05/05/2024
Nothing says Cinco de Mayo w/out The Original Margarita compliments of x 🍋🟩🍊
A modern talent management agency for creators who dare to be different.
Nothing says Cinco de Mayo w/out The Original Margarita compliments of x 🍋🟩🍊
Bite me, Monday 🍔
Xx,
IKONICFOX
Make a statement 💋
Xx,
IKONICFOX
Sunscreen today or no? 🕶️
Spring is here! What’s new, what’s fresh?! 🍋 We always love the change of season and now is the perfect time to switch things up or try something new. Maybe it’s a different style of content or changing some goals - we say go for it now!!
A moment for the F&B 🥑🍸
We specifically picked ATX Cocina because it matched the 🦊 fam energy // bold, fresh, elevated, and unpretentious ✨ and it didn’t disappoint!
📸
Xx,
IKONICFOX
Night 1 // 📸 this group knows how to have a fun time 🦊
📸 .klepac
Xx,
IKONICFOX
Night 1 rooftop // our group cannot stop smiling 🦊✨
Xx,
IKONICFOX
The 🦊 fam is ✈️ off this week together! Any guesses where to?
Xx,
IKONICFOX
Reputation > Rates
One of the biggest reasons the Fox Fam commands some of the strongest partnerships in the industry is because we have always focused on having the best reputation and relationships in the industry. This has lead to bigger, more sustainable success for our creators over the long term.
Rather than “charging as much as you can” - focus on your reputation and how you do business. This reputation will travel quickly and stay with you.
Be mindful of how you treat your community, your partners, and the respect you have for yourself and your content. The rest will scale with you.
Xx,
IKONICFOX
“Take pleasure in cooking for your customers, rather than cooking to try to win awards.” - Michelin Star’s advice to young chefs can be applied to creators.
The numbers will come, whether that be revenue, audience growth, or meaningful engagement, if you are putting your all into what you are creating + building in your creative career.
Doesn’t matter if you just went viral or if you’ve been in the game for years. You always have to go back to what you love creating, who you are creating for, and what impact you are having - the rest will follow.
Xx,
IKONICFOX
Fresh + new coming soon ☀️
Xx,
IKONICFOX
Brand relevancy vs brand awareness, did you know there is a difference?
For years this industry has talked about two styles of campaigns, awareness and conversion based, some of which overlap, but we are here to share a new theme: relevancy.
First, let’s recap brand awareness - this style refers to the reach you can generate, similar to conversion, there is often a tangible data point (I.e. engagement rate) you can associate to awareness.
Now, brand relevancy has entered the Thread 😉 and our creators are here for it. It’s exactly what it means - is a brand staying relevant (or making themselves relevant) by association with a certain creator?
This approach is a little more data intangible because it’s more like IFYKYK. However, if a brand can hone in on the right creators for this purpose, it packs a long term punch in the cool factor and keeps customers on their toes.
As a brand, it’s critical to take relevancy into account, no matter your existing cool factor. And for creators, it’s important to be really clear about who you are and who you’re not, so you stand out even more. ✨
Xx,
IKONICFOX
IG launches publicly today where you can share updates and join the convo 🧡
We see a lot of benefit in joining early and being part of the conversation. Will be interesting to see how text + IG unfold in 2023.
Happy threading!
Xx,
IKONICFOX
Commemorating June 19, 1865.
Xx,
IKONICFOX
It’s a Big Daddy kinda Father’s Day weekend with this drop 🔥
Xx,
IKONICFOX
Moody inspo ft 🖤
Nothing we love more than a good transformation — but more than that, Hilary and her husband haven’t been afraid to just go for it in their home (which was already gorgeous before).
Point being, if you want to try something new, bold, or different in your home, just do it!
Hilary has been documenting their home projects along the way. So if you’re not already following, you should be. 🤍🖤
Xx,
IKONICFOX
A spritzy kinda Saturday 🧡
Xx,
IKONICFOX
Position yourself, don’t pitch yourself ✨
Your brand position IS your pitch.
We focus our time and energy as a team and with our creators on brand voice, community loyalty, unique, impact-driven content, and most importantly, relationships.
This doesn’t mean you should never reach out to your fav brands to DM and engage — you can focus on building the relationship, which will help position you and attract brands, rather than pitching and chasing them.
Think through how your brand position (voice, content style, and community) align with the brand(s) you want to attract.
Here at IKONICFOX, we focus on this daily, which has lead to building some of the best and strongest relationships in this industry for our creators and our brand + agency partners. 🦊
Xx,
IKONICFOX
Happy Pride 🏳️🌈 also can’t wait to see these two tie the knot 💍 x
Xx,
IKONICFOX
So proud of our boy broadcasting live at the Global Chef’s Competition in Santiago 🔥 This guy works his 🍑 off and couldn’t be a kinder human. We are beyond proud of him and he’s our winner. 🧡🦊
Xx,
IKONICFOX
shows us how to live it up for 48 hrs in NYC with a mix of recharge and hustle.
Take a page out of Carmen’s book to turn your travels this summer into experiences for your community!
Xx,
IKONICFOX
Think about things differently 🖤
We exist to elevate those who never play it safe, who lead, rather than follow, creating an original path, and seek to leave a lasting, positive impact on their community.
Be sure to check out our link in bio to learn more.
Xx,
IKONICFOX
Welcome to the 🦊 Fam
Megan is here to bring all of the color, maximalist interiors, DIYs, and eccentric style, alongside her quirky, cool, + unique family in NYC. 🧡
We love creators, like Megan, who dare to be different. So if you’re into not playing it safe, you’ll love Megan and the . 🦊
If you’re not following along, you should be🍊
Xx,
IKONICFOX
Wake up and ☕️🥐 with in Paris 🇫🇷
Xx,
IKONICFOX
Denver, CO
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Branding Yourself As A Content Creator ft @whiteandsalt - new episode now live on YouTube! 🦊 In this week’s episode we had a chance to sit down with Owner and Lead Designer at White and Salt (also our design team!) to chat all things branding and why it’s so important as a creator in setting yourself apart. Your brand should be so much more than a logo, font, and color scheme—it is your strategy to drive the highest impact to your community, the story you are telling, the intent behind your message, and the value you are bringing as a creator. It is what will set you apart in a crowded space. And at the end of the day, have fun with it and evolve over time! Jenna takes us through why branding and strategy should go hand in hand, how to find the best teams, why it’s worth investing in, and more! When you build a brand with purpose, you don’t just attract followers; you build a community that shares your vision. Be clear, be authentic, be bold, and most importantly, be intentional with your brand. ✨
Latest podcast is live “Position Don’t Pitch” where we share the best way to attract the right brand + agency partners in and retain a ride or die audience too. LINK IN BIO! 🎥🎙️
Official first episode now live on YouTube “What is Talent Management??” Just to set the tone 🦊🦊 Spotify and anywhere you steam your podcasts dropping later this week!
EXCITING ANNOUNCEMENT!! The IKONICFOX Podcast is now live (full ep on YT now!) 🎙️🎥 We set out to represent bold, unique, diverse, impactful creators across the industry and we have all done just that as the #FoxFam 🦊🦊 We are bringing the real scoop each week on the industry, as a powerhouse team sharing hot takes — as we set the tone for the future of social, alongside all of our incredible creators + brand & agency partners. So whether you are a creator or a brand and agency partner, this is for you! Tune in weekly, as new episodes drop on YT and (soon!) wherever you stream your fav podcasts. Xx, IKONICFOX
IKONICFOX x ATX 🦊 Wow what an incredible time in such a fun city! Our first IKONICFOX meetup and we brought the 🔥 It should be obvious now why we are the group on social known for the coolest, boldest, warmest, and most badass creators out there. 🤍 Seeing everyone come together and connect + support each other - truly feels like family. 🦊 Special thanks to some of our amazing partners we had the chance to team up with in Austin: @visitaustintx @giantnoise @westinatxdt @marriottatx Xx, IKONICFOX
@honeyidressedthepug x @verizon sharing a day in her life as a content creator + the tech she uses to accomplish it all! 🧡🍊 Loved seeing this one come to life!! Also, Ari…couldn’t be cuter. Xx, IKONICFOX
Celebrating @hkcung + @johnnyhvan becoming mom and dad 💕 excited to see the FoxFam expand 🦊 Congratulations you two! Xx, IKONICFOX
ICYMI we coined a new term TikTok + IG Reel “Lite” ✨ So what is it?? Its essentially where a brand is integrated throughout, but not a full sponsored take over. What’s so cool about it?? It’s an approach we have talked about forever, but it makes the content feel even more authentic, the creator share in a real way of how they’d actually integrate a product into their everyday life, and brands garner more trust, respect, and interest in allowing the influencer a lot of creative control. This new term can allow creators, brands, and agencies an easy way to explain a more organic style of video-first content. Ps they perform great, creators + brands are happier with the final result, and audiences come back wanting more. 🧡 This is an example from the incredible @katenorkeliunas x @truebotanicals Xx, IKONICFOX #ikonicfam #foxfam #ikoniccreators #tiktoklite #igreelstips #truebotanicals