
01/26/2025
In 1981, Steve Jobs expressed skepticism about the home market for personal computers. Just three years later, Apple unveiled the Macintosh, a device that not only changed computing but also set the stage for the tech giant's dominance in consumer tech.
In a 1981 interview, Jobs shared his view on why Apple deliberately avoided branding their early devices as “home computers.”
Instead, he underscored the broader utility of personal computers in fields like education, science, and business, asserting that the “home” was not yet a viable market.
He said, "We view the home not really as a market yet… There’s not enough specific applications to cost-justify spending a thousand to three thousand dollars for a personal computer to be used in the home."
At the time, he believed the home was merely a location for computing, not a dedicated market.
On January 24, 1984, Apple launched the first Macintosh for $2,495. Designed by Jef Raskin, it featured 64KB ROM, 128KB RAM, and integrated Lisa Technology in a compact 16.5-pound package. The Macintosh emphasized simplicity and user-friendliness, contrasting with more complex systems of the time. Apple’s marketing highlighted its word processing, graphics software, and innovative mouse. Despite its high price, the Macintosh sold 70,000 units by May 1984. Although discontinued within a year, it set the stage for Apple’s future computing devices. In 2024, Apple reported $7.74 billion in Mac revenue for the fiscal fourth quarter.