05/17/2024
For decades, the Beef Checkoff has been a topic of discussion just about anywhere cattlemen are gathered. Some consider it a huge driver of beef demand, others a levy that they pay without direct benefits.
Most of us recognize its value and purpose, but I'm not sure if ANY of us fully comprehend its complex structure and governance.
So it was great to have the current Chair of the Cattlemen's Beef Board, Andy Bishop, to have an open discussion about the checkoff...including its past, present and future.
Follow the link or check out Practically Ranching wherever you listen!
Andy Bishop is a cow-calf producer from Bardstown, KY. He also serves as a loan officer at their local bank. In addition, he currently serves as Chair of the Cattlemen's Beef Promotion and Research Board.Cattlemen's Beef Board | Beef Checkoff