International News Media Association - INMA

International News Media Association - INMA INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content.

The International News Media Association (INMA) is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. https://linktr.ee/inmaorg

The International News Media Association (INMA) is the world's leading provider of best practices for news media companies looking to grow revenue, audience, and brand a

mid profound market change. INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through:

>> Sharing of global best practices.

>> Spotting of trends, commonalities, and outliers.

>> Identifying new business model opportunities.

>> Rewarding new ways of building brand and corporate value. INMA surfaces best practices and trends internationally via just-in-time strategic reports, cutting-edge conferences and study tours, global peer connections, and an unparalleled ideas-sharing network. INMA organises the Global Media Awards, which rewards excellence and innovation in efforts to grow audience, revenue, and brand. The INMA community consists of nearly 8,000 members at 600+ news media companies in 60+ countries.

As the new year begins, it’s the perfect time to look at the news media landscape and what lies ahead in 2025. During th...
01/06/2025

As the new year begins, it’s the perfect time to look at the news media landscape and what lies ahead in 2025. During this week’s Webinar, INMA President Gert Ysebaert will sit down with INMA CEO Earl Wilkinson to look at some key issues facing the industry.

Join us on Wednesday, January 8, at 10 a.m. New York time.

During this week’s Webinar, INMA President Gert Ysebaert will sit down with INMA CEO Earl Wilkinson to look at some key issues facing the industry.

"Media coverage of protests in Nigeria is a delicate balancing act. Media platforms and journalists must navigate the co...
01/06/2025

"Media coverage of protests in Nigeria is a delicate balancing act. Media platforms and journalists must navigate the complexities of reporting on demonstrations while avoiding bias and the protest paradigm."

The media is essential to the viability of protests, but it walks a fine line in how protests are covered.

Top News invites NTM audiences to engage in the biggest stories of the day via reading, watching, or listening.
01/06/2025

Top News invites NTM audiences to engage in the biggest stories of the day via reading, watching, or listening.

Top News has allowed NTM to create a better foundation for audio development while transforming how current and potential subscribers interact with news.

AI will not fix a media company's challenges, but a properly designed CMS that meets everyone's needs might.
01/03/2025

AI will not fix a media company's challenges, but a properly designed CMS that meets everyone's needs might.

In the frenzy of AI tools and capabilities, it’s easy to forget that humbler systems make the biggest impact to creative teams.

Seven years into their journey of building an insights suite for their newsroom, Politiken continues to find learnings f...
01/03/2025

Seven years into their journey of building an insights suite for their newsroom, Politiken continues to find learnings from giving their entire newsroom access to data. One key lesson: don't gatekeep data.

Troels Behrendt Jørgensen, digital director at Politiken in Denmark, explains how the news company educates its newsroom staff with important data.

While media time measures engagement, it fails to accurately measure the value readers get from a piece of content.
01/02/2025

While media time measures engagement, it fails to accurately measure the value readers get from a piece of content.

In a world of limitless content options, the most successful newsrooms will be those that deliver information concisely and reliably — building trust and loyalty by focusing on what readers need, not how long they stay.

During the recent INMA Newsroom Transformation Town Hall, Lena K Samuelsson shared best practices for change management ...
01/02/2025

During the recent INMA Newsroom Transformation Town Hall, Lena K Samuelsson shared best practices for change management in the newsroom.

Lena K Samuelsson, senior advisor for Schibsted, shares best practices for change management in the newsroom, including building empowered teams and creating content young readers are seeking.

Subscriptions, GenAI, personalisation, and more — INMA's top 10 stories from 2024 reveal an overarching interest in meet...
12/31/2024

Subscriptions, GenAI, personalisation, and more — INMA's top 10 stories from 2024 reveal an overarching interest in meeting readers' needs and staying ahead of the curve as the media landscape continues to evolve.

A look back at the most-read articles on INMA.org gives a glimpse into what members were most interested in reading the past year.

In her latest blog, Dr. Merja Myllylahti shares some thoughts about what 2025 may look like for local news based on the ...
12/31/2024

In her latest blog, Dr. Merja Myllylahti shares some thoughts about what 2025 may look like for local news based on the recent events (and facts) in New Zealand journalism and media.

A number of New Zealand media companies have recently called on readers to pay for subscriptions. Only a few have been met with success.

Danielle Rindler, director of visual storytelling and UX for the DevHub team at Hearst, explained the team’s “click to p...
12/30/2024

Danielle Rindler, director of visual storytelling and UX for the DevHub team at Hearst, explained the team’s “click to publish” programme during the recent INMA Newsroom Transformation Town Hall.

Danielle Rindler, director of visual storytelling and UX for the DevHub team at Hearst, explains the details of the U.S. news company’s “click to publish” programme.

What lies ahead for the news media industry in 2025? Mather Economics shares insights in a new blog post.
12/30/2024

What lies ahead for the news media industry in 2025? Mather Economics shares insights in a new blog post.

One of the key evolutions sure to define news media companies in 2025 is how Artificial Intelligence with be integrated into workflows and strategy.

In his latest blog, INMA's Earl Wilkinson reflects on lessons from 2024: "If the helplessness about journalism’s economi...
12/30/2024

In his latest blog, INMA's Earl Wilkinson reflects on lessons from 2024: "If the helplessness about journalism’s economic levers was a cloud hovering over the news industry, 2024 was bolstered by what publishers can control: the hope of subscriptions, the potential game-changing effects of generative AI, and the rising confidence in a digital future. The newsroom’s embrace of that future is a big part of the confidence that is in our hands today."

While GenAI was the dominant subject of the past year, INMA surfaced smart insights on business models, journalism, subscriptions, technology, and newsroom transformation. And the news industry couldn’t escape talk about Big Tech and news brands.

At INMA’s Newsroom Transformation Town Hall, Benjamin Toff, director of the Minnesota Journalism Center, offered a fresh...
12/27/2024

At INMA’s Newsroom Transformation Town Hall, Benjamin Toff, director of the Minnesota Journalism Center, offered a fresh perspective on how and why people are disengaging with news, and more importantly, how the media industry can address this growing trend.

The research of Benjamin Toff, director of the Minnesota Journalism Center, explains the two types of news avoiders and what drives that avoidance.

The entries to this year's Newsworks Awards saw news brands’ enduring trust with readers emerge as a leading theme.
12/27/2024

The entries to this year's Newsworks Awards saw news brands’ enduring trust with readers emerge as a leading theme.

This year’s submissions leaned heavily on publishers’ multi-platform narrative strengths.

In her latest blog, INMA Generative AI Initiative Lead Sonali Verma shares predictions from some members of the INMA Gen...
12/23/2024

In her latest blog, INMA Generative AI Initiative Lead Sonali Verma shares predictions from some members of the INMA Generative AI Advisory Council.

From thinking beyond AI to human-centred interactions, members of the INMA Generative AI Advisory Council share their predictions for GenAI in 2025.

Entering 2025, the media landscape will demand news publishers maintain high ethical standards amidst increasing misinfo...
12/23/2024

Entering 2025, the media landscape will demand news publishers maintain high ethical standards amidst increasing misinformation, disinformation, and AI tools.

2024 offered a reminder of the role media plays both for a healthy democracy and social change.

Advertisers can capitalise on the holiday season, but they are wise to stay grounded as well.
12/23/2024

Advertisers can capitalise on the holiday season, but they are wise to stay grounded as well.

Advertising during the holiday season capitalises on the optimistic feelings of the season, but advertisers would be wise to remember the reality of the world people live in.

Many business leaders are thinking about the impact of AI on humans as we head into 2025, INMA Generative AI Initiative ...
12/20/2024

Many business leaders are thinking about the impact of AI on humans as we head into 2025, INMA Generative AI Initiative Lead Sonali Verma writes in her latest blog.

Here’s a look at a broad sweep of forecasts for technological change that will impact how publishers do business. A common theme running through them: how the industry must consider the impact of GenAI on humans in 2025.

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The International News Media Association (INMA) is the world's leading provider of best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content. INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through: >> Sharing of global best practices. >> Spotting of trends, commonalities, and outliers. >> Identifying new business model opportunities. >> Rewarding new ways of building brand and corporate value. INMA surfaces best practices and trends internationally via just-in-time strategic reports, cutting-edge conferences and study tours, global peer connections, and an unparalleled ideas-sharing network. INMA organises the Global Media Awards, which rewards excellence and innovation in efforts to grow audience, revenue, and brand.

The association is taking an industry leadership role in digital subscriptions with its Readers First Initiative, aims to guide members through the happenings of Google and Facebook with its Digital Platform Initiative, and aspires to solve problems for members with INMA Services. The INMA community consists of 10,000+ members at 700+ news media companies in 70+ countries.

Check us out at www.INMA.org.