Sparkle Social Co., Clearwater, FL (2025)

09/15/2022

*SAVE FOR LATER*

My Canva Media Kit Templates are LIVE! Purchase individually or as a bundle. These templates are fully editable/customizable and include sections for text, photos, clickable social links, stats, demographics, and more!

If you're a social media influencer, creator, or blogger wanting to work with your favorite brands, then you'll need a professional Media Kit to pitch yourself!

The Media Kit introduces who you are, lets the brand know the kind of content you create, and it also includes your social media analytics so the brand can get a better feel for your target audience.

Having a professional Media Kit greatly increases your chances of working with your favorite brands, and I've crafted the perfect template for you!

Shop now: https://www.sparklesocial.co/resources

05/04/2022

✨SAVE FOR LATER✨ because you do NOT want to miss out on this!

Did you know that Pinterest is allowing creators to monetize now?! They recently rolled out their Creator Rewards Program where creators can earn up to $2,000+ monthly for posting original content and completing all the goals they have set up.

Two most important things to know? ➡️ 1.) You must have a Business Pinterest account to be eligible, and 2.) you need to have posted at least 3 Idea Pins to be eligible for the program. Idea pins aren't your normal Pinterest Pins. Idea Pins are pins set up almost like an IG carousel post where you can add multiple slides of photos and video to swipe through.

Once you've set up your biz account, get going on posting all your original content as Idea Pins! Be sure to use text on your videos when necessary and rich keywords in your text overlays and pin titles so that your pins reach the right audience.

Happy Pinning and ENJOY 💰💟

05/03/2022

💫SAVE TO READ LATER!💫

To niche down, or to not niche down? That is the question we're tackling today!

Hint: there's no right or wrong answer!

Niching down has its benefits, especially for brands. It can make brands seem more established and gives them expert status in their field.

For creators on the other hand, niching down may discourage them from putting out other types of content. But niching down does help creators grow more quickly when they're actively involved in a community or particular interest.

Something to consider is the purpose and overall end goal of your social account.

If you are looking to sell a product as a brand, or monetize as a creator, it's essential for your followers to know that you are legit and experienced. Niching down helps make this possible as it helps you become "well-known" in your field.

If you are doing social media just for fun or as a hobby with no desire to sell a product or monetize, then niching down isn't exactly necessary.

Do you niche down when it comes to your content creation? Let us know your thoughts below! ⬇️

05/02/2022

💥SAVE FOR LATER!💥Thinking about buying followers for your new social account(s)? You may want to do some research before committing!

Swipe through ➡️ to learn the reasons why people may choose to buy followers and how doing so can hurt your account long-term.

Social platform algorithms are smarter than we think. They can detect when followers are bought; just like how they can detect your interests and serve you ads specific to those interests. Because most platforms encourage users to grow organically using their many features, the algorithms will suppress content from those accounts with bought/fake followers.

This hurts your account in the long term because your posts will constantly be flagged by the algorithm. This means your posts will not reach the same number of users as they would if you had earned your followers organically. This inhibits your posts from reaching your followers' feeds, and it also inhibits your posts from reaching new users on the Explore page.

Most consumers who shop on social media have a basic understanding of how one grows an account on these platforms. When a business page buys followers and its posts aren't reaching many users, the interactions on the post tend to be very low compared to the number of followers. Consumers see this as a red flag and therefore tend to not follow through with the purchase.

Since bought followers may not be interested in your products and content, they may eventually unfollow. Most social platforms also have routine sweeps in place to remove bot/fake accounts, so those users end up falling off as well.

In conclusion, buying followers can cause long-term damage to your account. Algorithms can stunt your account's growth if it has any reason to believe the followers (or even interactions) are fake. Bought followers end up falling off and unfollowing down the line and your money will have been wasted.

If you're struggling to grow your socials, book a 1:1 strategy consult with us at the link below. We'll help you get back on track!

Book a Consultation Here ⬇️ https://www.sparklesocial.co/book-a-consult

05/01/2022

Are you an established content creator that’s ready to start working with brands? Then you need this checklist in your life! ⬇

It’s especially important to come prepared when reaching out to brands. If you provide the brand with everything they need, you are much more likely to get a positive response from them (and less likely to get ghosted). Below are four guidelines to follow before you reach out to your dream brands!

1.) Make sure to gather the appropriate email addresses for the brands. You don’t want to email the brand’s customer service, otherwise, your emails will get lost with the hundreds of other support requests.

2.) Have a professional Media Kit that lets brands get to know a bit about you and your content. Your Media Kit should also include all the necessary social media statistics for any platforms you are on. Need a Media Kit? DM us to see what we can do for you!

3.) Use a solid email template with a pitch. Having a template handy that you can tweak for each brand will help you save time. Having a good pitch is what will help you stand out from all the other creators reaching out to the same brand. Be clear to the point, but also show some of your personality through your pitch. Let the brand know why they should work with YOU over anyone else!

4.) Have confidence! Remember, you’re pitching yourself to your dream brands. If you lack confidence in yourself, the brand won’t be confident in you either!

Too busy creating and looking for a social media manager to do all the brand outreach for you? Hit us up, we’d be happy to help! 😊

Follow for more social media tips and tricks! ✨

04/30/2022

Is your account stagnant in growth? Do you feel like your posts are reaching no one despite putting out high quality content? If so, then you're in the right place! It's not always your content that's the problem… you may be lacking in the engagement department!

When trying to grow organically on social media, something to keep in mind is that you need to be social! This means interacting with other users on the platform. And no, not just on your own posts and stories! It's essential to engage on *other* users' posts. This is one of the only ways to help yourself stand out on IG besides posting content.

You may have heard of Gary V's "Dollar Eighty Method". It's a great method because the principles behind it will, in fact, help you grow organically. However, you don't need the Dollar Eighty software to achieve those results. It's just a fancy term for engaging on others' posts!

At Sparkle, we recommend spending a few hours a week engaging on other's posts to achieve long-term organic growth. And we recommend following a similar process to the Dollar Eighty Method, but with slight modifications.

First, we recommend compiling a list of hashtags related to your niche(s). Be sure to choose only micro and macro hashtags (see post from 3/10 for more info on hashtag groups).

Next, engage with 10 of the most recent posts under those hashtags, and then 10 of the top posts. Like every post and leave a genuine comment on every post. Every comment should be different and unique (no spamming)!

Repeating this engagement technique on a regular schedule will help you grow organically long-term and it will also increase your engagement rate.

Engaging on other's posts keeps *your* posts cycling through the algorithm for others to see. It's a two-way street when it comes to IG. This engagement method has worked for so many of our clients and is sure to pull you out of your rut!

Are you currently implementing the Dollar Eighty Method or another similar method into your marketing strategy? Let us know below! 👇

And follow Sparkle for more social media tips and tricks! ✨

04/29/2022

A little engagement goes a LONG way for small businesses! Here are some ways to show your support without needing to spend a dime! ✨

04/28/2022

💥SAVE FOR LATER!💥 Are you feeling lost with how to run your IG account?
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Instagram may seem like a low-effort activity to the everyday person. But if you're a brand or a creator who wants to take Instagram to the next level, you need to have some type of strategy in place in order to grow long-term.

Swipe through for some steps on how to get started with running your IG. Once you know your mission and your target audience, the content creating will come much easier!
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Follow for more social media tips and tricks ✨

04/27/2022

Head over to the link below now to learn my strategy for how I gained 1M followers on TikTok! ⁣

https://www.sparklesocial.co/product-page/how-to-blow-up-your-tiktok-for-brands-and-creators
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Having been on TikTok for 4 years now, I've seen the app and algorithm change so much. In this time, I've learned how to master the app and create content that not only resonates, but goes viral, too. And now I'm here to share all that knowledge with you! ⁣
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In this e-book, I walk you through everything I know about TikTok - from understanding the app both as a creator and as a viewer. I share all my secret tips and tricks to creating content that your audience will love, and content that will blow you, or your brand, up! ⁣⁣
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And while we're at it... I'm giving away one free copy of the e-book to one special person in the comments section! 🎉 Keep reading to find out how to win~⁣
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To enter the giveaway:⁣
1.) Like this post⁣
2.) Follow ⁣
3.) Comment your favorite current TikTok trend!⁣
*Bonus entry if you share this post to your stories!*⁣
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Winner will be announced 5/31/22! Good luck! 🔮

04/26/2022

💥SAVE FOR LATER!💥
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Let's talk about Influencer Marketing! Influencer marketing is incredibly beneficial when it comes to growing a business. An endorsement from an influencer can grow a business overnight.
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However, not every influencer will be a good fit for your brand!
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There are different "subgroups" of influencers based on the influencer’s following size: nano-influencers, micro-influencers, macro-influencers, and lastly, mega-influencers. *Numbers and group names are interchangeable*
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These different groups of influencers can all offer different benefits. Swipe through ➡ to read more!
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It's important to work with influencers who create content that fits with your brand, and your brand's aesthetic. The influencer’s content style should fit with the rest of the brand’s feed.
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Lastly, it's important to work with influencers who are already passionate about your brand/products! Someone who regularly uses your products is more likely to have an influence on their audience than someone who’s never used nor endorsed the product/brand before.
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Influencers have the potential to become the "face" of your brand. With this in mind, it's important to carefully choose the influencer you partner with!
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Is your business using influencer marketing? Let us know down below! 👇🏼
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Follow for more social media tips and tricks! ✨

04/25/2022

💥SAVE FOR LATER!💥 Are you a small business owner struggling to convert your social media audience into customers? Then look no further!
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Here are 4 content categories to consider that will convert your target audience into loyal customers:
1.) Educational Content
2.) Sales Content
3.) Shareable Content
4.) Connection Content
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Educational Content: Educational content is used to share your knowledge with your audience. This helps establish yourself as an expert in your field. As a result, this will instill trust in your audience, making them more likely to shop from you. This content can come in the form of how-to's, tutorials, and sharing tips/tricks/info related to your industry.
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Sales Content: Sales content is used to establish social proof. You wouldn't buy an item on Amazon without checking reviews first, right? Share content of happy customers using your products. Explain the problem that your product is solving, and why the product is valuable to the customer.
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Shareable Content: Shareable content is content that is so good that your audience decides to share it. Shareable content makes your brand seem more credible. If your audience resonates with your content, they will be much more likely to shop with you. This content can come in various forms, such as video trends, memes, infographics, and inspirational quotes.
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Connection Content: Connection content is content that your audience can relate to. When your audience can relate to your brand on a personal level, they will be more likely to shop with you. This type of content should show off your brand's personality. Share your why and your brand's mission. This will ultimately build trust with your audience, and will encourage them to shop from you.
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Did you learn something new? Don't forget to follow us for more social media tips and tricks! ✨

04/24/2022

Have you visited our website yet?! 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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On the site, you can find information about Sparkle's Brand Identity and Social Media Management services. You can also find free resources that we use to run our business, along with some downloadable freebies! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Lastly, you can book consultations through our site! We offer consulting services for Etsy sellers, as well as brands and influencers looking to grow their audience and monetize on social. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Check it out now! ✨ And don't forget to sign up for the VIP list to find out about Sparkle news before everyone else! 💜

https://www.sparklesocial.co/

04/23/2022

✨SAVE FOR LATER✨
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Hashtags are keywords, or tags, that you can add to your posts in order to increase visibility and reach. When used correctly, hashtags are efficient at targeting ideal audiences, as well as increasing overall engagement on one's posts.
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When coming up with hashtags for your post, you will want to use ones that are most relevant to the content being presented.
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The most important factors to consider when using hashtags are:
•How many posts are currently attached to that hashtag, and
•If the hashtag is banned or not.
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When a hashtag is banned, Instagram will show a message under that hashtag saying that recent posts are hidden. You will want to refrain from using banned hashtags as they can limit the visibility, and ultimately the reach, of your posts.
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Additionally, you will want to be sure to rotate out the hashtags you use on every single post. If you repeat the same hashtags on all of your posts, Instagram will filter your posts as spam, and they will limit the post's visibility.
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It helps to create hashtag "groups" with 3-5 hashtags per group. Then, you can rotate the groups for each of your posts. Be sure to use all new hashtags for each group so that you do not repeat any hashtags. **Update: In Sept 2021 IG announced that accounts should us between 3-5 hashtags. Disregard what the slide says**.

Furthermore, you will want to refrain from using too many hashtags that have 600k to millions of posts attached to them.
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Your posts will get lost under very popular hashtags. You can include a few (1-3) mega hashtags, but most of your hashtags should be from the micro and macro groups. This will optimize your post to reach the most users.
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Follow for more social media tips and tricks! 💜

04/22/2022

💥SAVE THIS POST FOR LATER!💥
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Here are 5 tips for writing better Instagram captions!
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1.) Include a Call-To-Action. Call-To-Actions prompt the user to do something, and they're very efficient at what they do. If you want to increase your follower count, tell your followers to follow you. If you want to increase your engagement, tell your followers to comment and like on the post and/or visit your stories. Whatever your goal is, use call-to-actions to tell your audience what to do so that you can achieve that goal.
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2.) Include important keywords at the beginning of your caption! Remember, Instagram only shows the first few lines of the caption of each post on the feed. It's important that you capture the attention of the user right away by including important keywords relevant to the content at the beginning of the caption! This way it stops the scroll and encourages the user to finish reading the post.
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3.) Use emojis! Adding emojis to your captions adds emotion and can help convey your message a bit better.
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4.) Break up paragraphs into smaller sections of text. When users see one long paragraph of text as the caption, they are more likely to scroll past the post. Splitting your captions up into several smaller sections makes the information more digestible for your viewers.
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5.) Don't put hashtags in your captions. They can make your captions look spammy and crowded. This makes it more likely for users to scroll past your post without engaging.
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Instead, leave a comment with your hashtags right after you post. It will clean up your captions and make them more enticing to read. Leaving a comment also counts as engagement so it's a win-win!
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Did you learn something new? Let us know below! 👇
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Don't forget to follow for more social media tips and tricks! ✨

04/21/2022

💥SAVE FOR LATER!💥⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These are some of my absolute favorite resources as a social media manager, freelancer, and influencer! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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•Planoly: This is an amazing app for scheduling your Instagram posts and automating your feed. It's also great for creating hashtag groups and analytics! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
•Canva: This is the best website for creating beautiful graphics for your feed and business!⠀⠀⠀⠀
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•QuickBooks Self Employed: A great app for managing all your business expenses and income. It makes it so much easier for you when it's time to file taxes. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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•App.and.co: I love the site for creating and sending proposals, invoices, and contracts. You can also receive payments for your services through the site which is an added bonus! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Do you use any of these resources? If so, let me know which one(s) below! 👇

04/20/2022

✨SAVE FOR LATER!✨
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Whether you're a creator taking social media seriously or just someone posting content online for fun, it's important to be safe on the internet!
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Included are 5 tips for protecting yourself and increasing your safety online!
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1.) Use a VPN. A VPN hides your IP address which can give away your location. is an amazing VPN provider that I've been using for years. Using a VPN also hides your data from companies, competitors, and hackers.
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2.) Don’t show the outside of your house/home/neighborhood in your content. People can easily find where you live this way. If filming in your backyard, always film with the camera pointing away from your home.
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3.) Use the block button! If someone is being creepy on your posts and asks where you're located, don't respond. Block them. You don't owe them an explanation. If someone is making you feel uncomfortable or harassing you, they deserve the block. Period.
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4.) Use a separate email for your social media accounts. This email address should not be connected to any bank accounts, apps, or websites containing payment information (i.e. PayPal/Venmo/CashApp).
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5.) Set up 2-step verification on all your social media and emails. This adds an extra layer of protection to your accounts. A great app for managing all your verification codes is Google Authenticator.
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Learn something new?! Follow for more social media tips & tricks! 💜

04/19/2022

💥FREEBIE ALERT!💥
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Do you struggle to come up with content ideas for your IG feed? If so, click the link below now to get your FREE monthly content calendar! All you have to do is follow the prompt each day, and you'll have 31 days worth of fresh content for your feed!
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I'm so excited to release this first freebie to you guys! I hope you enjoy, and be on the lookout for more freebies coming soon! Make sure you're signed up on the VIP list on the site so you're updated on all things Sparkle! ✨

https://www.sparklesocial.co/monthly-content-calendar

04/18/2022

Save for later! Let's talk about Instagram Guides! Swipe through for the details! ✨
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Instagram guides are incredibly helpful for organizing content from your feed and saved posts. Additionally, you can share products and places in Guides as well!
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Guides are useful because they pretty much give your content a longer shelf life. Instead of your valuable posts getting lost in the rest of your feed, you can bring them to the forefront by including them in Guides. This way, users won't have to scroll all the way down your feed to find a particular post!
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Guides are also shareable which helps increase traffic back to the original post. If your guide is shared, you can get lots of new eyes on your posts and page!
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Do you have any Guides on your profile? If so, let us know what kind of Guide(s) you have created below! 👇
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Learn something new? Follow for more social media tips and tricks! ✨

Sparkle Social Co.