DMR/Interactive

08/16/2024

Audio is a fixture in the starting lineup of American media consumption and is QB1.

Radio rules in ad-supported U.S. listening (Nielsen & Edison Research) Brad Hill 18 hours ago Nielsen has released information about U.S. audio listening habits in Q2 of this year. (Available HERE.) The research is informed by the ongoing Share of Ear project at Edison Research. One key takeaway is....

11/10/2023

A great reminder about the value of heavy listeners to (top 10% drive almost half of all listening). For 35 years and counting, we've maintained a relentless focus on the few who matter most to each client's success.

In a blog post earlier this week, Coleman Insights President Warren Kurtzman called the practice of targeting meter carriers “a fool’s errand.” A more successful strategy, he said, is to

10/11/2023

Happy to support the great work being done by St. Vincent de Paul - Cincinnati in our community.

06/22/2023

We're excited to make this announcement.

DMR/Interactive has announced the appointment of Andrew Curran as its new CEO, effective from July 1, 2023.

02/14/2023

Great to see telling its story.

The NEW YORK CITY RADIO COMMITTEE's "Fall in Love with Radio" marketing campaign, aired on 21 stations last SEPTEMBER through NOVEMBER (NET NEWS 9/22/22), resulted in substantial brand lift for radio among advertising professionals, the organization claims.The campaign, comprised of over 2,800 spots...

01/31/2022

As a company that has always called Cincinnati home, dating back to before the Bengals last Super Bowl in 1989, we're proud to celebrate this incredible playoff run.

11/14/2021

Perhaps our proudest tradition at DMR/Interactive involves actively mentoring aspiring radio pros. Thanks to Christian Music Broadcasters for inviting our VP/Marketing Strategy Tony Bannon to speak at CMB University in Nashville. https://cmbonline.org/cmbu/

09/14/2021

Listening Starts While the Radio is Off - Open Letter to https://endresult.wordpress.com/2021/09/02/open-letter-to-radio-listening-starts-while-the-radio-is-off/

An Open Letter to Radio, Radio stations play a vital role in the fabric of the communities they serve, especially during this pandemic that most people thought was finally under control until a few…