McGann Media Group

01/03/2025

2025, here we come! Here’s to a new year marked with personal and professional growth & fulfillment. As we focus on our strengths, relationships and what brings us joy, I looking forward to seeing what we can build – together. Hope to see more of all of you as we navigate business & life throughout the upcoming year!

12/31/2024

From us to you. Cheers to a joyful 2024 and a wonderful year ahead!

12/30/2024

According to Marketing Dive, The Trade Desk has posted a 20% revenue gain for 11 straight quarters, reflecting the growing success of CTV and retail media.

The advertising platform has posted a 20% revenue gain for 11 straight quarters.

12/29/2024

Reflecting on 2024 as it comes to a close, we are humbled and grateful to have reached two major milestones -- finishing our 20th year as McGann Media Group AND enjoying our strongest year yet, thanks in large part to all of our amazing clients, partners and collaborators. It takes a village! Thank you to everyone who was a part of an incredible 2024. Success, health & happiness to you and yours!

12/27/2024

Can Search Engine Optimization (SEO) survive during the rise of AI? A member of The Drum Network believes so!

As AI abounds, is it time to say goodbye to the role of the SEO marketer? Not quite, says Louis Evans of Tug: professionals able to adapt and innovate will remain in demand – and prosper.

12/23/2024

The holiday happiness keeps on coming! The Just Initiative in Florida sponsored families looking for assistance getting back on their feet after the hurricanes this year. We partnered with our client, Center for Internet Security, to donate gifts for their holiday party with the sponsored families to help make their season a little merrier.

12/22/2024

Good things happen when we all work together. This year we were thrilled to partner with our client, Center for Internet Security, and work with their foundation team CIS CARES to match their $5,000 donation to Soldiers' Angels. Soldiers' Angels is a renowned nonprofit organization that works tirelessly to provide aid and comfort to United States veterans, service members, wounded heroes, and their families. We know this combined $10,000 will do a lot of good for a lot of people!

12/20/2024

The Super Bowl will be here before you know it! Check out this ad tracker to see which of your favorite brands will be making an appearance during the commercial breaks!

Ongoing updates of the latest Super Bowl 2025 commercials.

12/18/2024

2025 is right around the corner! Which of these predictions do you think will come to life in 2025? Have any predictions of your own to share?

Wanna know what's coming into view on the social media horizon?

12/16/2024

As CTV continues to grow, brands are on the lookout for new ad placement opportunities. "Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive."

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

12/13/2024

Do you understand the difference between a creator and an influencer? You may think they are similar, however Digiday spells out the clear distinction between the two.

As the industry evolves, there are now more ways to differentiate between the types of content coming from creators and influencers.

12/11/2024

"CTV ad spend will reach $32.57 billion in the US next year, and AI is helping to boost its potential for advertisers." This article explains how AI is being utilized in media optimization, measurement, and targeting. https://buff.ly/3Bk95zg

12/09/2024

As a media-strategy, planning and buying agency, our expertise spans across a wide range of media and marketing services. Visit our website for a full list of services and see how we can work together!

Media Planning & Buying Media Planning & Buying Your message, right where it belongs. Now we’re talking! McGann Media Group is a full-service media-strategy, planning and buying agency. We artfully blend emerging and proven applications to create a powerful, fluid media mix for every client we ser...

12/05/2024

The Myers Report’s annual survey has predicted that connected television, streaming and over the top video channels will have the most growth in 2025. https://buff.ly/4euWXci

MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.

12/03/2024

According to MediaPost, "Pinterest's latest performance update shows a record high in usage, with a solid increase in revenue year-over-year, positively positioning the social media company ahead of the holiday season." Let's connect if you're curious how social media can fit into your media mix.

Pinterest's latest performance update shows a record high in usage, with a solid increase in revenue year-over-year, positively positioning the company ahead of the holiday season. But the company's sales continue to be impacted by weakness in CPG brands, while user growth remains relatively stagnan...

11/27/2024

It's tough to think about media without also thinking about content! Specialist media publisher Future has created what it calls the Future Content Hub, a platform that will allow readers to search for images and articles for editorial and commercial use. Great for use in native advertising and other content-forward media strategies!

Users can browse articles and graphics for editorial and commercial use.

11/25/2024

How can media strategies maintain targeting accuracy while concerns about privacy and laws related to privacy continue to grow? MediaPost summarizes key choices made by decision-makers in the media space.

While first-party data ranks as the No. tactic being used by ad execs to target consumers in response to restrictive privacy laws, contextual data is a close No. 2, according to findings of an ad industry survey released this morning by Proximic by Comscore.

11/20/2024

Skepticism is rising among consumers, with 81% questioning whether what they see is real or authentic content, while 65% believe generative AI (G*I) is eroding creative and making everything the same. How often are you questioning whether something you're seeing online is real or AI-generated?

Skepticism is rising among consumers, with 81% questioning whether what they see is real or authentic content, while 65% believe G*I erodes creative and makes everything the same.