McGann Media Group

01/24/2025

View the article below to explore 6 video marketing trends we can expect to see this year. https://buff.ly/3DGbuFC

01/23/2025

Video content is increasing in popularity. In this article written by Search Engine Journal, you can learn how to optimize your videos for better ranking on YouTube, drive brand awareness, engage your audience, and unlock new revenue streams with an effective video strategy.

Learn how to optimize your videos for better ranking on YouTube. Drive brand awareness, engage your audience, and unlock new revenue streams with an effective video strategy.

01/21/2025

Are you using LinkedIn to its full potential? This article shares some great tips on how to boost your engagement on the platform. Interested in social media management help? Reach out and we can discuss a social media marketing plan for your business.

Some tips for your LinkedIn approach.

01/17/2025

With the growing popularity of AI in media, SocialMediaToday has spelled out the benefits of using Meta's new AI-based ad creation elements.

Its AI ad tools are driving return on ad spend and conversions for advertisers, Meta reported. 

01/15/2025

Whether you're looking for support with digital marketing strategy or media buying and planning, we are here to help! Visit our website to learn more about the services we offer.

Homepage It’s not just about connecting with people. IT’S ABOUT CONNECTING WITH A PERSON. Get Started MEDIA BUYERS Who used to be media sellers. Every single media opportunity is perfect for something. Just not for everything. Capabilities Sweet Spot WHERE WE THRIVE While we would like to think ...

01/13/2025

Short-form video content was on the rise in 2024. Could this be linked to consumers' shrinking attention span?

UC Irvine's Dr. Gloria Marks found through tracking research that we switch screens after 47 seconds on average, down from an average 2.5 minutes back in 2004.

01/09/2025

Marketing Dive has compiled 7 of the best campaigns we saw in 2024 and is exploring the successful strategies behind them. Which one is your favorite?

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.

01/07/2025

Dentsu has released its annual ad-spending forecast, where they have increased their growth estimates for 2025 through 2027. Dentsu now estimates that global ad spending will expand 5.9% this year and next, and 5.8% in 2027.

"We are seeing an increased focus on planning and buying for attention, over pure reach, as more brands seek to maximize their return on investment and capitalize on the attention economy tools available to them," says Dentsu Media's Will Swayne.

01/03/2025

2025, here we come! Here’s to a new year marked with personal and professional growth & fulfillment. As we focus on our strengths, relationships and what brings us joy, I looking forward to seeing what we can build – together. Hope to see more of all of you as we navigate business & life throughout the upcoming year!

12/31/2024

From us to you. Cheers to a joyful 2024 and a wonderful year ahead!

12/30/2024

According to Marketing Dive, The Trade Desk has posted a 20% revenue gain for 11 straight quarters, reflecting the growing success of CTV and retail media.

The advertising platform has posted a 20% revenue gain for 11 straight quarters.

12/29/2024

Reflecting on 2024 as it comes to a close, we are humbled and grateful to have reached two major milestones -- finishing our 20th year as McGann Media Group AND enjoying our strongest year yet, thanks in large part to all of our amazing clients, partners and collaborators. It takes a village! Thank you to everyone who was a part of an incredible 2024. Success, health & happiness to you and yours!

12/27/2024

Can Search Engine Optimization (SEO) survive during the rise of AI? A member of The Drum Network believes so!

As AI abounds, is it time to say goodbye to the role of the SEO marketer? Not quite, says Louis Evans of Tug: professionals able to adapt and innovate will remain in demand – and prosper.

12/23/2024

The holiday happiness keeps on coming! The Just Initiative in Florida sponsored families looking for assistance getting back on their feet after the hurricanes this year. We partnered with our client, Center for Internet Security, to donate gifts for their holiday party with the sponsored families to help make their season a little merrier.

12/22/2024

Good things happen when we all work together. This year we were thrilled to partner with our client, Center for Internet Security, and work with their foundation team CIS CARES to match their $5,000 donation to Soldiers' Angels. Soldiers' Angels is a renowned nonprofit organization that works tirelessly to provide aid and comfort to United States veterans, service members, wounded heroes, and their families. We know this combined $10,000 will do a lot of good for a lot of people!

12/20/2024

The Super Bowl will be here before you know it! Check out this ad tracker to see which of your favorite brands will be making an appearance during the commercial breaks!

Ongoing updates of the latest Super Bowl 2025 commercials.

12/18/2024

2025 is right around the corner! Which of these predictions do you think will come to life in 2025? Have any predictions of your own to share?

Wanna know what's coming into view on the social media horizon?

12/16/2024

As CTV continues to grow, brands are on the lookout for new ad placement opportunities. "Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive."

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.