Sun Publishing is a hybrid between traditional publishing and the new wave of self-publishing, each offering ways and choices to authors, evaluating arrangements that would better serve their interest - based on their individual needs, goals, circumstances, and skills. The major factors that would go in favor of self-publishing are a) the duration of time to publish the book from itsoriginal manus
cript stage b) the cost factor; c) control over content, design, and appearance, as well as deciding where the book would be marketed and distributed. Sun Publishing aims to provide partnership by working with novice authors. This they hope to achieve by initial handholding and by providing them with a wider array of options than ever before. Innovation such as e-book publishing and POD (print-on-demand) services have allowed authors who are unable to interest a traditional publishing house in their book idea to pursue publication on their own, using either a Web-based publishing platform or a custom printing service.
