RAM, Research and Analysis of Media, is an international media research company. With about 1000 clients in 18 countries RAM provides the industry with pioneering statistics of how ads, articles and other media communication are consumed and understood for both print and digital media. RAM works with online surveys and analysis of advertising and editorial content for media companies, media consul
tants and advertisers worldwide. RAM’s vision is to provide easy to use advanced IT solutions and be the world’s leading supplier of knowledge-based and cost efficient analysis services for media companies. With probably the largest reference database in the world for media, RAM compares measured results against standard values in order to evaluate the results achieved. In a period of over 10 years, RAM has carried out over 50 million interviews of ads and editorial content in order to measure the effectiveness of the communication and the database is continuously growing.
