Spotlight Marketing Solutions, LLC

11/19/2024

I am literally so tired.

11/04/2024

We're excited to launch the new https://ProShoreLiquidators.com website for our friend Craig in EHT!

For those locally who own/operate bars & restaurants, Pro Shore Liquidators offers everything from Refrigerators to Cooktops, Display Cases to Prep Tables with FREE delivery for new items and low-cost delivery for used items.

Pro Shore Liquidators is the premier Bar And Restaurant Equipment retailer in Atlantic County, NJ with over 30 years of new and used equipment sales for all applications!

10/31/2024

This area is just getting more and more dangerous, please be safe out there with your little trick or treaters tonight! 🎃

10/23/2024

Existence is pain.

09/03/2024

It’s the little differences that’ll make you stand out over your competitors, and when Google’s performance analyzer brings back a 92 score on a first pass versus your client’s competitor’s site at a 67, you bet your sweet bippy it gives you a little edge over the competition but the work is nowhere near done.

Damn good start, though.

09/02/2024

This right here was one of the last puzzle pieces for my friends at Surf Road Coffee Bar & Beach Bowls in Smithville-- they were the ones roasting and serving coffee since the 90s, and if you ever visited them at the coffee window, you remember what you missed so dearly.

Now, finally after years, their coffee is available in whole bean and ground form in 1lb bags. This is the local coffee everyone grew up with from Smithville, just under a different name in a new building.

These folks are tireless workers, give them some love and support local coffee!

It’s been a long time coming, and everyone has been so patient as we built a steady new foundation under our feet these last few months (years), and we are finally able to offer our coffee in 1lb bags in bean and ground form online.

Head to SurfRoadCoffeeBar.com, click the “Shop” tab and start loadin’ your carts! Shipping is flat until $80 or more then it’s FREE and any orders before 12pm can be picked up at our location in Historic Smithville the next day.

We are back, and we are SO excited. ☕️

📍 3 N. New York Ave Galloway, NJ
Stop by and see us between “Fairest Of Them All” and “Out Of Ireland”, you’ll see our blue building on Moss Mill.

07/26/2024

Shocking, I know.

06/12/2024

We’ve existed in one way or another for about a decade and a half now, and this is something we’ve put on the back burner countless times— case studies of our projects.

What better way to start than right after our brand refresh, new website launch, and one of the most successful Grand Openings in our history.

The story of Surf Road Coffee Bar & Beach Bowls, from concept to launch in 10 weeks.

This isn't your typical grand opening story. It's a testament to collaboration, community spirit, and the power of a strategic marketing bli

06/11/2024

Time to freshen things up around here.

SpotlightMktg.net

Logo animation by Lumatrace LLC

06/10/2024

Look at our peeps knockin' it out of the PARK!

Congrats to our friends at Lumatrace LLC for their INCREDIBLE work for The Balcony at Hard Rock Hotel & Casino Atlantic City! Their mind-blowing skills of pixel mapping, programmable LEDs and laser lights brought it to an otherworldly level.

Proud to be in your circle, fam!

Lumatrace.net

06/09/2024

From Concept To Grand Opening in 10 weeks.

What started as an email about Marketing and PR for a Grand Opening turned into a full-fledged, pedal-to-the-metal, overly-hyphenated mad dash to the finish line that concluded today.

There was no finalized logo.
No marketing plan.
The paint wasn't dry on the building(or even applied yet?)

Surf Road Coffee Bar & Beach Bowls was a name and a building being renovated in Historic Smithville when we came on. What it ended with today was the officially official launch of The NEW Home of Smithville's ORIGINAL Coffee Roaster and his family.

Our Role-
• Logo & Brand Design
• Roll-Out Marketing Asset Design
• Website Build & SEO
• Google Business Page Setup & Roll-Out
• Team Member Opening Apparel Design
• Coffee Cup Sleeves & Acai Bowl Stickers
• Store Sign Design
• Social Media Suite Optimization
• Content Creation & Copywriting
• Social Media Ad Spend & Targeting
• Print Media, Sign, and Ad design/buying
• Coordination of Influencer Marketing
• Media Outreach for P.R.
• Entertainment Booking for Grand Opening
• Promotional Products for Giveaway at Grand Opening
• Ribbon Cutting Ceremony Organization which included Mayor & City Council, Chamber Of Commerce and surprise guests from Atlantic Culinary Academy.
..maybe we're forgetting some things, but "Soup-To-Nuts" covers it.

Special thanks to the following:
• Think Ink for the team's opening weekend apparel

• Eastern Sign Company for the building's beautiful billboard

• Mayor of Galloway Tony Coppola for his guidance(and patience)

• Michael Chait & Greater Atlantic City Chamber for facilitating the Ribbon Cutting Ceremony

• SensaMotion and Christian Glomb for the tunes

• David Earl & Stephen Weiss for the PA system
..and to our first-ever on-site event coordination assistance, thank you oodles to Christine Rubcich!

This weekend was the culmination of 10 weeks of VERY fast, VERY stressful and VERY careful ex*****on of a new brand that had one chance to make a big entrance for a family that is 3 generations deep in Smithville.

Today, we are thankful for the opportunity that the four wonderful souls below, The Perfettis gave our small but mighty operation a chance to launch the legacy they've earned and DESERVE.

Adam, Alex, Cole, Jenna- you've become like family to our family in a very short time. I know we're just getting started, but we couldn't be more proud of how you hung on as the mine cart bounced down the rails in the Temple Of Doom.

Here's to living up to the motto- "Take The High Road".

06/07/2024

Shoutout to Eastern Sign Company in EHT for their work on this. The sign makes it real and they knocked the installation out of the park!

Surf Road Coffee Bar & Beach Bowls grand opening event organized by yours truly kicks off at 8am tomorrow with the tumbler giveaway and 9am with the ribbon cutting!

Well, now it DEFINITELY feels real!!

Many thanks to Eastern Sign Company for fabricating and installing the sign that was designed by our marketing/logo/PR peeps at Spotlight Marketing Solutions, LLC. We changed the sign design a couple of times and Eastern knocked it out of the park with getting it up in time!

We will see everyone TOMORROW for our Grand Opening commencement, and yes the free tumblers with $1 COFFEE REFILLS FOR A YEAR start being given out right at 8am when we open to the first 50 CUSTOMERS on BOTH days!

Ribbon Cutting is at 9am with mayor Tony Coppola and his council alongside Michael Chait and Greater Atlantic City Chamber as well as…🙊🙊🙊

Please join us and be sure to RSVP on our website bit.ly/surfroadgrandopening for an entry into our beach cruiser giveaway, with the winner being announced Sunday at 3pm!!

05/02/2024

We were contacted around the first week of Spring by some folks we've already grown close to in a very short time. They were looking to build on the rich coffee history of their family name in Smithville, NJ- a place near and dear to our hearts.

With a VERY short timeline to their soft opening, we were lucky enough to be chosen to create the new brand image and handle PR/Marketing for the new spot until their Grand Opening coming in June.

Surf Road Coffee Bar & Beach Bowls is now open in Smithville, New Jersey serving the incredible coffees, chais and espressos the area has loved for decades under the tutelage of one Adam Perfetti.

We are incredibly appreciative for this opportunity to work with a family that is 3 generations deep of business owners in our little historic oasis in northern Galloway.

SurfRoadCoffee.com, also being built by yours truly will launch by the end of this week, with online ordering to go live at some point this month, followed by a Grand Opening bash in early June.

Coffee is back in Smithville. ☕️

We'd like to take a moment to address any questions regarding Surf Road's connection to Cook's Corner. While Adam Perfetti brings his renowned coffee expertise – enjoyed at Cook's Corner for many years – Surf Road is a distinct entity. We cherish the memories of Cook's Corner, but Surf Road represents a new chapter with a broader vision.

As some may recall from recent news, Adam & Jenna pursued this venture in 2023 to offer his coffee alongside exciting new additions. This expanded concept has added Acai Bowls & Smoothies, a creation of Adam's son, Cole Perfetti, who has partnered with his brother Alex in managing Surf Road's day-to-day operations. Their dedication and hard work have been instrumental in shaping Surf Road into the vibrant space it is today.

Jenna and Adam remain actively involved, focused on continuously refining our coffee and tea selections. Meanwhile, Alex and Cole, entrusted with a growing leadership role, will take the reins of daily operations. We believe in their talents and are excited to see them carry the torch forward.
The future is bright at Surf Road! We're expanding and have exciting developments planned in the coming months, culminating in a Grand Opening weekend in early June. Expect live entertainment, giveaways, and festivities – mark your calendars!
Transforming Building 16 in Smithville has been a labor of love. We're committed to becoming a cornerstone of this community, continuing the legacy of the Perfetti family as a three-generation Smithville business family.

The outpouring of support since our soft opening has been overwhelming in the best way possible. We invite you to visit us seven days a week – you'll find us next to Out of Ireland, adjacent to Fairest of Them All.

SurfRoadCoffeeBar.com

04/11/2024

Since before the brand existed, we've worked side by side with the folks that would become Meadow's Wood-Fired down in Mooresville, North Carolina.

It is one of the core brands we've built hand-in-hand with the owners since day one from creating the original logo and brand, building the website, and handling every single social media post since they began operations three years ago.

Now on the heels of our recent brand update for them, a second Meadow's Wood-Fired has been announced opening down the road a piece, closer to the Queen City- Charlotte, NC.

It has been an incredible journey with them through thick and thin since it's days of trying to come up with a name. Now it has a new name, and is expanding into new markets.

This is why we do what we do.

It is with overwhelming excitement that we are announcing a second Meadow's Wood-Fired location will be opening in Cornelius, NC within the coming 2-3 months(at the most).

Official Press Release below:

April 11, 2024
“Popular fast-casual pizza & sub joint Meadow’s Italiano has been nestled up in Mooresville on the quiet side of I-77 since August of ‘21 and in that two and a half year period has become a staple of Iredell County’s eclectic offerings.

On April 5th it was announced that Meadow’s will replace the “Italiano” in their name with a more wide-net “Wood-Fired” brand image, lending a nod to the fact that all dishes prepared on premises come from a Wood-Fired oven directly from Italy...but that was just the beginning of the news.

A second Meadow’s Wood-Fired will open on Main St. in Cornelius close to MDW and directly next to New York Butcher Shoppe & Wine Bar in a larger format with more room to play(and sit inside!). Owner & Founder Jayson Poluka is ambitious about the expansion which will allow more indoor seating and an enhanced menu with steaks, a pasta station and more.

With newly appointed Executive Chef Daniel Castro, who is a day one Meadow’s team member and culinary fusion whiz-bang, Poluka beams “This just feels right. It’s the evolution of our concept that has become something more incredible than we could’ve imagined. With a butcher shop next door, the sky is the limit.”

Please visit the revamped MeadowsWoodFired.com for your ordering, catering and menu browsing needs, follow us at everywhere and join us in this exciting expansion closer to our beloved Queen City in the amazing, burgeoning town of Cornelius!

More updates soon, media inquiries please contact [email protected]

04/05/2024

I've worked hand-in-hand with Jayson Poluka for nearly four years now. The man has a vision and he sees it through. The original for Meadow's Italiano was a market and high-end pizza concept. Then COVID hit, and we had to pivot to fast casual, which ended up being the money play because we didn't know IF or WHEN indoor dining would return.

They bought a mobile pizza oven and did neighborhood parties to build the exposure and hot dang it worked.

Since opening its doors in August of 2021, Meadow's Italiano has served up thousands of pizzas, subs and pasta dishes from a single wood-fired oven. With the incredible culinary mind of Daniel Castro in the lab, things have grown and expanded to the likes of which we never thought possible.

Now, it's time for the next chapter: Meadow's Wood-Fired.

The team has trusted Spotlight Marketing Solutions, LLC since Day 1 with their online presence and brand voice from 500 miles away, and to say "we're just getting started" sounds cliche, but it's time to stomp on the gas.

Stay tuned.

If we scared you on April Fool's Day, we apologize...but the truth is, we've got some changes to talk about. This might be a long post, so if you don't want to hear a local small business gush about the last 3-4 years, just keep scrolling.

When the Meadow's Italiano brand was decided upon, the COVID-19 Pandemic was running full-force and despite what your feelings or political leanings about that whole thing are/were...we didn't know if indoor dining would ever come back. Talk about bad timing and a possible cataclysmic business decision.

We began as a little pizza oven on wheels catering to neighborhood parties in Mooresville, Davidson, Concord and alike, and we really didn't know when the hell our physical restaurant would open. Luckily, in August of 2021 our doors swung open and since then...two and a half years have gone by in a flash and when we take a step back to see how far we've come as a brand, we realized that we need to lean on the throttle, so that's exactly what we're doing if we want to continue to spread the gospel of our food and quality.

Meadow's Italiano will be no more soon, and in it's place, with EVERYTHING you know and love PLUS MORE will step Meadow's Wood-Fired. This change will be coming very soon, and it's not the only announcement we have.

We can't thank EVERY SINGLE ONE OF YOU enough for supporting us and pushing us to do more, to do better, and to keep going through adversity.

We won't disappoint you and we will have news VERY soon.

TLDR: Same Meadow's plus more than Italiano but all wood-fired.

04/02/2024

Make. Your. Brand. Stand. OUT.

Longtime friends at Lumatrace LLC have an incredible talent for what's called "Pixel Mapping", as well as 3D Animations and creative holographic displays that make you feel like you're immersed in another dimension. You may have seen their incredible animation while descending the main escalators at Hard Rock Hotel & Casino Atlantic City recently, and Lumatrace LLC's video mapping was featured in the background of Paramore's "Still Into You" Music Video which has been viewed over 240 MILLION TIMES(https://www.youtube.com/watch?v=OblL026SvD4) their work starts at about :44 into the video right after the band is riding their bicycles through the mansion.

LumaTrace was started in 2013 but due to a combination of life uncertainty, full-time career changes and general Impostor Syndrome(it's healthy to a degree, don't worry), the official kickoff never happened even though he still worked very hard to hone his skills...but he wasn't confident in his BRAND.

With that story hitting so close to home, it hooked me immediately. We had to dive in and get to work, so at the end of 2023 we started work on the new brand identity.

The company's official launch took place just a couple weeks ago with a fresh new website at Lumatrace.net(also by yours truly), and he's already landed one of the most significant project of his career.

His brand is cohesive.

He has a color palette, a Wordmark and a Logomark, which we've dubbed The "PixL"(pixel and L) for true brand recognition. #000000 Black is out. #222222 Mine Shaft is in.
(Minecraft? Computer Graphics? Pixels? Get it yet?)

His website already ranks #1 on Google for "Pixel Mapping in Atlantic City" as well as #3 for "Video Mapping in Atlantic City", and we are currently working to push him up for "Holographic Display Company Atlantic City" since it's a more well-known and competitive term/market.

We set him up for success, now he's out knockin' the pins down with great work, and we've even hired him for some of our OWN projects coming soon!

His visual identity guide is presented below. Every single company should have something like this, which will make life easier when creating banners, designing assets, printing merchandise, anything.

No gatekeeping here, we want to show you what a company should have to keep to visual guidelines. Everyone needs one of these.

Congrats, Corey. It's been an honor and we can't wait to see the new heights you reach!