Hyndsight Productions

Hyndsight Productions Hyndsight Productions creates compelling, story-driven video content for Corporate Clients, Philanth

Hyndsight Productions creates compelling, story-driven video content for Corporate Clients, Philanthropic Organizations and Small Businesses throughout Cleveland, Northeast Ohio and Nationwide. It delivers content-rich creative video, animation and motion graphics solutions that help clients effectively communicate key messages to target audiences. Clients use Hyndsight videos on websites, social

media pages, e-newsletters and at annual meetings and sales presentations. Hyndsight Productions offers extensive experience in Journalism, Documentary Production and Marketing to produce content-rich videos packaged in innovative, creative ways, helping clients drive sales and effectively tell their stories.

There are three things that matter most when trying to get professional-looking footage from a smartphone. Note: I’m not...
01/27/2025

There are three things that matter most when trying to get professional-looking footage from a smartphone.

Note: I’m not talking messaging here. Only video quality.

So here’s what you need to keep in mind:

1. Audio.
Bad audio can ruin a show. I highly recommend grabbing a lav mic that works with smartphones. I have my favorite linked in my gear guide in the bio. But if you can’t do a mic, at least make sure the room is quiet from all ambient noise.

2. Lighting.
You want the footage to be bright and easy to see. If it’s dark, it’ll pixellate and look grainy. But also keep in mind there are various shades of light, too. Daylight is easiest to work with bc you can find a window or film outdoors. But if you have to work with the yellower indoor light (tungsten light), just make sure you have enough of it. And don’t mix daylight with tungsten light. The mix of blue and yellow light is wonky on video.

3. Framing.
Remember the rule of thirds. Keep the subject of your shot along one of the lines in your grid. Of course creatively these rules are meant to be broken but for simplicity sake, stick to the rule of thirds.

There’s more to know but generally speaking if you remember these three key points, your footage will turn out well.

Tell me, what other filming questions do you have?

Whenever I speak with small business owners and even marketers of nonprofits organizations, I always tell them that vide...
01/24/2025

Whenever I speak with small business owners and even marketers of nonprofits organizations, I always tell them that video is the one marketing tool that can do the most for them.

Why?

Because as small organizations, competing for customers based on what you do or what you sell is hard. There are other businesses like yours out there. Many of them do good work. So trying to get customers based on what you do is an uphill battle.

Instead, you should be growing your business by tell people who you are as an organization.

✨what values and principles shape your organization?
✨why do you do this work?
✨what’s the personality of your company… fun? dedicated? compassionate? serious and trustworthy? something else?
✨what differentiates your business?
✨who are the people and what is the culture of your organization?

Video is the best tool to communicate these things. And that’s why video can be so impactful for small organizations.

People want to do business with organizations they know, like and trust. Video allows you to do that.

The Instagram changes can feel confusing. So I’ve put together a super simple guide to these changes and what they mean....
01/20/2025

The Instagram changes can feel confusing. So I’ve put together a super simple guide to these changes and what they mean.

Save this post for later.

So what do you think… do you like the changes or no?

At Hyndsight, I genuinely care about helping businesses succeed. I’m a small business owner and so is my husband. It’s a...
01/20/2025

At Hyndsight, I genuinely care about helping businesses succeed. I’m a small business owner and so is my husband. It’s a lot of work and we have to be flexible, scrappy and clear minded.

That’s why I help small businesses learn how to create effective video that actually attracts new customers and breeds loyalty from audiences.

If you are a small business looking to leverage video to help you grow, you’ve come to the right place.

An aspirational to-do list for 2025. What’s on yours??
12/30/2024

An aspirational to-do list for 2025.

What’s on yours??

We hope your holiday is full of joy and peace. Happy Holidays, friends.
12/24/2024

We hope your holiday is full of joy and peace.

Happy Holidays, friends.

It’s so tempting to tell people what we sell. If they just knew what we offered they’d line up around the block, right?W...
12/13/2024

It’s so tempting to tell people what we sell.

If they just knew what we offered they’d line up around the block, right?

Wrong.

Yes we do need to make sure people know what we offer. But that isn’t what makes their buying decisions.

Instead, we have to lead with our hearts, not our heads.

People make decisions based on feeling. So we have to connect with them.

Next time you want to stand out, feel seen or grow your customer base, lean into connection, story, inspiration, differentiators, passion and/or mission.

That’s where you’ll start to see the magic happen in your growth.

We all start somewhere. If you’re just getting started, you can do this. And creating video for your business can be inc...
12/09/2024

We all start somewhere.

If you’re just getting started, you can do this. And creating video for your business can be incredibly fun!

We are here to support you at every stage.

Ok you’re not wrong. Video can totally suck the hours out of your day. Do I have the right equipment?How is the light in...
12/06/2024

Ok you’re not wrong. Video can totally suck the hours out of your day.

Do I have the right equipment?
How is the light in here?
What’s in the background of this shot?
How the heck do I edit all this stuff I just shot?
And after allll that, the videos I create don’t produce enough results for all the effort.

These are all valid. And I hear them all the time.

But what I’m saying is that it doesn’t have to be this way.

Video can be simple. You can use your iPhone. And edit right in Insta if you want to.

But it does have to be intentional and it has to connect with people.

You see, videos are powerful not because it’s beautiful or a literal moving image. Video is powerful because it shows people what your organization is all about.

Video should be so much more than moving images. It should make people feel something or understand your business better.

So whether you’re creating a to-the-camera video, a broll show or a beautifully produced professional video… remember that it doesn’t have to be hard.

It just has to be … you.

✨✨✨

If you need some guidance with video, we can help. It’s exactly what we do at Hyndsight. Send us a DM.

Social media is an invaluable tool for businesses and nonprofits to reach a huge audience. But it’s not as easy as posti...
12/05/2024

Social media is an invaluable tool for businesses and nonprofits to reach a huge audience.

But it’s not as easy as posting every day or using hashtags and hooks.

You have to have content that connects with people.
You have to give people a reason to follow you.

It’s not enough to simply post and expect people to find you and then want to see your posed event photos, stock photos and canva graphics.

You. Have. To. Connect.

You have to make people see something that makes them feel something.

Only then will they follow you and do business with you.

⭐️ That’s why .productions is thrilled to offer a new product in 2025 to the first five organizations who want help creating video content for their social media pages.

This isn’t static graphics and a content calendar. We are offering professional video footage and finished videos that help you connect with your audience.

💥 We can help you tell your story.

💥 We can help you turn your social media page from a static online brochure into a dynamic extension of your business.

💥 We can help your customers and prospective customers feel something about your brand, your work.

💥 We can help you turn your social media into a marketing tool that actually grows your business.

If you want to set up an exploratory call or want the info on our content creation packages, send us a DM or email.

We can’t wait to transform your business in 2025!🔥

Hyndsight Productions
[email protected]

Story is good. But you can’t stop there. You have to connect. So here are ten ideas you can use when talking to the came...
12/04/2024

Story is good. But you can’t stop there. You have to connect.

So here are ten ideas you can use when talking to the camera that will help create a connection between you and your audience.

Remember, connection can be about feeling. It can be about understanding. It can be about letting the audience get to know you (and hopefully like you and trust you).

Use one of these next time and tag me in your video. Can’t wait to see how you use these.

If there is one thing I have learned in running my small business for 15 years and in marketing hundreds of organization...
12/03/2024

If there is one thing I have learned in running my small business for 15 years and in marketing hundreds of organizations throughout my career and it’s this…

Authenticity is the best path.

You have to discover the identity of your business. Go beyond what you do and think more about why you do it or what makes you different.

That is what draws customers to you. And you’ll build a more loyal customer base, too. Because they can’t go to the competitor to get you. They may be able to go there to get your product or service but they can’t get you, your business, your values or personality.

So as the hustle of the holiday season gets louder, make sure to ground yourself in authenticity.

It all stems from there. And authenticity wins every single time.

Wishing you and yours a restful, joyful and delicious Thanksgiving!
11/28/2024

Wishing you and yours a restful, joyful and delicious Thanksgiving!

There’s no better time to make your audience feel something than at the holidays. Tell them how thankful you are and how...
11/25/2024

There’s no better time to make your audience feel something than at the holidays.

Tell them how thankful you are and how much they mean to you with a heartfelt message. We’ve got the step-by-step in the slides above.

Be sure to TAG us in the shows you create! Ours debuts on Wednesday so stay tuned to see these steps in action.

Tap into people’s emotions and you create something powerful. For better or worse.
11/06/2024

Tap into people’s emotions and you create something powerful. For better or worse.

Too often we think of video as another list of things to say. But saying too much is a quick way to suffocate your show....
10/24/2024

Too often we think of video as another list of things to say.

But saying too much is a quick way to suffocate your show.

Of course there is and always should be a message in your video. Having a North Star that points your audience towards the information you want them to know is important.

But don’t sacrifice the feeling of your show just to get another talking point in. It’s not worth it. There are other tools for getting the “what” messages out there.

Video is for connecting. Making people feel something about your organization. Because it’s the feeling that will make them act.

Video is and should be a way to show people who you are as a business. It should show your personality and values as an ...
10/01/2024

Video is and should be a way to show people who you are as a business.

It should show your personality and values as an organization.

And video should be fun!

Every month I try to provide you with several creative and effective video ideas for your newsletters, social media pages and website. Try to do one or two every month and work up from there. Doing videos beyond just reels is a way to elevate your business and to connect with your clients.

I’ve included some fun ideas for October here. Swipe all the way to the end for my Halloween-lovers out there🎃

Be sure to save this post and refer back to it when you’re stuck or when your business needs a boost. Some of these ideas are good for any time of year.

Address

Cleveland, OH

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+14402120986

Website

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Hyndsight Productions creates compelling, story-driven video content for Corporate Clients, Philanthropic Organizations and Small Businesses throughout Cleveland, Northeast Ohio and Nationwide. It delivers content-rich creative video, animation and motion graphics solutions that help clients effectively communicate key messages to target audiences. Clients use Hyndsight videos on websites, social media pages, e-newsletters and at annual meetings and sales presentations. Hyndsight Productions offers extensive experience in Journalism, Documentary Production and Marketing to produce content-rich videos packaged in innovative, creative ways, helping clients drive sales and effectively tell their stories.