Understanding and tracking key business metrics can help identify areas for growth, optimize operations, and ultimately increase revenue. Essential metrics to focus on include:
💸 Utilization rate: A measure of how efficiently a business’s time is used. It is calculated by dividing the time spent providing services by the total time available to work.
💸 Retention rate: The percentage of clients who return for repeat services, a crucial indicator of business health and customer satisfaction. 70% to 80% of clients should be returning for repeat services.
💸 Client request rate: The percentage of clients who put in a request for a specific provider for their appointment. This metric can provide valuable insights into your spa’s reputation and demand.
💸 Rebooking rate: The percentage of clients who schedule their next appointment before leaving the spa. It is a direct measure of client satisfaction and loyalty. It is ideal for 70% to 80% of clients to rebook.
💸 Average service cost: The average amount each client spends per visit. This is a good indicator of pricing strategy and the value provided.
💸 Product sales: Tracking retail sales can help identify best-sellers, assess the effectiveness of retail displays, and evaluate the quality of recommendations. 20% to 30% of your total revenue should come from product sales.
To learn more about making sense of your metrics, check out the Scope This article written by @estimorgan in the December issue found through the link in bio.
.
.
.
.
#dermascope #esthetician #estybestie #skincaremagazine #skincareaddict #healthyskin #loveyourskin #skincare #glowingskin #spamagazine
Didn’t you know? We’re an INTERNATIONAL magazine, investigating the globe’s finest professional skin care AKA @purefiji ✨ Check out the highlights of their latest sponsored event, SPARK, and their farm-to-factory headquarters in Suva, Fiji. Follow for part ✌️!
.
.
.
.
#dermascope #esthetician #estybestie #skincaremagazine #skincareaddict #healthyskin #loveyourskin #skincarereels #professionalskincare #skincare #purefiji
What she said 😭 😭 😭
.
.
.
#dermascope #esthetician #skincaremagazine #skincarememes #proskin #professionalskintherapist #aesthetcian #facialist #marylandesthetician #spalifestyle #contentcreation #professionalskincare
Don’t miss this opportunity to shop GlyMed’s biggest sale of the year! Save up to 50% off + Free Shipping now until December 3rd at 11:59 p.m. PST. Tell us in the comments what you’re grabbing and tag a friend who needs this sale in their life! Offer available to U.S. GlyMed Pro + Retail Accounts Only. Retail Customers, make sure you’re registered under a licensed professional to unlock these incredible savings!
.
.
.
.
#GlyMed #GlyMedPlus #GlyMedPro #CyberMonday #HolidayShopping #BlackFriday
Are you hosting this Thanksgiving? 🦃
Circadia’s firming and tightening Zombie Facial isn’t about the walking dead but rather reviving the skin and bringing it back to life. If you’re looking to enhance your skin care offerings or want to indulge in a deeply transformative experience, the Zombie Facial could be just what your clients need 🧟
.
.
.
.
.
.
#esthetician #circadia #skincare #halloween #zombiefacial #aesthetician