01/18/2024
We're starting this new and important year with a blog post featuring the late Wendy Rieger of NBC Washington. Wendy loved and thought deeply about her job, and one of her last generous acts was to bless us all with some remarkable coaching. I can't think of a better way to start the New Year than watching and listening to what she had to say.
"Let them see who you are." –Wendy Rieger When we do research, we ask viewers to describe a news anchor they would love watching and want to watch on a regular basis. We don't put words in their mouths. There are no lists of predetermined anchor attributes to check or rate. We get what they