International News Media Association - INMA

12/17/2024

Media companies like Vía País that have adopted AI tools into their practices have found they increase efficiency but human oversight is still essential.

Even though NotebookLM has increased newsroom efficiency, the Vía País editorial team still reviews all content before it is published.

12/17/2024

Media companies cannot escape AI and, in fact, they may want to consider welcoming AI traffic onto their Web sites.

Traffic from generative AI currently represents only a small portion of visits, but this is steadily growing, and media companies should reconsider the decision to block GenAI tools.

12/17/2024

In December, the Kyiv Independent premiered a one-hour documentary that follows a group of Ukrainian military medics from the heat of battle in war-torn Ukraine to the serene forests of Sweden for a short mental health retreat.

Kyiv Independent’s documentary follows a a group of Ukrainian military medics from the heat of battle in war-torn Ukraine to the serene forests of Sweden for a short mental health retreat.

12/16/2024

In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton writes creators aren’t just a passing trend — they’re deeply embedded in how content is consumed and shared.

Social media content creators are powerful brands. News companies would be smart to work with them.

12/16/2024

During the Subscriptions Town Hall, Tor Jacobsen shared how Schibsted Media navigated the complexities of digital subscriptions.

Years into data-driven paywall and pricing strategies, integrating print and digital teams, investing in social media, and rolling out subscription bundle options, Schibsted has found its way in the business of reader revenue.

12/16/2024

The Newsroom Initiative Town Hall will share some of the key learnings from 2024, look at what to expect in 2025, and examine how to combat news avoidance.

Join us on Monday, December 16, at 10 a.m. to hear from: Lena K. Samuelsson, senior advisor at Schibsted; Troels Behrendt Jørgensen, digital director at Politken; Alwin Wubs, newsroom analyst at Mediahuis; Daniel Rindler, director, visual storytelling and user experience at Hearst Newspapers; and Benjamin Toff, director of the Minnesota Journalism Center and associate professor at the Hubbard School of Journalism & Mass Communication, University of Minnesota.

The Newsroom Initiative Town Hall will share some of the key learnings from 2024, look at what to expect in 2025, and examine how to combat news avoidance.

12/13/2024

Jonathan Harris, senior director/product at Zuora: “When you get the right offer to the right person at the right time, without ambiguity or noise in the data, you start to understand relationships between the thing that you showed the user and the engagement that caused the user to take an action.”

Jonathan Harris, senior director/product at Zuora, detailed how AI can help news companies navigate data and subscription challenges.

12/13/2024

“What we have to be careful of in the newspaper business, though, is limiting people to only the things you think they want to see. Because part of the value of a newspaper and the bundle is discovery; discovery of things you may not have realised,” David Edelman, author of “Personalized: Customer Strategy in the Age of AI,” said.

David Edelman, author of “Personalized: Customer Strategy in the Age of AI” and a fellow at the Harvard Business School, explains what personalisation really means to today’s news readers.

12/12/2024

The resurgence of print among Gen Z and how news organisations can build lasting relationships with this generation is the focus of this report.

“How Gen Z Could Change the Print Game” delves into three key factors driving this renewed desire for print, exploring what it could mean for news media organisations:

* Factor 1: Desire for a non-digital experience
* Factor 2: Trust issues
* Factor 3: Representation

The report provides insight into how news media companies can connect with this next generation and forge relationships that will last a lifetime.

12/12/2024

During a CMS Town Hall, INMA and the Google News Initiative (GNI) announced new features to the CMS Vendor Selection Tool launched last year.

The new features unveiled include:

— Analysis of an additional five vendors, bringing the total to 20.
— A CMS vendor landscape by capabilities and region.
— A tool for publishers to understand which variant of WordPress is the best fit, filterable by budget and technical expertise needed.
— A tool for publishers to understand available WordPress plugins with the ability to sort based on needs.

During the CMS Town Hall, INMA and Google News Initiative (GNI) announced new features to the CMS Vendor Selection Tool launched last year.

12/12/2024

Covering courtroom procedures with a podcast was a new approach for Stuff and audiences fell in love with it.

With its true-crime podcast, The Trial, Stuff reinvented how it approaches court proceedings and found a large international audience.

12/11/2024

E-mails are no longer equal, and newsletters will lose prominence in the inbox, INMA Product & Tech Initiative Lead Jodie Hopperton writes in her latest blog post.

The way Apple Intelligence organises e-mails in the inbox may decrease newsletter consumption.

12/11/2024

"It turns out running a GenAI pilot can be easy — but scaling GenAI adoption across an enterprise often proves to be difficult," INMA Generative AI Initiative Lead Sonali Verma writes. "People are afraid of being replaced by the machine and, in some cases, will even use the tool but pretend that they did not."

An informal poll during the recent INMA GenAI Town Hall shows the biggest challenge regarding GenAI at news media companies is getting team members to accept and use it.

12/11/2024

INMA Readers First Initiative Lead Greg Piechota: “There is a rising competition for attention. We compete no longer with other news publishers; we compete with Spotify, with Netflix, with all kinds of services. And this basically pushes the cost of acquiring and maintaining attention. We just need to invest more in marketing.”

Greg Piechota, head of INMA's Readers First Initiative, shares the pros and cons of reader revenue and dispels the myth that news companies have reached their subscription ceiling.

12/10/2024

Expressen's journey on TikTok has been about more than just numbers. The outlet aims to make news accessible and relevant to younger generations.

Recognising that younger audiences consume news differently, Expressen reorganised its social media efforts, focusing more on video platforms like TikTok.

12/10/2024

During the recent INMA Subscriptions Town Hall, INMA Researcher-in-Residence Greg Piechota said 22% of 255 publishers working with INMA already have some sort of hybrid/adaptive/dynamic paywall, and 16% said they are currently implementing them.

“The key reasons for this change is publishers are becoming mature,” Piechota said. “They have the ambition to personalise all kinds of experiences. They want to balance reader and advertising revenue, and it seems that hybrid paywalls can help them with that.”

During the recent INMA Subscriptions Town Hall, INMA Researcher-in-Residence Greg Piechota shared that digital-only subscriptions increased 11% industrywide, bringing in a 16% increase in total revenue. A slowdown, however, is expected in 2025.

12/10/2024

During INMA’s Subscriptions Town Hall last week, Katrice Hardy, executive editor of The Dallas Morning News, and Cliona Mooney, group data analytics and insights director at The Irish Times, explained how major political events influenced their news coverage and affected their subscription strategies.

Katrice Hardy, executive editor of The Dallas Morning News, and Cliona Mooney, group data analytics and insights director at The Irish Times, share how the events of 2024 — especially local elections — affected their editorial and subscriptions strategies.

12/09/2024

In October 2023, INMA and the Google News Initiative launched a tool to assist news organisations in selecting the right CMS for them. During this week’s CMS Town Hall, INMA members will get a look at updates to the tool and learn more about the current landscape of the CMS market. Join us on Wednesday, December 11, at 10 a.m. New York time.

During this week’s CMS Town Hall, INMA members will get a look at updates to the CMS Vendor Selection Tool and learn more about the current landscape of the CMS market.