05/06/2024
I apologize if it seems like I make it look easy having an inbound-only social media management business.
I realize I don’t talk enough about what it actually took to get here.
When people visit my page or follow me, they see
—> All the discovery calls I get to wake up to
—> All the proposals I send off (or the ones I choose not to)
—> All of the clients I sign within 24 hours after sending the proposal
What you don’t see is
—> All the 60-hour workweeks it took to get here
—> All the nights I said no to going out with my friends because I had to make content
—> All the weekends that were spent trying to figure out what to post so that I have discovery calls lined up the next week
It’s not like I knew EXACTLY what to post to wake up to discovery calls when I began my business as a newbie to social media management, but I was eager to figure it out because outreach sounded terrible and something inside of me was saying “you don’t need to do outreach to build your business”
I’m glad I listened to that voice because all the hard work, sleepless nights, and long weekends that I put into understanding what triggers people to book discovery calls with me and sign without hesitation or objections is why I now have an INBOUND-ONLY business.
I know you already know that I don’t believe in outreach, but now you know what it took to get to a point where I never have to do outreach and can rest knowing that my content will make me money ON REPEAT.
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