
06/30/2025
A coupon code never made me feel seen.
But you know what did?
A couple years after buying a hat from Melin, it started showing some staining. I followed their care instructions exactly, but the stains didn’t budge. So I reached out, expecting a canned response or maybe a suggestion to try again.
Instead, they offered to replace the hat. Free of charge. No hassle. Just a brand making sure I had something that looked and fit exactly the way I wanted.
They didn’t just handle a support ticket. They reinforced a relationship. And the end result? I keep buying hats from Melin.
Because in business, the brands that last aren’t the ones that optimize for transactions. They’re the ones that make people feel like they matter.
So if your brand is busy counting clicks but forgetting humans, you’re missing the whole point.
But, there’s a better way to build. One where relationships come first, and trust drives everything else.
That’s the world Legendeering was written for so if that’s the kind of business you’re trying to build, you’re not alone. And you’re already heading in the right direction.