McGann Media Group

06/28/2024

"The biggest challenge in marketing is indifference. Because convenience is the most powerful factor in the marketplace, bar none.

People don’t want to change their minds. Not because people are narrow-minded or willfully ignorant. People just don’t want to do the work. Persuasion is hostage to convenience."

The biggest challenge in marketing is indifference and convenience is the most powerful factor, bar none. Consumers don't want to change their minds, because they don't want to do the work. Persuasion is hostage to convenience.

06/27/2024

A CMO survey finds that AI has already had a significant impact on marketing -- read more and get the full deep dive here:

Latest Results Spring 2024 Share Tweet Share Email Highlights and Insights Report Examines survey results and trends over time. View PDF View Slideshow Topline Report Summarizes all survey results at the aggregate level. View PDF Firm and Industry Breakout Report Examines survey results cut by indus...

06/24/2024

Snapchat shares how to generate the best ad results for your campaigns, by finding your North Star! This combination of experimentation, evaluation and ex*****on ensures that your content is channel correct, built for your audience's needs and is shaped based on prior learnings. All great notes!

Snapchat’s “Three E’s” approach aims to ensure marketers are focused on the right elements.

06/20/2024

While we would like to think we are a great fit for any client, as a boutique media agency, there are a few hallmarks of an ideal client/agency engagement. We scoped out a few of the characteristics that have the potential to make an incredible partnership. Sound like you? Let's talk!

Clients Our Clients It’s all about the partnership. WHERE WE THRIVE Are we a good fit for each other? Let’s find out. While we would like to think we are a great fit for any client, as a boutique media agency, there are a few hallmarks of an ideal client/agency engagement. Our Ideal Client Will:...

06/18/2024

Social media may be king of digital engagement, but what about king of attention? Arguably the most important influencer in whether your consumer understands your message is whether they're paying attention or not! Perhaps some surprising news (and a good reminder) from MediaPost when it comes to channel planning for your media.

"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as a "prelude" to a future phase benchmarking the ad attention value by medium.

06/14/2024

Read key takeaways from YouTube's Brandcast event at this year's Upfronts. Learn how AI, creators and non-skippable ads are all coming together for audiences and brands across the digitalscape.

YouTube is giving ads more room to roam on the platform with a new creator “takeover” format and AI that will place more non-skippable ads into connected TVs.

06/12/2024

Retail marketers continue to ramp up social media ad spend this year. Emarketer reports that the retail industry as a whole will spend $88.13 billion on digital advertising this year, the most of any other industry. About 29% of that ($25.51 billion) will be spent on social media networks.

Nearly three-quarters (72%) of retail marketers worldwide plan to increase their advertising spend on social platforms, according to a November 2023 survey by TechValidate as reported by Mediaocean.

06/10/2024

Successful, targetable, cookieless digital campaigns? The time is now. Yep, we got this. Read more about our expertise:

Media Planning & Buying Media Planning & Buying Your message, right where it belongs. Now we’re talking! McGann Media Group is a full-service media-strategy, planning and buying agency. We artfully blend emerging and proven applications to create a powerful, fluid media mix for every client we ser...

06/07/2024

How will AI affect the paid search landscape? Have you noticed AI generated content in your search results lately? SearchEngineLand gives their POV on AI's future in this key demand-capture channel. https://buff.ly/3Vp5c3i.

Explore the transformative role of AI in search engines and discover how it will affect the future of search, shaping marketing strategies.

06/07/2024

This will be the first in a series of joint articles about Streaming TV from McGann Media Group and KONETiQ.

This will be the first in a series of joint articles about Streaming TV from McGann Media Group and KONETiQ. We will cover the basics in this one to give us a foundation for the next pieces where we will explore everything from limitations in video, to new innovations, to the super click-baity title...

06/04/2024

The 2024 Olympics are just around the corner -- with the games taking place over 17 days and thousands of hours of content, the media exposure opportunity is huge! Read what the International Olympic Committee’s Jérôme Parmentier has to say on Olympic viewing habits in the era of TikTok and Netflix, and what this means for media rights.

The International Olympic Committee’s Jérôme Parmentier on Olympic viewing habits in the era of TikTok and Netflix, and what this means for media rights.

05/29/2024

We kicked off Memorial Day weekend by visiting National Veterans Memorial and Museum's newest exhibit, Ghost Army: The Combat Con Artists of WWII. https://buff.ly/3yAJals

05/28/2024

We love helping our clients win, and our work with Telhio is especially something we're proud of. We helped Telhio achieve a 50% year-over-year membership increase and 35% year-over-year loan volume increase based on our work together. Telhio was also was voted #1 best and most effective marketing campaign for these specific rollouts by the Credit Union League -- an honor we applaud them for! https://buff.ly/3wqxQrd

05/24/2024

What does the future hold related to the success of shoppable media, and ecommerce? Great to get insight into some of the creator and platform start ups in this space. A little bit more about shoppable media: "This expanded commerce experience is known as shoppable media, which is the use of interactive content across any media—not just social platforms—to encourage consumers to make a direct purchase and enable them to buy instantly. With nearly all US consumers subscribing to at least one paid SVOD service, a majority playing video games (with many gamers making in-game purchases), and others dipping their toes into metaverse-like experiences, these activities all enable touchpoints with consumers and opportunities for shopping."

Explore top thought leadership insights our readers find most engaging. This quarterly, peer-recommended list addresses today's most important business issues.

05/22/2024

Great insights from Deloitte about the importance of diversity and representation in content and media. "Our 2024 Digital Media Trends data suggests that nearly 70% of all consumers surveyed say that they enjoy watching TV shows or movies that help them learn about cultures different from their own, and nearly half of all respondents say they expect TV shows and movies to show the same racial and physical diversity they see in the real world. Investing in inclusion could pay off for brands: Research has shown that across all groups, consumers will spend more money on media and entertainment if they feel more included."

Media and entertainment companies should be thinking more about the world ahead than the one they’re being forced to leave behind.

05/20/2024

Branding versus performance -- should advertisers choose one over the other, and what is the difference?

Brave CEO Amir Sharer has refocused the SSP on running branding campaigns in apps using technology to identify the most relevant programmatic bid requests.

05/16/2024

Creating a new brand campaign is a huge undertaking, and that's only part of the equation! The work needs to make its way to the right audience at the right time, and influence their thinking. Love the emotional impact behind Aruba Tourism's new campaign, and the 360 media plan behind it as well.

After an extensive research process and creative iteration, the agency determined that Aruba's difference from other Caribbean islands is the lasting effect it has on visitors.

05/13/2024

Learn more about our digital strategy offerings and capabilities at the link below -- we're digital craftspeople who would love to help dig in to help you solve what your business is up against.

Digital Strategy & Marketing Digital Strategy & Marketing We are digital craftspeople. Precision-crafted digital solutions. In an ever-evolving digital world, we are constantly researching and utilizing the newest technologies to stay ahead. And if we can’t find the right tool, we build it. At McG...

05/10/2024

What will happen to competition if technology and AI begin to push everyone in the same direction? I'll be more important than ever to maintain a competitive edge and relevance. "Quality will become normative. Everything will be much better, but also much the same. It's not quality that builds brands, however. It’s difference, and difference that is motivating or specifically relevant to consumer needs and wants. Absent difference, any brand is as good as any other. In such an instance, every brand is great — just the same."

The better our products get, the more they are alike. Quality is contagious. It multiplies itself. Quality follows quality, which is why quality also converges.

05/08/2024

Proud to be owned, operated and helping to grow business in the Buckeye State.

Explore Ohio's diverse opportunities for business & lifestyle in the Columbus region. Discover growth potential in a vibrant & dynamic community.

05/06/2024

"While digital game advertising continues to blur some lines, ad execs say the medium has matured in recent years and is now as easy to plan and buy as other major digital media options such as CTV and online video." Are you leveraging opportunities in the gaming space to connect with your customers?

While the game advertising market still has some blurry lines, ad execs say it has become as easy to plan and buy as other digital platforms such as CTV, online video, and social media. Increasingly, it has dedicated ad budgets, too.

04/25/2024

AI was a big theme at SXSW, and broadly it was a year of innovation and introspection as we consider the future of technology and media.

This year there was lots of excitement about AI, and lots of concerns. As for social media and how it harms children, that was an issue mentioned everywhere.

04/22/2024

How could your business be benefitting from local search platforms? Get some insight into how Yelp's $1.2B year came to be:

Quality vs. quantity seems to drive revenue -- especially in the services category, where brands that advertise on the site spent their budgets.

04/19/2024

If you're looking for marketing and media support and aren't sure where to get started, we'd love to have an introductory conversation with you. We have experience supporting businesses across many categories and at varying sizes. Get in touch here:

Contact Contact McGann Got a media challenge? Let's chat. In the immortal words of Shakespeare, “Call, click, or come on in.” Name* Email* Message*PhoneThis field is for validation purposes and should be left unchanged. McGann Media Group Downtown Columbus 61 Jefferson Ave Columbus, Ohio 43215 P...

04/18/2024

Learn how Walmart's recent acquisition of Vizio will use omni-channel media to support margin growth:

Walmart is expected to augment razor-thin margins in the grocery business with higher-margin TV ad dollars that together with its search ad services would offset spending and boost profits.

04/17/2024

Four paws up for another incredible season of Hockey & Hounds featuring Anthony Rothman and The Fan 97.1 FM, sponsored by Telhio Credit Union! So many amazing animals have been rescued as a part of this effort, and this year over $8,000 was raised for Ohio animal shelters and rescues.

Click below to read more (and let’s get the featured hound Conan adopted!)

https://www.971thefan.com/hockeyandhounds/

04/16/2024

Should you consider YouTube to be TV, or streaming? Or does it matter at all? Interesting insights from MediaPost to consider here:

In the not-too-distant past, YouTube content wasn't "TV," since it wasn't very sophisticated. Today, I watch a lot of YouTube content as part of my TV diet.

04/12/2024

Always honored when a client trusts us with their business challenges. Highlighting a prior case study where we partnered with The Columbus Blue Jackets to drive season ticket sales to ensure a successful sales season, and were thrilled that they were thrilled with the results. https://buff.ly/4cEKuTE

04/10/2024

Have you heard of "both-ism?" In a world of feeling like brands and businesses have to choose between A or B, and this-and-that, the concept of both-ism asks if indeed we do need to choose one side or other every time.

Brands must beware of either/or. That's a combative approach in a marketplace of Both-ism. But picking sides is what we've seen happen in a couple of recent instances.

04/08/2024

A great example of why it's helpful to have an attentive and nimble team looking out for you, your results and the experience of the customer through media.

The company reportedly charged small advertiser up to $300,000 for misdirected ads.