Pagesculptor Studios

10/03/2024

"B2B digital marketing is an effective way to demonstrate the value of your products or services to potential buyers. And convert them."

This in-depth guide lists multiple ways to develop a B2B digital marketing strategy using various online tools.

Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.

10/02/2024

"One effective approach to collaborating with influencers is to focus on building long-term partnerships rather than one-off campaigns." This comprehensive guide by Digital Marketing News provides the foundation to better develop your influencer marketing strategy.

Building meaningful connections with influencers can be the secret ingredient that elevates your brand, but finding the right…

10/01/2024

"Understanding TAM helps you figure out the size of your market and the amount of money you could make if you captured all of it."

Grab a cup of coffee and put your thinking hats on. Mateusz Makosiewicz explains how to figure out the Total Addressable Market (TAM) so you can determine whether a business idea has a big enough opportunity. It's a long read with some math, but well worth the time.

TAM is the size of your market. Here's how to figure it out and see how much money your business can make.

09/15/2024

"Email marketing is an indispensable tool in the digital marketing toolbox, but how does it actually work? To understand this, we need to look at the three essential elements of an effective email marketing campaign: the email list, an email service provider (ESP), and clear goals."

Settle in. This is a long read, but absolutely worth the time. There are many aspects to email marketing and this article with make sure you're using every one to your advantage:

Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective

09/14/2024

"Would that work in a social media context? I mean, we already know that no one bothers to read the usage agreements, so it seems like kids and parents may also just overlook these tags too."

The U.S. Attorneys General want to add warning labels like those found on to***co and alcohol product. Click below to learn what's at stake and what this proposed system might look like:

Warning tags, similar to cigarette packaging, could prompt more consideration.

09/13/2024

"So, if you're looking to boost your Threads presence, asking questions is likely key, as the algorithm does seem to favor this type of engagement."

After spending a majority of my social media time the last 2 weeks on Threads, I agree with Andrew Hutchinson that question-based posts seem to get the most attention:

Threads’ algorithm appears geared towards incentivizing discussion over everything else, a Business Insider reporter recently found. 

09/07/2024

"The idea of converting commercial properties to increase residential inventory isn't new, but it also doesn't happen often in Alaska."

Recently, Hultquist Homes completed a successful conversion in mid-town Anchorage. In my latest article for Alaska Business, I look at the possibility of this becoming a long-term solution to our state's growing housing needs.

https://digital.akbizmag.com/issue/september-2024/commercial-conversions/

Rising eight floors above a narrow lot on West 31st Avenue in Midtown Anchorage, the Emerald Building seems like a taller tower seen from farther away.

09/06/2024

We use CoSchedule-- https://coschedule.com/marketing-calendar?referralCode=cos_808923 (shameless referral link); however check out this list of social media tools that may work best for your company:

https://www.ama.org/marketing-news/social-media-management-tools/

Effective social media management is no longer a luxury; it's a necessity. As social media platforms evolve, the challenge of managing multiple channels

09/04/2024

Meet Mike Reynolds, a relay technician with GVEA! My latest feature in the Ruralite highlights the vital work he does to maintain energy services in Interior Alaska.

Golden Valley Electric Assn.

Opportunity Sparks New Career

09/02/2024

"The new updates are part of Instagram's push to keep a hold on young audiences, and to provide more creative options, in line with broader usage trends."

Be sure to update your app to see the new features: https://www.socialmediatoday.com/news/instagram-adds-new-text-sticker-options/725417/

The app is expanding style options available to users. 

09/01/2024

"A product's number of reviews is the second most influential factor affecting prospects' perception of its quality and decision to buy it, according to research."

Here are 9 ways to increase your Google Reviews: https://www.semrush.com/blog/how-to-get-more-google-reviews/

Ways to get Google reviews include delivering good service, sharing review links, and replying to reviews.

08/31/2024

"If there's one thing the internet hates it's seeing people promote their own content within forums and comment sections."

Blogs are still relevant. It takes time to build your readership. Here are a few ways to help the process: https://bloggingwizard.com/self-promote-blog/

How do you get your blog noticed outside of your own website without being an annoying pest? If there's one thing the internet hates it's seeing people promote their own content within forums and comment sections. That's why in this post, we're going to cover a few different methods you…

08/30/2024

So you can now more easily amplify your updates across each platform all at once, within certain parameters. But the question is: "Should you?"
https://www.socialmediatoday.com/news/meta-activates-threads-crossposting-facebook-instagram/725058/

An easy way to post between Meta's apps.

08/29/2024

"...your rebrand should be driven by purpose: moving away from outdated brand elements, and towards a clear vision, mission and positioning in your industry." A guide to poperly managing your company's rebranding:
https://www.convinceandconvert.com/digital-marketing/strategic-rebranding-when-its-necessary-and-how-to-retain-brand-equity/

Discover when strategic rebranding is necessary and how to retain brand equity while reaching new audiences.

08/29/2024

Good for them and honestly good for all of us in the long-term. It may be disruptive at that moment when someone calls in sick, but we all benefit from a healthy workforce.

Sick days are on the rise — and younger workers are driving the trend. See the data.

08/29/2024

No shortcuts on the path to greatness ✨💪

08/28/2024

"One of the problems with ChatGPT is that it's like a Labrador Retriever. It's very eager to please and will do whatever it thinks you want..." Use this guide to make AI work more effectively for you.

https://www.socialmediaexaminer.com/custom-gpts-for-marketers-creating-a-virtual-team/

Want an expert team available whenever you need? Want AI to help speed your work? Learn to use custom GPTs in marketing and in business.