Real Good Digital, Dallas, TX (2025)

12/13/2024

This week, I started writing short-form video scripts for Laced Marketing and here's what I learned...

1️⃣The hook is literally the most important thing ever.

Learn how to create solid hooks, and you'll get views on your videos.

Don't talk about yourself.

Talk about what's in it for your viewer.

Why should they stick around?

Try bringing up somebody or something that is notable, trending, or famous to get attention.

2️⃣Cut out as much as you possibly can.

Most of the time, when I work with companies on explainer videos, they want to include too much.

They want to explain it all.

This week I was reminded of the power in keeping things short and to the point.

Cut out anything remotely repetitive.

Any fillers - gone.

Get rid of extra details.

Don't waste any time.

Get to the goods right away.

3️⃣Spark curiosity and deliver value

You need to get people curious and interested in what it is that you have to say.

But, you gotta make sure that you deliver.

Don't just spark curiosity for the fun of it.

Get them curious and deliver extraordinary value.

People come because they are curious, but they stick around for the value.

4️⃣Keep things focused.

Don't bring up too many ideas in one video.

Keep it a one-way street.

Bring up one idea and one idea only.

And follow through with it.

Avoid getting distracted or thrown off.

And stay the course.

5️⃣Keep them watching

Make sure that you don't give everything away at the beginning of the video.

Get them curious.

Show them why they should care.

And don't tell them the thing until the end.

Feel free to build it up.

Keep it interesting.

Short-form videos are meant to be watched until the end.

Give them a reason to keep watching.

Alright now, that's all the learning's that I have to report for this week!

Tomorrow, I'm heading off on a big trip from Thailand to Dallas.

Wish me luck and have a great weekend!

12/05/2024

A couple of weeks back, I wrote an email for a client that hit 50% open rates and 29% click-throughs 🙌

The goal of the email campaign was to get eyeballs over to a paid workshop, so every open and click mattered.

Here's what I did to make it happen ↓

✔️The subject line mentioned a powerful thing that they were going to learn after opening.

✔️I kept it general enough to appeal to a large portion of the client's audience.

✔️I told a story that was personal, relatable, and impactful.

✔️This story was inspiring enough for people to feel the drive to have a similar experience.

✔️I made the problem clear and shined light on the fact that there was a lot at stake.

✔️I brought urgency to the need to solve that problem.

✔️I clarified the next steps so they knew exactly what they were getting into.

✔️I made the benefits desirable enough to click.

✔️I included a PS line that mentioned how this offer was completely risk-free.

Here's what I did not do...

❌I did not tell a random story without any key problem or realization.

❌I did not make it clunky or difficult to read through.

❌I did not force anything on the reader or use pushy language.

❌I did not write it in a way that was "above" the reader.

❌I did not make any fake promises or use "hype" marketing to trick people into clicking.

❌I did not drag it out or take forever to get to the point.

❌I did not leave the reader hanging and feeling like so, what's in it for me?

Writing story-based and value-driven emails can certainly get people to open and click.

Give people a reason why they should take the time to read your marketing email.

What's in it for them?

And why should they engage?

There's lots of competition out there these days.

What are you doing to get more opens and clicks in your emails? 👇

If you need help with your email marketing strategy and copywriting for 2025, send me a DM, and let's chat about how we can aim to get some similar results for you 🎯

11/29/2024

Most people focus on what they don't have.

The mentality of never being satisfied and always wanting more.

This Thanksgiving, I took time to be grateful for everything that I have.

No matter how simple it might be.

Here's what I came up with...

↳ Good health of myself and my family

After seeing my father suffer from Parkinson's and brain cancer, I know how valuable our health is.

↳ A loving spouse

Relationships are tough, and many couples have conflicts leading to divorce.

As a child of divorced parents, having a loving marriage for the last 5 years is a big win.

↳ "Perfect" children

I'm pretty much obsessed with my kids, and in my eyes, they are completely perfect.

↳ The ability to have time and location flexibility in my work

I remember when I had to work at a certain time and was stuck within the walls of a certain location.

Time and location flexibility allows me to work from home, live abroad, and spend time with my kids.

↳ Safety

Living in a safe place with minimal crime is an incredible relief. Unfortunately, many others in the world don't have this luxury.

↳ Access to clean food and water

After spending a year in West Africa, I know firsthand how valuable it is to have access to clean food and water and I don't forget it.

↳ A quiet and naturistic home

Being a nature lover, I'm grateful to live on the beach of a small, undeveloped island in Thailand surrounded by trees, water, and fresh air.

↳ Always enough work to cover my financial needs

I'll admit that I'm not filthy rich. But I always make enough money to support myself and my family.

↳ An enriching and fulfilling career

I love what I do, I'm good at it, and I make a positive impact on others... plus work is actually fun and exciting for me.

↳ Opportunities

After spending much time living and working abroad, I know that many lack opportunities.

I never forget how my upbringing, education, and connections continue to bring me incredible opportunities.

Take a moment every day to be grateful for what you have.

You'll be surprised by how much you do have and how much you continue to gain.✨

I believe that gratitude is the key to abundance🗝️

11/14/2024

Black Friday and Cyber Monday are right around the corner, and no matter what you sell, you can benefit.

What was once a mad rush to the mall and the toy stores, is now a massive opportunity for any type of business to get a cash injection before the holidays.

Consumers and other businesses are looking for a good deal that they can use.

Whether you have a SaaS product, a coaching program, a marketing service, or anything else...

You should create an irresistible, no-brainer deal to make it a win-win for both you and your customers.

A gift 🎁

Here are some super simple yet highly effective ideas for deals that'll convert...

→Generous discounts
→Value-packed bundles
→Free trials
→Referral boosters
→VIP access
→Bonuses

But, the catch...

You need to make sure it is something that your audience truly wants.

Take some time to ask and investigate what would be a no-brainer for your audience to say yes to.

And create a promotional offer that people will buy.

Then, it's off to the races.

You'll need a compelling, intriguing, and consistent email marketing campaign to make this offer seen and heard by as many people on your list as possible
.. in a way that inspires action without marketing overwhelm and annoyance.

Already got a Black Friday promotion up your sleeve and in the works for action?

I'd love to hear more about it in the comments ↓

11/05/2024

The other day, I went to the food court to grab lunch and found myself chatting with a stranger.

Like most people, she asked me what it is that I do.

I told her that I'm a copywriter and she was astounded.

She was honestly even a little bit confused...

"Is that even still a thing? I thought ChatGPT does that..."

I chuckled a little bit because it's true, a lot of people do think this.

They think that since AI has come around, everybody will just use that and stop working with human copywriters.

Sure many people do it...

But does everybody want to?

I've found that they don't.

Many business owners today tell me that they don't want fully AI-generated copy.

They prefer unique, humanized, and conversational copy that doesn't typically spurt out from AI.

If everybody uses AI for copy, then the copy sounds the same.

Sure, you can train it to write in your own voice, but there are always limitations.

You can ask it for ideas, but there is only so much creativity that will be included.

You can ask it to write something for you, but you surely can't copy and paste it word for word.

There's something missing and it's obvious what is real and what is AI...

I've found ChatGPT to be incredibly useful in doing research.

It can do so much more than your typical Google search, which even that has AI summaries now, super cool!

It can get you started, get something outlined, and it can get you informed.

But when it comes to the real deal writing - it is best you have somebody there to do it for you.

And it's not just my opinion, I'm seeing this on a regular basis.

In the last few months, I've found that so many business owners need help with their messaging and differentiating themselves.

They feel lost and uncertain about how they should communicate.

And they often use copy that looks just like everybody else's.

You can assume how effective that would be...

Just last week, I had 4 new copywriting projects and 2 interviews, so I guess you can say that yes, there is still a need.

Sometimes, I wonder, if everybody relies on AI to write, how many people still know how to write?

Comment below what you think about this👇👇👇

10/22/2024

Email marketing is dead?!? 😱

No I definitely don't think so...

I've seen so many of my clients and colleagues make 70% or more of their sales from emails alone. It's insane.

And many people are still not taking advantage of this simple marketing task.

Your next email could be the message that your potential client has been waiting for to cross the finish line.

Don't rely on just social media to make sales.

And experience what email marketing has to offer ✨

Comment "EMAIL" below and I'll send you a free sample of a high converting email that you could send for your exact niche and offer 🎉

10/07/2024

Is your copy killing your conversions? 😣

Many business owners today write whatever they think looks or sounds good without much thought to the copy or the strategy.

The truth is that your copy is the master navigator for your prospects as they make their way down your customer's journey.

The way that you pull them in is crucial, or else they'll keep scrolling.

The way you position your brand is crucial, or else they'll find someone else to work with.

And, how you present what you do is crucial, or else they'll never buy anything from you.

So next time you think about randomly throwing some thoughts onto a page...

Or using ChatGPT for generic and ordinary copy that won't catch any eyes.

Take a moment and consider this...

By partnering up with an expert copywriter to help you navigate the complex and murky waters of digital marketing.

You can save yourself a lot of time, headaches and money.

And get yourself where you wanna go even faster..

It all starts with the copy.

And when that is done right, everything else will follow.

So if you are ready for some serious growth...

Take a look at what I have to offer ✨

✅ Website copywriting that keeps people hanging out on your site and falling in love with you and your work.

✅ Sales copy that'll take your conversions to the next level, so be ready for it!

✅ Email copy and strategy that'll turn all those dusty leads into paying clients.

✅ Social media strategies and content that'll find more of the right people, bring them to you, and inspire them to become your next raving fans!

Want to learn more about how all this works and what it could mean for your brand?

Send me a DM to set up a free and value-packed strategy call!

10/03/2024

I remember when I got my first job.

I was 15 years old and it was at Jamba Juice.

I didn't get a job because I had to.

My dad was actually a multi-million dollar oil and gas businessman and we lived in the most prestigious neighborhood in Dallas.

It was surprising to see a teenage girl going into work for minimum wage while living in a nice house and getting dropped off in a BMW.

Thinking back on it, I wonder why I was so curious about getting a job.

None of my siblings ever got a job in high school.

There was something about working and being independent that I was curious about.

I wanted to know what hard work felt like and I wanted to feel accomplished.

I wanted to do the hard things and get the payoff in a way that I deserved.

For some reason, I didn't want it all handed over to me.

I remember the feeling of earning a paycheck, even if it was only $300 and feeling like "wow" this is awesome.

Real money, being given to me because I showed up and put in the work.

Even as a teen, growing up with all of the privileges.

I wanted to know what hard work felt like and I didn't want to take the easy route.

I didn't want to be like the entitled kids at my school.

Looking back, I feel like this attitude meant a lot.

It taught me grit and determination at a young age.

Lots of people just want a handout and they want things to be easy.

Or they get frustrated when they put in a lot of work for nothing.

The thing is, most things in life do take hard work.

Even when you have it all and are in a good position.

It's not like things can be easy and just given to you forever.

Unless you simply go to college to find a rich guy to marry, but that's a different story for a different day.

I think it's important to learn the power of grit, determination and hard work at a young age.

No matter where you are from.

Really experience the sweat, the back aches and the fatigue.

And learn how to push through.

Because later on, there will surely be roadblocks and obstacles down the road.

And it's the ones who know hard work, and aren't afraid of it who will push through.

Comment below your thoughts 👇👇👇

09/25/2024

I've been working on writing a sales page for a client this week and had an amazing copy critique with .copy and :)

Their feedback and wisdom reminded me of something that is often overlooked...

The importance of really painting the picture of your target audience's pains, struggles, and frustrations.

I felt like I had included this but, it became clear that I could go so much deeper and get even more specific on EXACTLY how this shows up in their life.

I was telling more than showing.

And when you show someone something, they believe it much more than when you tell it to them.

When I revisited the sales page today, I came up with so many more ideas on how to make the beginning even juicier by showing them exactly what is going on.

Going deeper into how the reader is really feeling and what the root cause of their struggles are.

And what that really means on a higher level.

How it is that impacting every aspect of their life.

I feel like a lot of sales copy starts with some surface-level problem and pain identification and then jumps into the offer pretty quickly.

And the reader doesn't get the chance to really understand how this problem is impacting them.

It's got to be so clear and resonate so deeply that they want to keep reading because it feels like you are speaking right to them.

When someone can truly understand and feel the struggles that they are going through, they'll be more compelled to get rid of those struggles.

Many people might even be unaware that they have a problem.

That's why this section is so incredibly important.

When you take the time to dissect and discover what the reader is going through...

And how it shows up in their everyday life.

Only then will the reader keep reading.

Because they feel heard, understood and they want to know more.

People are more inclined to move away from pain than to move toward pleasure.

It's the painful stuff that they need to get rid of first.

That's why the beginning of a sales page is SO important.

To pinpoint that pressing issue that keeps them up at night.

And show that you get it💛💛💛

09/06/2024

Why are hooks and headlines so important?

Well, if they don't resonate with people and get their attention...

Then they ain't stickin around.

And the rest of your content is just sitting there... 🤦

08/27/2024

Storytelling is something that we have all been doing since childhood.

There's nothing better than curling up and listening to a good story.

It brings you to an entirely new place.

As children, stories are so real.

As adults, they bring us out of our head and back into the moment, back into a place of experience.

When we hear a story that is told with rich descriptions, you can see, smell, taste, hear and feel everything.

Back when I was in my early twenties and traveled to so many countries, I used to email my dad and grandmother about it and they would tell me that they felt like they were there.

I didn't say things like "Hey, New Zealand is great, wish you were here..."

I went deep into the richness of experience.

What was I doing and how did it feel?

What did I see and hear around me?

How was the nature and the environment around me different?

What did it look like and what did it sound like?

For me it was fun to describe everything.

It was a way for me to not forget anything.

And I even shared some of the crazy stories like what kind of crazy s*** happened when I would hitchhike around the entire country...

When things happened in unexpected ways.

Or they showed me a new way of seeing things.

These make for great stories.

Stories are meant to be told with the aliveness of sensation in that very moment.

From your unique and beautiful perspective.

No story is the same and each story impacts the listener in different ways.

Many stories that I hear inspire me to try new things.

And many stories that I tell make people think about things just a little bit differently.

I think that today, people are tired of information overload.

They would rather relax and learn something profound and important from a story instead of being taught and lectured.

I stopped sharing stories for a while now, but I'm going to get back into it.

What about you, do you like sharing stories and what kind of an impact have stories made on your life?

08/21/2024

People naturally question and object to things before they buy.

This sounds too good to be true.

I don't think that this will work for me.

I don't need that.

This person doesn't know what they are doing.

These are all very very common questions that people ask themselves constantly.

When they see any offer, they are more likely to object.

That's why it is more important than ever to handle objections before they come up.

Be a little bit stealthy about it.

When you are guesting on a podcast, talk about how what you do has impacted others.

When making videos, show how this actually works.

When writing your emails, tell stories about how this is the real deal with proof.

Figure out what people are objecting to in regards to your product.

And create content that explains and shows exactly why it's not even an issue.

Why it works and why there shouldn't be a need to object.

When you start bringing awareness to this...

And weave objection handling into your regular content strategy.

You'll begin to notice that people start to trust you a lot more.

And that, my friends, is a beautiful thing 🚀

07/30/2024

When you start sharing your products and services online, you better be damn sure that you are authentic.

Everybody can smell a phoney and that's the one thing that'll repel people the most.

Have fun going through this post for some tips and motivation on how to keep your marketing efforts 100% YOU ✨

07/25/2024

Entrepreneurship is the world's greatest experiment.

You have to constantly test out and try new things.

Rarely can you just do things the same way over and over and never change.

You have to constantly be innovating and trying to improve.

Keeping up with the changing landscape.

It used to feel frustrating for me to try something new if it didn't work out.

I'm all about learning new things and trying new things.

But when I am investing my time, energy and money into a new endeavor, I want it to be worth it.

I want it to work.

But I realized pretty fast that nothing is business is guaranteed.

Even when you put in so much energy and effort in something.

It might be successful.

Or it might not.

And that is okay.

This was a big lesson for me to learn that no matter what happens.

It is okay.

It's important to keep moving forward and trying new things.

With business and marketing in general, sometimes you have to try so many different strategies to see what clicks.

There is no crystal ball.

You never know what might be wildly successful and what might be a flop.

When I learned to not take this personally.

And recognize that it is all a part of the game.

This brought me so much freedom.

That it doesn't matter what happens exactly.

To keep pushing forward and to keep trying out new things.

I feel like this is what it is all about.

Embracing the uncertainties and letting yourself become a master experimenter.

And then those experiments can become quite fun, and incredibly good learning experiences.

What are you experimenting with in your business right now?

07/22/2024

It is important to make sure that you are creating content that you feel good about.

Do you ever feel like it’s a drag to make content?

And you just put it off for “another day”...

Or maybe you resort to copying other people's content…

Even though deep down, you just know that it’s not “you”

I see so many entrepreneurs out there today who are simply copying other people’s posts that went viral.

Or they are copying and pasting verbatim from ChatGBT and thinking that it’ll really make an impact on their audience.

The truth is that it has already been heard before.

And you are probably not going to feel good and excited about doing it that way.

Creating content is all about bringing in your own creativity and uniqueness.

It’s important to take the time to think for yourself and come up with content that is *uniquely you*

When you let your authentic personality shine - it will get noticed by the right people.

Make sure to share knowledge and stories that you are excited about.

Which you are inspired to share in your own way.

Then your content will feel good and you will feel good about sharing it.

And that my friend, will make others feel good to consume.

07/17/2024

When I decided to start up my own marketing agency, I wasn’t entirely sure what I was getting myself into.

I had no idea what kind of doors it would open up for me.

I had been learning about marketing for a while, teamed up with a great crew of video creators and established a process for making videos that would generate results…

And little did I know that this was just one small piece of the pie.

That this world of marketing and entrepreneurship had so much more to offer.

This entire experience of starting up an agency, building a team, doing my own marketing, networking and getting clients, learning more about marketing, managing projects…

Really getting my hands dirty and trying on all the hats.

Has been incredibly empowering and eye-opening.

Like I can literally do anything that I put my mind to.

And I didn’t always feel this way.

I used to think that I could only pursue a career that I got a 4 year degree in.

That I was bound to do something related to my university studies.

Little did I know that I could learn so much more on my own.

Even in a limited amount of time.

Being a stay at home mom, living in a foreign country while starting up my business…

This brought on some pressure to learn fast and move fast.

This pressure turned into a blessing in disguise.

It might have felt like I was jamming so much into each day.

Staying up late, doing everything on fast forward mode.

Multi tasking and staying super focused.

Even yelling at my husband if he came to distract me while I was working on something.

This kind of acceleration allowed me to achieve a lot in a short period of time.

And I’m still surprised by the transformation that has happened and which is still happening.

For me, entrepreneurship was so much more than starting a business.

It allowed me to really become who I am and who I want to be.

How I want to show up in the world.

It was a journey of empowerment with an unreal sense of accomplishment.

Indeed, I can do anything.

If I put my mind to it.

Not allowing myself to fall into doubt.

Not allowing myself to feel afraid or uncertain.

Just figure it out, and keep moving forward 🙌

07/11/2024

Welcome to my professional Instagram account ✨

Thought it’d be only fair to share an honest and transparent brief about who I am and what led me to create Real Good Digital, a content and copywriting agency for personal brands ⚡

Looking back on the little girl who turned into the woman that I am today, I’ve always been a big thinker, creative writer and adventurer at heart.

I remember writing in my journal every single day as a way of expressing myself and making my stories more exciting.

For me, writing was my outlet of expression and my practice of reflection.

Fast forward to being a college student in Boulder, Colorado, I studied environmental studies as a way to immerse myself in the beauty of nature and to take action in making the world a better place.

After graduation, I spent a decade teaching kids about the environment and traveling around the world.

It wasn’t until 2018 that I realized that I wanted to follow in my father’s footsteps and become an entrepreneur.

I was living in India at the time, and was focused on understanding who I truly was and what kind of life would really make me feel the most alive.

I had a lot of energy and motivation to do things differently, and I was always up for a good challenge.

Being a digital nomad at the time, teaching English classes online to make ends meet, I discovered the world of digital marketing and decided to try a few things here and there.

In 2020, I created my first successful online business - Real Good Videos, which was a small video marketing agency where we produced animated videos and did video editing for B2B businesses, SaaS companies and coaches.

This taught me A LOT about marketing and I became obsessed with learning as much as I could and hustled to grow, even with a completely bootstrapped budget and limited time on my hands while being a full time, stay at home mom.

I got a lot of initial clients from LinkedIn and continued to move forward and try new things.

Lots of friends were asking me about what I was doing, so I created my own agency model business coaching program to teach them how to do the same.

📢 Story continued in comments..... ⬇️⬇️⬇️

07/08/2024

Did you know that, on average, only 40% of people who register for your webinar will actually attend it or watch the replay?

However, there are surely a lot more people out there who *would* want to watch it...

Who are interested in what it is that you have to say...

But chances are, they just didn't have time to watch it.

Maybe they forgot.

Maybe they never even knew about it to begin with.

There's a lot more people out there who *could* hear about your webinar from social media.

That's why sharing webinar content on social media can be so powerful.

Because then you can reach a lot more people.

Sharing on social media should be short and sweet.

Offering intrigue, while providing value.

That's why it is super important to create engaging video clips of your webinar to share on social media.

Sharing the webinar recording itself is going to be boring.

And probably not a lot of people are going to watch it.

Unless they already know you.

But for exposure to a larger, colder audience - short clips are the way to go.

Make sure to add in elements that reinforce the message and make it fun to watch.

This can include animated text, motion graphics or stock footage.

That'll make your webinar clips much more exciting.

And allow you to get better results.

More people watching.

More people absorbing your message.

More people interested in taking the next step.

More people learning about you and your company.

Our friends at Ratio Tech wanted help with this exact thing so we created a few short video clips of their most recent webinar for them to share on social media!

So that they could share the most important parts from their webinar.

And make it look more professional and exciting.

Allowing more people to get excited about their company and what they are doing.

More ready to take action 🙌

I'll share an example of one of them in my story ✨

Do you ever make videos like this from your webinars? I'd love to hear how it has worked out for your company in the comments below!

Real Good Digital

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