Aware Social Co.

04/01/2024

What are your Q2 business goals? Slides 2 and 4 are my favorite social media marketing tips for small business owners right now. Do you agree or have a different opinion?
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03/08/2024

Happy International Women’s Day!
Aware Social Co has been blessed to work with SO many incredible woman led businesses over the last few years. I have learned so much from the amazing woman leaders I have had the pleasure to do business with across a multitude of industries and look forward to many more years of working with strong, intelligent, inspiring, innovative woman leaders!
Check out some of my amazing woman owned clients/ former clients and give them a follow!
Ivory Paper Co
Skin By Shara Aesthetics
Talent Match
W Style Lounge
Creative Curiosity
Ladee Po3t
Luxxe Face & Body co
Marlow’s Cheesesteaks “Doing It Philly Style” & The Water Ice Shoppe
Umlaut Agency
JD's Antiques, Books & More
Old Cellar Primitives & Antiques
Old City Apothecary
Sheryl Haft
The Grit Method
Graeber and Company
McCusker's Marketing for Garden Centers
2 Girls with Curls
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01/29/2024

Just had the best call with my new client Sarah, the owner of Old City Apothecary where we talked about how important it is to remember your why!
If you are interested in Natural remedies and plant medicines follow her and check out https://www.oldcityapothecary.com where you will find healing salves, magnesium butters, soaks and sprays, elderberry syrup and tinctures and more!

Old City Apothecary is a small business owned by a Master Herbalist Practitioner who specializes in Magnesium Body Butter and other herbal remedies.

01/02/2024

You post multiple times a week, but you still aren’t getting any sales or even any engagement. Why?
Probably because you are more focused on how much you are posting and not focused enough on what you are posting and why.
A solid strategy nurtures your audience no matter what stage of the info to action pipeline they are in.
To develop your strategy you have to look at your past analytics, competitive analysis and have strong buyer personas. Without these things you are just wasting your time throwing spaghetti at the wall and hoping it will stick.

Send me a message or comment your favorite emoji below if you want to develop a winning social strategy in 2024.

12/30/2023

Old Logo vs New Logo. Let us know which one you like better in the comments 👀
It’s time to stop making excuses and invest into your business if you want to see results.
I know it is overwhelming and you are nervous to take the leap. I’ve been there. But, take a moment to imagine…
•Your new branding
•That new equipment
•Attending that conference
•Hiring some help
Think about what that would do for your brand, your sales, your mental health, your time. Now ask yourself what that is worth.
We took our steps but upgrading our 2 year old Canva logo for a custom hand drawn logo and colors that better represent who we are now.

12/28/2023

How are you switching up your marketing strategy in 2024?

Cringey overly scripted overtly salesy marketing is DEAD.
Consumers want to feel connected with a brand. The over-saturation of unrealistic promises of results from low-quality MLMish affiliate courses and endless money grabs on TikTok shop have left people feeling cynical and uninterested.

So what can you do about it?
•Develop a CLEAR and authentic brand voice that speaks your target audience’s pain points without seeming predatory
•Create more long-form and high quality content opposed to pumping out anything just to say you posted.
•Engage with your audience to find out what they actually want to see and hear from you.
•Invest in your brand to ensure that you are providing a product or a service that you are truly happy with, confident in and is valuable to your audience-not just profitable for you.

12/27/2023

Set it and forget it is not the way to go when it comes to cultivating a community around your brand.
If you want engagement you have to engage!
Don’t know where to start?
✨Interact with other business/brands within your niche (there is enough room for everyone to be successful)
✨Interact with local businesses and networking groups
✨Respond thoughtfully to comments
✨Engage with potential clients in a way that is “them-focused” opposed to “sales-focused”
✨Create interactive stories like polls or Q&A’s and have clear calls to action in your captions.

Just showing up isn’t enough-but it’s a start!

What are some of your favorite pages to follow that are the most engaging?

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03/17/2022

An important reminder no matter what industry your business or personal brand is in:
FOLLOWER COUNT IS NOT AN INDICATOR OF SUCCESS!
It is exciting and wonderful to have a large audience or platform and the right social media strategy can absolutely get you there but quality over quantity is absolutely the name of the game.
If you have an audience that is engaging and part of your target demographic you are doing a great job! ✨
As a social media professional I constantly find myself in the cobbler with no shoes category where I am so focused on creating content and growth for my clients that my own profiles often shift to the back burner. 😣
I find that both humbling and exciting that I am able to be busy enough in my business to have that kind of problem, but it also serves as a reminder that
1) I can be successful without a huge social following because my work speaks for itself
2) It’s okay to take time to work ON my business sometimes and not just IN my business.
Do you ever struggle with putting too much emphasis on your number of followers/likes?

02/03/2022

Trying to take on everything all at once is overwhelming and leads to burnout 🗣
Split your goals into actionable tasks with a realistic timeline.
It’s up to you if you want to tackle the mountain and make progress or stare at it in procrastination.

01/20/2022

Too often businesses post anything just to have something on their feed 🤦🏽‍♀️
Before you post, it’s important to ask yourself these 3 questions:
•Is it Relevant?
What you’re posting should align with your niche, expertise, content buckets etc
•Does it Provide Value?
You should be providing something valuable to your audience: a tip, information about a service/product, answering a question etc
•What is the Purpose?
Know what the goal of your post is: inform & educate, create leads, incite engagement etc
•Keeping these questions in mind when planning your content will lead to a better, well executed feed with a purpose that will keep your audience coming back for more!