Hailey Sault

01/22/2025

Our recent work with Lake Region Healthcare focused on a powerful purpose—helping women reconnect with their health. By addressing real concerns—like feeling unheard—we flipped the narrative, empowering women to prioritize their well-being. See the work and the results. https://haileysault.com/case-studies/nurturing-bonds-empowering-women-to-reconnect-with-their-health/

01/01/2025

Wishing you a year where possibilities fall—bright, unexpected, and full of joy!

12/25/2024

Take time to celebrate life, love, and the people who make it all worthwhile—oh, and cookies. Always cookies! Happy holidays!

12/10/2024

The tree is up and our holiday spirit is in full swing. Hope you’re feeling the magic too.

12/03/2024

We’re excited to be celebrating a big win with the Tamarack Health marketing team—taking home a Pinnacle Award for branding excellence. The award honors the creativity and collaboration that went into crafting an authentic identity that reflects the heart and impact of Tamarack Health. See the work here: https://haileysault.com/case-studies/a-year-of-progress-rename-rebrand-engage-convert/

11/28/2024

May your Thanksgiving be filled with playful inspiration, endless creativity, a little mischief, and the true spirit of family fun.

11/19/2024

“life. at your summit”—it’s the heart of our latest project with Summit Orthopedics. We teamed up to craft a new brand position and campaign for the independent practice that’s all about helping people move, live and thrive at their peak. It has us all thinking about what we do to live the best we can each day. See the campaign that resulted in a 51.14% increase in patient volumes in the targeted Twin Cities West Metro area. https://haileysault.com/case-studies/standing-out-in-a-saturated-orthopedic-market/

10/10/2024

We’re excited to welcome Jenny Watts to the Hailey Sault crew as our new Account Director. With 10+ years of experience in marketing and brand development, Jenny has a great track record in creating impactful campaigns and driving measurable results for organizations like Legato Healthcare Marketing and Ascension Calumet Hospital. We’re excited to see what we’ll be able to create together and looking forward to having her help us continue to push growth for our clients.

10/07/2024

Directing the shots behind the lens and capturing the magic at Nicolet College! Our Chief Creative Officer, Joe Gunderson, was out in the wild collecting content from board members and students for Nicolet College Foundation last week, turning everyday moments into unforgettable stories.

10/02/2024

Rebrands wow with fresh designs and patient growth, but the real magic often happens behind the scenes. We teamed up with Tamarack Health for their successful rebrand, focusing on being mindful of cultural alignment and team engagement—key elements often overlooked but vital to long-term success. We’re excited to present The Hidden ROI: How Unifying Culture and Teams Drives Tamarack Health’s Rebrand, along with Cherie Morgan, Marketing Director at Tamarack Health at this year’s WHPRMS Convention.

07/09/2024

From concept to reality, we partnered with Tamarack Health’s marketing team to navigate a comprehensive rebranding journey together—including renaming their system and hospitals, creating a new brand to launching an awareness campaign, and introducing a new specialty clinic in a competitive market. Check out our partnership, our process and the impact of Tamarack Health’s new brand.

Many small to medium-size health system marketers grapple with the complex challenge of addressing myriad initiatives as their healthcare landscape rapidly evolves. Read how Hailey Sault applied its human-centered design approach to tackle the entire challenge.

06/13/2024

It was a great day for a celebratory lunch to honor a bunch of Hailey Sault birthdays and anniversaries. Nothing beats good food, great company, and plenty of laughs. We missed those who couldn’t join us!

06/12/2024

Meet Indigo Polachek, our unstoppable new design intern! She’s got boundless energy that at times defies gravity! We’re glad she’s joining us this summer and look forward to the spark she’ll bring to our team.

05/23/2024

As Mental Health Awareness month wraps up and Memorial Day’s reflective spirit approaches, don't forget about yourself. Take a breather, reach out if you need to, and make sure to carve out some time for yourself. You absolutely deserve it! 🩵

05/16/2024

Hot off the press. The new Visit Saint Paul Insider’s Guide is on stands right now. We couldn’t be prouder to partner with the Visit Saint Paul team to craft this piece each year. Request a copy and discover everything this iconic city has to offer, from its diverse neighborhoods to its rich cultural experiences. https://www.visitsaintpaul.com/

04/10/2024

Happy 24th Work Anniversary Mike Seyfer! Your leadership shines bright and is truly invaluable.

04/04/2024

We live and work in the absolute best spot on the planet! How lucky are we?

03/15/2024

The sun is shining and we’re out on the beach in mid-March for a photoshoot for The Miller-Dwan Foundation. We’d love to give you more of a peek. But, you’ll have to wait to see what we were up to when this year’s MDF annual report comes out!