Dealer Marketing Magazine

Dealer Marketing Magazine Get access to the latest insights, tech trends, and expert strategies for the dealership community.

What do Tate Automotive, Paul Blanco’s Good Car Company, Passport Automotive, Dan O’Brien Kia have in common?🔹 we need t...
07/02/2024

What do Tate Automotive, Paul Blanco’s Good Car Company, Passport Automotive, Dan O’Brien Kia have in common?

🔹 we need to cite the FTC and the DOJ when we write about them.

Tom Kline dives deep into why having a trackable risk and compliance program is crucial for protecting your business, much like a bird's third eyelid shields its eyes from the rain.

Full article: https://www.dealermarketing.com/articles/how-can-birds-see-when-they-are-flying-and-its-raining/

06/13/2024

I AM MARKETING - I am Alex Sanchez is LIVE!

This series is by marketers for marketers—no sales pitches, just pure, valuable information.

Alex is the Marketing Director at Bean Automotive Group

Watch it here: https://www.dealermarketing.com/articles/i-am-marketing-alex-sanchez/

🔹Follow us for updates, subscribe, comment, and share your thoughts!

05/07/2024

The Dealership Data Era Episode Two is LIVE on our site!

04/11/2024

Tiger Okeley is an Executive Board Member for Indiana Finance Company and Oak Motors.

"The Road to Sustainable Growth: How Auto Dealerships Can Create a More Positive Customer Experience," a special feature, written by Tiger, is live on dealermarketing.com

Stay tuned for more insider knowledge brought to you by the best in our industry.


04/10/2024

Tiger Okeley is an Executive Board Member for Indiana Finance Company and Oak Motors, a Buy Here Pay Here used car dealership.

Tiger has spent almost 4 decades building a company which is focused on serving the market in a socially and financially responsible manner. Known for their extensive charitable contributions over the years, Oak Motors has had a profound impact on the community as well as the customers they serve.

Tiger shares his well earned wisdom in his article, "The Road to Sustainable Growth: How Auto Dealerships Can Create a More Positive Customer Experience," a special feature article is live on www.dealermarketing.com

Stay tuned for more insider knowledge brought to you by the best in our industry.

Some facts about the Hispanic community: - They are the largest ethnic minority in the US making up almost 20% of the po...
04/05/2024

Some facts about the Hispanic community:

- They are the largest ethnic minority in the US making up almost 20% of the population at 62+ million
- Hispanics will comprise 30% of our population by 2050
- They have a spending power of $2.5 Trillion, up from $225 Billion in 1990!
- If US Hispanics were a country, they would be the 8 largest economy in the world
- Account for over half of US Population Growth!
- 58% of US Hispanics are under the age of 34

To understand what you need to build brand loyalty with the Hispanic community, start here:
https://www.dealermarketing.com/articles/brand-loyalty-and-the-hispanic-community/

To read more facts, go here:
https://www.dealermarketing.com/articles/ignored-millions-controversial-oversight-of-hispanic-car-buyers/

The case for dealership culture has been made over and over again. Often, when we consider the aspects of a "good cultur...
04/05/2024

The case for dealership culture has been made over and over again. Often, when we consider the aspects of a "good culture," training, mentorship, succession planning and leadership come to mind.

What perhaps doesn't is the notion of doing the right thing.
Or as Tom Kline calls it: Compliance.

Check out the full article here:
https://www.dealermarketing.com/articles/compliance-as-a-cultural-force/

Tom is the Founder of Better Vantage Point, Automotive & RV GRC Consulting and a DMM Expert Panelist.

In a world accustomed to quick fixes and fleeting insights, we're embracing the art of experimentation.Introducing Episo...
03/28/2024

In a world accustomed to quick fixes and fleeting insights, we're embracing the art of experimentation.

Introducing Episode One of The Dealership Data Era—a testament to the power of long-form content.

Join us for unscripted, free-flowing conversations among three luminaries from the Dealer Marketing Magazine Expert Panel.

What's on the agenda?
A deep dive into the world of data: its definition, ownership dynamics, strategic applications, associated pitfalls, protective measures, and future trajectories—all tailored for the modern dealership landscape.

For those of you on a bite-size content mission, we’ve got you.
Check out https://www.dealermarketing.com/articles/the-dealership-data-era-episode-one/
- We've harnessed the power of AI to distill a reader-friendly summary and provided timestamps for efficient navigation.

Whether you're commuting, jogging, or enjoying breakfast, tune in whenever and however you please.

Spotify:
https://podcasters.spotify.com/pod/show/dealer-marketing/episodes/The-Dealership-Data-Era-Episode-One-e2hlu5o

YouTube:
https://youtu.be/aj0pp-Q0iOc

03/27/2024

The Dealership Data Era - Episode One - coming soon!

🥁 Announcement 🥁 Dealer Marketing Magazine has just launched our first content project where we collaborate with dealers...
02/14/2024

🥁 Announcement 🥁

Dealer Marketing Magazine has just launched our first content project where we collaborate with dealership marketing professionals to bring you their perspective!

Our goal is to share educational content that is representative of our industry and as diverse as the people in it!

➡ The Marketer: Musings from the Field ⬅

This week, we feature Nikki Hamer of Greensburg, Pennsylvania. Nikki is the Digital Marketing Coordinator at Hillview Motors.

The Case for Happiness: How Employee Engagement will Improve your Dealership's Bottom Line
by Nikki Hamer is LIVE on our site.

🔗 https://www.dealermarketing.com/articles/the-case-or-happiness-how-employee-engagement-will-improve-your-dealerships-bottom-line/

01/22/2024

$3 million in fines?
Deceptive marketing practices can cost you your brand reputation as well...

Read the full article on dealermarketing.com
01/19/2024

Read the full article on dealermarketing.com

Full Article at dealermarketing.com
01/17/2024

Full Article at dealermarketing.com

11/27/2023

📣 The 5 Minute Sales Meeting 📣

Rev your engines for another episode of wisdom brought to you by and the How To Sell More Cars podcast! Today's guru is Charles Cannon, III III, General Manager at Lexus of Serramonte and author of "Rules to the Game: My Life in the Car Business."

What to expect:
🚀 Transform your sales game with insights on adapting to industry trends for long-term success.
🔧 Learn the art of building lasting relationships to secure tomorrow's business.
💼 Discover the secrets of creating a business within a business and generating your own success.
🤝 Embrace technology to personalize customer experiences and stand out in the crowd.

Charles Cannon spills the tea on why thinking long-term, building relationships, and providing unparalleled experiences will make you the star of the sales game.

Check out dealermarketing.com and follow Terry Lancaster ☮️ for more tips and content to help you sell more cars!

Sarah Vantine shares her take on boosting service department success.From addressing employee turnover challenges to per...
11/20/2023

Sarah Vantine shares her take on boosting service department success.

From addressing employee turnover challenges to perfecting the multi-point inspection process, Sarah offers valuable insights for a thriving dealership service experience.

🔍 Dive into the world of service department improvements, exploring the impact of employee retention on customer rapport.

🚗 Uncover the nuances of the multi-point inspection process, from discussing vital repairs to building trust with customers.

💬 Learn the art of effective communication on warranty-related matters, ensuring a smooth service journey for your valued customers.

➡ Read the full article, "Building Better Customer Experiences in Your Service Department" here:

https://lnkd.in/gJqdHHTG

Sarah Vantine🚗 is part of the

➡ To learn more about her, click here:

https://www.dealermarketing.com/expert-panel/sarah-vantine/

We're committed to delivering insightful content that empowers dealerships with industry knowledge and strategies.

Rolling out the red carpet for Stephanie Clark, Director of Marketing at Bob Ruth Ford and a brilliant member of the DMM...
11/17/2023

Rolling out the red carpet for Stephanie Clark, Director of Marketing at Bob Ruth Ford and a brilliant member of the DMM Expert Panel.

💡 Stephanie's expertise lies in cultivating transparent customer relationships and fostering long-term loyalty. Armed with cutting-edge technology, she instills consumer confidence through creative marketing, advertising, and social media strategies.

Curious to delve into Stephanie’s story?
Explore our exclusive interview conducted earlier this year in Dealer Marketing Magazine:

https://www.dealermarketing.com/articles/meet-stephanie-clark/

For invaluable insights into the relationship between reputation, retention and reward at your dealership - link in the comments!

Rolling out the red carpet for Steve Schmith, Senior Director, Automotive Strategy at Acxiom and a brilliant member of t...
11/14/2023

Rolling out the red carpet for Steve Schmith, Senior Director, Automotive Strategy at Acxiom and a brilliant member of the DMM Expert Panel.

➡ With a rich background spanning over 25 years in automotive, Steve brings a wealth of experience, having led roles at Automotive News, Deloitte's Automotive practice, and hosting the Daily Drive podcast.

Curious to delve into Steve’s wealth of knowledge and experience?

Explore our exclusive interview conducted earlier this year in Dealer Marketing Magazine:

https://www.dealermarketing.com/articles/meet-steve-schmith/

Check out Steve's informative article and video interview linked in the comments section!

🔔 New Expert Article Alert ❗ ❗How we connect with our audience is constantly developing.In his latest article, Ed Steenm...
11/14/2023

🔔 New Expert Article Alert ❗ ❗

How we connect with our audience is constantly developing.

In his latest article, Ed Steenman, a , unpacks:

📺 Why you should consider QR codes in your streaming ads:

✅ Convenience: Easily access info without typing URLs.

✅ Clarity: Ensure a well-designed, visible QR code.

✅ Familiarity: Gauge audience familiarity for effectiveness.

✅ Tracking: Measure ad performance with unique QR codes.

From the art of convenience to the science of A/B testing, this article is your passport to decoding the language of engagement.

Full article 🔗 in comments

11/14/2023

🚀 The 5 Minute Sales Meeting 🚀

Tune in with Mike Thecarguy Correra and Kathi Kruse from "The First Pencil Podcast" for quick insights as they discuss:

🎓 The training gap in digital retail
🌟 Cultivating a winning dealership culture means taking care - at all levels
🔧 Elevating customer experience and sales through the service department

Brought to you by Terry Lancaster ☮️ from How To Sell More Cars and Dealer Marketing Magazine.

🔔 New Expert Article Alert ❗ ❗Ever wondered about the patented barf bag on your last flight? Tom Kline did too! But what...
11/13/2023

🔔 New Expert Article Alert ❗ ❗

Ever wondered about the patented barf bag on your last flight? Tom Kline did too! But what does it have to do with risk and compliance?

Discover the unexpected connection in our latest article as we explore the wild world of compliance, enforcement, and some unusual inspirations.

From the CFPB's hiring spree to quirky dealership lawsuits, we've got it all!

Full article 🔗 in comments

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Go to dealermarketing.com to see the latest in relevant and inspiring content brought to you by the best in the car business!

I AM MARKETING - I am Alex Sanchez is LIVE! This series is by marketers for marketers—no sales pitches, just pure, valuable information. Alex is the Marketing Director at Bean Automotive Group Watch it here: https://www.dealermarketing.com/articles/i-am-marketing-alex-sanchez/ 🔹Follow us for updates, subscribe, comment, and share your thoughts! #IamMarketing #AutomotiveMarketers #MarketerStories #WhatIsMarketing

It’s Wednesday which means it’s I AM MARKETING day! Catch Noe Longoria’s story and find out what he actually does as the Director of Content at Cavender Auto Group. Live later today!

New series, “I am Marketing” goes live tomorrow!

Follow us for the latest in automotive stories and insights.

The Dealership Data Era Episode Two is LIVE on our site!

The latest episode of People in Automotive with Laurie Halter is live! This month, we feature Dan Shine, Senior Editor at Automotive News. Check out the full interview here: https://www.dealermarketing.com/articles/people-in-automotive-featuring-dan-shine/

Tiger Okeley is an Executive Board Member for Indiana Finance Company and Oak Motors. "The Road to Sustainable Growth: How Auto Dealerships Can Create a More Positive Customer Experience," a special feature, written by Tiger, is live on dealermarketing.com Stay tuned for more insider knowledge brought to you by the best in our industry. #DealerPerspective #AutomotiveExcellence

Tiger Okeley is an Executive Board Member for Indiana Finance Company and Oak Motors, a Buy Here Pay Here used car dealership. Tiger has spent almost 4 decades building a company which is focused on serving the market in a socially and financially responsible manner. Known for their extensive charitable contributions over the years, Oak Motors has had a profound impact on the community as well as the customers they serve. Tiger shares his well earned wisdom in his article, "The Road to Sustainable Growth: How Auto Dealerships Can Create a More Positive Customer Experience," a special feature article is live on www.dealermarketing.com Stay tuned for more insider knowledge brought to you by the best in our industry.

The Dealership Data Era: unscripted, free-flowing conversations among three of our Dealer Marketing Magazine Expert Panel: Steve Schmith, Atul Patel and Adam Dennis.

The Dealership Data Era - Episode One - coming soon!

$3 million in fines? Deceptive marketing practices can cost you your brand reputation as well... #dmmexpert #MarketingTruths #MarketingFails

Is this the best internship in automotive?

Dealer Marketing Insights with Jennifer Sanford.

We met with Ali LeMaster to talk about the career opportunities in automotive. Check out dealermarketing.com for more!

The 5 Minute Sales Meeting
The 5 Minute Sales Meeting

📣 The 5 Minute Sales Meeting 📣 Rev your engines for another episode of wisdom brought to you by and the How To Sell More Cars podcast! Today's guru is Charles Cannon, III III, General Manager at Lexus of Serramonte and author of "Rules to the Game: My Life in the Car Business." What to expect: 🚀 Transform your sales game with insights on adapting to industry trends for long-term success. 🔧 Learn the art of building lasting relationships to secure tomorrow's business. 💼 Discover the secrets of creating a business within a business and generating your own success. 🤝 Embrace technology to personalize customer experiences and stand out in the crowd. Charles Cannon spills the tea on why thinking long-term, building relationships, and providing unparalleled experiences will make you the star of the sales game. Check out dealermarketing.com and follow Terry Lancaster ☮️ for more tips and content to help you sell more cars! #5MinuteSalesMeeting #DMMExpert #CarIndustryWisdom #AutomotivePodcast #LongTermSuccess #RelationshipBuilding #BusinessWithinBusiness #LexusSerramonte

Going live later today!

The 5 Minute Sales Meeting
The 5 Minute Sales Meeting

🚀 The 5 Minute Sales Meeting 🚀 Tune in with Mike Thecarguy Correra and Kathi Kruse from "The First Pencil Podcast" for quick insights as they discuss: 🎓 The training gap in digital retail 🌟 Cultivating a winning dealership culture means taking care - at all levels 🔧 Elevating customer experience and sales through the service department Brought to you by Terry Lancaster ☮️ from How To Sell More Cars and Dealer Marketing Magazine. #5MinuteSalesMeeting #DMM #TrainingMatters #DealershipCulture #RetentionStrategies #CustomerExperience #MikeTheCarGuy #KathiKruse #CarIndustryInsights

📢 Presenting: The 5-Minute Sales Meeting! brought to you by How To Sell More Cars and Dealer Marketing Magazine What you'll discover: ➡ The importance of genuine conversation ➡ The value in organizing paperwork ➡ The true essence of follow-ups ➡ Tips on when and how to practice effectively Dive in with Chris Martinez, renowned author & GM at Mercedes-Benz of San Antonio, and William McCormick from Moses Auto Group as they spill their top sales strategies in this concise video. Shoutout to Terry Lancaster ✌️, a prominent #DMMExpert, for his continuous insights in Dealer Marketing Digest. Stay tuned for more! #5MinuteSalesMeeting #DMM #CarSales #Howto #DealershipTips

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