Bluewater

06/29/2025

It is with great sadness that we share the news of the passing of our friend Bruce Dworsky. He has succumb to his 10 plus year battle with cancer on Sunday afternoon.

Bruce has been an Executive Producer at Bluewater since 2017 creating direct to consumer campaigns that drive response with his signature "Buy Now" hook. Professionally Bruce was a ground breaking creative with over 50 years working in television and advertising. For the last 30 years in the Direct Response space, he produced, wrote, and directed hundreds of infomercials and worked on thousands of projects that have been seen my hundreds of millions worldwide. He worked at HSN Direct, Reliant, Thane Direct and owned and operated Jordan Direct for many years. He traveled the world from India to the Iditarod, across Europe to Costa Rica but found home on the beaches of St. Pete. Bruce loved being on set, taught many and collaborated without ego.

Bruce was fun. He loved a martini and good times. His devious smile and big laugh was infectious. Even as he battled cancer for more than 10 years he stayed positive, kept fighting, and kept creating.

Bruce's sense of humor never left him even hanging a sign by his office door that said "Unless it’s fatal, it's no big deal."

"Buy Now" you realize that you should live each day to the fullest like he did. "Buy Now" you know you need to enjoy being in the moment like he did. And certainly "Buy Now" you know to tell the ones you love how much you care.

Please keep his daughters and grandchildren in your thoughts and prayers as they navigate this loss.

By now you all know how much we will all miss our friend Bruce.

R.I.P. Bruce Dworsky

06/26/2025

As HSN closes its St. Petersburg headquarters, we reflect with deep gratitude. HSN pioneered the direct-to-consumer space and helped shape the vibrant creative and commerce community we’re proud to be part of today. Bluewater exists—and thrives—because of the path they paved. While it's the end of an era, it's also the beginning of new opportunities for talent, innovation, and growth in this region.

06/19/2025

Rest in peace Anne Burrell. Our thoughts are with her family and loved ones.

06/10/2025

We’re celebrating 25 years of building, breaking, and believing—together. From a dining room table to a fully converged powerhouse, Bluewater has grown because of the trust of our clients, the passion of our team, and a relentless drive to do things differently.
Learn how we’re evolving and what’s ahead in year 25: https://bluewater.tv/bluewater-celebrates-25-years-of-disruption-growth-and-impact/

06/10/2025

Ready to take your brand global? Join us at ERA’s Global Launch Summit, September 15–17, 2025, in Las Vegas. Reserve your spot today.
🔗 GlobalLaunchSummit.org

06/09/2025

Behind every great shot is a hardworking team! Every day, our Bluewater crew is in action, making magic happen on set. Thanks to their passion and dedication, we can bring creativity to life! 🎬💪

06/05/2025

There’s something powerful about being surrounded by people who aren’t just talking about change — they’re building it. That’s what PDMI East 2025 is, and Bluewater is all in.
Check out our recap:

The Performance-Driven Marketing Institute (PDMI) exists to drive progress — through community, connection, and shared knowledge. At PDMI East 2025, Bluewate...

06/03/2025

It’s an honor to be a valued partner of Google.

05/29/2025

This one means a lot.
Bluewater was awarded Best Corporate Social Responsibility at the 2025 EMMA Awards for our work with the Housewares Charity Foundation.

We're proud to support disaster relief and community rebuilding efforts—and to play even a small part in helping people move forward.

Thank you, ERA Global and HCF. This recognition reminds us why we do what we do.

05/23/2025

LOST IN with DJ BBQ just brought home 4 Telly Awards.🔥

This original series earned wins across Entertainment, Travel & Tourism, Culture & Lifestyle, and Television Series.

Huge thanks to our incredible crew, partners, and of course, DJ BBQ himself for helping turn a wild idea into award-winning reality.

05/22/2025

Nominations are open for Creative Loafing’s Best of the Bay, and we’d be honored if you’d consider nominating us for Best Marketing Agency.

You can nominate once a day now through June 11:
https://vote.cltampa.com/services/best-marketing-pr-firm-agency

Thanks for the support — it really means a lot.

05/21/2025

Bluewater is proud to be recognized with 11 wins at the 2025 Telly Awards. 🏆

From branded content to craft categories like editing, directing, and cinematography, our work was honored across the board—with every entry we submitted taking home an award.

It’s a testament to the talent, collaboration, and creative energy that drives everything we do. Grateful to our partners, clients, and the incredible team behind the work.