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We Help Impact Driven Brands Grow Their Online Audience & Increase Their Revenue w/ Intentional Marketing

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03/18/2025

Last week, I wrote five Facebook ads for a new online course launch, and here are the hooks I chose to make sure people stop scrolling 👇

It’s no secret that nobody reads ads with a crappy hook.

By default, people are programmed to tune out of ads.

The reality -- ‘most’ people won’t stop and read an ad from an absolute stranger unless the hook does its job.

So, I dug into the vault of proven hook frameworks, and here are the five I decided to use and why…

1. Supposition

People need to see what's possible for them before they seek it.

This hook helps people imagine the transformation.

Painting the picture of the outcome is often so much more powerful than just listing it out.

‘Show, don’t tell’ is the motto on this one.

2. Education

Most people don’t know what they don’t know.

This hook sheds light on an overlooked problem and positions your product as the go-to solution.

When people realize they’ve been missing something important, they pay attention.

3. Us versus Them

People love feeling like they’re a part of something bigger than themselves.

This hook creates a sense of unity —if you believe in X, you’re with us.

It builds instant connection and makes the offer feel like more than just another course.

This hook is powerful in rounding up your ideal clients.

4. Storytelling

Facts tell, but stories sell.
(I know this is super cliche, but it’s true)

For this hook, I put together a relatable and engaging story that makes the reader see themselves in the journey.

When they feel connected in this way,
like this could happen to them, too…

They'll stick around.

5. Confirm beliefs

People love feeling understood.

This hook validates a belief they probably already have while introducing a new angle to make them think deeper.

This makes them feel heard, seen, and understood.

Writing ads isn’t just about selling.

It’s about capturing attention and making people care.

These five hooks helped me do just that.

If you’re struggling to write ads that convert, focus on the hook first.

It’s everything.

---

What's your favorite hook? 👇

03/17/2025

My client, a leadership coach, got 1,880 landing page visitors in one day because of this:

We've been working 1:1 to get clear on their next step for better engagement through emails - riddled with thoughts of 'too busy to email' and uncertainty.

Before then, they were unclear on how to best inspire email subscribers to check out their offers.

They mostly shared updates and information.

They had amazing content to share and acquired clients through networking (which is fine, but could be better).

So, what changed?

3 things:

1) More relatable with everyday stories
2) Fresh perspective on regular activities

But 3 has been the wildest unlock:

3) Focus on the transformation and the outcome

I believe this did the trick in generating an absurd amount of clicks (29%).

I made sure the emails effectively painted the picture of what they could expect to happen.

Before, their emails looked like this:
- Generic summaries
- Fact and figure overviews
- Promotion without a clear sense of 'why'

After, I wrote their emails like this:
- Specific and relatable scenarios people either love or hate
- Clear and believable outcomes they could want
- How this offer would impact the things they care about

See the difference?

❌ Less general
✅ More transformational

But that's not all.

We got crazy specific with how they targeted their messaging:

- The exact people they wanted to sign up
- The skills they cared about improving
- The decision-makers they needed to reach
- The message they delivered
- The clear value they offered

This works because the more targeted your email messaging is, the better results you'll get.

It's like a magnet.

Attract the right people, and it's only a matter of time before you get people to click through to your offers.

Get it wrong though?

You're spinning your wheels.

P.S. If you're feeling stuck and:

➝ struggle with sending out emails that click
➝ have zero clarity on what to write in your emails
➝ have confusing email campaigns
➝ want a strategy that'll allow you to drive traffic via emails

I'm opening 2 spots to work 1:1 with some legends to help them do just that.

DM if you're interested🚀

03/11/2025

A couple of days ago, we celebrated our 5th wedding anniversary :)

I can't believe how far we have come and how much has happened since that magical morning at the temple where we committed ourselves to each other forever.

Through the ups and downs, I'm glad to have you by my side Sanal Bhanu Rajan

02/26/2025

The speed of your email list growth depends on one thing 👇

A lead magnet people actually want.

The biggest mistake coaches and consultants make?

Generic lead magnets.

🚫 Free webinar → People sign up, then forget.
🚫 Guide, checklist, or eBook → Looks useful, but never gets opened.

Only 10% of people consume the freebies they sign up for!

Your lead magnet is the first step—get it right, and you’ll turn free-loaders into paying clients.

Here are 3 high-converting lead magnets every coach or consultant should use 👇

🚀 Educational Email Courses

Not many people use this as a lead magnet—but they should.

A 5-Day Educational Email Course delivers value to new leads, builds rapport, and keeps readers engaged for five days straight.

It’s easy to consume for busy people and positions you as an authority.

When people understand their problem better, they’re more likely to take action!

🚀 Two-Day Virtual Workshops

5-day challenges were once popular, but people no longer stick with 5 days of live sessions.

On the other hand, one-hour webinars have a bad reputation for being pitch fests that don’t provide much value.

Now, the sweet spot for a free virtual workshop or training is 2 days.

It’s just enough time for people to get to know you and get value but still manageable for a busy schedule.

And I’ve seen these convert ridiculously well.

🚀 Quizzes with Customized Training/ Resources

Free quizzes aren’t new, but they’re still highly effective—people love learning about themselves!

Create a quiz that reveals something interesting and offer a customized plan or training based on the results.

This is personalized marketing at its best—you can segment your email list and nurture leads with highly relevant content.

----

I'd love to hear from you! Which one is your favorite and why? 👇

PS. If we haven't met yet, I'm Michelle and I'm an email copywriter who is passionate about bringing back human connection and leading with authenticity.

Make sure to follow for the latest insights on email copywriting and intentional marketing ✨

02/20/2025

Here's how I write hooks and headlines that keep people reading 👇

Most people underestimate the importance of a hook.

The entire purpose is this:
→ get people to stop scrolling
→ convince them to keep reading your content.

You've done a good job if your first sentence brings the reader to the second sentence.

Ten things you can do to make your hooks better:

1. Target your audience

There's no point in writing a hook that is overly general, and folks don't know if it is for them

2. Be clear

People should know exactly what's in it for them

3. Be unique or novel

How is this different from everybody else?

4. Express the benefit

What's in it for the reader?

5. Be specific

The more specific you are, the more interesting it will be

6. Bring up a pain point

And express how they will overcome that pain with your content

7. Leverage evidence

Facts and figures have been known to spark interest

8. Empathize with your audience

Make them feel seen, heard, and understood

9. Open a loop

Make them feel compelled to keep reading

10. Cut the fluff

Ensure there is absolutely no fluff and only the good stuff.

What kind of hooks have worked best for your business? 👇

PS. I'm Michelle, and I'm an email copywriter for impact-driven founders. Make sure to follow along if you're interested in increasing your revenue from email marketing!

02/04/2025

People don't want to be sold to anymore.

They want this →

Education.

People get on social media to solve their problems.

To learn.

When they see a sales-y post....

Instant scroll.

If you're trying to sell something - consider this.

People generally buy things to get rid of a certain pain point.

First - They need to be aware of their pain.

Second - They need to be motivated to solve it.

Third - They need to be open to exploring help.

Now, most people haven't gotten to there yet.

Your job - to educate them.

This brings them there.

- Awareness -

They might not even be sure that they have a problem yet.

Educate them on the problem and why it is important.

- Value -

Sure, people can have a problem, but are they motivated to solve it?

They probably have a million other things to do.

Why should they stop and focus on this?

Your job is to educate them on why it is important.

Show the value in solving that problem.

- Ease -

People want to easiest route.

Make it easy to learn from you.

If it's too complicated, they'll keep moving.

---------------------

Education is so valuable in today's marketplace.

If you can show that you know your stuff.

You can solve problems that matter.

Easily.

Then yeah - you'll be able to sell stuff through education.

If you just post a bunch of ads saying "buy my stuff" --- probably won't work as well as it used to.

------

Just sharing a random thought of the day :)

What do you think? Agree / disagree?

I'd love to hear your thoughts either way!

02/03/2025

Storytelling isn't just rambling on about something that happened to you.

It's an opportunity to share something meaningful.

To teach a lesson in an unexpected way.

Share a part of yourself that would have otherwise been hidden.

Stand out in a sea of sameness.

We all have powerful stories to share.

And you have no idea who you could inspire.

Start sharing stories, and you'll be surprised what happens next.

01/31/2025

❗❗❗After working in marketing for the last 6 years I've noticed something really profound.

I realized this after hundreds of conversations with coaches, consultants and course creators.

That there was a trend, and it wasn't a good one.

No matter what might be going on in their business (which could be a lot)...

There's always *one thing* that causes a bottleneck and holds them back.

Yeah, they might have too much going on.

And some things might be serving them well.

Some things might be wasting their time.

But there's always just *one thing* that is holding them back big time.

Maybe they're posting on social media, trying to get people on their email list but it isn't working.

Or maybe, they're running ads to a landing page that isn't converting.

Perhaps they have a lot of website traffic but nobody is doing anything.

The bottom line is that they want their audience to do something.

Sign up for this.

Buy this.

Watch this.

Read this.

Well, in a world where competition is at its height.

You've gotta be really compelling to inspire people enough to do what you want them to do.

This happens through your messaging.

You have to be so crystal clear this is for them.

You have to be so convincing with the way you express the benefits and transformation that are to come.

You have to differentiate yourself from everybody else and become the real thing.

And for a lot of coaches, consultants and course creators.... it's not so easy.

You have to figure out what needs fixing.

What needs to be improved...

And you have to somehow wrap your head around how to say something in a way that clicks.

I can help.

Even though I am almost fully booked with writing gigs for the next few months, I'm opening up 2 spots this February for VIP Days.

In a VIP Day with me, we'll dive deep into what is that *one thing* that'll really move the needle in your business.

(Continues in comments 👇👇👇)

01/30/2025

Okay, I figured it all out.

At least for now...

When you do something that you truly love and you're good at.

Opportunities and success come so easily.

The universe keeps giving you more.

Awarding you and gifting you for doing what you are *meant* to be doing.

Telling you, YES YOU GOT THIS!

You are right where you are supposed to be.

Reminding you to keep going.

Step more into the flow and see where it takes you.

When my daughter was born, I felt like I needed a change.

But, I was afraid because a lot was at stake.

I felt like I needed to, though, and I was okay with taking a chance.

After four years of building a business that helped me make a living abroad, I felt that it was no longer for me.

Like I was walking in the wrong shoes.

So, I decided to try something new.

I mean, it wasn't that new because I'd already been doing it for a long time.

But to actually step into a place of ownership and take it seriously.

Writing.

I decided, hey, I'm going to be a writer.

And figure out how to make a living from it.

It was scary, and I wasn't sure if it would work.

But it just felt like the right thing to do.

Here's what happened next...

The owner of an Ayurvedic clinic in Australia asked me to write her website copy.

Even though I recently gave birth, I was so excited about this project that I managed to write while resting in bed.

It was so much fun, and I got amazing feedback on my writing.

Then, I wrote some Facebook ad copy for a parenting coach and got ridiculously cheap click-through rates.

And then, I landed another client, a consultant who is also a LinkedIn top voice.

I wrote emails for her that got 29% click-through-rates and a ton of traffic to her site.

Now, I work as a short-form video scriptwriter for a marketing agency and one of the very first scripts I wrote went totally viral with 540k views (and it keeps going up)...

I feel like there is so much opportunity for myself as a writer right now and I can't believe I didn't start sooner.

Even though starting a new career, getting clients, and doing good work isn't *easy* per se.

❗ Continued in comments below 👇

01/28/2025

When it comes to your marketing this is the most important thing...

(in my opinion) >>>

I'm guilty of this mistake too...

It's a constant learning process.

Learning, trying, revising, tweaking, adjusting, adapting.

An ever-evolving process.

You can't market anything if you don't know who you are talking to.

This is so freaking important.

You might think you understand your audience.

And then the deeper you go down the rabbit hole...

The more you realize >> there is still so much more to know.

We should be constantly learning.

Investigating, listening, discovering.

Because through this >> we can do powerful stuff with our words.

The way you communicate needs to speak to your audience.

That's how the most successful creators find their success.

They know their audience > They speak to them > And, it resonates.

Check out 5 things I've noticed recently that can help do this better ↓

01/27/2025

Last month, I started short-form video scriptwriting for an agency and helped write a script that generated 400k views.

Here's why I think this script performed so well ↓

1 - It shared a high-value hack
(A tax loophole to save $6500)

2 - It was specific and relatable
(For a working parent with a stay-at-home spouse)

3 - It mentioned how it is not commonly heard of or practiced

4 - It went straight into the explanation without giving the final answer until the very end
(if you reveal the loophole too early, people won't stick around)

5 - The answer was simple enough for a 7th grader to understand

6 - The explanation was believable because it was detailed and specific

7 - It was less than 30 seconds and had absolutely *no fluff*

Which one do you think made the biggest impact?

01/21/2025

Last Sunday, I turned 35 and it felt good!

Oh, how much has changed for me this past year.

It has been a year of magic but also hard work.

For me, this entire decade has been slightly intense.

Becoming a wife and a mom while living abroad hasn't been easy, but still, I've been enjoying every moment of it.

This decade marked the unfolding of a strong woman with high ambitions.

I cannot stand by with mediocrity anymore.

My life might be slightly unconventional, but it's incredibly fulfilling.

A continual discovery of who am I and what I want to be doing with this life.

Doing the kind of work that lights me up.

Being in the spaces and places that make me feel most alive.

This past year came along with two major changes.

Stepping into my identity as a writer.

Giving birth to an amazing little goddess.

It feels good to learn and do what I love to do.

It feels amazing to be a mom the second time around.

It feels rejuvenating to live in the midst of pristine nature and with the space to grow and thrive.

The only thing I miss is family and friends in the US.

I've officially made it halfway through my thirties, and as much work as it is, I love every moment.

Each season of life is beautiful in its own way, and we all have so much to learn each step of the way.

This year, I've learned that I am so much more capable than I could imagine.

Anything is possible with a strong drive to make it happen and a dedication to hard work.

There's magic in listening to what is best for you.

Listening to myself instead of all the noise around.

And following the path that felt right even when I wasn't sure how it might play out.

For me, 35 is all about gratitude, abundance, and transformation.

Growth, growth, growth.

Trusting the process but not being in a rush.

Understanding that everything happens in its own good time.

And that I am exactly where I am meant to be right now in this very moment.

Here's to another trip around the sun, and I can't wait to see what this next year has in store!

01/17/2025

I saw an ad today that made me click.

The reason why was so simple, but still, many leave this out ↓

Traditionally ads were created for everyone.

They were generic.

They aimed to entertain.

They just needed to get their name and product out there.

The problem today...

There's so much competition.

If you create an ad that's supposed to work for anybody and everybody...

It isn't going to work.

Sure it could be well made.

It could be entertaining.

It could be appealing.

But it will never work if the viewer doesn't feel like it is FOR THEM.

So here's the key thing that made me click this ad earlier today ↓

It was ridiculously specific.

It spoke right to me.

And not just to where I am from or what I do.

But it spoke to my internal struggles and dialogue.

It spoke to the things that mattered most to me.

With my marketing cap on, I felt the ad did a good job just because of this little thing.

The hook was specifically targeted to one kind of person.

And it spoke powerfully to their struggles and desires.

Be specific to who you are talking to and people will listen.

Need help figuring this out?

Feel free to reach out, and I'd be happy to help you dial in your messaging :)

01/08/2025

These common copywriting mistakes are killing your conversions ❌

They're simple to fix but most people still don't realize they are making the mistake. 🤦

What about you?

Are you good or is there anything that you need to work on? 🌱

01/06/2025

2024 was a year of both challenge & transformation.

Like many agency owners, lead gen started to feel like an uphill battle.

What used to take just a couple of hours per day to book a significant number of sales calls started to take too much time.

I noticed most companies were not having the kind of budgets that they used to.

And a sense of "distrust" started to emerge about working with an agency in general.

Not to mention the amount of competition out there overcharging for mediocre services and not delivering results.

Me personally, I didn't really want to take part in all that.

Doing lead gen, sales calls, project management, client communications and managing a team was becoming too much.

Plus, I had my second child in June so my time became way less.

I didn't want to keep working myself tirelessly for unreliable and unpredictable income.

I'm sure many of you can relate to that.

I wanted to simplify.

So, I got a sort of a *hunch* during the end of my pregnancy.

I always loved and was skilled at writing.

Let's shift to that.

So, around summertime, I decided to go all in.

I became obsessed with becoming the best copywriter that I could be.

Going through programs, writing a lot, learning a lot...

Looking for clients, getting clients, getting results...

And putting that on repeat.

This year was a year of being okay with change.

Accepting the desire to follow my heart.

And to do what simply *feels best*

To notice when something didn't feel right, and bail.

Was it a challenge? - yes.

Did it change me? - totally.

But, was it worth it? - all the way.

For me, 2025 is all about welcoming and inviting in abundance.

A time for doing the things that light me up with excitement.

Doing the work that I'm good at and which can make a positive impact on the world.

I'm already overbooked with copywriting work, and on the side...

After years of delay, not thinking I'm ready.

I'm gonna finally write that book that's been in my mind for years.

2024 - you taught me a lot about hard work...

Making swift changes, learning fast, and making s**t happen.

2025 - I'm ready to reap the rewards and continue going deeper.

12/13/2024

This week, I started writing short-form video scripts for Laced Marketing and here's what I learned...

1️⃣The hook is literally the most important thing ever.

Learn how to create solid hooks, and you'll get views on your videos.

Don't talk about yourself.

Talk about what's in it for your viewer.

Why should they stick around?

Try bringing up somebody or something that is notable, trending, or famous to get attention.

2️⃣Cut out as much as you possibly can.

Most of the time, when I work with companies on explainer videos, they want to include too much.

They want to explain it all.

This week I was reminded of the power in keeping things short and to the point.

Cut out anything remotely repetitive.

Any fillers - gone.

Get rid of extra details.

Don't waste any time.

Get to the goods right away.

3️⃣Spark curiosity and deliver value

You need to get people curious and interested in what it is that you have to say.

But, you gotta make sure that you deliver.

Don't just spark curiosity for the fun of it.

Get them curious and deliver extraordinary value.

People come because they are curious, but they stick around for the value.

4️⃣Keep things focused.

Don't bring up too many ideas in one video.

Keep it a one-way street.

Bring up one idea and one idea only.

And follow through with it.

Avoid getting distracted or thrown off.

And stay the course.

5️⃣Keep them watching

Make sure that you don't give everything away at the beginning of the video.

Get them curious.

Show them why they should care.

And don't tell them the thing until the end.

Feel free to build it up.

Keep it interesting.

Short-form videos are meant to be watched until the end.

Give them a reason to keep watching.

Alright now, that's all the learning's that I have to report for this week!

Tomorrow, I'm heading off on a big trip from Thailand to Dallas.

Wish me luck and have a great weekend!

12/05/2024

A couple of weeks back, I wrote an email for a client that hit 50% open rates and 29% click-throughs 🙌

The goal of the email campaign was to get eyeballs over to a paid workshop, so every open and click mattered.

Here's what I did to make it happen ↓

✔️The subject line mentioned a powerful thing that they were going to learn after opening.

✔️I kept it general enough to appeal to a large portion of the client's audience.

✔️I told a story that was personal, relatable, and impactful.

✔️This story was inspiring enough for people to feel the drive to have a similar experience.

✔️I made the problem clear and shined light on the fact that there was a lot at stake.

✔️I brought urgency to the need to solve that problem.

✔️I clarified the next steps so they knew exactly what they were getting into.

✔️I made the benefits desirable enough to click.

✔️I included a PS line that mentioned how this offer was completely risk-free.

Here's what I did not do...

❌I did not tell a random story without any key problem or realization.

❌I did not make it clunky or difficult to read through.

❌I did not force anything on the reader or use pushy language.

❌I did not write it in a way that was "above" the reader.

❌I did not make any fake promises or use "hype" marketing to trick people into clicking.

❌I did not drag it out or take forever to get to the point.

❌I did not leave the reader hanging and feeling like so, what's in it for me?

Writing story-based and value-driven emails can certainly get people to open and click.

Give people a reason why they should take the time to read your marketing email.

What's in it for them?

And why should they engage?

There's lots of competition out there these days.

What are you doing to get more opens and clicks in your emails? 👇

If you need help with your email marketing strategy and copywriting for 2025, send me a DM, and let's chat about how we can aim to get some similar results for you 🎯

11/29/2024

Most people focus on what they don't have.

The mentality of never being satisfied and always wanting more.

This Thanksgiving, I took time to be grateful for everything that I have.

No matter how simple it might be.

Here's what I came up with...

↳ Good health of myself and my family

After seeing my father suffer from Parkinson's and brain cancer, I know how valuable our health is.

↳ A loving spouse

Relationships are tough, and many couples have conflicts leading to divorce.

As a child of divorced parents, having a loving marriage for the last 5 years is a big win.

↳ "Perfect" children

I'm pretty much obsessed with my kids, and in my eyes, they are completely perfect.

↳ The ability to have time and location flexibility in my work

I remember when I had to work at a certain time and was stuck within the walls of a certain location.

Time and location flexibility allows me to work from home, live abroad, and spend time with my kids.

↳ Safety

Living in a safe place with minimal crime is an incredible relief. Unfortunately, many others in the world don't have this luxury.

↳ Access to clean food and water

After spending a year in West Africa, I know firsthand how valuable it is to have access to clean food and water and I don't forget it.

↳ A quiet and naturistic home

Being a nature lover, I'm grateful to live on the beach of a small, undeveloped island in Thailand surrounded by trees, water, and fresh air.

↳ Always enough work to cover my financial needs

I'll admit that I'm not filthy rich. But I always make enough money to support myself and my family.

↳ An enriching and fulfilling career

I love what I do, I'm good at it, and I make a positive impact on others... plus work is actually fun and exciting for me.

↳ Opportunities

After spending much time living and working abroad, I know that many lack opportunities.

I never forget how my upbringing, education, and connections continue to bring me incredible opportunities.

Take a moment every day to be grateful for what you have.

You'll be surprised by how much you do have and how much you continue to gain.✨

I believe that gratitude is the key to abundance🗝️

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Balancing work and family can be a challenge. After 4.5 years of doing both, I've learned how to work smarter, not harder... So I can spend time caring for my little ones, while also delivering results for my clients as a copywriter. Here are 5 things I'm not going to waste my time on. This helps me save time and write better. ✨ Manually doing customer research I use a variety of strategies to go deep on understanding that pain points, drives and desires of any audience, in a matter of minutes with the help of ChatGPT. No, I don't use AI generated content for my emails. But I do use it to create a massive bank of values, scenarios and emotions to refer to in order to make sure my copy rings true. ✨ Coming up with subject lines from scratch By now I've tested so many subject lines and I just use the ones that are proven to convert. I don't copy and paste for everyone, but I customize them to each unique brand and pull from the psychological triggers that'll work best with their audience. ✨ Writing on a blank page I always outline my emails first to make sure they hit everything they need to. This makes writing faster and more effective. It also makes sure I don't leave anything out. ✨ Comparing myself to other copywriters I know I could spend a lot of time lurking on what other copywriters are doing and trying to copy them But here's the thing. Nobody can know what kind of results they are really getting so why take the chance. Just because an email sounds good doesn't mean it's making any sales. I stick to my proven methods and brainstorm with successful copywriters in masterminds to get inspiration I know will work ✨ Sending cold messages looking for clients These days I don't have time to message random people all the time to see if they need help with copywriting If they need help, they'll come to me Nowadays I work with people I want to work with and I let that happen organically 🌴🌴🌴 What are yo

This foundational skill can make or break your business 🚀

There's a strategy for growing your email list that pretty much every business should be doing. But they aren't. It's pretty simple and you could probably set it up this weekend. Don't have time? ⏳ Send me a DM and I can help ✍️ #emailcopywriting #leadmagnets #growyourbusiness

This week I've been working on strategizing and developing a plan for a new newsletter for one of my copywriting clients ✨ Newsletters are such an important type of content that every entrepreneur should be leveraging. They are a high value marketing asset that can allow you to build your audience, develop trust and increase revenue. Here are three reasons why newsletters are so important... ✅ Long form written content allows people to trust you more as they experience your expertise on a deeper level ✅ People love learning new things and a newsletter acts as a free guide for folks to better understand topics that are interesting for them ✅ Newsletters initiate more conversions because after someone receives a lot of value from your newsletter, they will be more compelled and open to taking the next step with you Do you use a newsletter with your business and how has it helped you grow? 👇 #contentmarketing #copywriting #newsletters #marketingmusts

There are a million and a half ways to do marketing and it all *can* work But it depends on who you are marketing to... Some things will work better for some people. And different things work better for others. This is where brands fall short. They try to do marketing like everybody else and then realize that it doesn't work for their audience. Every target market and buyer's persona is different. Want to make sure that your marketing actually works? It needs to resonate with your ideal clients and make them feel inspired to engage. Here's how to make sure that your marketing resonates with your audience... → Understand what they are going through and what their challenges are. Start communicating in a way that both empathizes with and solves their problems. → Support a mission or a vision that they believe in We are all about collective beliefs and actions. If you can be a part of the big-picture things that they care about, then you'll catch their interest. → Speak their language Nobody's gonna resonate with something they don't vibe with. Communicate in their ways and with their terms. ↓ What strategy are you using in your marketing right now to ensure it resonates? #messaging #brandstrategy #copywriting #entrepreneur #marketingmusts

I figured something out recently that was a huge relief... All thanks to @copyposse and her "Own the Inbox Challenge" And it's about your customer avatar and how you should create them. Well a little bit of backstory, I've been helping my husband @wisdomwithsanal develop his personal brand for the last two years and we have always been stuck on this particular thing. He's a spiritual thought leader who teaches all things personal development and the essence of his teachings is rooted in mindfulness and cognitive science, blended with ancient truths and modern day psychology. The big question... Which avatar should he be speaking to? Who would be really interested in hearing this content? We realized pretty fast that this avatar is not determined by demographics such as gender, age, occupation, location, income, hobbies, etc... And it felt like a big battle upstream because his business coach was really focused on this concept of mapping out every single demographic of the avatar. I felt like all of these little details shouldn't have to matter in this scenario. Anyone could benefit from his knowledge, at least I would think so. And then I finally got the answer! The avatar is a group of people who all have the same values, morals and interests. They can be from different countries, of different genders and with different ages; have different jobs, interests and marital statuses. But the most important thing is that they all believe in the same thing. They all stand for the same mission. To learn knowledge, improve their state of mind, find unconditional happiness and achieve liberation from suffering. The sage customer archetype <3 Now I feel so clear when it comes to doing market research on any brand's avatar and how to speak to them. The most important thing to know is their core value. What is it that they desire most, what drives them, and what are they afraid of? And make sure to speak to that when you do your marketing. PS. I'm now doi

🎥 Looking to engage your audience and generate more leads for your business? Check out these simple video ideas that any entrepreneur can do today to provide more value to their audience! 💡 #videomarketing #contentmarketing #videoideas #videocreation #socialmediamarketing #personalbranding

Do you want to convert more website visitors into paying clients? Here's 3 tips to improve your website copy so that more people decide to buy from you: 💥Speak to your specific audience with their specific problems so that they feel like OMG this was totally written for me 💥Position yourself as an authority with as much social proof as possible and let your expertise really shine so they feel like YES I trust this person to help me 💥Make sure that you CLEARLY communicate what your value is and how it can truly help your audience better than anything else Go ahead and check out your website and see if you are hitting these 3 main points and what gaps may be existing right now. Want a free copy audit of your website? Comment FREE AUDIT below and I'll reach out :) #businesstips #marketingtips #copywritingforcreatives #personalbrandingtips #entrepreneurship #businessgoals #websitetips

🌟 Want to stand out in your industry? Here are 3 tips to become the go-to person for your product or service: 1️⃣ Share your real results 2️⃣ Build a memorable brand 3️⃣ Do things better than the rest" #digitalmarketing #socialmediamarketing #expert #authoritymarketing #smallbusinesstips #personalbrandtips #marketingtips

Are you struggling to connect with your audience? In this quick video, I'll reveal 3 things that you can start doing today to truly engage with your audience! Make sure that you understand their problems, teach them what they want to learn, and guide them through their desired transformation. Now you can ensure that you are creating valuable content that people will want to hear and engage with. I always come back to these foundations when strategizing content for my clients because it is so important to create content that will be important for your audience to hear. #audienceengagement #contentcreation #contentstrategy #contentmarketing

How many of you are looking to grow your YouTube channel? 🌟 Check out these three powerful tips to expand your following on YouTube 🔥 #YouTubeGrowth #ContentCreators