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It has a mixture of general interest news, editorials and feature articles about people, places and things in or near southeast Wisconsin.

Did you know… if you can’t find the print version of The Beacon, you can read it online, for FREE! (And check out the ot...
05/15/2024

Did you know… if you can’t find the print version of The Beacon, you can read it online, for FREE! (And check out the other small papers available from Southern Lakes.)

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04/12/2022

From the archives: selections from the book WestWords by Dennis West. A tribute to the former publisher.

It Slices and Dices
I was a young television ad salesman sitting at my desk one day when a man called to ask for advertising rates. Since I was the only one in the office, I got the call.
I quoted him a price for a package of 10 60-second announcements a week; five in daytime and five after 10:30 p.m. “That sounds good, I’ll take 10,” he said.
“That’s fine,” I said. “That’ll be $150 a week. (This was a long time ago in a very small market).
“Not 10 commercials,” he corrected, “10 packages.”
I picked myself off the floor and frantically scribbled information for the commercial rotation. The man, whose name was Ron Popeil, continued with that schedule, and larger ones, for several years.
You may not have heard of him, but chances are you remember his company, Ronco. He and his uncles, who owned Popeil Brothers, drove viewers to distraction throughout the 1970s with demonstrations of their Veg-a-Matics, Mince-a-Matics, Hi-Temp Knives and Pocket Fishermen.
Those were the good old days when, if you saw a product you liked, you went to Walgreens and bought it. Things have changed.
Today there are a legion of inventors and marketers trying to come up with the same kind of products, but with the new twist that they must sell for $19.95 and not be available in stores.
Whenever I see a commercial for a new mail-order gadget I automatically assume it will be $19.95, plus shipping and handling. The shipping cost is pretty much decided by UPS or Federal Express. The handling cost is the “fudge factor.”
Television marketers have found that $19.95 is the magic number above which they meet consumer resistance. So everything, from PBS program tapes to space-age mops, has to cost $19.95 (or multiples of it for big-ticket items that can be had for three easy payments of $19.95). But the handling can be any amount they need to make up the difference.
I’ve already said I don’t want anybody handling my merchandise—especially if I don’t know them. But telemarketers have to charge the fee whether they actually handle the items or not. That’s where they make up for their mistakes in setting the price. In the telemarketing game, handling equals profit. As the radio announcer used to say in the Ronco commercials, “Isn’t that amazing!”

Hands Off!
At the end of every mail-order television commercial the announcer gives the price of the product, plus shipping and handling. My problem is that I don’t want my purchase handled, just shipped.
Who are these people that handle the merchandise? How do we know whether they have been, or whether they have washed their hands before returning to work? Why should I pay for something I don’t want done in the first place?
So I recently asked someone to just charge me for the shipping and know off the handling charge. I was told they couldn’t do that. When I asked why, I was told that someone had to handle it in order to ship it. I told them to have the people in the shipping department send the item. They could even downsize (god, how I hate that word) by getting rid of the handlers, or demoting them to television commercial writers. After a long silence, she hung up on me. I didn’t need that 10-pound box of chocolate-coated popcorn and cashews anyway—especially if it had been “handled.”

03/23/2022

From the archives: WestWords by Dennis West, from the April 7, 2006, issue. A tribute to the former publisher.

Our son, Mark, was driving home one afternoon when his son, Miles, asked from his car seat in back, “Dad, why does the sun always shine in my eyes when we’re in the car?”
Being a good father and a believer in education, Mark launched into an explanation of how the sun comes up in the east in the morning while they’re driving northeast from Loves Park to Elkhorn. “Then, during the day, it’s above us, so it doesn’t shine in our eyes,” he continued. “But when we’re on our way home, it’s going down in the west, so it’s in our eyes again.”
He was congratulating himself on pretty well having covered the subject, when Miles, after a brief pause, piped up from the back seat, “Dad. Sun story too long.”
That made me think that many of the articles and columns I write would be better if they were shorter. I have a habit of wanting to share with readers everything I have found out about something. So this column will be made up of shorter items in an attempt to prevent reader fatigue

In the ultimate expression of modern American society, Evangelicals are now trying to save souls through Christian wrestling.
Groups such as Ultimate Christian Wrestling and Wrestling for Jesus employ teams of masked, spandex-clad evangelists to dramatize the ongoing battle between Good and Evil to paying customers at community centers throughout Bible Belt states.
“I’m not going to sit here and listen to a shirt-and-tie preacher,” said Timothy “T-Money” Blackmon, owner of the Wrestling for Jesus tour, “but I might listen to a guy in spandex because he’s like me.”
I don’t know a lot of men who wear spandex. At least, not that I’m aware of.

A river burst it’s banks in Montenegro and a Serbian man caught eight trout in his basement.
“It’s great,” said incurable optimist Mile Tutic, “I can go fishing whenever I want.”

Surveillance cameras at a Canadian museum recently captured footage of thieves breaking in and stealing surveillance cameras.

As someone who spends too much time sifting through piles of papers on his desk, this item really hit home.
“Every lost piece of paper costs a business $120,” wrote Jane Von Bergen in the Philadelphia Inquirer. That might seem exaggerated until you consider how much time you waste looking for misplaced documents.
Experts estimate these hunts gobble up 30 percent of employees’ time, costing a company with 100 employees $1.5 million a year. The culprit: messy desks groaning under reams of paper. Also, if your office resembles an explosion at a printing plant, your career could sustain a great deal of damage.
“If your work space is disheveled,” said Brian Clapp of Right Management Consultants, “it impacts how people see you.”
Despite his interesting information, Mr. Clapp shows himself to be a bit of a jerk by using the word “impact” as a verb, when he could have used the word “affect.”
The word “affect” has fallen into disuse recently as people try for greater drama by replacing it with impact. This is also true of the noun, effect, which has been replaced by impact.

Along the same Language Matters line, have you noticed that, in the past five years or so, the British phrase “gone missing” has superseded the word disappeared?
We would have said, “Two Milwaukee boys disappeared last Sunday afternoon.” Now news people say, “Two Milwaukee boys went missing last Sunday afternoon.” Maybe it’s strange that I accept it as another language eccentricity when a Brit says it, but I consider it to be a bit mindlessly affected to me when Americans say it.
Update. On March 26, an MSNBC anchor, reporting on the story, said that the boys had vanished a week before. She then said that they had disappeared on a Sunday afternoon. Good for her. I don’t know whether someone in charge at MSNBC, unlike CNN, thinks the way I do, or it was the work of a single reporter.

Speaking of wordsmiths, Dorothy Parker (1893-1967) was one of the wittiest women of her time. Her book reviews for Vanity Fair, The New Yorker and Esquire created a sensation due to their unorthodox creativity and humor. For many years, she wrote reviews for the New Yorker under the pseudonym Constant Reader. One of her most famous appeared in a review of an A.A. Milne tearjerker, in which she wrote, “At this point Tonstant Weader frowed up.”
She and humor writer Robert Benchley – another of the crew who became famous for their witty repartée at the Algonquin Round Table – once rented an office together. As they sat in the small, inexpensive space, Parker asked what name they should have painted on the door.
“Why do we have to put anything on the door?” asked Benchley.
“Because if we don’t, we’ll get awfully lonesome sitting here all day, day after day, just the two of us. We really should put something on the door.”
Benchley nodded gravely. “OK, what would you put on the door?”
Parker said, “MEN.”
Here are some Parkerisms:
“If all the girls who attended the Yale prom were laid end to end, I wouldn’t be a bit surprised.”
Upon being asked to use the word “horticulture” while playing a word game, she replied, “You can lead a horticulture, but you can’t make her think.”
Perhaps her most famous was “Men seldom makes passes at girls who wear glasses.”

Looney Laws
It is illegal to catch a lobster in Maine with your bare hands
In Washington, D.C., it’s illegal to marry your mother-in-law.
It’s illegal to sleep naked in Minnesota. Brr.

From the archives: WestWords by Dennis West, from the April 1, 2001, issue. A tribute to the former publisher. "There wa...
03/17/2022

From the archives: WestWords by Dennis West, from the April 1, 2001, issue. A tribute to the former publisher.

"There was a time in the not too distant past when receiving an envelope from the Internal Revenue Service caused cardiac interruptus, if not outright cardiac arrest. But, since we have become pen pals with the folks in Kansas City due to quarterly tax payments and other correspondence, the sight of the IRS logo doesn’t strike fear as much as slight apprehension in the bowels of this beholder.
I usually pass these missives on to my wife unopened, so I don’t know what prompted me to look inside one recently.
There was the note at the top of the page: We have refigured your return and you owe an additional amount of money. Oh hell!
This was a three-page, figure-full (not full-figured), compilation of what I assumed were recent sins that we would have to put right or face incarceration.
The first couple of lines held figures like $8,000 and $6,000. Not an auspicious beginning. But then as I scanned further, things began to look better. The final line revealed that we owe the IRS another $18.60. Oh, frabjous joy!
If someone had walked up and said, “Give me $18.60,” I wouldn’t have been all that pleased. But I happily slipped a check into an envelope and mailed it right back to the address on the form before they could change their “minds” about the amount.
Maybe the government knows it already, but this would be a great way to wipe out the national debt. All they have to do is send every taxpayer a scary notice with numbers on the front page that have a lot of zeroes, and a relatively minor amount, like $34.95, at the end, and they’ll be flooded with checks by return mail, no questions asked.
Speaking of mail, we get an avalanche of it most days. Here’s an example of the press releases I receive.

Opportunity Knocks
“A recording company in Nashville, Tenn., is searching for original Wedding and Funeral Songs. Spotlight Stars Inc. is holding a song writing contest and offering ten budding songwriters the opportunity to sign a recording contract and record their song.
“We know from past contest (sic) that there a lot of unknown writers who have great talent, great songs and no connections to a publisher. We are seeking to help writers open a door by making a professional recording of their song and exposing the writer and their works,” said Cletus Blubaugh, President of Spotlight Stars Publishing Company.
“Ten people will win the chance to receive a recording contract have their song recorded and placed on a new CD compilation. In addition, the first prize winner will receive $500, two tickets to the 2001 Music Fan Fair to be held in Nashville, and two tickets to the Gran O Opry (sic).
“Cletus has produced many songs for artist’s (sic) and produced a show called Spotlight Stars, a group that performed at the Worlds Fair in Seville Spain representing the United States as Country Music Ambassadors in 1992.” No wonder Spain broke off diplomatic relations with the South shortly thereafter.
“Professional musicians on the shows in Branson will play the winning songs in the Branson area for the CD’s.” Be still mah hart!
Spotlight of Stars by the way, is located right in the heart of the country-western recording industry – in Ponca City, Oklahoma.
Anybody out there have a hit funeral song festering in him (or her, of course), just yearning to be published?

Mike Fright
The first thing a broadcaster is supposed to learn is to always assume there’s a microphone in the room and that it’s “live,” or turned on. CNN anchor Daryn Kagan forgot that lesson March 21 when she introduced a report from the New York Stock Exchange with, “And now to Christine down on the floor.” As Christine began to speak, viewers clearly heard Kagan shout, “Oh s**t! Is that Christine?”
That same day, another anchor was describing the action as a cameraman chased after President Bush, when something extremely odd happened to the picture. The veteran newsman calmly said, “Our cameraman seems to have gone head over teakettle.”

Spring is here?
When winter arrives early with a lot of snow and cold, as it did this year, it’s nice to be able to look forward to the January thaw. Ours finally showed up on March 1.
I swear it’s been 50 years since snow lasted so long without showing a hint of grass. Now that it has finally appeared, I don’t care that it isn’t green. It’s just nice to see that it’s still there.
Of course that’s easy for me to say. I don’t mow the lawn. My wife and I have an agreement that she takes care of the outside and I take care of the inside of our house. You can imagine how well I hold up my half of the bargain.
What I had in mind when I proposed that arrangement was that as long as it isn’t on fire, the inside of the house is in great shape. It’s my opinion that cat hair just makes the carpet softer and thicker, so it doesn’t make much sense to vacuum. Unfortunately, I don’t have any excuse for dust.
I do manage to hide most of the dirty dishes in the dishwasher, so the kitchen doesn’t get too cluttered. And canceling my subscription to the Chicago Tribune has gone a long way toward eliminating the pile of papers in, around and under the kitchen table.
The problem with papers is that they have to be recycled and, with only two people in the house, we don’t buy enough groceries to get the paper bags to do it.
I still subscribe to two dailies and something like six weekly newspapers, but they come to the office when we pick up the mail.
It’s hard to believe that, even with our new, larger office, I have three desks whose tops I can’t find because of the papers and paperwork on them. It’s just impossible to keep up with the mail, faxes and periodicals.
I once knew a man who got a second desk so that he would have an uncluttered work space. Soon it was buried under a pile of papers. He finally gave in and got a third work surface. When that one got buried, he gave up and shot himself.
I don’t plan to do that. Besides, if I had a gun I wouldn’t be able to find it in the clutter. That’s my personal method of gun control. The problem with it, and the reason I don’t recommend it to others, is that any three-year-old could find a gun no matter how deeply it was buried.
When I was about four, I stayed overnight with a nice old lady down the street while my parents went somewhere. I managed to find a cute little derringer in her house and almost killed her with it while playing cowboys. I waited behind a chair and, when she came inside from her garden, jumped out, pointed the gun at her and yelled, “Bang!”
She fainted. When she woke, she very nicely claimed it was her fault for having the pistol in the house, but told my parents anyway. My father patiently, through gritted teeth, explained the danger of playing with guns while whaling me with the coat hanger he always used to bolster his arguments. Tough love my blistered bottom. But I have never shot anyone, so perhaps it worked.

Grampa who?
Kathi and I just learned we are going to become grandparents for the first time. When I answered the phone and my son, Mark, said, “Hello, grampa,” I suddenly had the urge to go lie down.
We’re thrilled, of course, but it’s something of a blow to someone who is still somewhere around the mental age of 13.
For no particular reason, I’m betting it’s going to be a girl. I have this odd notion that, especially in these days of video games and increasingly violent television, boys are less civilized and more obstreperous than girls. That may be wishful thinking due to lack of experience, but my days of taking pictures of kids from preschool to high school have reinforced that impression. But, as they say, as long as he or she is healthy, who cares? Congratulations to Mark and his wife.

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