Pagesculptor Studios

01/13/2025

I still have articles to share from the end of 2024 and the start of 2025, but I'm already working on more. Upcoming features will appear in Alaska Business, GVEA Ruralite, and The Alaska Contractor. I'm also still applying my copywriting skills to my social media clients. AI hasn't completely wiped me out yet!

01/12/2025

I had another feature in the November issue of the GVEA Ruralite. "Success After Service" spotlights GVEA Employee Al Rottnek's transition to a civilian career post-military and highlights additional programs that assist with these critical life-changing decisions.

https://www.gvea.com/news-releases/success-after-service/

Transitioning to Civilian Careers Post-Military

01/11/2025

Another unannounced article from November 2024 appeared in the GVEA Ruralite. In "Helping Our Neighbors During the Holiday," I highlight the Fairbanks Community Food Bank's collection efforts from Thanksgiving through Christmas. Though the holidays are over, remember you can always donate money or food to help those still struggling to feed their families.

https://www.gvea.com/news-releases/helping-our-neighbors-during-the-holiday/

Fairbanks Community Food Bank’s Thanksgiving Food Box Program

01/08/2025

After a deep analysis, Grammarly claims my 2024 writing personality is The Sage. I'll let you take what you want from that. 😉

Discover the Sage writing persona - try Grammarly, responsible AI built to make work easier.

01/08/2025

I was so busy running social media campaigns for my clients that I didn't share any articles published over the past 3 months. 'Making the Grade' appeared in November of 2024. It looks at a training program that certifies Alaskans to self-grade lumber to provide more products to the local construction market.

https://digital.akbizmag.com/issue/november-2024/making-the-grade/

Training and certifying Alaskans to self-grade dimensional lumber opens a new opportunity to provide a product to the local residential construction market.

01/04/2025

Our website will be down for the next week as we move to a new hosting site to expand our online presence. Please DM us in the meantime if you need information about our content and marketing services.

12/28/2024

I'm still on a quest to read all the books I've collected on my shelf over the years. It seems like a random selection, but all of these came from the top shelf of my bookcase, placed there by size.

12/22/2024

Last week, Running Insight writer Tom Griffen interviewed me about my marketing work with Frosty Feet Running Company. Tom's article will feature several representatives from the BIPOC community who work in the run industry. It was an honor to provide my perspective from way up here in the frozen north.

10/03/2024

"B2B digital marketing is an effective way to demonstrate the value of your products or services to potential buyers. And convert them."

This in-depth guide lists multiple ways to develop a B2B digital marketing strategy using various online tools.

Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.

10/02/2024

"One effective approach to collaborating with influencers is to focus on building long-term partnerships rather than one-off campaigns." This comprehensive guide by Digital Marketing News provides the foundation to better develop your influencer marketing strategy.

Building meaningful connections with influencers can be the secret ingredient that elevates your brand, but finding the right…

10/01/2024

"Understanding TAM helps you figure out the size of your market and the amount of money you could make if you captured all of it."

Grab a cup of coffee and put your thinking hats on. Mateusz Makosiewicz explains how to figure out the Total Addressable Market (TAM) so you can determine whether a business idea has a big enough opportunity. It's a long read with some math, but well worth the time.

TAM is the size of your market. Here's how to figure it out and see how much money your business can make.

09/15/2024

"Email marketing is an indispensable tool in the digital marketing toolbox, but how does it actually work? To understand this, we need to look at the three essential elements of an effective email marketing campaign: the email list, an email service provider (ESP), and clear goals."

Settle in. This is a long read, but absolutely worth the time. There are many aspects to email marketing and this article with make sure you're using every one to your advantage:

Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective

09/14/2024

"Would that work in a social media context? I mean, we already know that no one bothers to read the usage agreements, so it seems like kids and parents may also just overlook these tags too."

The U.S. Attorneys General want to add warning labels like those found on to***co and alcohol product. Click below to learn what's at stake and what this proposed system might look like:

Warning tags, similar to cigarette packaging, could prompt more consideration.

09/13/2024

"So, if you're looking to boost your Threads presence, asking questions is likely key, as the algorithm does seem to favor this type of engagement."

After spending a majority of my social media time the last 2 weeks on Threads, I agree with Andrew Hutchinson that question-based posts seem to get the most attention:

Threads’ algorithm appears geared towards incentivizing discussion over everything else, a Business Insider reporter recently found. 

09/07/2024

"The idea of converting commercial properties to increase residential inventory isn't new, but it also doesn't happen often in Alaska."

Recently, Hultquist Homes completed a successful conversion in mid-town Anchorage. In my latest article for Alaska Business, I look at the possibility of this becoming a long-term solution to our state's growing housing needs.

https://digital.akbizmag.com/issue/september-2024/commercial-conversions/

Rising eight floors above a narrow lot on West 31st Avenue in Midtown Anchorage, the Emerald Building seems like a taller tower seen from farther away.

09/06/2024

We use CoSchedule-- https://coschedule.com/marketing-calendar?referralCode=cos_808923 (shameless referral link); however check out this list of social media tools that may work best for your company:

https://www.ama.org/marketing-news/social-media-management-tools/

Effective social media management is no longer a luxury; it's a necessity. As social media platforms evolve, the challenge of managing multiple channels

09/04/2024

Meet Mike Reynolds, a relay technician with GVEA! My latest feature in the Ruralite highlights the vital work he does to maintain energy services in Interior Alaska.

Golden Valley Electric Assn.

Opportunity Sparks New Career

09/02/2024

"The new updates are part of Instagram's push to keep a hold on young audiences, and to provide more creative options, in line with broader usage trends."

Be sure to update your app to see the new features: https://www.socialmediatoday.com/news/instagram-adds-new-text-sticker-options/725417/

The app is expanding style options available to users.