True North Social

True North Social We are a digital marketing agency, located in Culver City, California. Find Your True North

Your IG profile isn’t a vibe check — it’s a conversion tool. Too many brands are wasting prime real estate.— Here are 5 ...
06/07/2025

Your IG profile isn’t a vibe check — it’s a conversion tool. Too many brands are wasting prime real estate.
— Here are 5 profile tips even seasoned pros overlook 🧠👇 —

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1. The Name Field Is Secret SEO 🕵️‍♀️
Your name field (not your ) is one of the only profile parts Instagram indexes for search.
If your name is just “Chloe 🌸” — and you’re a skin therapist — you’re missing search traffic.
Try: “Chloe | Skin Therapist” or “Skincare for Acne-Prone Skin.”
Yes, full phrases work — and they’re wildly effective for niche discovery.

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2. Bios That Sell Use Formatting Psychology 🧠
Don’t just say what you do — stack your bio like a landing page.
Use line breaks, emojis, and pattern interrupts:
• Who it’s for
• What you solve
• Social proof
• Call-to-action
Pro tip: Put keywords right where the mobile fold cuts off to hook scanners.

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3. Your CTA Is Failing If It’s Not Native 🔗
“Click the link” isn’t a CTA — it’s a dead end.
Reference platform behavior instead:
→ “DM me ‘audit’ for a review”
→ “Tap for the free checklist”
→ “Save this, then grab the full version”
Bonus: IG now tracks link clicks per post if you use the native Story link sticker.

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4. Highlights Should Be Built Like a Funnel 🔄
Highlights aren’t decoration. They’re conversion paths.
Use:
• “Start Here” → intro
• “Proof” → testimonials / UGC
• “How It Works”
• “Next Step” → CTA / booking
Archive your best Stories before they expire so you can re-use them with stronger covers.

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5. Your Grid Isn’t for You — It’s for the Cold Viewer 🧊
Your content may be fire — but your grid is your billboard.
It should answer fast:
→ Who’s this for?
→ What’s the value?
→ Can I trust this brand?
Pin 3 posts that show:
• Your face or presence
• Your offer
• Social proof
That triangle builds instant trust.

—

Don’t just make your IG pretty — make it perform. Your profile might be the first (and last) shot to earn that follow. 🧠

Building a brand that people actually care about on social means showing up with realness—and relevance.Yes, trends matt...
05/14/2025

Building a brand that people actually care about on social means showing up with realness—and relevance.

Yes, trends matter. But they should amplify your message, not replace it. Today’s smartest Instagram marketing strategies blend scroll-stopping content with substance.

Want to grow your Instagram followers? Start by:
• Posting content that reflects your values
• Tapping into trends your way
• Partnering with influencers who align with your mission
• Being consistent, not just polished

As an Instagram marketing agency, we help brands grow by doing more than just chasing algorithms—we help them connect, build trust, and show up authentically in the spotlight.

05/04/2025

Minimal form. Maximum function.

Theragun mini in motion — shot for Therabody in Marina Del Rey.
Half-day production | 8 short-form videos

Your feed is your story in motion—let’s make every post a chapter that builds your brand, inspires your audience, and ke...
04/15/2025

Your feed is your story in motion—let’s make every post a chapter that builds your brand, inspires your audience, and keeps them coming back for more.

🎞️🎞️🎞️Half day shoot, capturing the essence of the brand with two dynamic models & 40+ striking shots. From crisp close-...
03/30/2025

🎞️🎞️🎞️

Half day shoot, capturing the essence of the brand with two dynamic models & 40+ striking shots. From crisp close-ups to full-body frames, every image tells a story.

Bold. Timeless.

Need an Instagram marketing agency in Los Angeles that can bring your social vision to life? | Let’s chat 💬

From UGC to full-scale influencer campaigns, we tailor our services to fit your brand's unique needs. As a leading Insta...
03/22/2025

From UGC to full-scale influencer campaigns, we tailor our services to fit your brand's unique needs. As a leading Instagram marketing agency, we help both small and large brands increase visibility, boost engagement, and connect with the right creators.

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Culver City, CA

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+13106945655

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