UP Creative

04/05/2024

Want to make videos but not sure where to start? Finding the perfect-fit production partner is not as difficult as you may think.

Here are five traits to look for to make sure your project is taken to the next level!

https://up-creative.com/what-to-look-for-in-a-video-production-partner-5-indispensable-characteristics/

04/22/2023

From all of us at UP Creative, Happy Earth Day to everyone!

04/11/2023

April is , and to kick off our series, we want to highlight companies focused on sustainability and giving back to the environment. Our first company is Patagonia, an American retailer of outdoor clothing, founded in 1973. Although the company is known for their global market and quality clothing, Patagonia’s noteworthy quality is their fight against the climate crisis.

Patagonia has implemented a self-tax of 1% of their profits to provide support to environmental nonprofits defending air, land, and water worldwide. They work to connect consumers with Patagonia grantees in order to tackle the climate crisis the world is facing today. They help to expose people to events, petitions, volunteer work, and other opportunities to better the environment.

In 2016, Patagonia donated 100% of sales made on Black Friday, totaling $10 million, towards environmental organizations. In 2018, Patagonia received a tax cut (part of the tax cut plan for groups committing to protect air, land and water and helping to find solutions to the climate crisis) and then donated that $10 million right back into climate change awareness. Patagonia also gives grants to organizations that help identify the root causes of environmental problems and approach issues with a commitment to long-term change. Patagonia sets a great example of how to use one’s business, voice, and community to help better the world and climate. Like they say, “Don’t give in, give back.” Learn more about their activism here: https://www.patagonia.com/activism/

03/31/2023

Today we wrap up our series for by honoring Valerie Baker and her many contributions to our team here at UP Creative. Valerie brings insight, knowledge, and most importantly, heart to every project, every client interaction, and every meeting. She is instrumental in our daily operations and business development and works closely with clients, actively listening and helping to find solutions to unique problems. Most of all Valerie is just an amazing person whose positivity and energy is an inspiration to our whole team. She is a mentor, leader, trailblazer, and friend. She drives us to be better, to work smarter, and especially to serve with integrity, humility, and grace. Thank you, Valerie, for making us all better versions of ourselves, everyday.

03/29/2023

As we wrap up our series for , we want to share the inspirational story of Sara Blakely. Sara Blakely is an American businesswoman and the founder of Spanx. She faced hardships and gender discrimination throughout her career, but her passion in her product was what led her to become the world’s youngest female self-made billionaire in 2012.

Sara set aside $5,000 from a previous job, her only funding to launch the company. After continuous rejections on the phone, she took a week off of work, jumped on a plane to North Carolina and started cold-calling manufacturing companies. She faced a lot of rejection, as most of the men who worked at these companies believed there was no market for them, until she got her first yes - from a plant owner who had asked his daughters about the idea.

She decided to write her own patent and learned how to do it herself from buying a book at Barnes & Noble. She says in a podcast from 2017, that she was never doing it for the money, and the most important thing was making the product and being able to stand on her own two feet as a woman.

Sara Blakely’s entrepreneurial spirit and career milestones make her an inspiration to many young female entrepreneurs around the world, showing them to not give up on their ideas and dreams.

03/28/2023

Last week we were on set for American Nitrile, filming their people and facility and covering the ribbon cutting ceremony that marked the official opening of their factory in Grove City, Ohio. While many companies talk of putting their people first, American Nitrile prioritizes this commitment on a daily basis. This was evident in every discussion and interview, from the CEO and Founder to the hardworking employees that keep operations humming day to day.

American Nitrile is mitigating supply chain risks by reshoring manufacturing of critical PPE back to the U.S. What's more is they are revolutionizing industry sustainability standards, including implementing a state-of-the-art water reclamation process that recycles 400,000 gallons of wastewater daily. They are utilizing liquefied natural gas (LNG) to power operations. With a commitment to sustainability, resiliency, transparency, and prioritizing its people, American Nitrile is setting a high bar for domestic manufacturing. At full capacity, they will be the single largest nitrile glove manufacturer in the world.

Visit www.americannitrile.com to learn more about this forward thinking company and to find out how you can source critical PPE from a trusted partner right here in the U.S.

03/23/2023

As we observe in our series, we celebrate female education activist, Malala Yousafzai. Malala won her first Nobel Peace Prize at just 17 years old, making her the youngest person to ever receive one. She is known for fighting for equal rights in education for women as in her homeland, Swat Valley, girls were banned from receiving an education by the Pakistani Taliban. In 2012, a gunman attempted to murder Malala for her activism and shot her in the head, to which she survived. Following her recovery, she became one of the most important female education activists in the world. She went on to receive the Nobel Peace Prize, star in the documentary, Her Name is Malala, which was shortlisted for the Oscars, and has written many bestseller books.

A quote from Malala states, “I truly believe the only way we can create global peace is through not only educating our minds, but our hearts and our souls.” We celebrate Malala for all that she has accomplished and thank her for continuing to fight for women all over the world.

03/21/2023

We're excited to be working with Rescue City on concept design, messaging strategy, and a series of videos highlighting their mission: To save the lives of dogs in need from underserved shelters. We'll be rolling out these stories in the coming months! Rescue City's dedicated foster network helps provide temporary, safe homes for these dogs while they find fantastic matches that result in permanent adoption placement. We're thrilled to be able to help spread the good word about this important work. Visit https://www.rescuecity.nyc/ to learn more about how to foster, donate, volunteer or adopt one of these cuties!

03/21/2023

Ethan brought his light saber out on set today!

03/16/2023

Continuing our series, we celebrate Jane Goodall for . Jane Goodall is an English primatologist and anthropologist, known for her extensive research on chimpanzees in Tanzania. Goodall has written numerous books and articles about nearly every aspect of her work and life. Goodall is an inspiration for empowering young women to achieve their dreams by overcoming any obstacles in their way. Her groundbreaking research changed society's views on the possibilities women have in science.

Goodall says, “You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”

We honor Jane Goodall and all she has done for animals, science, and inspiring women worldwide.

03/14/2023

Entertaining AND informative? You better believe it. This video of Rob & Ryan's mission to LEAD FROM BEHIND is a great example of how awareness campaigns can be fun and entertaining while also getting across important messages in a way that people can easily relate to and rally behind.

I made a bet. I lost. But it still paid off. https://leadfrombehind.org/LEAD FROM BEHIND is on a mission to make colon cancer famous. We're raising awareness...

03/08/2023

As we continue to observe we honor the notorious Ruth Bader Ginsburg in our series. RBG spent her career as a Supreme Court justice, fighting for women's rights and breaking gender barriers to become the second female on the SCOTUS. It was her own experience with sexism that was the fuel that inspired her actions throughout her career. She was one of only nine women in her class at Harvard Law and she later learned that she was being paid less than her male colleagues during her time as a professor at Rutgers Law School. Ruth Bader Ginsburg was an inspiration for many, influencing the fight against sexism and discrimination in America.

She is quoted as saying, “Fight for the things you care about, but do it in a way that will lead others to join you.” She did just that. We remember her legacy today and celebrate her for opening the door for other women to come after her.

The theme for today’s is and Ruth Bader Ginsburg is a prime example, as she was a dedicated champion and advocate for equal rights for all people, including ruling in favor of protections for people with disabilities. She also fought to protect voting rights for African Americans, authoring a historic dissent to the Supreme Court’s ruling in Shelby County v. Holder, which reversed sections of the 1965 Voting Rights Act. Her legacy lives on as we celebrate her life and achievements today.

03/03/2023

As we observe we are spotlighting 20-year-old Greta Thunberg as the first in our series. This is especially fitting today as it also happens to be . Thunberg has been appealing to world leaders to reduce the earth’s carbon footprint since she was just 15 years old. She has changed her own lifestyle to reflect her convictions by going vegan, upcycling, and refusing to fly in an airplane, even when traveling great distances.

In a recent interview with Trevor Noah of The Daily Show, she explained her journey of traveling from Europe to New York City on a zero-emissions boat. She says the first thing she noticed when she arrived at the harbor was the smell. Noah explained how she was the impetus for a new term: “The Greta Effect,” which has inspired many people to opt to travel via trains to reduce their own carbon footprint. Greta continues to open the eyes of people worldwide to global warming and climate change through leading demonstrations such as School Strike for Climate and she does not intend to stop anytime soon.

02/28/2023

We love spotlighting our supremely talented employees and team members! Today we welcome our new intern, Krysta Escobar! Krysta is a sophomore journalism major studying at Fordham University’s Lincoln Center campus. She is from St. Petersburg, Florida. Some of her interests include traveling, exploring New York City, going to the beach, and watching baseball during the summer. Throughout high school Krysta volunteered at the Florida Holocaust Museum every other week. She is passionate about climate change and ending gun violence. We're so delighted to have you on board, Krysta. Welcome!

02/23/2023

Every day, connects with survivors of abuse at very difficult moments of their lives. Over the past two years, Safe Horizon advocates supported 400,000 survivors of violence and abuse. Here are three stories we had the privilege of helping to tell alongside their dedicated employees and advocates. Visit https://www.safehorizon.org/giving/ to watch & learn more to lend your support to this critical work.