Donna Murray - Marketing Consultant

04/03/2025

WHITEWATER BROADCASTING RADIO AUCTION 2025 ON APRIL 7TH & 8TH:

Radio Auction will be sumulcast on stations WIFE 94.3fm and WLPK 106.9fm (KMIX) on Monday April 7th and Tuesday April 8th, from 12:00 Noon to 5pm. Listen live, or by streamining from our WIFE or KMIX websites. You can also listen on Alexa by enabling the skill for WIFE or KMIX. We have many new things up for bid that we have never had before. Check out the video below to see a preview of some of the items that will be available.

Send a message to learn more

03/30/2025

Do you think radio is dead? Wrong!!

From the Director of Ops and IHeartMedia Texas. If you want to grow your business, better get on the radio."Alright, let’s cut through the noise.You’re out there grinding, hustling, building your brand, convinced that digital is the only game in town. Wake up. You’re so busy chasing the next b...

03/30/2025

This is pretty amazing! We actually had a listener pick up our station WLPK (KMIX) 1580AM from Finland! The fm channel is WLPK (KMIX) 106.9FM.

The letters below were sent to the owner of Whitewater Broadcasting in March 2025. It is truly amazing that our radio station has been listened to in Finland!LETTER Mr Rodgers, I’m happy to inform you about the long distance reception of your 1580 AM broadcast here in the northernmost corne...

03/20/2025

This was posted in a radio group today. It's worth a read:
From the Director of Ops and IHeartMedia Texas. If you want to grow your business, better get on the radio.

"Alright, let’s cut through the noise.

You’re out there grinding, hustling, building your brand, convinced that digital is the only game in town. Wake up. You’re so busy chasing the next big thing that you’re ignoring the biggest thing that’s been in front of you this whole time: Broadcast Radio.

I get it—you’re in love with streaming, podcasts, AI-driven ad targeting. Cool. But here’s the problem: The numbers don’t lie. And if you’re not paying attention to the data, you’re just making decisions based on your own bias. That’s a losing play.

The latest Edison “Share of Ear” Q4 2024 study isn’t just a data point—it’s a wake-up call. AM/FM radio reaches 61% of Americans daily. That’s twice the reach of ad-supported digital audio. TWICE. And when you put them together? 74% daily reach.

You still with me? Good. Because this next part should slap you in the face.

90% of Americans don’t even touch ad-supported Spotify or Pandora in a given day. That means if your ad plan is 100% digital, you’re missing 9 out of 10 people. That’s not a strategy—it’s a massive L.

And let’s talk about where decisions actually happen—the car. The buying zone. The battlefield. Guess who dominates? AM/FM radio, with 86% of all in-car ad-supported audio listening. And the whole “oh but the pandemic killed radio” argument? BS. We’re back to pre-pandemic levels, with 53% of all U.S. radio listening happening in the car. People are moving. They’re listening. Are you talking to them, or just hoping your CPMs work out?

Let’s keep it simple:
• 61% of Americans listen ONLY to AM/FM radio.
• 22% listen to both digital audio and AM/FM.
• Only 18% are digital-only.

Let me spell it out: Ignoring AM/FM isn’t just a bad strategy—it’s insanity.

This isn’t about old vs. new. It’s about attention. Radio still has it. And if you’re not in the game, you’re handing your competition the win.

So stop overthinking. Stop making excuses. Be where the audience is. Because they’re already listening.

The only question is: Are you talking to them, or is someone else?"

Radio Isn't Dead, It's Dominant.

03/10/2025

What if I told you that I could give you FREE advertising on the radio? Check out this short video to find out more!

02/14/2025

Happy Valentine's Day! Wishing everyone lots of love, roses and of course... chocolate! 💘🌹💝

02/06/2025

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In the rapidly changing world of marketing, finding effective ways to connect with audiences is crucial. Although digital platforms are on the rise, traditional media like radio still holds significant value. In fact, studies show that 92% of Americans listen to AM/FM radio each week, providing a un...

05/11/2024

HAPPY MOTHER’S DAY to all of the moms...those I know, and the ones who I haven’t met yet. 😊

A friend of mine recently posted that he “read somewhere 15 years ago mother's were worth $65,000 a year. I'm quite sure mother's work and love are worth more than Millions per year and you can't put a price on a mother's love of their children.”

I love my mom, and I miss her so much. I miss picking up the phone and calling her. I miss going to get her and going out to lunch or shopping. I miss asking her for advice when I needed to figure something out that was troubling me. She was always there for me to talk to...and then, one day she was gone. 😢

If you still have your mom, go visit her tomorrow. Spend some time with her, and let her know how much you love her, and appreciate everything she has done for you. Tell her before the day comes when you no longer can.