Mindstream Media Group

04/02/2024

Meet Natalie Berardi, our awesome Supervisor of Buying, celebrated for her dedication to process-driven teamwork and exceptional media buying expertise. Beyond the office, you might find her reveling in Halloween festivities at Disney World or indulging in the rhythm of New Wave beats! 🛍️ 🎶

03/08/2024

Happy International Women's Day from Mindstream Media Group!

Today, we celebrate the amazing women who inspire us. From our team to our clients & partners, women are making a powerful impact. ✨

10/31/2023

There's nothing scarier than missed deadlines, a cursed algorithm change, or the haunting of negative KPIs... 👻
Happy Halloween from Mindstream Media Group. 🎃

10/27/2023

Ready to elevate your advertising game? 📣Connected TV can give you some game-changing advantages. 🏀🏈

1️⃣ Reach sports enthusiasts on their favorite streaming platforms making it a slam dunk for engagement.

2️⃣ Seamlessly connect with other digital channels, amplifying your media campaigns while tracking conversions for unparalleled success. 🔄💼

3️⃣ Cultivate customer loyalty: Elevate fan experiences, fostering lasting engagement and loyalty. 📺🤝

4️⃣ With over 100 million U.S. sports enthusiasts expected to stream by 2025, your audience is bigger than ever.

5️⃣ Precision targeting: Use CTV data to hit the bullseye, tailoring your ads to demographics, interests, and location. 🎯

Ready to make a splash in the world of CTV sports advertising? Let's connect and get your brand to the top of its game! 📺🚀

10/11/2023

📺 In today's digital age, TV remains the ultimate powerhouse for mass reach. It's the perfect complement to boost your brand's presence. Here's how:

1️⃣ Surround Big Events with TV Ads 🏈: Traditional TV ads during major events pack a punch, and it can be further amplified by combining with digital media channels pre- and post- air.

2️⃣ Directly impact sales volume 📈: With most TV viewing happening with a device in-hand, you can have a direct impact on driving brand search volume.

3️⃣ Localize Your Impact 🗺: Local Spot advertising establishes brands within communities. It lends that localized touch that builds connection and brand trust.

10/03/2023

AI is a game changer for Marketers:
🧪 Build a testing engine
💡 Level-up marketing insights
📄 More content, less time

04/03/2023

Anyone who knows our CEO, Eric Schaefer, knows he's a fan of the bow tie. We decided to prank him for April Fools' and have everyone in the agency wear a bow tie on an all-agency call.

03/03/2023

Words can't express how much our employees mean to us! Thank you for all you do, Mindstreamers!

12/23/2021

Happy Holidays from all of us at Mindstream Media Group!

11/25/2021

Happy Thanksgiving to all of our clients, vendors, partners and employees!

11/23/2021

Meet Associate Media Buyer, Chandler Swanner. When she's not busy soaking up media industry knowledge, Chandler enjoys cooking, working out, going to concerts and festivals and hanging out with friends.
https://bit.ly/30V7Y6X

11/17/2021

Third-party cookies are crumbling, what does that mean for marketers? Get up to speed on what's happening and the impact on digital marketing campaigns.
https://bit.ly/3qMAt1q

Third-party cookie tracking is coming to an end. Learn what that means for the advertising industry and your brand's digital campaigns.

11/11/2021

To our men and women in uniform, past, present and future, we honor your valor and thank you for your service.

11/09/2021

Meet Mindstream Manager, Media Strategy, Kaya Bucarile. After studying Mass Communications in college, Kaya knew a career in advertising was in her future. We're proud to have her on the Mindstream team! When she's not crafting killer media strategies, Kaya enjoys cooking, traveling, working out and tending to her collection of 40+ uncommon and rare tropical house plants.
https://bit.ly/3F1mGYM

11/04/2021

Teens adapt to new technologies and trends quickly. If they're your brand's target demographic you must continuously monitor where they're spending their time online and how they prefer to engage with brands.
https://bit.ly/3ptaXgN

What teens are doing while on their smartphone and tips for gaining their attention with advertising on social media platforms.

11/01/2021

Mindstream Media Group is home to many talented individuals like our nominees for the annual Alliance for Women in Media excellence awards.
https://bit.ly/3CBIVDA

Mindstream Media Group had three nominees in this year's Alliance of Women in Media DFW Awards of Excellence.

10/29/2021

Congratulations to Bradi Slovak, Mindstream Supervisor, Programmatic Operations on your Alliance of Women in Media-DFW Award of Excellence win in the Digital Support Staff category! We're proud to have you on the Mindstream team!

10/28/2021

The holidays are right around the corner! In fact, over half of consumers have already started their holiday shopping. Here's a look at the trends from the last year marketers should anticipate continuing into this holiday shopping season.
https://bit.ly/3EndkpM

A look at consumer shopping trends from the last year that will continue into the holiday season and beyond 2021.

10/26/2021

After starting out as an account specialist managing digital advertising campaigns for clients, Jenny was pulled into a few projects like making data connections with vendor partners and building the agency's first reporting dashboards - the rest is history. When she's not busy finding ways to automate processes to increase efficiency for the agency and our clients, Jenny enjoys sampling fruited sour craft beers, relaxing on a beach, high-intensity interval training and chasing and playing with her two boys.
https://bit.ly/3EgOYxV

10/21/2021

How healthy is your brand? Learn how to measure brand awareness and media effectiveness to gain valuable actionable insight on your brand’s presence.
https://bit.ly/3G2iDN7

Brand measurement should be approached on two different paths-a brand awareness and health study and a media effectiveness and impact study.

10/12/2021

Programmatic technologies are a dominant force in digital marketing making it even more important to ensure it's done right to drive the most meaningful results for your brand. Ask yourself (or your agency partner) these 18 questions to make sure you're not just pouring money down the drain.
https://bit.ly/39q50Io

If you're running programmatic display campaigns, make sure you're getting the most bang for your media buck by asking yourself these 18 questions.

10/07/2021

Part researcher, part data-cruncher, Derek loves digging into data to find insights to develop killer media plans. In his spare time he enjoys golf, skiing, chess and cooking.
https://bit.ly/3ae6WnB

09/29/2021

Not exactly sure what programmatic advertising is or how it works? Check out this intro to learn more https://bit.ly/3u0tKR5.

Programmatic advertising has become a force in digital media. Learn what programmatic ad buying is and how it can help drive results for your brand.

09/27/2021

Happy 23rd Birthday, Google! 🎂🎉 Here's to many more.

09/23/2021

When she's not putting together full-funnel programmatic media strategies that limit waste and reach the right users in the right place at the right time, Mindstream Supervisor, Programmatic Operations, Bradi Slovak enjoys spending time with family, friends and her fur baby Becki. She also loves to travel - she's been to Vegas over 20 times!
https://bit.ly/39xEHQE

09/22/2021

Still not quite sure what native advertising is but afraid to ask? We've got your back! This primer will get you up to speed on what it is, what ads look like and where they appear.
https://bit.ly/3CvWtA6

Native advertising is a misunderstood format with very clear potential for brands. Read our post to learn what you need to know about native ads.

09/09/2021

When she's not busy helping businesses navigate the world of digital advertising, you can find Mindstream Supervisor, Multi-Location Accounts, Stacie Gwiazdowski trying out new craft beers and breweries, cooking, reading and spoiling her rescue dogs.
https://bit.ly/3trNHzS

09/08/2021

20 years! 🎉 We’re proud of our longstanding partnership with Dillard's and excited to continue supporting your brand. Happy 20th Anniversary!
https://bit.ly/3BShRzj

On September 11, Mindstream Media Group celebrates a 20-year business relationship with Dillard’s.

09/06/2021

Relax and enjoy the holiday!

09/02/2021

Looking for a career change in digital media? Join our team of talented Mindstreamers!
* Media Manager, Buying
* Media Manager, Strategy
* Media Manager, Social
* Media Manager, Paid Search
mindstreammediagroup.com/careers/