RevGrow

07/21/2022

Position your firm for business growth and talent acquisition by taking these 7 key steps to create an optimized Company page.

1. CREATE A CLIENT-CENTRIC COMPANY PAGE

Your goal is to make it clear to visitors that you help people just like them overcome problems and achieve specific goals. Position your firm’s brand with a client-facing page to show your prospects that your firm is a trusted advisor and can solve problems just like theirs. It’s not about selling or talking about the benefits of your firm. Identify their pain points and lead them to the solution, your solution.

The best About section speaks directly to those in your prospect persona and leaves them with a call to action such as “follow us,” “contact us,” “visit our website,” or “go to our career site.” You have 2000 characters to position yourself as an authority in your space. Use it to convert page views to followers who want what you’re offering.

Key Takeaway: Position your company brand with a client-facing About section to show you are someone prospects will know, like, and trust.

Tip: Check your website URL links routinely to ensure they’re working properly and linking to the right pages.

2. DEMONSTRATE YOUR COMPANY CULTURE

Whether you are showing your firm as an engaged member of your community that businesses want to work with or as a great place to work for high caliber talent, your LinkedIn page is the perfect place to share your company culture. Include news about your firm helping your community. Celebrate client wins. Share the news about your employees’ success both at work and in life.

Key Takeaway: Don’t wait for the interview (client or job) to share your company culture. Show how you are living your mission and values each day.

If budget allows and talent acquisition is a priority, consider a LinkedIn Career Page to spotlight your company culture and job opportunities.

3. TAKE ADVANTAGE OF THE FEATURES — ADD A CUSTOM CALL TO ACTION BUTTON

As with all aspects of your company page, you can change the Call To Action button to suit your current campaign focus. It’s likely you’ll want to direct prospects to your website, but which page? Or if talent acquisition is your focus at the moment, choose Learn more and direct them to your careers page. You can change the button in the Edit Page window.

ADD UP TO 20 SPECIALTIES

Think keywords and searchability. What will your ideal prospect type in when searching for solutions to their problems? Add it. Also found in the Edit Page window, in the About Overview section

ADD 3 TO ASSOCIATE WITH YOUR PAGE

Your company page will be able to respond (like, comment, and share) to posts in those hashtag feeds. Consider your brand’s hashtag, what your competitors might use, and what your prospects would search or use. Add them in the Community Hashtags section of the Edit Page window.

CREATE AN EVENT

Create an event and invite followers and connections to attend. This feature is located in the Admin tools (on the right).

CREATE A SHOWCASE PAGE

Highlight individual brands, business units, and initiatives of your firm with an affiliated page (up to 10). Also located in the Admin tools drop-down menu.

Key Takeaway: On average, completed pages get 30% more traffic. Be sure to take advantage of the LinkedIn features.

Tip: Schedule a quarterly review of your company page. Update your page to support your current business focus and find the latest features LinkedIn offers.

4. DEVELOP CONTENT STRATEGY

Share value-added content that your prospects can use. Without value, the content you share will be useless to your target audience. Your content strategy must be informative, relevant, and high-quality. Crafting your strategy starts with defining your objective and then sharing valuable free content that fits that objective. By offering a mix of original content like posts, tip sheets, videos, eBooks, checklists, and guides, you can remain top of mind, positioning your firm as an authority in your field.

Key Takeaway: Craft a content strategy to stay top of mind with clients and prospects.

Tip: Be consistent! If you decide your strategy will be a weekly post, then post weekly for the next 52 weeks. See Step 7 for systematizing your content strategy.

5. BUILD YOUR FOLLOWERS

Leverage your 1st degree connections and invite clients, leads and prospects to follow your company page. Add your partners’ as admins and leverage their 1st degree connections. Invite their leads and prospects to follow the firm’s company page. You have 100 invitation credits each month, use them. The invite credits are returned as the invitations to follow the page are accepted.

Key Takeaway: Leverage connections and actively build your following by inviting 1st degree connections

Tip: Use the filters and focus your invites by location, company, school or industry.

6. EXPAND YOUR VISIBILITY WITH BRAND AMBASSADORS

Encourage your employees to connect their profiles to your page in their current position, especially your partners and top-level executives. Your firm will then be visible to their professional networks. Help your partners and staff optimize their profiles by sharing best practices, offering brand approved banners, and provide training on using LinkedIn.

Key Takeaway: Share best practices with your employees for a client-facing profile to show that they are also someone prospects will know, like, and trust.

Tip: Share the 7 Keys to a Client-Centric Profile and help them optimize their profiles. (https://information.revgrow.com/wp-content/uploads/2021/02/7-Keys-to-Client-Centric-Profile-RevGrow-20210124.pdf)

7. SYSTEMIZE & SIMPLIFY ACTIVITIES

Developing a system capable of managing your LinkedIn Company Page activities is essential to your success. Schedules, tasks, tracking sheets, and CRMs can significantly improve your playbook. Calendars, spreadsheets, and software tools can be powerful assets that add value to your brand and help you remain top of mind with your clients and prospects.

Key Takeaway: The sooner you find monotony, rhythm, and routine the better.

Tip: Use the 52 Week Content Calendar Template to create and schedule content in chunks. (https://docs.google.com/spreadsheets/d/1GML2Nd9y7gnRuGVlVuDtvtGVKd_vZDpuzp6tVqX2UKk/edit =800665385)

TIME TO TAKE ACTION

Don’t let LinkedIn and these 7 key steps to an optimized LinkedIn company page sit on the shelf while someone else builds their visibility. Map out your content strategy and build your followers. Commit to taking action on each of the seven steps to build your firm’s presence on LinkedIn.

Check out the 7 Steps to Grow Your Revenue with LinkedIn (https://information.revgrow.com/2021/02/10/7-steps-to-grow-your-revenue-with-linkedin/). You’ll notice from that article which was published in February 2021, the number of LinkedIn users has increased from 738 million to over 830 million users. LinkedIn updates their membership numbers quarterly after Microsoft Earnings. Don’t miss out on being seen by your prospects.

Need help with your LinkedIn process, then we should talk.

972-998-5132
[email protected]
www.ScheduleACallWithMark.com

LinkedIn statistics from https://kinsta.com/blog/linkedin-statistics/ and https://news.linkedin.com/about-us

06/17/2022

The Tip still works today in 2022

With your expertise and willingness to share valuable insights with them, your prospects will be more prone to listen to you, read your articles and posts and hear what you have to say.

05/20/2022

At RevGrow, our mission is simple. We help you stand out from the crowd, attract new customers, and grow your business.

RevGrow | 437 followers on LinkedIn. A Lead Generation and Business Development firm based in Dallas-Fort Worth and proudly serves clients throughout the US. | RevGrow is a B2B lead generation and revenue growth firm headquartered in the Dallas-Fort Worth area. We help business owners and firm partn...

04/29/2022

It's been almost three weeks since I graduated with a great group of from the Goldman Sachs 10,000 Small Businesses program in Dallas. This is a great program and an added benefit -- a network of lifelong friends and supportive business owners! Thanks !

Check it out May 12 or 26 at 1:00 PM to learn how the Goldman Sachs 10,000 Small Businesses program can help your business to flourish! Register here: bit.ly/3LvwLRR

Join us on May 12 & 26 at 1:00 PM to learn how the Goldman Sachs 10,000 Small Businesses program can help your business to flourish! Register here: bit.ly/3LvwLRR

04/22/2022

#1 best practice is – selecting the right profile picture.
#25 best practice is – add projects.
You'll have to check out the article for the other 23 best practices.

Here are 25 ways to optimize your LinkedIn profile to showcasing your skills and value.

03/09/2022

TRANSFORM YOUR LINKEDIN SUMMARY INTO A STORY. Believe it or not, a lot of people will leave their profile’s summary field (About section) blank. As you can imagine, your summary allows you to sell viewers about yourself, your motivations, and your ambitions.

Remember that is home to hundreds of millions of professionals (over 810 million). So for your profile to stand out, you’ll need to do much more than explain how great you are at creating websites if you’re a website developer.

Use this section to inspire others and communicate the extracurricular aspects of your professional life.

03/03/2022

Jeb Blount's book, "Fanatical Prospecting" has great advice on prospecting, cold calls, networking, referrals and more to keep your pipeline filled. He also shares the reality that it takes time to build that prospect into a client or customer.

If it takes 1 to 3 touches to re-engage an inactive customer, how many touches do you think it takes to engage a prospect who has some familiarity with you and your brand?

02/16/2022

Survey results are in for. 44% look at your LinkedIn 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 section before accepting your LinkedIn connection request. Be sure to include value-added attachments, such as case studies, videos, tip sheets, infographics, presentations, webinars, etc.

01/12/2022

Meet the Team at https://revgrow.com/team.html

01/05/2022

We all know how rare it is for a prospect to have an immediate need to engage, switch service providers, and make that decision quickly. I believe that what happens AFTER the initial meeting and throughout the buyer’s journey makes all the difference.

We need to focus on building a relationship, adding value and establishing a level of trust that makes them want to do business with us. That way WE get the call when they are ready to engage.

Here's the process I recommend to convert 𝗔 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 to clients (Lead Nurturing).

1. Identify and label the “A prospects”. Those prospects who check all the boxes, but don’t have an immediate need or desire to switch. However, there’s a chance they could become a client over the next 6-24 mos.

2. Develop a customized post-appointment nurturing plan based on their business, pain points, communication preferences, agreed upon next steps from the appt, etc.

3. Develop your own accountability plan or delegation of the tasks need to be performed to accomplish what you developed in step 2 to ensure the nurturing takes place. What resources will you need to follow through with your plan?

Plan to do some customized, periodic nurturing with “B prospects”, beyond the occasional whitepaper, firm email blast or the dreaded “touching base” email or call.

Do not worry about the “C prospects”. You can always opt them in to your email list (if they already approved to be contacted that way) or invite them to the occasional event you may hold just to keep in touch.

The key to an effective lead nurturing program is to keep it simple and utilize the 80/20 rule. Otherwise, it won’t get done.

Need help getting it done? Consider adding RevGrow to your team. Message me for more information.

01/01/2022

Happy New Year!

in

12/29/2021

Just as with the About section on your personal profile, your company's About section also serves as the starting point for a 𝗰𝗹𝗶𝗲𝗻𝘁-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 company page.

The best About section speaks directly to those in your prospect persona and leaves them with a call to action such as “follow us,” “contact us,” “visit our website,” or “go to our career site.” You have 2000 characters to position yourself as an authority in your space. Use it to convert page views to followers who want what you’re offering.

Your goal is to make it clear to visitors that you help people just like them overcome problems and achieve specific goals. Position your firm’s brand with a client-facing page to show your prospects that your firm is a trusted advisor and can solve problems just like theirs.

It’s not about selling or talking about the benefits of your firm. Identify 𝘁𝗵𝗲𝗶𝗿 pain points and lead them to the solution...your solution.

TIP: Check your website URL links routinely to ensure they’re working properly and linking to the right pages.

12/22/2021

Since only 3% of your target connections will have an immediate need for your product or service, you need to stand out from the crowd. You need to be top of mind when 𝘵𝘩𝘦𝘺'𝘳𝘦 ready to buy.

Some of the usual ways you can nurture your leads and build the relationships are:
✔ Send a relevant industry article
✔ Invite to a relevant event/webinar
✔ Send a non-traditional holiday gift
✔ Send a handwritten 'Thank You'
✔ Recognize a Promotion
✔Send a Happy Birthday message and gift
✔Send a Happy Work Anniversary message

But to stand out from the crowd, what unique ways have you used (or heard of) to build relationships with your leads/prospects?

12/15/2021

Many sales professionals and business owners find difficult because they feel like it takes to long and you have to give too much before you receive, or in this case, convert a prospect into a sale. However, the advantages of social selling outweigh the disadvantages, and these strategies will help you to see a return on your LinkedIn investment and consistent revenue growth.

Here are three social selling tips you can use to get the most out of your LinkedIn lead generation efforts.

► 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗧𝗶𝗽 #𝟭: 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆

Social selling is about the human-to-human connection. It is hard to drive engagement and nurture a mutually beneficial relationship when you are trying to communicate with thousands of people at a time.

The best way to determine how to drill down your list of first-degree connections to begin engaging, you will want to create a micro-niche of your target prospect. Micro niching is when you become very specific about your audience.

► 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗧𝗶𝗽 #𝟮: 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗩𝗼𝗶𝗰𝗲 𝗮𝗻𝗱 𝗦𝗵𝗼𝘄𝗶𝗻𝗴 𝗪𝗵𝗼 𝗬𝗼𝘂 𝗔𝗿𝗲

Creating a brand is about showing your audience what your company is about, your mission statement. Your mission statement is more than just that you have a superior product and offer outstanding customer service.

Social selling offers you an opportunity to find your brand voice and show prospects who you are, the people behind the brand. If you are a new company and you are still trying to flesh out your brand messaging, your LinkedIn lead generation campaign is an excellent place to do some A/B testing to determine what resonates with your audience.

► 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗧𝗶𝗽 #𝟯: 𝗞𝗲𝗲𝗽 𝗬𝗼𝘂𝗿 𝗠𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝗙𝗿𝗲𝘀𝗵 𝗮𝗻𝗱 𝗖𝘂𝗿𝗿𝗲𝗻𝘁

Your brand voice should carry through the direct messages that you write for your first-degree connections. If LinkedIn is part of your lead generation strategy, then there will be specific topics you want to cover, and you will want to make sure you are consistent when you communicate with your prospects.

𝘖𝘳𝘪𝘨𝘪𝘯𝘢𝘭𝘭𝘺 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘢𝘴 𝘢 𝘙𝘦𝘷𝘎𝘳𝘰𝘸 𝘠𝘰𝘶𝘛𝘶𝘣𝘦 𝘷𝘪𝘥𝘦𝘰 — 3 𝘒𝘦𝘺 𝘞𝘢𝘺𝘴 𝘵𝘰 𝘐𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵 𝘚𝘰𝘤𝘪𝘢𝘭 𝘚𝘦𝘭𝘭𝘪𝘯𝘨 𝘰𝘯 #𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯

12/08/2021

Use to boost your content.

First WHAT DO HASHTAGS DO?
The hashtag ( #) symbol was first used in August 2007. It was put in front of words to organize topics and make it easier to find similar discussions. Not only does it help categorize messages and posts, but it is also a great way to bring new people into a conversation.

WHERE TO ADD HASHTAGS
The easiest and best way to start is to include hashtags in your status updates. They will expose your content to others with similar interests. Be sure to watch for trending topics and if the hashtag makes sense, given your background and experience with it, jump into using it and link to relevant and engaging content.

Adding hashtags into your original articles posted on LinkedIn is an easy way to categorize and index your topics, just like the blogs on your website. It helps users looking for information on specific ideas or concepts to quickly find what they want.

To get information out about your brand through posts or articles, don’t simply hashtag your brand name. You will also want to consider words, phrases or keywords that embrace the solution your company provides. This will broaden the scope of how you are discovered, and it will also allow your prospects to start associating your brand with that solution/keyword.

HASHTAG ETIQUETTE

Incorporating hashtags into your status and articles will attract more likes, views, comments and shares of your content. There is, however, best practices for how to accomplish this:

👍 Do: Hashtag keywords.

👎 Don’t: Bait users with a hashtag that isn’t relevant to your content.

👍Do: Be selective in the keywords you choose.

👎 Don’t: Use more than five hashtags per post. 3 to 5 is optimal.

12/01/2021

Here's your challenge for next week — 𝗽𝗼𝘀𝘁 a picture of you and a few others at a networking event or share a picture of you having lunch with a client. Talk about how you enjoyed the event or what ideas came out of the lunch.

This is also a great way to nurture your leads. Go out for coffee and share a post that highlights 𝘵𝘩𝘦𝘮.

𝗧𝗮𝗴 who you're with, the group that organized the event, and the business where the event or lunch happened — to tag, add "@" and start typing they're name. Once the right person or business pops up, click on it. They'll get notified and can comment on your post. Your post gets increase views and more engagement. And your post readers can click on the names to learn more.

If you're like most people (including me), you go to an event or a meeting with the intention of taking that picture to post, but you get so wrapped up in the conversations you forget to take the photo. — set an alarm on your phone for sometime in the middle of the event or lunch. Then snap that photo when it goes off. Then post it.

11/24/2021

LinkedIn’s search functionality is an effective tool to find prospective clients inside and outside your network. You can use specific search criteria geared toward your prospect persona to filter individuals by industry, geography, title, function, company size, and more to find those most likely to use your services.

Whether you have or not you can use Boolean logic.

11/17/2021

Networking Call 101 ~~ Step 1️⃣ Prior to the Call
𝗗𝗼 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝗳𝗶𝗴𝘂𝗿𝗲 𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝙘𝙤𝙢𝙢𝙤𝙣 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩 𝙙𝙚𝙣𝙤𝙢𝙞𝙣𝙖𝙩𝙤𝙧.

Research the person you are going to be speaking with.

Find what things you have in common to make it easier to bring up small talk about those issues. (Hint, this also shows the prospect that you took time and care to prepare for the conversation). For example, you may have a common experience in an industry, location, college, groups, interests, and common connections. Plan out a few questions in advance to open up the call.

*Remind yourself that 𝘁𝗵𝗶𝘀 𝗰𝗮𝗹𝗹 𝗶𝘀 𝗡𝗢𝗧 𝗮 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝘁𝗰𝗵. The purpose of the call is to evaluate fit, generate interest and get a second call.

10/05/2021

If you're a marketer, you're probably spending all your time and resources to elevate the brands of everyone else but your own brand. You're probably busy and don't see the point of marketing yourself, especially if you already have a lot of business.

The problem is that when you neglect marketing your brand, you will not only sell yourself short, but you can also miss out on significant business and networking opportunities in the future.

When it comes to elevating your brand finally, there is no better platform than LinkedIn. Home to more than 774 million users, LinkedIn is a preeminent networking and branding platform.

Here are 25 ways to optimize your LinkedIn profile to achieve a preferable outcome — showcasing your skills and value.

Here are 25 ways to optimize your LinkedIn profile to showcasing your skills and value.

09/17/2021

Everyone knows that positioning yourself correctly and targeting the right people is the key to your success. But the real question is, how do you zero in on prospects who will truly benefit from what you offer and who truly benefit you when you help them? We'll show you what's working now on for finding and closing a steady stream of the right prospects on . You'll see exactly how we do this, day in and day out, for our own "done for you" clients so you can put our secret sauce to work for yourself.

The link to Learn More & Register will be in the comments below.