Podcast Launch Lab

05/12/2025

Sponsored an event. His booth was next to mine—coffee cups, keychains, banner, QR code. Retail Checks and Balances podcast. Dude’s on fire because he gets it. He sees the macro. Not just “what’s in it for me,” but “what else is possible?”

He’s winning because he’s committed. And I’m committed too—especially to holding people accountable.

“Hey man, no new episodes in weeks. Everything good?”

Because this ain’t just business. We build relationships. We do life together.

And honestly? There’s no better way to build real relationships than with a podcast.

(if you don't have one)

05/09/2025

Your show notes aren’t just a recap—they’re your podcast’s sales funnel.

They guide new listeners, build trust, and turn casual plays into loyal followers.

Don’t sleep on them—write with intention, clarity, and a call to action.

(if you don't have one)

05/08/2025

Voice Training for Podcasters: Proven Techniques to Boost Your Vocal Presence and Authority

In the world of podcasting, your voice is your brand. While great content is crucial, how you deliver that content—your tone, clarity, confidence, and presence—can make or break listener engagement. Whether you’re a seasoned podcaster or just getting started, investing time in voice training can dramatically elevate the impact of your show.

In this guide, we’ll explore why vocal presence matters and share proven techniques to help you improve your voice so you can connect more powerfully with your audience.

In the world of podcasting, your voice is your brand. While great content is crucial, how you deliver that content—your tone, clarity, confidence, and

05/06/2025

Podcasting is a passion—but burnout is real.

Stay consistent and care for your mind with these mental health tips for podcasters.

Prioritize self-care, set boundaries, and keep doing what you love—without the overwhelm.

(if you don't have one)

05/05/2025

How The Podcast Launch Lab Uses Sebastian Rusk’s Guest Leverage Strategy to Drive Growth

Launching a podcast is an exciting venture for many entrepreneurs and business owners. However, the harsh reality is that most podcasters never see a direct return on their investment. They spend months recording episodes, inviting guests, and posting on social media, only to find their download numbers growing without any real business impact.

According to Sebastian Rusk, founder of Podcast Launch Lab, the problem isn’t the podcast itself—it’s the lack of a clear business strategy behind it. To solve this, Sebastian developed the Guest Leverage Strategy, a proven system that transforms podcast conversations into real clients, collaborations, and high-value business opportunities.

In this article, we’ll explore how the Guest Leverage Strategy works and why it’s the missing link for entrepreneurs who want their podcasts to drive revenue, not just downloads.

According to Sebastian Rusk, founder of Podcast Launch Lab, the problem isn’t the podcast itself—it’s the lack of a clear business strategy behind it. To

04/25/2025

So you want to start a podcast? Awesome! But first… you need a solid topic. Let’s break it down:

1️⃣ Find your why
2️⃣ Tell the story only you can
3️⃣ Pick a topic you can talk about forever
4️⃣ Ask for feedback—outside voices help
5️⃣ Stay flexible with your format
6️⃣ And when you’re ready… turn on the mic

✨ Your voice. Your vibe. Your show. Let’s gooo.

(if you don't have one)

04/24/2025

Maximizing Your Podcast’s Reach on Instagram in 2025: A Complete Guide for Growth and Engagement

In 2025, Instagram remains one of the most powerful tools for podcasters looking to grow their audience, build community, and promote their content. With over 2 billion monthly active users and a variety of content formats like Reels, Stories, and Live, the platform offers endless opportunities for podcast promotion—if you know how to use it strategically.

Whether you’re launching a new podcast or looking to scale your current show, this guide breaks down how to maximize your podcast’s reach on Instagram in 2025 and convert followers into loyal listeners.

Instagram is not just about broadcasting—it’s about building a two-way relationship. Engagement is the algorithm’s love language, and it starts with how you

04/22/2025

Want to level up your podcast scripts?
No matter your genre or format, these 3 tips will help your show hit its stride. 👇

1️⃣ Dump all your ideas first
Before formatting, brain-dump your thoughts into one doc. Organize later—creativity first! 💡📝

2️⃣ Mark up your script
Add personal notes like "pause here" or "emphasize this." It’ll help your delivery sound more real and less robotic. 🎭🎤

3️⃣ Use timestamps
Plan how long you’ll spend on each section. It keeps your episode tight and on track. ⏱️🧩

🎧 Which of these tips are you already using? Drop your favorite scripting strategy below! ⬇️

(if you don't have one)

04/21/2025

Build Authority and Visibility: How Podcast Launch Lab Transforms Brands Into Industry Leaders Through Podcasting

In today’s overcrowded digital landscape, the biggest threat to most entrepreneurs isn’t competition—it’s obscurity.

You can be an expert at what you do, offer world-class services, and still remain invisible in your market. Social media algorithms bury your content. Paid ads drain your budget. Traditional networking only goes so far. So, how do you stand out?

Sebastian Rusk, founder of Podcast Launch Lab, has built a proven system that helps coaches, consultants, and business owners rise above the noise and become respected authorities in their industries through the power of podcasting.

In today’s overcrowded digital landscape, the biggest threat to most entrepreneurs isn’t competition—it’s obscurity.

04/15/2025

Are there too many podcasts already? 🎙️

Maybe. But there’s only one you. 💡

Your voice, your perspective, your stories—that’s what makes your podcast worth listening to.

Don’t let the noise stop you from hitting record.

There’s room at the table if you bring something real. 🔥

(if you don't have one)

04/14/2025

How to Grow Your Podcast Audience and Turn It Into a Full-Time Career

Podcasting has exploded in popularity, with millions of shows and episodes available at the click of a button. But for many creators, podcasting remains a passion project—a fun hobby that rarely brings in income. What if it could be more? What if your podcast became a full-time career that paid the bills, built your brand, and positioned you as an authority in your industry?

The leap from hobbyist to professional podcaster isn’t just possible—it’s happening every day. And with the right strategy, structure, and support, you can make it happen, too.

Podcasting has exploded in popularity, with millions of shows and episodes available at the click of a button. But for many creators, podcasting remains a

04/11/2025

Ready to level up your podcast promotion? 🚀

Here are some tips to help you grow your audience and keep them engaged:

🎯 Add more value, ask fewer favors - Lead with what your audience will benefit from, not just what you need from them.

🎥 Use video to your advantage - Videos > static visuals. Get more eyes on your podcast with dynamic content!

🎧 Turn sound bites into audiograms - Amplify your podcast with engaging audiograms that include transcriptions, voice, and visuals.

📅 Stay organized - Consistency is key! Keep the content flowing to stay top of mind for your audience.

⏳ Engage between episodes - Keep your followers hooked even when you’re not releasing new content.

Let’s get started and take your podcast to the next level!

(if you don't have one)