Marketing. Media. And Making Things Happen Pagesculptor Studios is a multimedia service that helps you communicate your brand.
Pagesculptor Studios assists with social media, web consultation, and web updates, in addition to a variety of publication, copywriting, and audio/video production services. So whether you are still getting your name out there, or are looking to change things up a bit, we are here to make sure everyone else knows too.
01/23/2025
The final article published in January 2025 is the GVEA spotlight on Brittany Chaffin. As the Delta Member Service Representative, this feature highlights how Brittany works with residents from around the area on their power generation needs. Check out how working in a small town allows Brittany to provide a personal touch to her work.
And now we are on to articles published this month! The first examines industry support companies that provide essential B2B services. Commercial laundry providers are the unsung heroes of Alaska's healthcare, hospitality, and other industries. Learn about the full extent of their services and how they can accomplish a fast turnaround over great distances.
“Wash, rinse, repeat” doesn't fully capture the unsung support that commercial laundry and linen services provide to healthcare, hospitality, and other industries around Alaska.
01/20/2025
Also written in December 2024 was the monthly Employee Spotlight for the GVEA Ruralite. Facility Maintenance Foreman Mack Wiehl is the fix-it man who creates safe, functional, and comfortable environments for his co-workers. Check out how Mack approaches his work and projects in the queue.
Mack Wiehl, Golden Valley Electric Association (GVEA) facility maintenance foreman, works on utility infrastructure few members think about.
01/17/2025
I rarely get the cover story! But in December 2024, my article on the 10th Anniversary of cannabis legalization in Alaska made it onto the front of Alaska Business Magazine. The article highlights the current state of the industry and future challenges and opportunities for retailers and growers in the state.
Driving through downtown Fairbanks, it's easy to bypass Nature's Releaf, a local cannabis shop nestled between apartment buildings and smaller home-style retail shops.
01/15/2025
The final article written in November 2024 is a GVEA Employee Spotlight on System Analyst I Todd Vorisek. Read about Todd's work on GVEA's computer systems and the projects his team is tackling.
Whew! November was a busy month. Later this week, I will post about articles written in December!
I still have articles to share from the end of 2024 and the start of 2025, but I'm already working on more. Upcoming features will appear in Alaska Business, GVEA Ruralite, and The Alaska Contractor. I'm also still applying my copywriting skills to my social media clients. AI hasn't completely wiped me out yet!
01/12/2025
I had another feature in the November issue of the GVEA Ruralite. "Success After Service" spotlights GVEA Employee Al Rottnek's transition to a civilian career post-military and highlights additional programs that assist with these critical life-changing decisions.
Another unannounced article from November 2024 appeared in the GVEA Ruralite. In "Helping Our Neighbors During the Holiday," I highlight the Fairbanks Community Food Bank's collection efforts from Thanksgiving through Christmas. Though the holidays are over, remember you can always donate money or food to help those still struggling to feed their families.
Fairbanks Community Food Bank’s Thanksgiving Food Box Program
01/08/2025
After a deep analysis, Grammarly claims my 2024 writing personality is The Sage. I'll let you take what you want from that. 😉
Discover the Sage writing persona - try Grammarly, responsible AI built to make work easier.
01/08/2025
I was so busy running social media campaigns for my clients that I didn't share any articles published over the past 3 months. 'Making the Grade' appeared in November of 2024. It looks at a training program that certifies Alaskans to self-grade lumber to provide more products to the local construction market.
Training and certifying Alaskans to self-grade dimensional lumber opens a new opportunity to provide a product to the local residential construction market.
01/04/2025
Our website will be down for the next week as we move to a new hosting site to expand our online presence. Please DM us in the meantime if you need information about our content and marketing services.
12/28/2024
I'm still on a quest to read all the books I've collected on my shelf over the years. It seems like a random selection, but all of these came from the top shelf of my bookcase, placed there by size.
12/22/2024
Last week, Running Insight writer Tom Griffen interviewed me about my marketing work with Frosty Feet Running Company. Tom's article will feature several representatives from the BIPOC community who work in the run industry. It was an honor to provide my perspective from way up here in the frozen north.
10/03/2024
"B2B digital marketing is an effective way to demonstrate the value of your products or services to potential buyers. And convert them."
This in-depth guide lists multiple ways to develop a B2B digital marketing strategy using various online tools.
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
10/02/2024
"One effective approach to collaborating with influencers is to focus on building long-term partnerships rather than one-off campaigns." This comprehensive guide by Digital Marketing News provides the foundation to better develop your influencer marketing strategy.
Building meaningful connections with influencers can be the secret ingredient that elevates your brand, but finding the right…
10/01/2024
"Understanding TAM helps you figure out the size of your market and the amount of money you could make if you captured all of it."
Grab a cup of coffee and put your thinking hats on. Mateusz Makosiewicz explains how to figure out the Total Addressable Market (TAM) so you can determine whether a business idea has a big enough opportunity. It's a long read with some math, but well worth the time.
TAM is the size of your market. Here's how to figure it out and see how much money your business can make.
09/15/2024
"Email marketing is an indispensable tool in the digital marketing toolbox, but how does it actually work? To understand this, we need to look at the three essential elements of an effective email marketing campaign: the email list, an email service provider (ESP), and clear goals."
Settle in. This is a long read, but absolutely worth the time. There are many aspects to email marketing and this article with make sure you're using every one to your advantage:
Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective
09/14/2024
"Would that work in a social media context? I mean, we already know that no one bothers to read the usage agreements, so it seems like kids and parents may also just overlook these tags too."
The U.S. Attorneys General want to add warning labels like those found on to***co and alcohol product. Click below to learn what's at stake and what this proposed system might look like:
Warning tags, similar to cigarette packaging, could prompt more consideration.
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Will American's still migrate from TikTok or do they think it's here to stay?
#tiktok #nobantiktok #socialmediaplatforms #thoughtsofabusinessowner
Everyone's process and perspective is different. And that's okay.
I knew from a young age that I would somehow be involved in media. Something about watching and listening, or reading stories fascinated me. People fascinated me.
My mother said she knew I would be a journalist by the time I turned six. She tells this story of me sitting in our neighborhood laundromat listening to this guy’s phone conversation while she folded clothes. After he got off, I began asking him all sorts of questions: “What’s your name?” | “Who were you talking to?” | “How old are you?” Apparently, one of his answer wasn’t totally truthful and I called him on it by repeating part of his phone conversation.
I joined the high school newspaper at 13 and continued studying journalism through college. Eventually, I graduated with a bachelor’s degree in broadcast journalism with a double minor in marketing and communication. I worked as a television journalist for several Alaskan stations followed by local publications and statewide radio shows. Eventually, I moved onto producing ads for an agency until I started my own company.
Pagesculptor Studios is named for my internship at Ice Alaska where I built webpages for an international ice carving competition. I didn’t carve ice, but I carved pages...so I called myself a “pagesculptor”. This became my company’s name around 2003 with the addition of “studios” two years ago. Originally, we were a copywriting company. Then we added video/audio production along with print production. With the rise of social media, I decided to venture into that aspect since I enjoyed spending long hours on Facebook, Twitter, and Instagram.
Most recently, we’ve delved into the process of building marketing campaigns. This has been a particular challenge because people seem to have developed an allergy to the planning process, which is understandable because it requires blocking of significant amount of focused time to handle detailed work. I can’t emphasize the importance of marketing and campaign planning. That alone will increase the success of everything else.
My son has been with the company since he was nine. At first, he did small jobs like hold the microphone, or tell the talent when they moved out of the shot. Over the years he grew to be a trusted adviser, and a great writer and photographer. He keeps me grounded and in touch with reality. I gave Ivan the title of “Strategic Manager” because he has done a wonderful job making sure Pagesculptor Studios’ approach to marketing stays fresh.
I only work with clients who have a product, service, or message I can stand behind. Ethical marketing is extremely important to me. I might be 1 out of 4 billion people on this planet, but I am on this planet with 4 billion other people. The way we interact in person and on social media says a lot our own humanity.
Marketing. Media. And Making Things Happen Pagesculptor Studios is a multimedia service that helps you communicate your brand.
