Jackson Method Marketing Agency

09/02/2024

When you're chilling, knowing Jackson Method has got your online presence covered...

08/30/2024

🚀 Ever feel link building has evolved into a complex labyrinth?

Remember, link building is like academic citations! 🎓

Just as citations elevate a study's credibility, backlinks guide search engines to understand your content quality and authority. It's like a digital pat on the back!

Four strategies, according to Moz, have proven to be a treasure chest of success:

Guest posting - Providing unique content to relevant sites, boosting both your SEO equity and credibility.
Digital PR - Just like journalists, you can create compelling narratives that link back to your site.

Leveraging unlinked brand mentions - When your brand is referenced without a link, it's a perfect chance for link acquisition. Simply reach out and ask kindly.

Expert commentary - Establish your authority by providing unique insights on relevant topics, often leading to high quality backlinks!

Strategic planning also includes analyzing existing content to identify valuable content assets, creating new link-attracting content, and focusing on personalized outreach. 📈

Just remember, SEO isn't a destination. It’s a journey with link building as your compass! 🧭

The world of SEO is a constant evolution, and that's what makes it an exciting ride we're glad to be on! 🛣️

08/29/2024

Not getting enough traffic? Discover the power of local SEO! Minneapolis, this is your time to shine.

Visit our site now for the ultimate citation-building service and watch your online reach explode!

08/29/2024

The path to success is never straight, but every twist and turn brings you closer to your summit.

What challenge will you face head-on today?

08/28/2024

Imagine you're a marketer stuck on a deserted island.

You have a great product, but no easy way to explain it to the ship that's passing by. What you need is a signal, something that can grab attention from afar and bring you the customers you desperately need. Welcome to the world of landing pages.

Landing pages are like the spotlight on a stage, highlighting your product and making everything else fade into insignificance. They capture your niche prospects, prime leads, and persuade decision-makers.

Just think about it:

They are entirely focused on your campaign goal, cutting out the distractions found on a generic website.

They beautifully transform expensive clicks into fruitful leads and sales.
They are a marketer's best friend, generating leads from white papers, webinars, blog articles, and other forms of content.

And once the lead is captured, a well-designed landing page is capable of converting with targeted content and special offers.

Building landing pages without needing the constant help of web developers, saving time and money, and being able to launch campaigns quicker - sounds like a dream, right?

Unleashing a decade's worth of conversion data and AI power, an effective landing page builder can do just that. It even transcends 'opinions' by offering insights from a mountain of successful B2B conversions, and making marketing dollars stretch further.

Remember, in the world of B2B marketing, your audience is your ship. With the right landing pages, you can shine a light that guides them straight to you. And maybe even rescue you from your deserted island!

08/27/2024

When one free call with Jackson Method has more impact than a 12-month plan with any other digital marketing agency...

08/26/2024

Struggling with business growth?
Boost it with Jackson Method, Minnesota's #1 SEO Company!

Drive traffic, achieve top rankings and track your success with real-time KPIs! Time to outshine your competitors!

Take action NOW!

08/23/2024

Hello, fellow digital enthusiasts!

Let's take a moment to explore the fascinating terrain of AI, specifically Generative AI search engines. As we've seen in the past few months, Google's new AI search tool has quickly evolved, improving in relevance and accuracy and significantly shifting how users access information.

Users no longer need to slog through pages of results or read full articles. Instead, AI-enabled search engines provide summaries, answering questions in significantly less time.

But what does this mean for content creators like us at Jackson Method?

• It means quality triumphs over quantity. AI search engines crave high authority, highly structured content.
It’s not about artificially pumping up your content with SEO keywords, but providing genuine, useful insights.

• It means adapting to a world where website traffic might decrease. Disturbing? Not necessarily, as AI search can increase your visibility and engagement when it cites your content in summaries.

• And finally, it means enriching your content with expert knowledge and original data to stand out against AI-generated responses.

Like the AI we’re discussing, the world of digital marketing and content creation is ever-evolving. It's important we embrace these seismic shifts to make the most of the opportunities they present.

Whether we're training for a half marathon or resolving a customer service issue, AI is there, making our lives simpler.

The challenge (and thrill) for us is to keep playing the game, experimenting with formats, and continuously learning.

The future is charged with potential, and we're excited to be part of it! How about you?

08/22/2024

08/22/2024

Every great achievement starts with a single step. Plant the seed of your dreams today and watch it grow. What small step will you take to move closer to your goals?

08/21/2024

🚀 Ready to skyrocket your ecommerce sales? 👀

Looking for actionable strategies that work? We've got you covered!

🌐 Your ecommerce store is an exciting world, filled with potential buyers! And your product pages?

They're the attractive cities, luring travelers with high-quality images and personalized descriptions.

🚀 Next, your checkout process. Imagine it as your airport: Optimized, convenient, providing multiple payment options, it ensures a smooth departure for your customers with their chosen products.

🎯 Ever heard of A/B testing? It's your compass, pointing out the best marketing strategies, testing the waters, and leading the way to increased sales!

But that's not all folks. Your ecommerce world is vibrant with:

• Stellar customer reviews: The sparkling stars guiding new customers.

• Loyalty programs: The frequent flyer miles that keep your customers coming back.

• Repeat purchase campaigns and customer engagement initiatives: The exciting festivals fostering a sense of community.

• SEO, PPC, and retargeting ads: The billboards advertising your world.

Ready to embark on this adventure to boost your ecommerce sales?

Jackson Method is ready to be your guide. Let's make your ecommerce story, a SUCCESS story. 🚀🔝

08/20/2024

When you're crushing your competitors online and they're still stuck on page 10. Thanks, Jackson Method!

08/19/2024

Ever pondered why representation in marketing sparks such significant conversations these days?

Let me tell you a short story.

A while back, Cosmopolitan UK made a quantum leap by featuring plus-size model Tess Holiday on their cover. The reactions were overwhelming.
One particular response stood out – a woman confessed that had she seen models like her growing up, it wouldn’t have taken 25+ years to accept and love her body.

This instance, my friends, beautifully encapsulates the power of representation in marketing.

But what does 'representation' really mean in this context?

It's about mirroring your diverse target audience in your visual imagery, making them feel acknowledged, supported, and like they belong with your brand.

How does one achieve this?

Here are some insights:

Go beyond images: Inclusive marketing is not just about diverse photos. It's a holistic approach that should permeate every aspect of your brand.

Make your products representative: Align your product development with the diverse needs and preferences of your target audience.

Craft representative content: Whether it’s podcasts, social media posts, or influencer collaborations, your content plan should reflect the diversity of your audience.

Build inclusive teams: Consumers infer your commitment to diversity from your team composition. Diverse teams contribute to better product development and customer experience.

Ensure representation throughout the customer journey: From your marketing materials to customer testimonials, ensure that your brand connects with consumers at all touchpoints.

Remember, the journey to inclusive representation is not a sprint, but a marathon. While the path may be challenging, the rewards of winning the trust and loyalty of underrepresented consumers are immense.

So, are you ready to embrace inclusivity in your marketing strategy?

08/16/2024

Every sunrise brings a new day filled with endless possibilities. What will you do today to make a difference?
Remember, the smallest actions can lead to the biggest changes.

08/15/2024

Have you ever wondered how effective your emails are?

That random email you sent out at the start of the week - did it make an impact?

Well, let's dive into the world of email conversion rates with the Jackson Method.

Email conversion rate is the magic number that gives you a peek into your email's performance. How does it work? Simple! You take the number of conversions, divide by the number of delivered emails, and multiply by 100. Voila!

But that's not where the adventure ends - because the average email conversion rates and open rates vary across different industries. A thrilling twist, don't you think?

The quest to enhance your email conversion rates may seem daunting, but fear not, with the Jackson Method, our strategists have the perfect recipe. With strategies that align emails with your readers' funnel stage, engaging copywriting, and the mighty power of social proof, we're here to boost those numbers.

But there's more - we create conversion-optimized landing pages, and use A/B testing to ensure maximum impact.

Beware, however, of the common pitfalls on this journey - things like not being concise or not targeting the right audience segment can lower your conversion rates.

But don't worry, with Jackson Method by your side, we'll steer clear of these.
So, join us in this quest for the perfect conversion rate & let us optimize your email marketing campaigns.

The Jackson Method - because your emails deserve to be opened!

08/14/2024

Ever had a chat with a customer after hours? 🌙 Or found yourself flooded with repetitive questions? 🤔 Maybe you've missed out on engaging with a potential lead because you were away from your screen. 😬

Here's where Instagram's Automated DMs swoop in to save your day! 🚀
They aren't just about sending messages; they're about starting conversations, and keeping them flowing even when you're off the clock. ⏱

These nifty little bots do more than just answer FAQs, they help steer your customers along their journey, guiding them towards the answers (and products) they seek. 🛒

They're available 24/7, ensuring that none of your customers feel unattended to. Now, who wouldn't love that kind of prompt and personalized attention? 🥰

They help you cultivate leads, boost your web traffic and drive up your sales. Now isn't that a golden trio? 💰📈🎯

So, here's to tackling overflowing inboxes, never missing a beat, and making connections that count, all thanks to Automated Instagram DMs!

🎉 Because let's face it, in the world of digital marketing, every conversation counts! 💬

08/13/2024

Hey there, social media maestros! 🎶

💻 Did you know that the Facebook ad world is as dynamic as a high-speed rollercoaster ride? 🎢 So many variables, right from your industry to competition, target audience, budget and more, can drastically alter your ad costs. But fret not!

Here at the Jackson Method, we've cracked it down 🎯. The key lies in choosing the right campaign objective 🎁, factoring in ad placement, timing, and quality score. And yes, understanding Facebook ad sizes and shrewdly doing the math to maximize your budget!

Ever wondered what CPC, CPM, and CTR are? They're critical benchmarks that you need to know about! 🏆 Oh, and let's not forget A/B testing, Advantage+ campaigns, and the secret weapon - lookalike audiences.

They could be game changers for your ad performance.
Want some inspiration? Dive into the Facebook Ad Library. It's a goldmine for marketers seeking innovative ideas! 💡

Stay tuned to learn more about navigating the thrilling labyrinth of Facebook Ads with us! 🚀

08/12/2024

In life, we often hold ourselves back from achieving greatness. We let fear and self-doubt limit our potential and hinder our success. But what if I told you that the only thing standing in your way is YOU?

It's time to break free from these shackles and embrace a fearless mindset. Believe in yourself, take risks, and chase after your dreams with everything you've got. Because when you let go of fear, you open yourself up to endless possibilities.

08/11/2024

08/09/2024

👋 Ever wondered how the cool kids in marketing get their brands to shine bright like diamonds? 💎💡The answer? Social proof. ✅Sounds technical, right? 🤔

Don't fret! At Jackson Method, we love keeping things simple and exciting. So, let's dive into our story!
Imagine, you're at a party and everyone is raving about a new movie. 🍿

You've never heard of it, but now, you can't wait to see it! 😃 That's social proof! An affirmation that something is good because everyone approves of it. In marketing?

This warm recommendation converts to sales! 💰
So, folks, here's the plot! We’re engaging real people, using real experiences to tell your brand story. 🎬

Leveraging online reviews, working with influencers to get authentic ratings and reviews, and amplifying customer-created content! 📣 Exciting, right?

Imagine having authentic, relatable, and engaging content across all your marketing platforms! 😍 Endorsements from influencers, and meaningful testimonials from satisfied customers! 🏆 Now, that's how you connect with your audience in a genuine, compelling way! 👏

So, are you ready to turn your brand into a blockbuster with a little help from social proof? Let’s make it happen! 🥳🚀

08/08/2024

Hey there, marketing enthusiasts! 👋 You've probably heard the buzz: "Is Influencer Marketing Dead?" Well, we're here to break down the myths and facts for you! 💡

Influencer marketing is not on its deathbed. In fact, it's simply evolving with the times, heading towards an exciting rebirth! 🚀 From the socialites of the early 2000s to the bloggers we know today, influencer marketing has always played an influential role in driving traffic and making sales. 💼👓

But the face of influence is changing. Today, it's all about authenticity. Brands are not just seeking 'influencers'. They're looking for creators- real people who know their audience well. 🎭💫

So, what's the new face of influencer marketing in 2024?🔍

• Creators shifting from a flawless curated feed to more 'authentic' content 🖼

• Intimate communities forming through ticketed meetups, podcasts and newsletter launches 🎈

• Brands partnering with influencers for exclusive discounts and product sneak peeks🏷

Influencer marketing is not just surviving, it's thriving! So buckle up, folks. A collaborative approach, authenticity, and a focus on creators is the way forward. Get ready to adapt and shine in 2024! 💥

08/07/2024

Success doesn’t come from what you do occasionally—it comes from what you do consistently. Keep pushing forward! 💪

08/06/2024

💬Hey there, social media enthusiasts! Let's spill some tea today - the video kind! 😉📽

Ever wondered why there's so much buzz around video content on social media platforms these days? 👀 Well, we have some insights to share about this latest trend:

📈Video content is driving the digital growth story for major platforms. From Instagram to TikTok, they've got everyone hooked!

💥 With its ability to capture attention for longer, video content gets a boost from platform algorithms, leading to more exposure and engagement.

💖Audiences love it! We're talking about a growing preference for video content across all channels. Millennials and Gen Z practically can't live without it. 🚀

✂Another bonus? You can repurpose video content for multiple platforms! More reach means a greater return on investment.

👥 Above all, video brings a personal touch to your brand, strengthening connections with your audience. Plus, it's a dynamic way to showcase your products or services.

All this talk about video might seem overwhelming, but it doesn't have to be. Start small, stay authentic, and watch your brand's digital presence amplify! 🎉

Remember, in the world of digital marketing, it's all about keeping up with the trends. So, are you ready to ride the video wave? 🌊🏄♀

08/05/2024

Have you ever wondered how to master the art of Social Media for Non-Profits? 😮

🎯 Social media is a powerful tool that drives brand awareness and community engagement. But it can feel like navigating through a maze, right? Well, relax! We, at Jackson Method, have got some hot tips for you, no selling, just sharing! 🚀

📌 Step one: Have clear, 'SMART' goals. Do you want to inspire volunteer sign-ups or raise funds? Your social media content should reflect and drive towards these objectives! 💡

📌 Step two: Know your audience. Millennials? LGBTQ+ community? New moms? Tailor your content according to their interests. 🎯

📌 Step three: Choose the right platforms. Whether it's TikTok, Instagram, Facebook or Pinterest, focus on the platforms where your audience hangs out! 🎈

Lastly, experiment, monitor, and refine! Success on social media requires persistence and adaptability. So, be patient. A brilliant social strategy is a work in progress. 💫

Remember, the journey to mastering social media isn't a sprint, it's a marathon, and we're here to run alongside you! 🏃♂🏃♀

08/02/2024

Dream big, start small, but most importantly, start. Every little step counts toward a bigger goal. 🚀🌟

08/01/2024

Hey there, digital marketing enthusiasts! 👋 Isn't online reputation the backbone of your brand's success? 🌟 At Jackson Method, we strongly believe it is!

Ever pondered why online reviews matter to your brand? 🤔

Just remember, every single review is like a gold nugget 💰 in the vast world of digital marketing, shaping customer perception and influencing buying behavior.

👂 Listen to this! Managing online reviews doesn’t merely mean collecting stars.

It's about UNDERSTANDING your customers, their feelings, their likes, and dislikes.

It's about RESPONDING to feedback diligently, turning even negative experiences into positive outcomes.

📣 Here's a little secret: Online review management is a cost-effective strategy that can build TRUST faster than other marketing campaigns.

So how do we navigate the review sea? By making use of Influencers! 😎

They add authenticity to your brand, help you reach new audiences, and improve your brand's reputation.

Lastly, did you know that reviews can even boost your SEO rankings? What a combo - reputation and visibility all at once! 🏅

With every review, you gain a window into your customers' minds. It's invaluable feedback that helps uplift your brand to greater heights.

Ready to make online reviews your brand's superpower? 💪

Stay tuned for more insights!

07/31/2024

Hey there, digital marketers! 🎯 Remember when LinkedIn was just a resume repository? Well, not anymore. It's evolved into a potent B2B marketing juggernaut! 🚀

• LinkedIn's power lies in its massive network of 750M+ professionals, many of whom are key decision-makers waiting to discover your brand. Quite a goldmine, isn't it? 😮

• B2B companies don't need to market to everyone, just the right ones. And guess what? They're all on LinkedIn! For instance, 71% of professionals use LinkedIn as a tool to make informed business decisions. 🎩🤓

• You might be wondering how to make the most out of LinkedIn. Here's some food for thought - optimize your Company Page, share industry-specific content, experiment with different media types in your posts, utilize paid advertising strategically, and encourage your colleagues to share their expertise. 💡💼📊

• One feature that stands out is LinkedIn's robust search functionality to find high-quality prospects. It's like having a sales GPS! 🌐
Remember, LinkedIn is not just a platform; it's a community. So, join the conversation, engage with your audience, and watch your business soar! Until next time, happy marketing! 🚀💼🤓

07/30/2024

Every great achievement starts with the decision to try. Believe in yourself, take that first step, and watch your dreams unfold.

07/29/2024

You know we live in a 'content is king' era, right?

But let's get real; creating and posting content on the fly can be super tricky. Mixing up dates, rushing to publish, typos - sound familiar? 😅 Well, what if we told you there's a way to keep all those content woes at bay? 🤔

Introduce yourselves to social media content calendars, the lifeline every busy marketer needs. 📆💼 They're efficient, organized, and an absolute lifesaver. 💪👍

Imagine having a detailed overview of your upcoming social media posts, strategically planned out, and ready to go. No stress, just smooth posting! 😌 And the best part, it helps you manage campaigns, review ongoing strategies, and even monitor competitors. 🚀

Connect all the dots and what do you get? More time for strategic work, higher-quality content, and a stress-free digital marketing life. 🥳

Sounds too good to be true? Well, it's not. So, how about we explore this game-changer together? 🧐💭