2 Sense Social

05/02/2024

is a Crested Butte-based Closet Design and Installation company that serves the Western Slope, including Gunnison, Salida, Buena Vista, and Snowmass.⁠
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A business that is all about beauty, simplicity, and creating space, CB Custom Closets' website design began as a Business Card Website (just one page) and has evolved with the business into a full website with galleries, reviews, business partners, and more.⁠
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Creating sites that can grow with your business is an important factor that we consider with all website designs.⁠
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Update round 2! Inspired Home CB is now CB Custom Closets and has undergone a full rebrand from website to social media. We hope you like the company's updates as much as we do!⁠
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2024 update - we’ve happily lost count of the revisions this site has had as the company has grown and adapted to its clients’ needs. View the site through our link in bio and reach out to Robin for all things custom closets!

05/02/2024

So ready for more website update lunch date vibes 🥂🌞🌷🍽️

I know the elves are hard at work to get our favorite keeeebler pass opened up for our local Western Slope small businesses and travelers.

Check out based out of Crested Butte, Colorado. They have updated their service area to include Salida! I can't wait to see where this expansion takes this fabulous custom closet business!

05/01/2024

A favorite local spot in Paonia, Colorado. Have you been?

04/30/2024

Winter went from ❄️ this to that 🌞➡️⁠ on the Western Slope of Colorado. The quicker-than-typical weather swing caught me a little off guard. ⁠How about you?⁠
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When I'm not behind the computer, you can find me outside growing and tending flowers at .lily.farm , this year I had the pleasure of helping to bring the ditch down with a crew of hard-working folks who help to maintain our water flows 🌊.

04/24/2024

Check out ongoing updates to .lily.farm, a Farmer Florist website created for a once-new farm in Paonia, Colorado. The original need was to not only inform but convert viewers into members. Offering a take on a CSA, but with flowers, this website had fun imagery to work with and provided the challenge of a brand new and not fully defined brand.⁠
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Updated in 2023 & 2024 to meet the evolving needs of the client, you can view the site at www.dewlilyfarm.com or check out 2 Sense Socials' full portfolio at www.2sensesocial.com
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I'd love to hear your thoughts on this Squarespace Website Design!⁠
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12/05/2023

Just sitting here scrolling through my personal Crested Butte stock images for a new client and found this gem 💎

Live a great story.....what a good reminder.

Also, I'm still here 👋. Designing websites, writing copy for clients, strengthening SEO for small businesses 👩🏼‍💻and doing the whole farm life👩🏼‍🌾🌻🐣 thing over at .lily.farm

02/10/2023

How in the heck do you decide which platforms to use??? By the time I’m done writing this sentence, there will likely be at least one new platform to consider! 🤪

Here are some of my thoughts on helping my clients decide where to spend their precious time online...

A few ways to approach the decision:
📊 consider the stats,
⌛ consider your capacity (time, bandwidth, and willingness to learn how to DIY or outsource),
🏢 your location and type of business (service, brick and mortar, online, local, national, worldwide)
👀 and above all, consider where your ideal customers are AND if they want to see you (your business) on that platform?

I like to say, "Everything is “figuroutable”. Do what you have capacity for and not anything more. There is nothing worse than a brand's social account that has nothing but some posts from 2 years ago. If a potential customer sees that, what kind of impression does it give? If you can’t stick with it, don’t start it. If you have started and are having trouble keeping up, make a plan, outsource, or make a final post that says “We aren’t using this platform anymore, keep up with us at…” (Hot tip! That location should be your website, where you encourage them to stay in touch via your email list.)

With all of this in mind, ask yourself, “Where is my ideal client? Where do they hang out? In real life, online, where are they?” Then you go there, you hang out there, and you build a relationship with them there. I promise you they are not in and your business doesn't have to be, either.

Need a hand managing your social? We do that! You know where to go to get more info, or to schedule a complimentary meeting.

Ready to DIY? Be smart and use ! (I just did to craft this post!)

02/08/2023

What a busy couple of weeks (months?)! It always is, right? And always goes by faster and faster? I somehow managed to snap this pic on our way to visit friends in Colorado Springs for my birthday and to watch their talented daughter perform in the Nutcracker! Christmas quickly came and went followed by a trip back East.⁠
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Not that you or anyone needs an "excuse" to be absent from social media, especially during the holidays (aggghmm and most of January...), but there's mine. I was busy being present (and taking care of my Membership and Consulting clients who get tip-top priority!)⁠
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What's that saying about the cobbler's kid?⁠?⁠
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I'd love to know your thoughts on social media breaks. Personal, business, and otherwise - did you miss me? Did you even realize I was gone? How do YOU stay consistent, and is ok if you aren't???⁠
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P.S. For the best donut shop everrrr, don't miss in

12/30/2022

I'm sure updating your website footer is at the top of your end-of-year to-do list riiiiggght??? Yeah, I didn't think so, but since you're thinking about it I've compiled my Top 5 MUST update items for your website (you probably know where to find it?!)⁠
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These are items you can probably DIY on your Squarespace website that will have a positive impact on your SEO, customer experience, and bottom line!⁠
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Don't want to DIY? You know I've got you! Just reach out for deets on this one-time 2023 check-up for new and existing Squarespace clients. You'll get the Top 5 items done for you + a custom write-up with suggestions on how to improve your website and meet your goals for 2023! Just dm me to learn more.

12/16/2022

🎉You did it!⁠
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You got to *almost* Friday!⁠
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I thought you should have a little pat on the back🤗⁠
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All joking aside, I bet you don't hear that often enough, and I bet you really are doing an excellent job at so here's your gold star for the week 🌟⁠
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Want real advice, a real ear, and real gold stars on a regular basis? Ask about my new consulting packages. I keep getting told things like:⁠
"I feel like your my therapist, this is sooo helpful!"⁠
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"I couldn't have done that without you!"⁠
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"Everything you're saying makes sense, why didn't I think of it that way?"⁠
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"I've been needing to do this and just couldn't, thanks for being there."⁠
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"You're my cheerleader."⁠
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That last one get's me because I don't view myself that way, but the reality is, I'm passionate about your success and it shows.⁠
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I've always been one to NOT shy away from the harsh truths, and after 5+ years in this business, I've learned the systems that work, the trends to ignore, and have gained the tech and people experience necessary to help you make the tough choices in your business, online presence, sales, and marketing.⁠
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I'm offering 10% off for new sign-ups through Jan 15th. I'm not sure how many more spots I'll be taking as this is a brand new offer and I want to make sure I have the capacity to serve my super VIP clients fully. Get the deets here: https://awesome-teacher-54.ck.page/2a7aeac58f

12/13/2022

Hi it's me, Holly Kate, holding the most amazing French Bull Dog you'll ever rub bellies with 🤗⁠.⁠
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Why am I sharing this silly selfie with you all?⁠
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I've been working on my "branding" and wanted to share a little behind the scenes, because I think it may help you with your branding!⁠
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I don't consider my work or services "branding" but websites, marketing, social media - it should all be on brand, right? And if you aren't sure what your brand is, or if your brand has changed, then...it can be a mess!⁠
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When I work with clients I help them define or re-define their brand, it's inherent in the website design process. So while this is something I help clients with all the time, I forgot about it for my own brand🤦🏼‍♀️.⁠
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This all got me thinking, does my social brand match my website brand? Does my online brand match my IRL brand?⁠ ⁠
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I'm not so sure my does - so I'm working on it!⁠ Insert silly selfie!⁠
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When you work with me, you don't get a super curated version of me, you get a real person who is passionate about your business, your goals, and your success - so why not share that version of me on social media?! Is it a little uncomfortable? yes, is it more authentic? YES! ⁠
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So how am I making the fix online?⁠
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⁠👩🏼‍💻For my website, I'm doing a few small updates to images, text, and colors to freshen things up. I'm focusing on content creation to serve my clients, and using that to create a coherent voice on my website and my social.⁠
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🕸️I'm ditching services I no longer want to offer and dusting off the cobwebs in my website, those corners that never get touched but tend to collect dust - they're getting cleaned out!⁠
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💁🏼‍♀️How about yours? How's your website looking? If you're ready to make your social brand and your website brand match, reach out to book a VIP Day so we can get your website up to speed with your brand! Who doesn't want a little refresh before 2023?!

11/29/2022

🪞How do you see your brand? Your business?⁠
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👀How do your ideal clients view it?⁠
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Are they the same? ⁠
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What makes working, shopping, and choosing YOU different than the next guy? It’s not always easy to share these aspects of ourselves or our businesses, but it is vital to share with our customers and clients so they KNOW without a doubt why they should choose YOU!⁠
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In an effort to stop the “Do as I say, not what I do” conundrum, I'm sharing a few aspects, a behind-the-scenes if you will, of what it’s like to work with me. It feels pretty vulnerable, but I would love to hear your thoughts!⁠
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Take notes as you skim, because I have a little challenge for you at the end!⁠ All over on the blog!

Tips on How can you express your uniqueness to your clients, how to get your customers to know your offer, how to stand out from the competition in small business, easy ways to share about your business online

11/29/2022

🥴Are you here? It's the Monday after Thanksgiving weekend, you're exhausted from what should have been a relaxing few days and now you're playing catch up at work. The day is almost over and you remember that you never updated your hours from the break to your Holiday hours.⁠ You still haven't nailed your holiday marketing campaign and are doing the same thing you did last year (and the year before), and you just wish you have techie-guru-fairy-god-mother to wave a magic wand and fix .⁠
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Wouldn't it be nice to be here?⁠
✨✨✨It's Monday after Thanksgiving and while you may not be as refreshed as you'd like, you know your hours are taken care of online, your holiday marketing campaign is in the bag, and your website's SEO is better than ever with your online commerce up 10, 20, maybe even 50% from last year. That's how it works for clients who take advantage of our custom web and social memberships!✨✨✨⁠
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👩🏼‍💻The techniques and systems we create for your small business, (product or service based) are a result of years of experience + tons of market research.⁠
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🧚🏼‍♀️Just because things may feel like a mess right now doesn't mean your dream is done, let's get things tidied up and get you on track to thrive in 2023!

11/28/2022

How about we do a quick intro to get caught up? Ready?!⁠
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Name: Holly Kate⁠
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Business: 2 Sense Social 💻️⁠
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Since: 2015⁠
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Title: Currently I'm playing around with Coachsulting or Coachsultant (go back and read it again if your mind is like mine 😜). It's a mix of coaching and consulting for small business owners, and I think it's a perfect fit!⁠
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Home state: Maryland 🦀⁠
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Favorite feature: ADHD

Superpower: Jill of All Trades⁠👩🏼‍🌾⁠
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Weekend hobby: 🎨 Easy home renovations and updates (who isn't afraid of yellow paint? New bathroom color coming soon!)⁠
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Favorite dessert: Currently obsessing over Ice Cream - Dairy Free Chai? Yes please!⁠
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Favorite Person: My son. If you met him he might be your favorite, too!⁠
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Dream vacation: Beach, mountains, anywhere UNPLUGGED 🔌 (balance is key, folks!)⁠
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Guilty pleasure: Sharing videos and memes with friends 🙈⁠ (As I learn and grow I become more and more comfortable with my elder millennial status - case in point this post).⁠
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So there you have it. Don't leave me hanging…share with me in the comments so I can get to know YOU better!

11/28/2022

I didn't get too many pictures over the Thanksgiving Holiday and I'm totally good with that! It was great to step away from screens for more than a few hours, minus the necessary turkey day web searches that all first-time turkey cookers know about.⁠
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Now I feel refreshed and ready to charge the week ahead! Stay tuned for a Website Refresh for a longtime client, Squarespace Commerce tips, and more! ⁠
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What are you working on this week? What Squarespace help do you need to kick ass and finish 2022 stronger than ever?

11/22/2022

So true and easier said than done! As small business owners there's absolutely a tendency to wear all the hats. Starting out that is often necessary, but it shouldn't be the norm.⁠
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Letting go, training, perfection and control are just a few ways we can be holding ourselves back as business owners. How do you handle delegating and letting go in your small business?⁠
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I've always been a huge advocate of do what your good at and outsource, train, or get help for the rest.⁠
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What tasks, responsibilities, or roles can you outsource or delegate in your small business? What tools or support do you need to get there?⁠
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As an educator and life long lover of learning I find that I like to learn how to DIY something, get a good grasp on how it functions, and then I can let go and delegate. This way I'm informed enough to keep a high level view on things and can jump into help if necessary. Delegating while being informed, keeps me from getting bogged down in the day-to-day tasks and responsibilities and frees me up for tasks that need my attention and expertise.

11/21/2022

Behind the Scenes.⁠
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I'm working on a new blog post: 💻️When and Why Small Business Owners Should Make the Switch to Squarespace 7.1, and I thought I’d share a little behind the scenes on what goes into making an SEO worthy blog post, while trying not get distracted by this sunset. Here are some things to consider:⁠
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1. 📚️Research! - Is the *thing* you're writing about something people want to know about? Is it something YOUR audience wants to know about? Or something your ICA wants to know about?⁠
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2.✂️ Is what you're writing true, factual, and hopefully not boring? Guess what? Those Google bots are smart, and they know if what you are writing is bologna, so cut to the chase, stick to what you know, and be authentic.⁠
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3. 🦜Find your voice. Who are you and who are you talking to? This looks different for everyone, but matters a lot! I like to write like I’m talking IRL to my biz besties, but in a way that I wouldn’t be embarrassed if my Grandma overheard (or proofread it for me 🙈)⁠.⁠
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4. 👩🏼‍💻Do the back end work-- label your images properly, fill in the search terms authentically, consider adding a call to action, lead magnet, take the time to fill in the alt text, etc.⁠
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5. 💥Finally, make good use of your collateral and put it in all the places! Newsletter, Instagram, stories, reel, static post, Facebook, SMS, or carrier pigeon if that’s your thing.⁠
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Need more tips for your website? The latest blog post is 5 Tips for DIY and When to Look Elsewhere.⁠
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11/18/2022

Want to know what I learned this week in my business?⁠
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Do what you're good at and appreciate those who support you!⁠
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I love helping small business owners who are ready to grow, learn, or simply find ease in their work and systems. It feels good to help and be recognized for helping.⁠
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Work is never easy, but it sure is enjoyable to do something you're good at, while helping others! I'm thankful for the business owners who trust me with that work and welcome me into their space.⁠
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I'm also taking this lesson to my staff who I probably don't thank enough. They support me (and your businesses) in super behind the scenes ways, so thanks ladies for all you do!⁠💛🙏🏼⁠
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Let's all go find someone to say thanks to and let them know we appreciate them!⁠
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I hope this resonates and I'd love to hear what you may have learned this week!?1?!