Hyndsight Productions

There’s a lot we can take away from the #Superbowl ads to help us make better video for our own businesses and organizations. Here I point out three dos and donts from this year’s ads and how to apply them to your own video. Tell me, which ad was your favorite? And why? #ads #superbowlcommercials #video #marketing #diyvideo #hyndsightproductions

Getting viewers to convert to customers usually comes down to one thing. You have to get them to feel something (favorable) about your product or business. Video is the one marketing tool that helps you do that, helps you make your viewers feel something. It’s why every small business should be using video. Video can do so much for small businesses. There is a ton of upside to video for small businesses. We can help show you how. #smallbusiness #videoproduction #vídeo #seefeelact #hyndsightproductions

My new client was consistently reaching less than a hundred views with their reels. The very first reel we posted for them got them six times as many views in the first 24 hours. We didn’t use trending audio. We didn’t use hashtags. We didn’t boost the post. Instead we put a real person, talking in normal conversational tone, saying things that the audience could relate to. It was more about the audience than about the company. And THAT is the key to effective social media video. Connect with your audience. Speak WITH them, not at them. Get more views. Give it a try. You will see the results. Follow us if you’re looking to make video work for your business and you are ready to create video assets that actually help you grow your business. #videoproduction #reels #socialmediavideo #smallbusiness #hyndsightproductions

Video is the one tool in your marketing toolbox that can get you the most return on your effort. That’s because shows people who you are not just what you do. Video is magic for small businesses. But it has to be done right by connecting to people. We can show you how to do that. #video #videomarketing #smallbusiness #videoproduction #businessgrowth #business #hyndsightproductions

There is a big misconception around the term “story.” Storytelling can mean so many things. And one important aspect of storytelling is the journey you take audiences on in the telling of a lesson or insight. Beginning. Middle. End. Interest. BUT when it comes to video, I see business owners make one storytelling mistake all the time. In video, the story is not about you. The story is not about this thing that happened or the history of this other thing. The story is in the connection. Video has to connect with people. You have to relate something you experienced back to your audience you have to demonstrate understanding of your audience. You need to relate to them in some way. These are all part of connection. So don’t make it about you. Don’t over share. Don’t talk too much. Instead, use story to connect. #videomarketing #videoproduction #smallbusiness #videocontent #diyvideo #hyndsightproductions

Last year, the amazing team at Advocacy & Communication Solutions (ACS) reached out to Hyndsight to help them tell their 20th Anniversary story. It’s tempting in shows like this to talk about the milestones, the “whats” of the last 20 years. But I’m here to tell you there is a better way. When you watch this show, you certainly get some milestones but mostly what comes through is the passion and dedication this incredible team has for their work. You hear about why they started the business. You hear about the friendship between the founders, Lori and Scarlett. You hear about the (fun!) culture of the organization. And you most definitely hear about the passion they have for the clients they work with and the mission they serve. When you watch through this show, I guarantee you will feel like you know this business. Some of you will also feel - like I did - like these women are my kind of people. So friends, I challenge you to create your own origin story. But don’t fill that story with “whats.” Fill it with you instead. #anniversaryvideo #videoproduction #seefeelact #acs #cleveland #smallbusiness #hyndsightproductions

Stock images and stock video… yay or nay? I have a strong opinion on stock images for social media and that is NAY. Here’s why: Social media is meant to be social. It’s a place where people can get to know you and your business. Visuals are huge part of that. So when you use visuals that don’t tell people about YOUR business, you’re missing a huge opportunity to connect. So make sure that your social media page is social and isn’t just an online brochure. It should connect and help people understand you. What do you think… stock images 👍🏻 or 👎🏼? #video #onlinevideo #socialmediavideo #smallbusiness #hyndsightproductions

Sometimes the best thing you can do is to feel your own feelings. Whether those feelings are related to your business or not, those feelings inform your outlook on life, people and, yes, your work. That’s why it’s so important to check in with yourself and what makes you feel big things. It’s all part of the creative process. And an important one. #feelbigthings #videoproduction #smallbusiness #video #videocontent #hyndsightproductions

It’s not enough to have video. You have to have the right kind of video for your business. Planning the right kind of video makes all the difference. That’s why we offer 1:1 video coaching and planning sessions to help you shape the kinds of video that will make your organization a success. You can book a session through the link in bio above. #videoplanning #marketing #contentplanning #hyndsightproductions

Thanks for a great year! I have a feeling 2025 will be even better.✨ Happy New Year, friends. #hyndsightproductions #happynewyear #2025 #2024yearinreview #smallbusiness #videoproduction

Social media is by definition meant to be social. So if you’re a small business and you’re only posting befores/afters or latte art or product photos… you’re missing an opportunity to connect with your people. To be clear, it’s ok to have some of that content. But make sure you’re also posting about things that make your audience feel understood, or allow them to better understand your business. Be social. Connect. Video is the best way to do that. #videomarketing #videoproduction #feelsomething #hyndsightproductions

There’s a couple settings that I’ve found really helpful in creating more appealing video on my iPhone. Grid lines. And the level. The grid lines allow me to frame up my shot and use the rule of thirds. It also gives me an accurate guide for negative space. The level is so helpful especially in broll because sometimes the angles I’m filming at give me a false sense of the horizon. This level saves me tons of time in edit and gives my shots a better aesthetic. Both of these settings can be found in SETTINGS and then CAMERA. Let me know if they work for you! #iphonevideo #videomarketing #smallbusiness #hyndsightproductions