McGann Media Group

02/28/2025

Ivonne Kinser, CMO from Hoplark, writes about brands needing to be unique to stand out. Keep reading to find out what is holding brands back and see examples of brands that were successful in creating a movement around originality.

Ivonne Kinser, CMO from Hoplark writes about brands needing to be unique to stand out amongst the crowd. Keep reading to find out what is holding brands back and examples of brands that were successful in creating a movement around originality.

02/26/2025

Curious how content creators view this emerging technology? These study results may surprise you!

Some creators are optimistic, and others are negative about the technology and how it works. The tech offers the industry new ways to imagine, produce, and deliver messages. Can G*I create leads?

02/24/2025

At McGann Media Group, we put your message right where it belongs. Media buying and planning are just a few of our capabilities. Visit our website to learn more about how we can help you!

Homepage It’s not just about connecting with people. IT’S ABOUT CONNECTING WITH A PERSON. Get Started MEDIA BUYERS Who used to be media sellers. Every single media opportunity is perfect for something. Just not for everything. Capabilities Sweet Spot WHERE WE THRIVE While we would like to think ...

02/20/2025

Marketers are wondering if Facebook and Instagram will become less brand safe with Meta’s decision early last month to loosen its moderation rules. We work hard to make sure your brand is running in safe environments that will generate results. Reach out if you're questioning your media mix and if you'd benefit from diversifying out of social.

Meta loosened its rules around what users can write in posts. How will that play out for brand safety and ad sales?

02/17/2025

Have you noticed an increase in live events hosted on popular streaming platforms? Live content has emerged as a key differentiator as major platforms invest in live sports content, and as viewers accept commercial breaks during natural game stoppages and timeouts. Media during live events (on TV, on digital, or on social!) can be a really powerful media lever for your brand.

Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.

02/13/2025

Zero-click search results are becoming a reality for many brands. However, this surge brings an opportunity to revamp your digital marketing. Learn more about what zero-click is, and how your brand could benefit from taking it into consideration for your SEO.

AI Overview is the next evolution of search in response to changing user behavior.

02/11/2025

"Amazon Retail Ad Service streamlines the process of launching and managing online campaigns through an e-commerce site. Ads run through Amazon Retail Ad Service factor in product availability and price, as well as contextual information, such as shopper search queries and the category being viewed on the website or app."

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.

02/07/2025

A recent Polaris Market Research report projects the programmatic market to grow from almost $11 billion in 2024 to over $13 billion in 2025. “Currently there are tens of thousands of small and even medium-sized businesses that are just not buying media at all,” Goodin says.

“I think that as media progressively becomes more democratized by lowering the overall barriers to entry, more and more brands and small agencies will begin incorporating [programmatic] into their media plans.” McGann Media Group partners with many experts across the industry and customizes the partner mix for each client. Reach out if you are interested in learning more!

Small business adoption, expanded internet use and programmatic TV growth could be core drivers for programmatic advertising to surge in the next 10 years.

02/05/2025

Media buyers and planners need to be aware of this emerging cyber threat. According to Jordan Mitchell at MediaPost, "They're now weaponizing AI to compromise advertising ecosystems, creating a crisis that threatens not just your media budget, but the fundamental integrity of digital advertising metrics". If you have a new technology you’d like McGann Media Group to help you vet, please reach out!

Cybercriminals have evolved beyond stealing credit card numbers and passwords. They're now weaponizing AI to compromise advertising ecosystems, creating a crisis that threatens not just your media budget, but the fundamental integrity of digital advertising metrics. This isn't about isolated inciden...

02/03/2025

According to this article, "Brands will prioritize authentic connections, engaging audiences through in-person experiences, and highly targeted campaigns powered by advanced technologies like AI" this year. Read on to learn about the marketing themes industry experts believe will shape 2025.

In 2025, retailers will redefine value by blending discounts with innovation, empathy, and personalization. Brands will prioritize authentic connections, engaging audiences through in-person experiences, and highly targeted campaigns powered by advanced technologies like AI. Let’s look at three ke...

01/31/2025

Are you looking into utilizing influencers in your marketing strategy in 2025? Shopify has included 28 influencer marketing statistics that are a "must-know" for the new year ahead.

Explore the latest influencer marketing statistics and discover key trends, costs, ROI data, and demographic insights that shape effective influencer strategies.

01/29/2025

The Super Bowl will be here before you know it! Can you guess how much a 30-second ad is going for this year?

New Orleans is hosting the Super Bowl LIX on February 9, 2025 at Caesars Superdome. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each. Brands are planning their Super Bowl strategy, whether it wil...

01/27/2025

As we begin 2025, let's take a look at Hootsuite's social media trends for the upcoming year. What trend do you think is most poised to take off?

What are the top Social Media Trends for 2025? · 1. Content Experimentation · 2. Social Listening · 3. Generative AI

01/24/2025

View the article below to explore 6 video marketing trends we can expect to see this year. https://buff.ly/3DGbuFC

01/23/2025

Video content is increasing in popularity. In this article written by Search Engine Journal, you can learn how to optimize your videos for better ranking on YouTube, drive brand awareness, engage your audience, and unlock new revenue streams with an effective video strategy.

Learn how to optimize your videos for better ranking on YouTube. Drive brand awareness, engage your audience, and unlock new revenue streams with an effective video strategy.

01/21/2025

Are you using LinkedIn to its full potential? This article shares some great tips on how to boost your engagement on the platform. Interested in social media management help? Reach out and we can discuss a social media marketing plan for your business.

Some tips for your LinkedIn approach.

01/17/2025

With the growing popularity of AI in media, SocialMediaToday has spelled out the benefits of using Meta's new AI-based ad creation elements.

Its AI ad tools are driving return on ad spend and conversions for advertisers, Meta reported. 

01/15/2025

Whether you're looking for support with digital marketing strategy or media buying and planning, we are here to help! Visit our website to learn more about the services we offer.

Homepage It’s not just about connecting with people. IT’S ABOUT CONNECTING WITH A PERSON. Get Started MEDIA BUYERS Who used to be media sellers. Every single media opportunity is perfect for something. Just not for everything. Capabilities Sweet Spot WHERE WE THRIVE While we would like to think ...