common reason people give for not building their reputation as a thought leader, even when they clearly already actually are one.

Check out the other top reasons we've heard from people who don't do thought leadership - what other issues have you heard?

We all generally understand the importance of using thought leadership to distinguish our company from the competition and, ultimately, attract the right kind of customers and partners. But there is a considerable amount of data available about just how valuable thought leadership is.

09/24/2024

If you want to move ahead with a thought leadership program, and you need data to justify the expense -

We collected the stats you need to make a case for ROI.

https://www.linkedin.com/pulse/roi-executive-social-media-thought-leadership-judy-schramm/

09/20/2024

If you want your LinkedIn posts to position you as a thought leader, what do you need to include?

According to the 2024 Edelman-LinkedIn Thought Leadership study, you need these components:

✅ Data/Research - it doesn't have to be yours, but it does have to be from a reputable source.

✅ Insights about your customers' business problems.

✅ Actionable steps customers can take to address the problems.

That's not a high bar.

What do you think? Is including these components enough or should there be more?

09/18/2024

Women now make up 29 percent of C-suite positions, compared with just 17 percent in 2015, according to the new Women in the Workplace 2024 report from McKinsey & Company.

Women of color hold about 25% of those roles, while white women have the other 75%.

Here are more interesting stats from the report:

The challenges start early in the rise to the top - for every 100 men who get promoted to manager, only 81 women are promoted to manager.

At the CXO level, there are twice as many women in staff roles (finance, legal, HR) as in line roles (with P&L responsibility).

McKinsey estimates that at the current rate of progress it will take 50 years to achieve parity between men and white women. It will take 100 years for women of color to reach parity!

Meanwhile, companies have scaled back programs designed to advance women.

Folks, we need to do better!

What have you seen that works to advance women? What companies are excelling in this area?

Here's a link to the full report:

Now celebrating its 10th anniversary, McKinsey’s annual Women in the Workplace report is the largest study of women in corporate America. See our 2024 findings.