No shade. Promise.
But when you learn how to create good video that actually connects with your audience, the growth is inevitable.
Just like being authentic to yourself in real life helps you find your friends and your circle, good video draws in your people to your business.
Sure… Video can seem overwhelming. But it doesn’t have to be. We can help you create video that will move your business forward.
Follow us for tips and education for DIY video.
#videomarketing #smallbusiness #contentcreation #videomarketing #findyourtribe #smallbusinessgrowth #hyndsightproductions
There’s a couple settings that I’ve found really helpful in creating more appealing video on my iPhone.
Grid lines. And the level.
The grid lines allow me to frame up my shot and use the rule of thirds. It also gives me an accurate guide for negative space.
The level is so helpful especially in broll because sometimes the angles I’m filming at give me a false sense of the horizon. This level saves me tons of time in edit and gives my shots a better aesthetic.
Both of these settings can be found in SETTINGS and then CAMERA.
Let me know if they work for you!
#iphonevideo #videomarketing #smallbusiness #hyndsightproductions
We are so grateful to have had the opportunity to share your stories and support your efforts these past 15 years. It means so much to us.
Thank you.
#thankful #smallbusiness #videoproduction #hyndsightproductions
(Music is licensed)
What’s one thing we didn’t put into this show?
As I’ve mentioned, the @clefoodbank does amazing work all year long. But there is something so magical about the work they do at the holidays.
They serve so many families, distribute hundreds of turkeys and thousands of pounds of food the week before Thanksgiving.
But you know whats NOT in this show? Those numbers.
This shows alllll about impact, feeling, connection. The sound bites speak for themselves and make the viewer feeeeel their appreciation.
THAT is what great video is all about, friends.
Make. Them. Feel. Something.
#video #thanksgiving #foodinsecurity #holidays #cleveland #northeastohio #videomarketing #hyndsightproductions
The Foster family’s story is full of emotion, humanity and connection.
Our team created this show for @rmhcneo and it’s a great example of how to create connection through video.
Not only is the story powerful, but it taps into the human experience. Much of the audience is parents, so we leaned on the shared human experience of parenting, worry, exhaustion, love for our children to tell this story.
It uses an emotive track of music as well as slow motion broll and plenty of macro close ups shots, all of which add to the feeling a viewer has after they watch the show.
Ronald McDonald House used this video on their website, social media pages, in their monthly e-newsletter and will use it as a fundraising piece.
It was a great story of the impact this organization has through its work and an example of how helpful they are to families in unimaginable situations.
#videoproduction #videomarketing #videocontent #fundraiser #ronaldmcdonaldhouse #cleveland #akron #makethemfeel #seefeelact #hyndsightproductions
People do business with people they know, like and trust.
So tell people who you are, show them your values and personality. That’s how they will get to know you.
Video is the best tool to help you do that.
We’re here to show you how.
#smallbusiness #mainstreet #entrepreneurship #videomarketing #contentmarketing #hyndsightproductions
We work with clients of all sizes across various industries but one thing is the same.
Despite the differences, the concept of video is the same not matter what your business is or who it serves.
You must create video that connects with your audience. Make them feel understood. Fill a need for them. Relate to them.
We were able to help Tom and his handyman business @trublue.cuyahogavalley bring in $20k+ in revenue last month alone just from Instagram leads.
We can help you do that, too. We can also show you how to do it yourself.
If you’re ready to grow your business with video, we offer 1:1 project consultations to help you choose the right path, plan your content or create your videos.
These sessions are meant to meet you where you are and tackle all your questions around video no matter what stage you’re at.
You can sign up for a 90min session through the link in our bio.
#contentmarketing #video #smallbusiness #videocoaching #hyndsightproductions
Video is the best way to efficiently grow your revenue and your audience because it allows you to showcase your authentic business … it’s beliefs, values, personality and differentiators.
Belief-based marketing is the strategy. Video is the tool.
#smallbusiness #beliefbasedbrands #smallbizmarketing #videocontent #hyndsightproductions
You have to become familiar with connection.
How does that bird singing make you feel?
How does that rose smell?
What does it feel like when your dog greets you at the door?
What does it feel like to see the magic in your kids eyes at Disney?
What does it feel like to be left in the middle of a project and your contractor won’t return a call?
What does it feel like to have an unexpected expense?
How do you feel after a great haircut?
There are so many little things that weave together to make your day, your week, your human experience.
Recognizing those things and understanding how they feel will inform your business. I promise, it does.
Those feelings take you from product or service… to filling a need and understanding your customer.
My advice if you truly want to use video to support and grow your small business is to stop. Take notice. Feel and connect.
#videocontent #diyvideo #smallbusinessvideo #smallbusiness #connect #humanexperience #stopandsmelltheroses #hyndsightproductions
