Joe Justice Organization

01/14/2025

In this episode of the Kanawha Valley Hustlers podcast, I talk with Valeria Gonzalez about her work in artificial intelligence and machine learning in healthcare. Valeria shares that she is currently focusing on implementing predictive algorithms in emergency rooms, though she faces challenges in finding the right use cases and gaining acceptance for new technology.

She explains that some ER nurses are resistant to AI, fearing it cannot replicate the human touch required for patient care. Others see it as a necessary step forward. Valeria emphasizes that AI is a tool meant to support, not replace, healthcare workers, especially since data sharing between hospitals is limited, making it impossible for AI to fully take over tasks at this time.

Valeria’s journey into the field began with her bachelor’s degree in marketing and later a master’s in data and information science. Her work at the College of Science introduced her to machine learning applications in DNA research, particularly studies on why COVID-19 disproportionately impacted Hispanic populations. This path led her to the healthcare sector, where she saw opportunities to make a difference.

When I ask her to break down machine learning, she describes it as a subset of AI. Neural networks are at the core, processing vast amounts of data to improve predictions and outcomes. She uses diagrams to illustrate how these networks fit within the broader context of AI.

We discuss how this technology is being applied to various fields, with Valeria focusing on predictive AI rather than generative AI, such as tools like ChatGPT or image generators. Predictive AI uses past patterns to anticipate future outcomes, such as identifying cancerous moles or analyzing patient histories to flag potential health risks.

Valeria explains that predictive AI can save time and resources by processing data from thousands of patients simultaneously, offering insights that enhance, rather than replace, human decision-making. She concludes by emphasizing that AI is efficient and fast but still requires collaboration with healthcare professionals to achieve its full potential.

This conversation highlights the evolving role of AI in healthcare and the importance of bridging the gap between technology and human expertise.

01/09/2025

In this episode of the Kanawha Valley Hustlers podcast, I respond to Mark Zuckerberg’s recent announcement about major changes at Meta, the company behind Facebook, Instagram, and WhatsApp. These changes are significant, especially for those of us who rely on these platforms for business and content creation.

Mark admitted that in recent years, Meta has focused on content removal, aiming to address illegal activities and harmful trends. While the intention was to combat serious issues, it’s clear that this approach had broader implications. Many creators and businesses, myself included, have felt the impact. Engagement has been harder to achieve, and it seemed like fewer people were seeing posts—not because of declining platform use, but because of Meta’s policies.

Mark outlined a shift back to a simpler model. They’re transitioning to a “community notes” system, where users provide context for content. This approach, while imperfect, moves away from centralized authority deciding what’s true or false. It’s a return to the idea of social media as a platform rather than a publisher making editorial decisions.

These changes represent a major pivot for Meta. As someone who uses these platforms to connect with the community and share ideas, I’m cautiously optimistic. I’d love to hear your thoughts, so let me know what you think about these updates.

01/07/2025

Have you ever been confused about how to handle relationships when expectations aren't met? On the Kanawha Valley Hustlers podcast, I explore the difference between reciprocal and transactional relationships to help listeners avoid disappointment and confusion.

Reciprocal relationships are built on trust and mutual benefit. They are long-term and focused on emotional support rather than keeping score. Examples include spouses, partners, or close friends who share responsibilities without specific obligations. Members of a business networking group like a BNI chapter often operate in a reciprocal manner, exchanging referrals and support without direct, immediate returns.

In contrast, transactional relationships are short-term exchanges focused on specific outcomes. These include employer-employee arrangements, where wages or benefits are provided in exchange for work. A transaction can also be as simple as a customer buying a product from a store clerk, involving no ongoing expectations.

Problems arise when these two types of relationships are confused. Treating a reciprocal relationship like a transaction can damage trust, while expecting a transactional relationship to act like a reciprocal one can lead to frustration. For example, asking an employee to help move on a weekend without offering pay assumes a reciprocal bond that may not exist, causing tension.

It’s important to recognize and respect the nature of each relationship. Treating a spouse transactionally—expecting returns for every action—can erode trust. Similarly, expecting a coworker to act like a close friend can lead to misunderstandings.

As we enter 2025, I encourage everyone to evaluate their relationships. Identify whether they are reciprocal or transactional and set expectations accordingly. Doing so helps maintain trust, avoid hurt feelings, and ensure healthy interactions. By understanding these dynamics, we can strengthen connections and achieve success together.

01/06/2025

Members of the Power Chapter of BNI in Charleston, West Virginia, address common misconceptions about the organization during a recent Q&A session.

Valerie George Ellis clarifies that BNI is designed to benefit its members through business referrals, relationships, and education. She explains that it is not structured like a pyramid scheme, which focuses on benefiting a hierarchy, but instead supports collaboration and mutual growth.

Tina White discusses inclusivity within BNI, highlighting its diverse membership, which includes professionals such as plumbers, contractors, insurance agents, beauticians, and attorneys. She emphasizes that BNI is relationship-focused and not limited to a specific type of business professional.

Leann Pierce describes the commitment required by BNI, noting that the Power Chapter meets weekly, with the first meeting of the month held in-person and the remaining meetings conducted virtually. She explains that activities such as one-on-one meetings and educational opportunities contribute to professional growth and accountability.

Todd Brammer addresses the perception of BNI being a cult by explaining that members come together to share ideas and solutions to business challenges. He points out that the group serves as an informal salesforce, providing support without direct costs.

Brett Knapp clarifies that members are not restricted to working only within the chapter. He explains that BNI emphasizes building relationships and leveraging them for referrals to better serve clients.

Danielle Ellis discusses the structure of BNI meetings, noting that the format ensures everyone has an opportunity to share their business goals and needs. She describes the structure as balanced, providing clarity while allowing for meaningful connections and conversations.

Message us today to learn more about visiting a meeting and discovering how BNI can help grow your business.

01/06/2025

12/18/2024

In this episode of the Kanawha Valley Hustlers podcast, I wish a Merry Christmas and happy holidays to everybody. It’s the final episode of the year, and I want to take a moment to reflect and look ahead to what’s next in 2025. I’m spending the next couple of weeks planning what I want to do with the podcast and my business. As always, I want to hear from listeners. I’m asking people to leave comments, send messages, or reach out on platforms like Facebook, Instagram, Spotify, LinkedIn, and YouTube.

My mission is to cultivate a spirit of entrepreneurship in and around the Kanawha Valley. My goal is to spotlight people and ideas, help businesses with marketing tips, and share resources to grow and develop. This includes everything from shining a light on nonprofits, small businesses, and community events to talking about productivity, sales, and marketing strategies.

As I move into 2025, I’m asking my audience what they want more of. Would you like to hear more in-depth interviews with entrepreneurs, business owners, and leaders from around the community? Should I focus more on advice-based episodes, covering topics like business development, sales strategies, or marketing insights? For example, I could talk about why people buy, the objections they face, and how emotions drive purchasing decisions. I’ve got a lot of knowledge around that.

Another direction we could take involves technical content. Would you like episodes where I break down how to set up Google Ads or run a campaign on Meta or TikTok? Would you find it helpful if I covered how to analyze your Google Analytics, what metrics to measure, or how to run ads on YouTube? I could also dive into tools like Canva, Photoshop, and Adobe Premiere to help people create effective designs and videos. I haven’t touched on that type of content yet, so I’m curious to know if there’s interest.

Another idea is to do more of the community Q&A and man-on-the-street episodes. These have been popular in the past, and I enjoy getting out to events, asking people questions, and gathering their insights. Let me know if you’d like to see more of that style or if there’s another direction you think we should explore.

When I first started this podcast back in 2023, I spent a few months experimenting with interviews. I sat down with businesspeople I knew, kept the episodes short, and tested the waters. I found that the stand-up, man-on-the-street interviews resonated more, so I leaned into that format for 2024. This year was a big one for me because I also started my own business. Before that, I spent years in marketing, video production, and other areas, including legal video, forensic animation, news, and children’s programming. I’ve done a lot, and this year I decided to take all those experiences and bring them into my own business here in the Kanawha Valley.

I’ve seen a lot of exciting things happening locally that make this a good time for entrepreneurship. Over the past year, I’ve attended community meetups, hosted ribbon cuttings, and built out my new studio space, where I record and produce content. It’s been great to grow alongside this podcast and meet so many people. Now, I want to hear from the listeners. Where do you want the podcast to go next? Do you want more interviews, advice, or technical how-tos? Should we expand on topics like productivity, marketing, and business growth?

The Kanawha Valley Hustlers podcast has come a long way. We’ve gone from Zoom calls to in-person Q&As and event coverage. I’ve learned a lot along the way, and I know there’s room for more growth. As I plan for 2025, your feedback is important. I want to know what you liked about this past year and what you want to see more of in the next. You can leave a comment, send a message, or even email me. However you reach out, I want to hear from you.

I’m excited to see where the next year takes us, and I thank everyone who has listened, shared feedback, or been part of the journey so far. As we wrap up 2024, I wish everyone a Merry Christmas, happy holidays, and a great start to the new year. Let me know your thoughts, and I’ll see you in 2025.

12/16/2024

it was nice knowing you, Joe Justice

12/16/2024

we were thrilled to be a part of this success!

12/14/2024

Joe Justice has questions...

12/13/2024

the Kanawha Valley Hustlers get to the bottom of things.

12/12/2024

In this episode of the Kanawha Valley Hustlers podcast, I talk with Captain Mike Michels of the The Salvation Army of Charleston, West Virginia to discuss the organization’s iconic holiday fundraiser. Captain Mike explains that the Red Kettle campaign started in San Francisco when Captain MacPhee, in an effort to feed the homeless, set up a kettle at a ferry pier. Initially hoping to raise enough for a small meal, the initiative raised enough to serve a thousand people. Now, the campaign has spread worldwide, with kettles in locations from the U.S. to Jamaica, making a significant impact on communities.

The money raised during the holiday season helps people in need year-round, funding essential services like disaster canteens, utility assistance, and youth programs. Captain Mike highlights the importance of community participation, emphasizing how even a small donation can make a big difference. He also points out that the Salvation Army has adapted to modern payment methods like Venmo, Apple Pay, and Google Pay, making it easier for people to contribute.

I ask Captain Mike how people can get involved, and he shares that there are opportunities to volunteer as bell ringers, with both paid and volunteer options available. Every dollar raised through volunteers goes directly to the Christmas and year-round efforts. Captain Mike notes that the Red Kettle campaign’s impact extends far beyond Charleston, West Virginia, with millions of dollars raised globally for those in need.

As the holiday season gets underway, the Salvation Army’s message is clear: love beyond hopelessness. For many, Christmas can be a difficult time, and the Salvation Army aims to provide support and hope not only during the holidays but throughout the year. The community’s generosity is vital in helping the organization reach its fundraising goals, ensuring that people who are struggling can receive the help they need.

Captain Mike ends the conversation by reminding everyone to give what they can and thank the bell ringers when they see them this holiday season. As I wrap up, I encourage listeners to remember the spirit of giving and contribute to the Red Kettle campaign when they’re out shopping this December.

12/12/2024

looks like the Kanahwa Valley Hustler made a mistake!

12/11/2024

looks like the Kanawha Valley Hustler, Joe Justice, took a wrong turn 😬