11/12/2024
🚀 Episode 46 of Local News Matters Podcast with Jim O'Rourke is out.
The CEO and founder of O'Rourke Media Group shares with host Tim Regan-Porter his journey in local media, from delivering newspapers as a kid to founding a rapidly growing digital-first publishing chain. O'Rourke discusses his approach to acquiring and revitalizing local newspapers, investing in local talent and growing the digital business. He outlines the strategic choices that have guided O'Rourke Media’s success, including his firm stance against paywalls and his commitment to community-focused journalism and sales.
In the face of industry pressures, O'Rourke explains why he values small and midsize markets and how he's developed O'Rourke Media Group’s sustainable model by prioritizing advertiser relationships, high-quality local reporting, and new digital revenue streams. He discusses his philosophy on embracing sponsored content as a core revenue source while carefully navigating editorial integrity—a delicate balance that he believes is essential for the future of local news.
O'Rourke also explores his renewed investment in print, noting the value print editions hold for both advertisers and local audiences. Reflecting on key lessons learned, he details his experiences working under Berkshire Hathaway, why he finds potential in digital agency services, and his vision for the future, including expanding into more communities and a possible employee ownership model.
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