McGann Media Group

01/16/2026

Thank you Telhio Credit Union for hosting us at the Columbus Blue Jackets game! We even had a special guest stop by — hi, Stinger 🙂

01/16/2026

Consumer intent for self-improvement products is highest from January 1st through the end of the month. This makes the Q1 window pure gold for performance marketers. Everyone can relate—we all want to start fresh and powerful. Ready to capture that New Year motivation?

New Year's Marketing Ideas: The turn of the year isn't just a fun time to pop champagne; it's a massive, collective psychological reboot for consumer

01/14/2026

A Gartner study found that 63% of marketing leaders couldn't accurately tie their spending to revenue outcomes—not because data doesn't exist, but because they planned budgets before looking at what actually worked. It's a good reminder to stop guessing, and use your data to your advantage.

It's November 2025, which means marketing leaders everywhere are staring at the same spreadsheet...

01/13/2026

Threads is adding around 50 million users every four months and is on track to overtake X in total usage around this time next year. Social platforms are shifting fast. Which predictions will impact your 2026 plan most?

These tips and trend pointers could help you prepare your marketing plan for 2026.

01/09/2026

Missteps are filled with data, just like successes. Don't brush last year's results under the rug, look at them objectively and learn as you set this year into motion. Time to implement those data-driven strategies you've been planning for a strong Q1!

It’s the most wonderful time of the year! (And sometimes, the most stressful.)Starting the year off right is crucial for businesses and marketers. You’ve got a blank slate in front of you, and while some may find it exciting, there’s a lot of pressure to kick off the year with a well-crafted Q...

01/08/2026

Almost half (46.9%) of US marketers will invest more in MMM over the next year, and 27.6% consider it the most reliable measurement methodology Nielsen. As cookies fade, MMM's use of historical data to measure advertising impact becomes critical for proving ROI.

As the digital advertising landscape evolves, the pressure has increased for marketers to show the ROI of their campaigns. New measurement solutions and strategies are competing with tried-and-true methods to give advertisers clearer paths toward gathering these valuable data insights.

01/02/2026

In 2026, brands can overcome advertising's diminishing returns through better signal quality, a more sophisticated understanding of attention, and new opportunities across the entertainment spectrum. Dentsu's annual report is here! Ready to lead with confidence in the Algorithmic Era?

Discover key media trends shaping 2026, from emerging technologies to shifting consumer behaviours. Get dentsu’s insights to stay ahead!

01/01/2026

Happy New Year! Starting the new year off fresh with new goals, feeling refreshed and looking forward to everything that 2026 has in store. Cheers to you and yours!

12/31/2025

Wishing everyone a happy holiday season. Cheers to 2025, and we're looking forward to everything 2026 has to offer!

12/23/2025

Thinking about some of our favorite holiday ads, and sharing some thoughts about seasonal marketing. Let us know if you have a favorite classic holiday ad, too!

The holidays aren’t just about twinkling lights and seasonal cheer—they’re a golden opportunity for brands to connect with consumers through memorable advertising. Some holiday commercials have become so iconic that they’ve transcended marketing to become treasured parts of our cultural trad...

12/23/2025

The Columbus Region leads in food and beverage manufacturing, producing goods reaching consumers nationwide. Combined with federal grant success and the "Columbus Way" culture of collaboration, the region is positioned for unprecedented growth. Never been a better time to grow in central Ohio!

The Columbus Region has cemented itself as a leader in the food and beverage manufacturing industry, producing a vast array of food products that reach consumers across the globe. What’s the secret to success for food manufacturers in Ohio? A closer look at the industry reveals why food and bevera...

12/22/2025

Short-form video has the highest ROI of any marketing format per HubSpot. An ROI of 5:1 is considered good—but exceptional marketers aim for 10:1. Video content, when paired with strategic media placement, dramatically amplifies reach. Are you leveraging video in your 2026 strategy?

Not sure which digital marketing methods are worth it? My guide will take you through the strategies with the best return on investment.