12/19/2024
Transforming Hudson’s Cultural Landscape: Armory on the Assabet Launches New Branding and Website
Exciting Developments Include New Logo, Updated Website, Nuno Bettencourt Support, and a $200,000 MCC Grant
[December 11, 2024 - Hudson, MA] – The Armory on the Assabet proudly announces the launch of its new brand identity, symbolizing a renewed commitment to arts, culture, and community engagement in Hudson and all of Metrowest. The unveiling includes a new logo, an upgraded website, significant community support from one of Hudson’s most famous residents, and a $200,000 matching grant from the Massachusetts Cultural Council, marking an exciting new chapter for the regional cultural landmark.
“A small group of us have been working on the armory project for several years, and we’re so incredibly proud of the transformative journey that we’re now able to unveil the new brand identity and strategic vision,” said Tom Desmond of the Hudson Community Alliance. “The new logo and enhanced online presence are significant milestones, reflecting our commitment to creating an inclusive and dynamic cultural environment for our community. However, this is just the beginning. We are eager to continue building on this momentum, bringing even more cultural opportunities to Hudson.”
The newly designed Armory logo embodies the rich heritage and future-forward vision of the organization. With elements that reflect creativity, unity, and the dynamic spirit of the region, the logo stands as a beacon for artistic and cultural collaboration.
In concert with the new brand identity, the Armory has launched an updated website at armoryontheassabet.org, providing visitors with an improved digital experience. The website features a clear articulation of the Armory’s mission to engage, educate, and enrich the community through arts and culture, alongside a strategic vision that includes fostering an inclusive culture through diverse events and workshops.
The Armory also recently welcomed Nuno Bettencourt, one of Hudson’s celebrated local figures and an internationally renowned musician from the band Extreme. Bettencourt pledged both support and personal involvement in the Armory’s initiatives, highlighting the vital role of the arts
in fostering community spirit and creativity. His commitment is a testament to the Armory’s impact and its potential to serve as a cornerstone of cultural life in Hudson.
Further strengthening its community impact, the Armory has received a $200,000 matching grant from the Mass Cultural Council, designed to bolster the ongoing fundraising efforts. The community’s enthusiastic response has already resulted in raising funds, accelerating the realization of the Armory’s vision to be the region’s premier arts and cultural center.
These significant milestones underscore the Armory on the Assabet’s evolving journey and its dedication to enriching Hudson’s cultural landscape. For more information please visit armoryontheassabet.org or reach out to Jake at [email protected] for more information.
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