The 2024 Pharma 50 is out now!
Highlighted by notable company and product maneuvering at the top, and the continued dramatic growth of therapeutic settings such as GLP-1s, Pharm Exec’s latest listing of the top global biopharma sales producers is proof-positive of an industry in transition.
In this year’s Pharma 50, witness the power shifts, innovative breakthroughs, and market leaders redefining the biopharma landscape. Discover how these companies are pushing the boundaries of healthcare, driving unprecedented growth, and shaping the future of medicine.
Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.
🎙️ https://www.pharmexec.com/view/healthcare-marketing-strategies-for-reaching-diverse-audiences
In this episode of the Pharmaceutical Executive Podcast, Currax Pharmaceuticals LLC CEO, George Hampton discusses what patient success has looked like for their oral anti-obesity medication, how expanded access can help with the world's obesity epidemic, when prices should come down, and much more.
Listen to the podcast: https://ow.ly/tV3Q50Rsx0X
#PatientSuccess #Obesity #WeightlossDrugs
Industry executives dive into trends like utilizing AI and influencers for content creation, personalizing messages to the patient, combatting the spread of misinformation and much more in the video version of our executive roundtable discussion
Participants:
Ian Baer, Founder and Chief Soothsayer, Sooth®
Andrew Bast, Chief Strategy Officer, Greater Than One
Jay Shah, Senior Solutions Engineer, MMIT (Managed Markets Insight & Technology)
Simon Arkell OLY, CEO and Co-Founder, Ryght
Glen Saunders, VP of Product Management and Strategy, Skipta
John Kenny, PhD, SVP and Head of Strategic Planning, EVERSANA INTOUCH
📹 View the full conversation here: https://www.pharmexec.com/view/roundtable-current-state-of-the-pharma-sales-and-marketing-sales-force?utm_source=social&utm_medium=social&utm_campaign=mktg_video