01/23/2025
Struggling to book more clients who understand what you do?
It’s probably not your skills—it’s what you’re not showing them! 👀
You’re out here doing amazing work, helping horses feel their best… but if you’re not actually sharing those incredible results, how do you expect new clients to recognize that they need you?
On social media there is so much noise, so many things clamoring for someone’s attention.
Your job is to cut through it all and speak to their specific problems and how you are here to help them through 🪄
The story and inner workings of your modality are important, but it’s more important to share the RESULTS!
People don’t just want to know what you do—they want to know what it can do for them and their horse.
💡 Instead of saying, “I help horses move better,”
Try: “This client’s horse went from stiff and short-strided to floating across the arena after just three sessions!”
💡 Instead of saying, “I do bodywork,”
Try: “This OTTB was struggling with tension that made him reactive, but after our session, he was licking, chewing, and finally able to relax into his work.”
The more you share your real-life transformations, what you accomplish with horses regularly, the more you build trust with future clients who are searching for a solution for their problems… a solution found in exactly what you offer.
🔑 Your results tell a story—so it’s time to tell it!
Your dream clients want to believe in what you do. Show them why they should!