Pair'd Up

Pair'd Up Helping Brands Find Their Voice Online

PSA: Not all content is made for engagement.... & that’s okay!Some posts are meant to spark conversations, others to edu...
01/27/2025

PSA: Not all content is made for engagement..
.. & that’s okay!

Some posts are meant to spark conversations, others to educate, & some to drive sales. Knowing the purpose of your content—& having a clear strategy—makes all the difference.

Ready to grow your business with intentional, purposeful content? Let’s chat! 😊

What do we think? Yay or Nay to the new features?Instagram decided to throw themselves into the mix after all the social...
01/22/2025

What do we think? Yay or Nay to the new features?

Instagram decided to throw themselves into the mix after all the social media drama this weekend. They rolled out multiple new features!

1️⃣ New profile grid: say goodbye to the square grid and hello to the rectangle grid
Content will now be a 4:5 ration instead of a 1:1 ratio.

2️⃣ Three minute reels
Reels can now be 3 minutes! We are excited to see what this feature brings to the platform

3️⃣ Friend bubbles on the reels tab
This is giving OG Instagram vibes where you could easily see what your friends
commented/liked. This time, it's with reels! View reels your friends have engaged with!

Which feature is your favorite? Let us know in the comments below.

Check on your social media managers...we are not okay 🫠It's been a whirlwind of a few days...in case you've missed what'...
01/21/2025

Check on your social media managers...we are not okay 🫠

It's been a whirlwind of a few days...in case you've missed what's going on. Here's a quick recap:

1️⃣ TikTok was banned...for a few hours...now it's back (for now)

2️⃣ Our beloved Capcut was also banned (because it's owned by the same company as TikTok) but it still hasn't returned 😭

3️⃣ Instagram profiles got a makeover

4️⃣ Instagram announced they're launching a new editing app, Edits, in March for Apple users

5️⃣ Instagram snuck a few features that are going to be coming in the near future. These include manually rearranging your grid, posting content to your grid only, and highlights will soon be added to the grid

🤯🤯🤯
How are you feeling? Share your thoughts with us in the comments!

We want to wish Paird Up's very own, , a very happy birthday! Did you know?  >>> Chip was the very first person to join ...
01/20/2025

We want to wish Paird Up's very own, , a very happy birthday!

Did you know? >>> Chip was the very first person to join the Pair'd Up team and has been with us since the beginning!? We are thankful for the creativity, expertise, and enthusiasm she brings to Paird Up.

Let's make her feel extra special today!

Happiest of birthdays, Chip 🥳

Dr. King reminded us to dream big and love even bigger. We are inspired by his words and his legacy, today and always.
01/20/2025

Dr. King reminded us to dream big and love even bigger. We are inspired by his words and his legacy, today and always.

TIKTOK BAN UPDATE 🫢 As the TikTok ban takes effect, another major app is following suit… CapCut, a popular video editing...
01/19/2025

TIKTOK BAN UPDATE 🫢 As the TikTok ban takes effect, another major app is following suit… CapCut, a popular video editing app also owned by ByteDance (TikTok’s parent company), has announced it will shut down in the U.S. at the same time.

Which one hurts worse?? 🫠

To get the most out of your IG content, you need to align with the platform’s ever-changing rules. Instagram is constant...
01/16/2025

To get the most out of your IG content, you need to align with the platform’s ever-changing rules. Instagram is constantly tweaking its algorithm to match engagement trends and keep users on the app longer.

So, what’s the latest you need to know???

Instagram recently shared some key insights on factors that could limit your post performance. We've compiled these updates along with tips and extra notes to help you stay ahead.

Save this post for later ✍️

This is what we'd look for... 👀✔️ Bio that tells us who you are, what you do, who you service & a call to action✔️ Highl...
01/13/2025

This is what we'd look for... 👀

✔️ Bio that tells us who you are, what you do, who you service & a call to action

✔️ Highlights that are up to date, match your brand, and are packed full of information

✔️ Pinned posts that tell us who you are, showcase a high performing piece of content, or give up to date information

✔️ Feed content that educates, inspires, and entertains in a variety of formats. Content should contain clear branding.

✔️ Captions that hook us, provide value, and contain a call to action that are authentic- not copied from ChatGPT

Do you need help with any of the above >> Let us help take your socials from "meh" to amazing! Send us a message if you want more info!


The excitement is real...🤩
01/10/2025

The excitement is real...🤩

How to prep for a TikTok ban ↑ SWIPE ↑If you're a creator, business owner, or marketer, a TikTok ban doesn’t have to mea...
01/07/2025

How to prep for a TikTok ban ↑ SWIPE ↑

If you're a creator, business owner, or marketer, a TikTok ban doesn’t have to mean losing your audience. Here's how to safeguard your content, keep your audience engaged, and tweak your strategy:

✓ Let your followers know where else to find you.
✓ Save your content so you can reuse it later.
✓ Update your profile links.
✓ Start growing your audience on other platforms.

Need help building a multi-platform strategy? Send us a DM or click the link in our bio to learn more —

Thank you for trusting us to bring your stories to life this year – it’s been a gift to work with such amazing clients a...
01/01/2025

Thank you for trusting us to bring your stories to life this year – it’s been a gift to work with such amazing clients and brands 💛 Here’s to an exciting 2025 ahead!

Struggling to get results from your social media? You might be making one of these common mistakes! 1️⃣ Posting inconsis...
12/27/2024

Struggling to get results from your social media? You might be making one of these common mistakes!

1️⃣ Posting inconsistently
📅 Solution: Build a schedule to stay top of mind with your audience.

2️⃣ No clear branding
🎨 Solution: Keep your colors, fonts, and tone consistent across every platform.

3️⃣ No call-to-action (CTA)
👉 Solution: Always tell your audience what to do next—comment, DM, or shop now!

These small changes can make a BIG difference in your social strategy!
💬 Need help fixing these mistakes? DM us today for a personalized strategy that works!

Iconic Christmas Movie Characters as Social Media Managers🎅🏼🎄🎁 Merry Christmas, everybody!
12/25/2024

Iconic Christmas Movie Characters as Social Media Managers🎅🏼🎄🎁 Merry Christmas, everybody!

Your 2025 goals are calling... You ready to answer?!Investing in your social media isn’t just a “nice to have” anymore—i...
12/20/2024

Your 2025 goals are calling... You ready to answer?!

Investing in your social media isn’t just a “nice to have” anymore—it’s a must-have. It's where your customers hang out, where your brand story gets told, and where conversions turn into real results.

At Paird Up Social Media, we’ll help you find your brand voice, expand your reach, and turn followers into loyal buyers. Whether you’re just starting out or ready to take your online presence to new heights, we’re here to make your goals a reality.

❕Why wait for "someday" ?? Contact us today and let’s make 2025 the year your business thrives.

Are you in need of a social media manager? If any of the above sound like you then the answer is YES! We get it—managing...
12/16/2024

Are you in need of a social media manager?

If any of the above sound like you then the answer is YES! We get it—managing social media can feel like a full-time job (because it is!).

The good news? You don’t have to do it alone. At Paird Up, we’re here to take your socials from “meh” to AMAZING.

2025 is right around the corner... why not start the new year with a strategy that WORKS?

DM us or click the link in bio to get started! Let's crush those goals together.

📢 Important Update from Meta: What It Means for Your Business Meta has introduced a new feature on Facebook and Instagra...
12/12/2024

📢 Important Update from Meta: What It Means for Your Business

Meta has introduced a new feature on Facebook and Instagram to help businesses and creators better understand and navigate its policies. Here’s what you need to know:

Erase Your First Strike:
Made a mistake? For most first-time policy violations, you can now remove the strike—and any resulting account restrictions—by completing a short educational program. This opportunity is available once every 12 months.

Who Can Benefit:
This feature is rolling out across Facebook and Instagram for all users, including businesses managing profiles and pages.

⚠️ Exclusions: This program doesn’t apply to the most serious violations, such as content involving safety risks or prohibited activities.

Why This Matters:
Meta’s goal is to educate, not just penalize. Early results show that users completing the program are:

・15% more likely to understand Meta’s policies.
・Less likely to repeat the same violation.

Our Insight:
✳️ If your business operates in a regulated industry, where content can be flagged due to policy misinterpretations, this update provides a valuable opportunity to resolve issues and avoid future restrictions.

💭 Have questions about how to navigate these updates for your business? DM us – we’re here to help! Let’s work together to keep your content visible and impactful!

Big news! Paird Up is growing, and we’re so excited to welcome Chelsea to the team as our new Social Media Manager! Chel...
12/09/2024

Big news! Paird Up is growing, and we’re so excited to welcome Chelsea to the team as our new Social Media Manager!

Chelsea’s story is nothing short of inspiring. With a background in elementary education, she took a leap into the world of social media after becoming a stay-at-home mom to her little boy—and she’s crushed it. ✨ Her success across multiple platforms speaks volumes, and we’re so lucky to have her bring her expertise to the Paird Up family.

When she’s not crafting creative content, you can find her enjoying cozy game nights at home, channeling her inner DIY queen through crafting, or binging true crime like a pro.

Please join us in giving Chelsea a warm welcome—drop her some love in the comments below!

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Dallas, TX
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