https://www.truenwmagazine.com/

True Northwest Magazine, Everett, WA (2025)

06/05/2024

FEATURE SPOTLIGHT – Meet artist, Cole Jehle (AKA Snacks). Snacks is a Seattle-based watercolor artist whose art focuses on food, beverages, and the service industry itself. Cole moved here from Santa Barbara, CA, but has called the PNW his home for the last 14 years.

After attending culinary school, Cole spent the majority of his professional career in a kitchen or behind a bar. A couple of local Seattle places he has worked at include The Red Door (now Dreamland) and The Backdoor, both located in the Fremont area of Seattle, where he and his wife currently live.

Cole grew up in a multicultural military family with many food centered traditions. On his mom's side, which is Indigenous Mexican and Native American, they make turkey mole tamales. On his father's side, which is Filipino and Irish, lumpia and pork adobo are a staple meal.

Human connection, traditions, and memories are formed around food and its consumption. From a person's favorite food to the meals we share around holidays with loved ones, we all connect with food on some level. These traditions and memories are what Cole tries to render in his paintings. From the warm feeling of much-loved memories of watching his grandparents make tamales during a Tamalada, a traditional tamale-making party usually held before a holiday, to the satisfaction he feels while eating his favorite meal of a cheeseburger and fries, he is constantly trying to evoke those emotional responses with his art.

To get in contact with Cole, send an email to [email protected] or find Snack Studios on Instagram and TikTok by searching . You can also visit his shop at RedBubble.com at www.redbubble.com/people/imitationart.

To enjoy the full article, pick up a copy of our current issue at the following shops in Everett, WA:

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase

06/03/2024

FEATURE SPOTLIGHT – South Fork Baking Company has been a mainstay in Everett long before they opened their new brick and mortar location on the Everett waterfront. Their cookies, cinnamon rolls, and other delicious treats are legendary to town locals! At their new waterfront location, you’ll find a fresh, bright, and cozy cafe and bakery with views stretching out across the beautiful Everett marina, as well as an eye-catching mural by local artist, with a loving reminder to “Stay Dope.” Their bakery counter is stocked with enticing specialty pastries, all baked fresh daily, and includes gluten-free options for those with food sensitivities. You’ll also find a curated espresso bar which features locally roasted coffee and house made sauces like their decadent chocolate and caramel sauces. Founder, Katherine Hillmann, recommends their warmed chocolate chip cookie or, if you have time for breakfast, their classic bacon, egg, and cheese sandwich on their house made buttermilk biscuit adding, “Both are such classics! And don’t forget a coffee, too!”

Plan a visit to their waterfront location at 1410 Seiner Dr Ste 103, Everett, WA 98201. You can also connect with South Fork Baking Co. by visiting their website at www.southforkbaking.com and following them on Instagram and Facebook by searching South Fork Baking.

To enjoy the full article, pick up a copy of our current issue at the following shops in Everett, WA:

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase!

Photos by Felicia Mae Photography
Editorial Design by

06/03/2024

FEATURE SPOTLIGHT – Riley Guitars opened shop in their new location at 713 SE Everett Mall Way in November of 2023. With over a decade of experience, owner Garrett Riley has become Everett, WA’s premier custom guitar building and repair expert. Riley Custom Guitars strives to craft the best playing and most comfortable boutique guitars on the market by offering simple instruments built exceedingly well. The design of each of their models is based on the fundamental qualities that Garrett has learned over his years of professional guitar repair and building such as expert fret work, optimum comfort, and consideration for all of the small details that make the best guitars, well, the best. Whether you are having your guitar repaired, modified, or having your dream guitar custom built, Riley Custom Guitars is committed to providing you with a world class experience!

Riley Custom Guitars is open Wednesday through Friday from 10:30am to 5:00pm and Saturdays from 11:00am to 3:00pm. Repair estimates are always free so even if you don’t know what exactly your instrument needs or how much potential repairs will cost, Garrett has you covered. Folks are always welcome to visit their showroom, which typically has between 6-10 custom built guitars to try at any given time.

To connect with Riley Custom Guitars, you can visit their brick and mortar location at 713 SE Everett Mall Way in Everett, WA or head to their website at www.rileyguitars.com. You can also find them on Instagram at or Facebook by searching Riley Guitars.

To enjoy the full article, pick up a copy of our current issue at the following shops in Everett, WA:

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase!

Photos by Brian King
Editorial Design by

05/28/2024

FEATURE SPOTLIGHT - Way Out West Jeweler you’ll find a unique and charming selection of expertly crafted hand built jewelry. All of their pieces are created using ethically sourced materials such as diamonds, gemstones, and recycled gold. Nick and Jenna, the husband and wife team behind Way Out West Jeweler, are passionate about the art and skill aspects behind hand built jewelry and enjoy having a creative outlet that allows them to share their quirkiness and love of creating with others.

Since 2001, when Nick and Jenna first started dating, creating art has always been a defining characteristic of their relationship. Jenna added, “It is what we love to do and what feeds our soul so it’s only fitting that all these years later we are now working on an artistic endeavor together as partners!”

With all of the pieces crafted by hand, Nick and Jenna are able to work with clients to create custom designs. This creates a special experience because as a client, you get to be part of the process and help create something that complements your unique style. Nick and Jenna also mentioned loving to help clients to reimagine their current pieces of jewelry.

To connect with owners Nick and Jenna and check out their stunning selection of hand built jewelry, you can visit their website at wayoutwestjeweler.com or send an email to [email protected]. You can also find them on Instagram at or on Facebook by searching Way Out West Jeweler.

To enjoy the full article, pick up a copy of our current issue at the following shops in Everett, WA:

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase!

Photos provided by Nick and Jenna
Editorial Design by

05/22/2024

FEATURE SPOTLIGHT – The TNW Team had a blast working with Kim Heuss, the owner of Farmhouse Box and Bloom to put together a beautiful feature spread for our latest issue - available now!

Farmhouse Box and Bloom is a locally based florist in Snohomish County that specializes in creating beautiful, customized flower arrangements. They offer flowers for all occasions and client focused services such as: daily deliveries, wedding florals, events, private home installations, floral design classes, and floral subscriptions. Each bespoke arrangement is made with care from the start, as flowers are hand-selected and foliage sourced from regional and local farms whenever seasonally possible. Their promise is to take the time and utmost care to understand each client’s preferred flower style and budget to create a one-of-a-kind floral design that is sure to delight in every way. If you can dream it, they will do their best to bring it to life!

Owner Kim Heuss’s passion for flowers and creating a positive impact has made Farmhouse Box and Bloom a preferred florist in our region as supported by the five star reviews on Yelp and Google and their frequent returning customers and class participants. Kim shared, “The calls, texts messages, reviews, and general feedback we get on the design work we offer is incredibly rewarding. Knowing we have customers that have ordered from us in our short launch period numerous times means so much. We have designed arrangements for people who have lost loved ones to couples getting married, and everything in between. Each day brings a new milestone in someone’s life to celebrate with beautiful blooms.”

Inquire today by visiting their website at www.farmhouseboxandbloom.com or connecting with them on social media!

To enjoy the full article, pick up a copy of our current issue at the following shops in Everett, WA:

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase!

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Editorial Design by

05/21/2024

You can find our latest issue in-stores and online, now! We have such an amazing collection of featured guests ranging from local filmmakers to florists, bakeries, artists, jewelers specializing in handmade jewelry, and more. 🌲🧭

Each of our quarterly magazines is a unique collection of features and stories from local businesses, artists, and change-makers within our creative community. A journey that started with a passion to uplift the voices and stories of the people who make communities across the Pacific Northwest interesting and beautiful has led to meaningful connections, friendships, and opportunities for our readers as well as our team. Our team has had the pleasure of connecting with hundreds of local businesses and creatives since starting this journey and look forward to meeting so many more of you!

Our favorite thing after releasing a new issue is hearing about new connections and opportunities that spark after someone saw a feature in one of our issues! Whether it’s connecting to an amazing local artist, business, or network that helps you move forward with your goals, having the opportunity to plan your first gallery show at a local gallery you learned about, finding a new restaurant or bakery you love, or a new band to rock out to – we have always wanted to be a place where we can ALL come together. So, don’t stop sharing your stories with us – it helps us know we are accomplishing our mission!

Thank you all for your support and love as we continue our mission to uplift this beautiful region and the beautiful people who are a part of it.

Truly,
The TNW Team

Pick up a copy of our current issue at the following shops in Everett, WA:

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase!

Cover Image by

05/20/2024

FEATURE SPOTLIGHT - had the pleasure of featuring Beth Graef of Travelmation. ✈️🧳🏝️

Beth lives and breathes the Travelmation mission, and her enthusiasm for travel and adventure are infectious!

Here is a blurb from our feature article written by TNW team member, Clay Vermulm -
“I’ve been in the travel industry for nearly a decade,” Beth explained. “My journey began with a deep love for all things Disney. What started as a fascination with the magic of Disney parks soon expanded into a passion for exploring destinations worldwide. Over the years, I’ve had the privilege of turning countless vacation dreams into unforgettable memories, whether it’s a family adventure to Walt Disney World or a romantic getaway to the shores of Santorini.”

Such dedication to her customer base, and the unique vacation opportunities they seek, is doubtless among the premier qualities of Travelmation. But aside from their core values and commitment to their customers, Beth and Travelmation have also seen tremendous success in recent years acquiring numerous industry accolades. Beth’s awards alone are enough to inspire any curious customers to investigate Travelmation’s services with serious intent...

To connect with Beth and plan your next big adventure or relaxing getaway, you can find her on Facebook ( and .graef), Instagram (), or LinkedIn (https://www.linkedin.com/in/bethgraef). You can also visit her website at www.travelmationbeth.net or drop her an email at [email protected].”

To enjoy the full article, pick up a copy of our current issue at the following shops in Everett, WA:

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase!

Article written by
Photos by
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05/17/2024

FEATURE SPOTLIGHT 🎥🎬🎞️ – The True Northwest Magazine team had the honor of connecting with Gregory Marks, a Tacoma based filmmaker known for his short films: Shift Paradigm, Joenah, and Trust Tomorrow. He is currently working on his first full-length film Westbrook: A Wrestling Story, which will feature some of the biggest names in the collegiate wrestling world and real members of the greater wrestling community.

Clay wrote that what stood out most while talking with Greg is his authenticity and devotion to his core values and his creative process. Just as he’s taken a collaborative, non-judgmental approach to life as a whole, he endeavors to create films which inspire through an organic and collaborative process.

The success of Westbrook continues each day as Greg and his team get closer to production. Thus far, Greg has done a great job of achieving this goal both on and off the screen. He is a true inspiration for all creatives and for anyone who has been through hard times. All of us in the Northwest creative community could learn plenty from men like Greg, and watching his films is a wonderful place to start.

To connect with Greg and follow along in the making of Westbrook: A Wrestling Story, follow him on Instagram at or visit his website at www.rightnowtoday.org.

To enjoy the full article, pick up a copy of our current issue at the following shops in Everett, WA:

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase!

Article written by
Photos by
Editorial Design by

05/13/2024

True Northwest Magazine’s new issue is out now! 🌲🧭

Pick up your copy in person at the following locations in Everett, WA:
Petrikor
Artisans Books and Coffee
Sno-Isle Co-Op

We will be adding additional locations throughout the next week or two so be sure to stay turned for updates!

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop to order your print or digital copies. ✨

Thank you all for supporting our mission of uplifting our local small business and creative community here in the PNW! We hope you love this latest collection 🤍

05/07/2024

Hey friends!

We are less than a week away from releasing the latest issue of True Northwest Magazine! We hope you are all as excited as we are!🌲🧭

We have an amazing lineup of featured guests that we couldn’t be more excited to introduce all of our readers to ✨

You’ll be able to pick up our new issue starting Monday, May 13th at our normal retail locations and on our website www.truenwmagazine.com/shop!

As we wrap up another issue, I can’t skip the opportunity to shoutout the TNW team! thank you for all of the time and effort you dedicate to making TNW possible. I’m so thankful to have such an amazing crew of folks to work and create with. 🤍

Have inquires? Send us a message or email at [email protected]! 💌

04/15/2024

Hi, friends!

The team here at True Northwest Magazine has been working hard behind the scenes on our next issue due to release Monday, May 13th!🌲🧭

We have an amazing new collection of feature stories we cannot wait to share with you all but in the meantime…

We wanted to take a moment to say a huge THANK YOU to all of the amazing creatives and small businesses we featured in our current issue. It was a true honor to work on each of your features and get to know the heart behind all that you do in support of our community! ✨

If you haven’t already, don’t forget to pick up a copy of our current issue at the following shops in Everett, WA before they are gone!

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase!

📸 by

03/25/2024

FEATURE SPOTLIGHT – Last summer, went on a mission to find the best dog-friendly patios in Snohomish County! In our current issue, you’ll find their list of top dog-friendly patios serving up cold drinks and delicious food to enjoy with your four-legged bestie in tow, without sacrificing the beautiful PNW spring and summer vibes!

During your next visit to any of these awesome spots, send us a picture of you and your pup enjoying the vibes and we will share them on our socials! 🐾

To enjoy ’s full article, pick up a copy of our latest issue at the following shops
in Everett, WA:

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase!

Photo provided by
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03/18/2024

FEATURE SPOTLIGHT – Nila Phillips is an ambitious and passionate young poet. At only 16, she has three published pieces, Poems for the Lost Souls, Letters to the Moon, and Written for the Stars. Her first two pieces are mental health based, including anxiety, depression, and su***de; while her other pieces are love based poetry and short stories.

We loved getting the opportunity to feature a collection of Nila’s poems in our current issue and celebrate this up-and-coming local poet!

Here is a peek at one of the poems featured in the current issue of True Northwest Magazine!

As a child there’s a lot you need to learn on your own
There’s a lot expected of you to know
As we expect our mothers to guide us
A path painted by their footsteps
Their past, present, and future shaping our own path
Their heavy footsteps leaving dents
Making it easier to follow
If only our feet were big enough to fill them
If only we were old enough to know where they were walking
We are taught not to question them
We are taught they know what’s best
They’ve been walking this road for years
They must know where they’re going
Yes?
The path is washed down with colors no longer known
Their footsteps filled with rubble that fell down years ago
We are expected to follow
We are expected to learn
We are expected to know
What I know,
Dear mom
Is your path is not my own
I will make my own
- To Artist & Stanwood

To enjoy the full collection of poetry submitted by Nila, pick up a copy of our latest issue at the following shops in Everett, WA:

(You can find Nila’s poetry collections here!)

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase!

Photo provided by Nila
Editorial Design by

03/14/2024

FEATURE SPOTLIGHT – Meet the HWA Seattle Chapter ! The author of this feature article, Clay Vermulm , is a Montana-born, Washington-based podcast host, horror writer, and member of the HWA Seattle Chapter. He has also joined the True Northwest Magazine team and will be writing several of our feature articles in upcoming issues!

Here are a few small clips from his article:

Originally founded in 1985 as the Horror/Occult Writers League (HOWL), the Horror Writer’s Association (HWA) has since expanded into an inclusive, international organization dedicated to providing resources, recognition, and education to horror writers across the globe. With chapters in eighteen states and five countries, the HWA’s expansive access to horror-based literary resources has helped thousands of writers expand their networks, their careers, and their knowledge of the horror writing craft. Membership is affordable and attainable for horror writers of all levels and the benefits are many.

Unfortunately for the horror writers of the Pacific Northwest, the HWA’s closest chapters have long been in Colorado and California, leaving little opportunity for authors in this part of the country to participate in all the ways they might wish. Fortunately for the city of Seattle, we have Brianna Malotke and Josef B. Wilke. With virtually no established infrastructure (aside from a barely active page) and would go on to revive and rebuild the Seattle Chapter from the ground up.

The Seattle HWA will have a table at Crypticon Seattle, which is the largest annual horror festival in the city. Brianna is coordinating a huge Barnes and Noble Kirkland horror event in April, connecting with local podcasts and TV stations, and collaborating with other groups such as the Silent Book Club, Artisans Books and Coffee in Everett, and many more…

To enjoy the full story behind the start of the HWA Seattle Chapter, pick up a copy of our latest issue at the following shops in Everett, WA:

Or head to our online shop at www.truenwmagazine.com/shop & use code TNWMAG2 for $2 off your order!

Photos provided by Clay
Editorial Design by Sarah Peterson

03/12/2024

FEATURE SPOTLIGHT – Meet Brianna Malotke- a PNW based writer with over 90 publications under her name. Her latest horror work is “Fashion Trends, Deadly Ends” and her romance novella series, “Sugar & Steam,” and its third book released in February under the pen name Tori Fields. Her horror poetry collection created while at her Writer’s Residency in France, tentatively titled “Lost Cherry,” will be published with January Ember Press.

In our latest issue, Brianna shares the story behind her Writer’s Residency with the Château d’Orquevaux in Orquevaux, France. On their about page, the residency program details its aim to create a community for artists of all mediums, backgrounds, and stages in their creative journey.

Brianna spent two weeks in France with twenty other artists, each with their own unique style with a wide range of mediums. Brianna shared, “Being around all of the different outlets of art was inspiring in itself, not to mention the fact that you’re staying in a chateau in the countryside of France.” This experience brought amazing opportunities for collaboration that allowed one to cultivate community while really break out of their shell and diving into different aspects of their craft.

To enjoy the full article, pick up a copy of our latest issue at the following shops in Everett, WA:

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase!

To connect with Brianna, you can find her on IG or visit her website at www.malotkewrites.com.

Also check out the where Brianna is co-chair of the Seattle Chapter.

Photos by and
Editorial Design by

03/07/2024

FEATURE SPOTLIGHT – Meet Seth Bar-Brown, founder of Evergreen Crystals 🔮💎✨

With Evergreen Crystals, Seth’s goal is to make unique, one-of-a-kind minerals and crystals, from all around the world, accessible to everyone. He does his best to get his materials as close to the source as possible to help support the local miners and dealers. Seth also strives to be knowledgeable about everything stone in his collection. Being knowledgeable about different locations, being able to correctly identify your minerals, and having a trusted source are the most important aspects of a quality crystal dealing business. As the crystal community has gotten larger and more saturated with people collecting and selling, Seth takes pride in being able to share the origins of each of his stones as well as additional interesting facts.

We asked Seth what one of his favorite parts of running Evergreen Crystals has been and he replied, “While there are many things I love about what I do, working with the stones is by far my favorite part. The feeling you get when you unearth a crystal with your own hands and get to be the first set of eyes to behold its beauty as it is hit by the light of day is pure, indescribable magic. There is a lot of good, hard work involved, long days on the side of the mountain, out in nature alone or with friends, but each discovery makes it so worth it.”

The best ways to get in touch would be through Instagram or you can reach out via email at [email protected]. You will also find Evergreen Crystals at many of our local markets and events.

To enjoy our full interview with Seth, pick up a copy of our latest issue at the following shops in Everett, WA:

forest.mushrooms

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase!

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03/05/2024

FEATURE SPOTLIGHT – Meet Wanderer Barbering Co. - a luxury mobile barbershop offering quality tailored haircuts to folks of all ages and genders.

Wanderer Barbering Co. is like your very own personal barbershop dedicated to providing you with a one-of-a-kind experience. In addition to wedding grooming services, they also offer quality curbside haircuts to all. You can skip the commute and long salon wait times and let your stylist bring a luxurious, private barbershop experience directly to you or your entire family! They are also equipped to serve seniors or those with disabilities by offering a ramp or in-home services for those in need. The one-on-one setting is also great for kids with sensory sensitivities or those with social anxiety who prefer a safe, private space over the busy salon setting.

Always on the lookout for ways to be more sustainable, they offer things like plastic-free products, drinking water in cans, and plant a tree for every haircut through the One Tree Planted organization.

To connect with Wanderer Barbering Co. or to schedule services, visit their website at www.wandererbarberingco.com or send an email to [email protected].

To enjoy the full article, pick up a copy of our latest issue at the following shops in Everett, WA:

If you aren’t local to the Everett area, head to our online shop at www.truenwmagazine.com/shop! Use code TNWMAG2 for $2.00 off your purchase!

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Editorial Design by

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