WEOA Radio
Urban radio is the most effective medium to reach the Black Consumer
Provides you a strong link to the community
Promotions developed to create sales
Extend a relevant, personal invitation to buy products
Major Outdoor Cultural Festivals(i.e. Family Day In The Park)
*Sources-URBAN RADIO: ‘The Invitation Medium’, ‘The Interep Radio Research Division’
URBAN ADULT CONTEMPORARY(UAC) F
ORMAT
DIVERSE PROGRAMMING = DIVERSE AUDIENCE...
Cumulus Media Networks affiliate
#1 Urban Adult Contemporary morning show
Local/national news & weather
Streaming online 24 hours a day
Evansville IceMen pro hockey flagship station
IU Sports: football and men’s basketball
Talk radio programs addressing local and national issues, & religious programming
HOW WE CAN HELP YOU...
We reach and influence upscale consumers
Association with our popular morning show will give you instant recognition and credibility within our target market
We offer Internet marketing opportunities
Our listeners are at the “age of acquisition”-buying products, utilizing various services, and forming new brand loyalties
We reach a large and loyal audience
Today’s R&B and Old School
Regardless of age, time of day, or location, radio remains a reliable media companion of Black consumers. About 93% of Black consumers aged 12 years and over listened to the radio in an average week(Fall 2011 survey period). This has remained the No. 1 format among Black listeners since 2006. Among listeners 12+, 56% were women and 44% men; unlike Adult
Contemporary, which was dominated by females. Share of listening by location(listeners 12+) - 58.5% away from home, 41.5% at home. Average time spent listening was 6.75 hours, with target listeners(25-54)
spending more time with Urban Contemporary stations than with any other format in the study. Approximately 38% had a household income of over $50,000(persons 18+). Approximately 56% attended college with a majority graduating(persons 18+).
*Source-Arbitron ‘Black Radio Today 2012’
